Diseño e innovación de modelo de negocios from Coursera

El núcleo del Diseño de Modelo de Negocios se encuentra en las habilidades y liderazgo del manager emprendedor. Requiere un enfoque disciplinado para buscar oportunidades, asi como reunir y alinear recursos para alcanzar objetivos importantes.

En este curso, los alumnos fortaleceran dos habilidades importantes: la intuición y el pensamiento visual, a la vez que aplican métodos cuantitativos aprendidos en otros cursos, como Finanzas, Economía e Inteligencia Financiera.

El enfoque de este curso se encuentra en cuatro pilares:

La observación como un elemento clave para descubrir patrones de negocios.

La organización de la complejidad, el arte de la síntesis usando pensamiento visual, mapeo y diseño de sistemas.

El concepto de espacio en blanco como las "actividades potenciales no definidas o mencionadas en el modelo de negocios actual".

Storytelling y establecer contacto.

La observación es un aspecto clave para descubrir patrones de negocios. Los alumnos aprenderán, a traves de distintos casos y metodologías -algunos ya vistos-, como identificar los elementos clave de un modelo de negocios. Esto incluye la naturaleza de una empresa de negocios integrada en la que definimos el Modelo de Negocios.

¿Qué sería diferente si los managers pensaran como diseñadores? Aunque mucha gente de negocios aprecia el poder del diseño, un proceso formal para practicarlo había sido elusivo: hasta ahora. En este curso, la meta es encontrar la manera de organizar la complejidad, el arte de la síntesis usando pensamiento visual, mapeo y diseño de sistemas, para conectar elementos tan distintos como las ideas, recursos, transacciones, valores y redes.

De acuerdo con Mark Johnson, el espacio en blanco se refiere a "las actividades potenciales no definidas o mencionadas en el modelo de negocios actual de la compañía; esto es, las oportunidades que existen fuera de su núcleo y más allá de sus adyacencias, y que requieren un modelo de negocio distinto para poder aprovecharlas".

Un componente importante del Diseño e Innovación del Modelo de Negocios es el Storytelling y establecer contacto. Usar la tecnología para conectarse con la audiencia es clave. Como parte de los entregables a calificar, los líderes emprendedores deben saber sobre medios sociales y los contenidos impulsados por tecnología, concentrando ambos en modelar la manera de usar estas tecnologías para conectarse y comunicarse con otros y cómo lograr pasion a traves de redes.

What's inside

Syllabus

Tema 1. Introducción, Concepto e Historia de Modelos de Negocio

Módulo sin título

Tema 3. Metodologías para desarrollar tu Modelo de Negocio

Tema 4. Diferentes Tipos de Modelos de Negocio

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desarrolla intuición y pensamiento visual, habilidades claves para emprendedores

Enseña métodos cuantitativos que complementan otras habilidades para la gestión de negocios

Se enfoca en cuatro pilares clave para el diseño de modelos de negocio

Utiliza el storytelling y el networking para conectar con la audiencia

Imparte casos y metodologías para identificar elementos clave de los modelos de negocio

Requiere conocimientos previos en finanzas, economía e inteligencia financiera

Reviews summary

Innovative business design

The Diseño e innovación de modelo de negocios is an excellent course for entrepreneurs and business leaders looking to develop their business model design and innovation skills. The course is well-structured and provides a comprehensive overview of the key concepts and methodologies involved in business model design. The course also provides practical tips and exercises to help students apply these concepts to their own businesses.

Recommends additional resources for further learning.

"Gran curso, sobre todo que nos recomienda libros y artículos para complementar la materia."

Provides practical tips and exercises.

"Excelente curso, explicación clara , considero que adquirí buenos conocimientos."

"Es un curso totalmente aplicable a cualquier modelo de negocios ..."

Covers all aspects of business model design.

"Sus temáticas son modernas, actualizadas y muy claras. "

"Un curso muy completo y bien estructurado"

"Excelente curso, muy completo."

Guía de Evaluación should be mentioned in course.

"En la práctica individual evaluable piden hacer un canvas cuando en ningun momento del curso (en ninguna de las 4 semanas) se explica cómo hacerlo."

Could use more practical case studies.

"Solo parte teórico falto caso practico a todo lo que explico al Diseño e innovación de modelo de negocios"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Diseño e innovación de modelo de negocios with these activities:

Review Business Fundamentals

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Review key concepts in business management and operations to enhance understanding of course material.

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Review notes or textbook chapters on business concepts.
Complete practice problems or quizzes related to business fundamentals.
Attend a workshop or webinar on business management principles.

Develop a Business Model Canvas

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Create a visual representation of a potential business model to apply and reinforce course concepts.

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Identify the key components of a business model.
Research and gather information on industry trends and customer needs.
Develop a prototype or draft of the business model canvas.
Get feedback and iterate on the business model canvas.

Participate in Group Discussions

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Engage with peers to exchange ideas and perspectives on course concepts, enhancing understanding and critical thinking.

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Join or form a study group with classmates.
Prepare discussion topics or questions based on course materials.
Engage in thoughtful discussions, sharing insights and perspectives.
Summarize key points and reflect on the discussion.

Four other activities

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Solve Business Case Studies

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Analyze and solve real-world business problems to apply and reinforce course concepts.

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Review case study materials and identify key issues.
Develop and implement a problem-solving framework.
Analyze data, identify patterns, and draw conclusions.
Craft recommendations and solutions based on analysis.

Develop a Business Plan Proposal

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Create a comprehensive proposal outlining a new business venture, applying and synthesizing course material.

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Identify a business opportunity and define the target market.
Research industry trends, competition, and customer needs.
Develop a business model and revenue strategy.
Outline operational plans, marketing strategies, and financial projections.
Present the business plan proposal to peers or investors.

Participate in Business Simulation

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Engage in simulated business environments to apply and test course concepts in a practical setting.

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Register for a business simulation platform or competition.
Develop strategies and make decisions based on course material.
Monitor performance, analyze results, and adjust strategies.
Reflect on the experience and apply lessons learned.

Lead a Small Group or Workshop

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Share knowledge and skills with others by leading discussions or facilitating workshops on course topics.

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Identify an area of expertise within the course material.
Prepare lesson plans or workshop materials.
Lead discussions, facilitate group activities, and answer questions.
Receive feedback from participants and reflect on performance.

Career center

Learners who complete Diseño e innovación de modelo de negocios will develop knowledge and skills that may be useful to these careers:

Business Analyst

Business Analysts are responsible for bridging the gap between business and IT. They help to ensure that IT systems are aligned with business goals and that business processes are efficient and effective. This course can help Business Analysts to develop the skills they need to be successful in their roles. It provides a strong foundation in business model design and innovation, which are essential skills for understanding how businesses operate and how to improve them.

See salaries and explore the career path for Business Analyst

Management Consultant

Management Consultants help organizations to improve their performance. They work with clients to identify problems, develop solutions, and implement change. This course can help Management Consultants to develop the skills they need to be successful in their roles. It provides a strong foundation in business model design and innovation, which are essential skills for understanding how businesses operate and how to improve them.

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Entrepreneur

Entrepreneurs are individuals who start and run their own businesses. They are responsible for all aspects of their businesses, from developing the business plan to marketing and sales. This course can help Entrepreneurs to develop the skills they need to be successful in their roles. It provides a strong foundation in business model design and innovation, which are essential skills for understanding how businesses operate and how to improve them.

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Product Manager

Product Managers are responsible for the development and launch of new products. They work with cross-functional teams to define the product roadmap, develop marketing strategies, and ensure that the product meets the needs of customers. This course can help Product Managers to develop the skills they need to be successful in their roles. It provides a strong foundation in business model design and innovation, which are essential skills for understanding how businesses operate and how to improve them.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. They work with cross-functional teams to develop marketing strategies, create marketing materials, and manage marketing budgets. This course can help Marketing Managers to develop the skills they need to be successful in their roles. It provides a strong foundation in business model design and innovation, which are essential skills for understanding how businesses operate and how to improve them.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. They work with potential customers to understand their needs and develop solutions that meet those needs. This course can help Business Development Managers to develop the skills they need to be successful in their roles. It provides a strong foundation in business model design and innovation, which are essential skills for understanding how businesses operate and how to improve them.

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Sales Manager

Sales Managers are responsible for leading and managing sales teams. They work with sales representatives to develop sales strategies, set sales goals, and track sales performance. This course can help Sales Managers to develop the skills they need to be successful in their roles. It provides a strong foundation in business model design and innovation, which are essential skills for understanding how businesses operate and how to improve them.

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Operations Manager

Operations Managers are responsible for the day-to-day operations of a business. They work with cross-functional teams to ensure that the business runs smoothly and efficiently. This course can help Operations Managers to develop the skills they need to be successful in their roles. It provides a strong foundation in business model design and innovation, which are essential skills for understanding how businesses operate and how to improve them.

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Financial Analyst

Financial Analysts are responsible for analyzing financial data and making recommendations to businesses. They work with businesses to help them make sound financial decisions. This course can help Financial Analysts to develop the skills they need to be successful in their roles. It provides a strong foundation in business model design and innovation, which are essential skills for understanding how businesses operate and how to improve them.

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Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data. They work with businesses to help them make informed decisions. This course may be useful for Data Analysts who want to develop a deeper understanding of business model design and innovation.

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Software Engineer

Software Engineers are responsible for designing, developing, and maintaining software applications. This course may be useful for Software Engineers who want to develop a deeper understanding of business model design and innovation.

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Web Developer

Web Developers are responsible for designing, developing, and maintaining websites. This course may be useful for Web Developers who want to develop a deeper understanding of business model design and innovation.

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Graphic designer

Graphic Designers are responsible for creating visual content, such as logos, brochures, and websites. This course may be useful for Graphic Designers who want to develop a deeper understanding of business model design and innovation.

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Customer Service Representative

Customer Service Representatives are responsible for providing customer support. This course may be useful for Customer Service Representatives who want to develop a deeper understanding of business model design and innovation.

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Administrative Assistant

Administrative Assistants are responsible for providing administrative support to businesses. This course may be useful for Administrative Assistants who want to develop a deeper understanding of business model design and innovation.

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