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José Ernesto Amorós Espinosa
Espíritu emprendedor, cultura emprendedora, son términos que se oyen y leen repetidamente. Estos han emergido con fuerza renovada en una economía en que aparecen nuevas y grandes oportunidades de negocio. Por esta razón las capacidades emprendedoras son valoradas en empresas y organizaciones que basan su crecimiento y su ventaja competitiva en la innovación.
Cada vez es mas común que se desarrollen proyectos emprendedores en el interior de una organización establecida, lo que se conoce como intra-emprendimiento o emprendimiento corporativo, amplía tus conocimientos en esta temática con este curso online.
Read more
Espíritu emprendedor, cultura emprendedora, son términos que se oyen y leen repetidamente. Estos han emergido con fuerza renovada en una economía en que aparecen nuevas y grandes oportunidades de negocio. Por esta razón las capacidades emprendedoras son valoradas en empresas y organizaciones que basan su crecimiento y su ventaja competitiva en la innovación.
Cada vez es mas común que se desarrollen proyectos emprendedores en el interior de una organización establecida, lo que se conoce como intra-emprendimiento o emprendimiento corporativo, amplía tus conocimientos en esta temática con este curso online.
Read more
Espíritu emprendedor, cultura emprendedora, son términos que se oyen y leen repetidamente. Estos han emergido con fuerza renovada en una economía en que aparecen nuevas y grandes oportunidades de negocio. Por esta razón las capacidades emprendedoras son valoradas en empresas y organizaciones que basan su crecimiento y su ventaja competitiva en la innovación.
Cada vez es mas común que se desarrollen proyectos emprendedores en el interior de una organización establecida, lo que se conoce como intra-emprendimiento o emprendimiento corporativo, amplía tus conocimientos en esta temática con este curso online.
La finalidad de este curso de administración es explicar a los participantes los principales conceptos del emprendimiento corporativo y dar una introducción a los temas de "Cultura Emprendedora" orientados al desarrollo de competencias para el crecimiento orgánico de la empresa o desarrollo de la organización.
Register for this course and see more details by visiting:
OpenCourser.com/course/r7qvuw/emprendimiento
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What's inside
Syllabus
Tema 1. La articulación de la innovación como estrategia de crecimiento
Tema 2. Desarrollo de cultura emprendedora en la empresa
Tema 3. Diseño de estrategias para el emprendimiento corporativo y gestión de equipos de intra-emprendimiento
Read more
Syllabus
Tema 1. La articulación de la innovación como estrategia de crecimiento
Tema 2. Desarrollo de cultura emprendedora en la empresa
Tema 3. Diseño de estrategias para el emprendimiento corporativo y gestión de equipos de intra-emprendimiento
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Orientado a empresarios que buscan desarrollar habilidades emprendedoras dentro de una organización establecida
Desarrolla competencias en cultura emprendedora para el crecimiento orgánico de una empresa
Enfatiza la importancia de la innovación como estrategia de crecimiento empresarial
Proporciona una introducción a las estrategias de emprendimiento corporativo y la gestión de equipos de intraemprendimiento
Impartido por José Ernesto Amorós Espinosa, experto en emprendimiento corporativo
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Reviews summary
Emprendimiento corporativo: innovación interna
Según los estudiantes, el curso de Emprendimiento Corporativo de Tecnológico de Monterrey es una introducción sólida y práctica para fomentar la innovación dentro de organizaciones establecidas. Muchos valoran la claridad conceptual y la aplicabilidad inmediata de las estrategias a sus roles profesionales. Se destaca la importancia de desarrollar una cultura emprendedora y la gestión de equipos de intra-emprendimiento, ofreciendo herramientas para el crecimiento orgánico de la empresa. Algunos mencionan que aunque el contenido es muy relevante, se beneficiaría de más ejemplos de casos prácticos o un enfoque más profundo en ciertas herramientas para perfiles muy avanzados.
Fomenta la creación de una mentalidad emprendedora dentro de la empresa.
"Aprendí la importancia de desarrollar una verdadera cultura emprendedora para el crecimiento a largo plazo."
"El curso me dio las bases para entender cómo inspirar el espíritu intra-emprendedor en mi equipo."
"Las ideas sobre la cultura emprendedora son clave y me permitieron ver nuevas formas de motivar a mis colegas."
El contenido está bien estructurado y es fácil de comprender.
"La estructura del curso es muy clara y los temas se conectan de manera lógica."
"Los conceptos complejos son explicados de una manera digerible y fácil de asimilar, ideal para principiantes."
"Me gustó cómo cada módulo construía sobre el anterior, facilitando un aprendizaje progresivo y sólido."
Proporciona herramientas y estrategias útiles para aplicar en el entorno corporativo.
"Realmente me ayudó a entender cómo aplicar el concepto de emprendimiento dentro de mi organización actual."
"Las estrategias y conceptos son muy útiles; puedo implementarlos en mi trabajo de inmediato para fomentar la innovación."
"La forma en que se explica el intra-emprendimiento es muy accionable, dándome ideas claras para mi empresa."
Algunos buscan mayor detalle en temas específicos o más casos prácticos.
"Para mi nivel de experiencia, sentí que algunas partes se quedaban un poco en lo superficial y no profundizaban suficiente."
"Me hubiera gustado ver más casos de estudio detallados de empresas reales que implementaron estas estrategias."
"Quizás faltó un poco más de detalle en las herramientas concretas para la gestión de equipos de intra-emprendedores."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Emprendimiento Corporativo with these
activities:
Revise key concepts from corporate strategy
Show steps
Start by reviewing the key principles of corporate strategy, as they will be essential for understanding the concepts discussed in this course.
Browse courses on
Corporate Strategy
Show steps
-
Identify and outline the different types of corporate strategies.
-
Describe and explain the Porter's Five Forces framework and its applications.
-
Discuss different methods of industry analysis, such as PEST and SWOT analysis.
Organize and review the course materials
Show steps
This activity will help you organize and synthesize the information you learn in this course, which will aid in your retention and understanding.
Show steps
-
Review your notes and identify any key concepts and ideas.
-
Organize the materials into a logical structure, such as a concept map or outline.
-
Summarize the key takeaways from each module or lesson.
Review Business Acumen Concepts
Show steps
Sharpen your understanding of business terms, concepts, and strategies to better engage with course materials.
Browse courses on
Business Acumen
Show steps
-
Review key business terms and definitions.
-
Read articles and books on business acumen.
-
Attend a workshop or webinar on business acumen.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Read 'Corporate Entrepreneurship' by Rosabeth Moss Kanter
Show steps
Read this book to further your understanding of the characteristics and best practices of successful corporate entrepreneurs.
View
Confianza (Serie Inteligencia Emocional HBR nº...
on Amazon
Show steps
-
Summarize the key arguments presented in each chapter.
-
Identify and discuss the key takeaways from the book that are relevant to your own work.
Map out an intrapreneurship project idea
Show steps
This activity will help you apply the concepts discussed in the course to a real-world scenario
Show steps
-
Brainstorm and refine an idea for an intrapreneurship project that could benefit your organization.
-
Develop a detailed plan outlining the project's goals, objectives, and implementation strategy.
-
Prepare a presentation to pitch your project to stakeholders.
Explore case studies of successful intrapreneurship initiatives
Show steps
This activity will give you practical insights into how other organizations have implemented successful intrapreneurship programs
Show steps
-
Identify and analyze case studies of companies that have successfully implemented intrapreneurship initiatives.
-
Discuss the factors that contributed to the success of these initiatives.
Attend a conference or workshop on intrapreneurship
Show steps
Attending a conference or workshop will expose you to new ideas and connect you with other professionals in your field who are interested in intrapreneurship
Show steps
-
Research and identify relevant conferences or workshops on intrapreneurship.
-
Attend the conference or workshop and actively participate in discussions and networking sessions.
-
Follow up with the people you meet and explore potential collaborations or mentoring opportunities.
Prototype a solution to a business challenge using Lean Startup principles
Show steps
This activity will allow you to apply the principles of Lean Startup to a real-world business challenge
Show steps
-
Identify a specific business challenge that you want to address.
-
Develop a minimum viable product (MVP) that addresses the challenge.
-
Test the MVP with potential customers and gather feedback.
-
Iterate on the MVP based on the feedback received.
Read 'The Innovator's Dilemma' by Clayton M. Christensen
Show steps
This book provides insights into the challenges that established organizations face when trying to innovate.
View
¿Cómo valorarías tu vida?
on Amazon
Show steps
-
Summarize the key arguments presented in each chapter.
-
Discuss how the concepts presented in the book relate to your own work.
Revise key concepts from corporate strategy
Show steps
Start by reviewing the key principles of corporate strategy, as they will be essential for understanding the concepts discussed in this course.
Browse courses on
Corporate Strategy
Show steps
Show steps
Show steps
- Identify and outline the different types of corporate strategies.
- Describe and explain the Porter's Five Forces framework and its applications.
- Discuss different methods of industry analysis, such as PEST and SWOT analysis.
Organize and review the course materials
Show steps
This activity will help you organize and synthesize the information you learn in this course, which will aid in your retention and understanding.
Show steps
Show steps
Show steps
- Review your notes and identify any key concepts and ideas.
- Organize the materials into a logical structure, such as a concept map or outline.
- Summarize the key takeaways from each module or lesson.
Review Business Acumen Concepts
Show steps
Sharpen your understanding of business terms, concepts, and strategies to better engage with course materials.
Browse courses on
Business Acumen
Show steps
Show steps
Show steps
- Review key business terms and definitions.
- Read articles and books on business acumen.
- Attend a workshop or webinar on business acumen.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Read 'Corporate Entrepreneurship' by Rosabeth Moss Kanter
Show steps
Read this book to further your understanding of the characteristics and best practices of successful corporate entrepreneurs.
View
Confianza (Serie Inteligencia Emocional HBR nº...
on Amazon
Show steps
Show steps
Show steps
- Summarize the key arguments presented in each chapter.
- Identify and discuss the key takeaways from the book that are relevant to your own work.
Map out an intrapreneurship project idea
Show steps
This activity will help you apply the concepts discussed in the course to a real-world scenario
Show steps
Show steps
Show steps
- Brainstorm and refine an idea for an intrapreneurship project that could benefit your organization.
- Develop a detailed plan outlining the project's goals, objectives, and implementation strategy.
- Prepare a presentation to pitch your project to stakeholders.
Explore case studies of successful intrapreneurship initiatives
Show steps
This activity will give you practical insights into how other organizations have implemented successful intrapreneurship programs
Show steps
Show steps
Show steps
- Identify and analyze case studies of companies that have successfully implemented intrapreneurship initiatives.
- Discuss the factors that contributed to the success of these initiatives.
Attend a conference or workshop on intrapreneurship
Show steps
Attending a conference or workshop will expose you to new ideas and connect you with other professionals in your field who are interested in intrapreneurship
Show steps
Show steps
Show steps
- Research and identify relevant conferences or workshops on intrapreneurship.
- Attend the conference or workshop and actively participate in discussions and networking sessions.
- Follow up with the people you meet and explore potential collaborations or mentoring opportunities.
Prototype a solution to a business challenge using Lean Startup principles
Show steps
This activity will allow you to apply the principles of Lean Startup to a real-world business challenge
Show steps
Show steps
Show steps
- Identify a specific business challenge that you want to address.
- Develop a minimum viable product (MVP) that addresses the challenge.
- Test the MVP with potential customers and gather feedback.
- Iterate on the MVP based on the feedback received.
Read 'The Innovator's Dilemma' by Clayton M. Christensen
Show steps
This book provides insights into the challenges that established organizations face when trying to innovate.
View
¿Cómo valorarías tu vida?
on Amazon
Show steps
Show steps
Show steps
- Summarize the key arguments presented in each chapter.
- Discuss how the concepts presented in the book relate to your own work.
Career center
Learners who complete Emprendimiento Corporativo will develop knowledge and skills
that may be useful to these careers:
Innovation Manager
Innovation Manager
Innovation managers develop and implement innovation strategies for businesses. They work with teams of people to create and implement new products and services. A course on corporate entrepreneurship is a must-have for innovation managers, as it can provide them with the skills and knowledge necessary to develop and implement innovative new products and services.
Intrapreneur
Intrapreneur
Intrapreneurs are employees who start and run new businesses within existing organizations. They develop and implement new products and services, and they work to grow and succeed. A course on corporate entrepreneurship is a must-have for intrapreneurs, as it can provide them with the skills and knowledge necessary to develop and implement innovative new products and services.
New Product Development Manager
New Product Development Manager
New product development managers develop and implement new product strategies for businesses. They work with teams of people to create and implement new products and services. A course on corporate entrepreneurship is a must-have for new product development managers, as it can provide them with the skills and knowledge necessary to develop and implement innovative new products and services.
Entrepreneurship
Entrepreneurship
Entrepreneurs start and run their own businesses. They develop and implement new products and services, and they work to grow and succeed. A course on corporate entrepreneurship is a must-have for entrepreneurs, as it can provide them with the skills and knowledge necessary to develop and implement innovative new products and services.
Sales Manager
Sales Manager
Sales managers lead and motivate sales teams to achieve sales goals and objectives. They work with customers to build relationships and close deals. A course on corporate entrepreneurship may be helpful for sales managers, as it can provide them with the skills and knowledge necessary to develop and implement innovative new products and services.
Product Manager
Product Manager
Product managers develop and manage products. They work with teams of people to create and implement product strategies. A course on corporate entrepreneurship may be helpful for product managers, as it can provide them with the skills and knowledge necessary to develop and implement innovative new products and services.
Operations Manager
Operations Manager
Operations managers oversee the day-to-day operations of a business. They work with teams of people to ensure that products and services are produced and delivered efficiently and effectively. A course on corporate entrepreneurship may be helpful for operations managers, as it can provide them with the skills and knowledge necessary to develop and implement innovative new products and services.
Finance Manager
Finance Manager
Finance managers oversee the financial operations of a business. They work with teams of people to ensure that the business has the financial resources it needs to grow and succeed. A course on corporate entrepreneurship may be helpful for finance managers, as it can provide them with the skills and knowledge necessary to develop and implement innovative new products and services.
Human Resources Manager
Human Resources Manager
Human resources managers oversee the human resources operations of a business. They work with teams of people to ensure that the business has the human resources it needs to grow and succeed. A course on corporate entrepreneurship may be helpful for human resources managers, as it can provide them with the skills and knowledge necessary to develop and implement innovative new products and services.
Information Technology Manager
Information Technology Manager
Information technology managers oversee the information technology operations of a business. They work with teams of people to ensure that the business has the information technology resources it needs to grow and succeed. A course on corporate entrepreneurship may be helpful for information technology managers, as it can provide them with the skills and knowledge necessary to develop and implement innovative new products and services.
Consultant
Consultant
Consultants help organizations solve problems and improve performance. They use their knowledge and expertise to develop and implement solutions that can help businesses grow and succeed. A course on corporate entrepreneurship may be useful for consultants, as it can provide them with the skills and knowledge necessary to help their clients develop and implement innovative new products and services.
Venture Capitalist
Venture Capitalist
Venture capitalists invest in new businesses. They provide funding and support to entrepreneurs who are developing and implementing new products and services. A course on corporate entrepreneurship may be useful for venture capitalists, as it can provide them with the skills and knowledge necessary to identify and invest in innovative new businesses.
Business Analyst
Business Analyst
Business analysts work with businesses to identify and solve problems. They use their analytical skills to gather and interpret data, and then develop recommendations for improvement. A course on corporate entrepreneurship may be helpful for business analysts, as it can provide them with the skills and knowledge necessary to help their clients develop and implement innovative new products and services.
Project Manager
Project Manager
Project managers plan, organize, and execute projects. They work with teams of people to achieve project goals and objectives. A course on corporate entrepreneurship may be helpful for project managers, as it can provide them with the skills and knowledge necessary to develop and implement innovative new products and services.
Marketing Manager
Marketing Manager
Marketing managers develop and execute marketing campaigns to promote products and services. They work with teams of people to create and implement marketing strategies. A course on corporate entrepreneurship may be helpful for marketing managers, as it can provide them with the skills and knowledge necessary to develop and implement innovative new products and services.
For more career information including salaries, visit:
OpenCourser.com/course/r7qvuw/emprendimiento
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Emprendimiento Corporativo.
This classic work on innovation theory provides insights into why large companies often struggle to adapt to disruptive technologies. It is essential reading for anyone interested in understanding the challenges and opportunities of corporate entrepreneurship.
Introduces the Lean Startup methodology, which popular approach to innovation and entrepreneurship. It valuable resource for anyone who wants to learn more about how to develop and test new business ideas.
Provides a practical guide to starting and running a successful startup company. It valuable resource for anyone who is interested in learning more about entrepreneurship.
Save
Provides a practical guide to venture capital financing. It valuable resource for anyone who is interested in raising money for a startup company.
Save
This ancient Chinese military treatise provides valuable insights into strategy and competition. It good resource for anyone who wants to learn more about how to succeed in business.
Save
Provides a framework for developing good business strategies. It valuable resource for anyone who wants to learn more about how to make better decisions.
Explores the five skills that are essential for disruptive innovation. It valuable resource for anyone who wants to learn more about how to create new and successful products or services.
Provides a practical guide to developing and testing new products using the Lean Product Process. It valuable resource for anyone who wants to learn more about how to create products that customers want.
Save
Provides a practical guide to getting customers for a startup company. It valuable resource for anyone who is interested in learning more about how to grow a successful business.
Provides a unique perspective on building a successful startup company. It good resource for anyone who is interested in learning more about entrepreneurship.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/r7qvuw/emprendimiento
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Effort
4 semanas de estudio, 5-8 horas/semana
Level
Advanced
Via
Coursera
Institution
Tecnológico de Monterrey
Instructor
José Ernesto Amorós Espinosa
Language
Español
This course belongs to a
collection
called
Innovación y emprendimiento . It's comprised of four courses:
- Innovación y creatividad organizacional
- Diseño e innovación de modelo de negocios
- Emprendimiento Corporativo (viewing)
- Mentalidad Emprendedora
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