Emprendimientos creativos from Coursera

¿Estás pensando en sacar adelante un emprendimiento en el sector creativo? ¿Estás dando los primeros pasos en el camino de emprender? Entonces este es un curso para ti.

Un emprendimiento creativo requiere habilidades emprendedoras fundamentales: contar con los conocimientos y habilidades necesarios para afrontar los retos de crear y hacer sostenible un negocio es imprescindible.

Por ello, en este curso de 3 módulos, podrás reconocer metodologías específicas para el desarrollo de las habilidades de una persona emprendedora, reconocer conceptos clave para la gestión financiera de un emprendimiento, identificar plataformas y fuentes de financiamiento en negocios creativos, entre otros.

Descubre el panorama de los emprendimientos creativos en América Latina y el Caribe, así como los desafíos que los emprendedores y emprendedoras han encontrado, cómo los han superado y cómo han aprovechado las oportunidades que se les presentaron.

What's inside

Syllabus

Comienza aquí

En este módulo te vas a familiarizar con la plataforma Coursera e identificar cómo acceder a los recursos de aprendizaje. También podrás identificar las normas de participación y los recursos de orientación y ayuda contenidos en el curso. Te explicaremos cómo funcionan las evaluaciones de cada módulo y podrás distinguir los tipos de preguntas que encontrará en los cuestionarios. Por último, podrás identificar el objetivo general del curso y las tareas que deberá realizar para aprobarlo.

Modulo 1: Desafíos de emprendedores creativos en América Latina y el Caribe

En este módulo veremos juntos qué es la economía creativa. Conocerás cómo son los emprendedores creativos de la región, sus percepciones, sus desafíos y sus éxitos. Este módulo cuenta con una autoevaluación para aquellos que quieran desarrollar su propio emprendimiento. ¿Tienes lo que se necesita para ser un emprendedor creativo?

Módulo 2: Venciendo los desafios con habilidades emprendedoras

Un emprendimiento creativo exitoso requiere habilidades emprendedoras fundamentales. En este módulo vamos conocer las tres habilidades fundamentales para ser un emprendedor. Conoceremos dos metodologías, Lean Startup y Design Thinking, para comprender mejor cuáles son las habilidades a desarrollar, desde una perspectiva emprendedora, para afrontar los nuevos retos del siglo XXI.

Módulo 3: Financiamiento para emprendimientos creativos

Las finanzas pueden ser un tema intimidante para los creativos y las creativas, pero no es necesario que sea así: manejar sus finanzas los pone en control de su emprendimiento y les permite tomar decisiones críticas con respecto a precios, costos de producción, publicidad y mucho más. En esta lección repasaremos algunos conceptos claves para la gestión financiera de un negocio, así como los aspectos a considerar al momento de buscar financiamiento. De manera particular, abordaremos: Términos financieros esenciales Fuentes de financiamiento Consejos para solicitar financiamiento o subvenciones Plataformas de financiamiento para emprendedores

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Presenta principios esenciales para el desarrollo de habilidades emprendedoras

Introduce a conceptos claves de gestión financiera para emprendimientos

Explica las fuentes y plataformas de financiamiento disponibles para emprendimientos creativos

Se enfoca en los desafíos específicos de emprendedores creativos en América Latina y el Caribe

Incluye metodologías prácticas, como Lean Startup y Design Thinking, para desarrollar habilidades emprendedoras

Requiere conocimientos previos en emprendimiento y gestión financiera

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Emprendimientos creativos with these activities:

Lee el libro El Arte de la Innovación

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Descubre principios y estrategias para fomentar la innovación y desarrollar ideas exitosas.

View El arte de empezar 2.0: La guía definitiva para... on Amazon

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Lee los capítulos 1 y 2 para comprender los principios y el proceso de innovación.
Analiza los estudios de caso y ejemplos presentados para ver cómo se aplican los principios en la práctica.
Reflexiona sobre los principios y cómo puedes aplicarlos a tus propios proyectos.

Participa en un grupo de estudio con compañeros

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Colabora con otros estudiantes para discutir conceptos, compartir conocimientos y apoyarse mutuamente en el aprendizaje.

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Forma o únete a un grupo de estudio con compañeros que compartan tus intereses y metas.
Establece un horario regular para las reuniones y decide los temas a cubrir.
Participa activamente en las discusiones, comparte tus ideas y haz preguntas.

Sigue un tutorial sobre el uso de herramientas de financiación colectiva

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Aprende a aprovechar las plataformas de financiación colectiva para obtener apoyo financiero para tu emprendimiento creativo.

Browse courses on Crowdfunding

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Explora diferentes plataformas de financiación colectiva y compara sus características.
Crea una campaña de financiación colectiva convincente que destaque tu proyecto e impacto.
Promociona tu campaña a través de redes sociales y otros canales para generar interés.

Two other activities

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Asiste a eventos de networking para conectar con emprendedores y profesionales creativos

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Establece contactos con personas de ideas afines, amplía tu red y explora oportunidades de colaboración.

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Investiga y asiste a eventos de networking relevantes para la industria creativa.
Prepárate para presentarte y compartir tus ideas con potenciales contactos.
Conecta con otros asistentes e intercambia información de contacto.

Asiste a un taller sobre Lean Startup o Design Thinking

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Adquiere habilidades prácticas y herramientas para desarrollar y validar ideas empresariales innovadoras.

Browse courses on Lean Startup

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Busca talleres de Lean Startup o Design Thinking impartidos por expertos en el campo.
Participa activamente en el taller, aplica las metodologías y técnicas presentadas.
Colabora con otros participantes para generar ideas y recibir comentarios.

Career center

Learners who complete Emprendimientos creativos will develop knowledge and skills that may be useful to these careers:

Creative Director

This course can help you develop the skills needed to be a Creative Director. Creative Directors oversee the creative vision for a wide range of projects, from advertising campaigns to product design. They work with a team of artists and designers to develop and execute creative concepts. In this course, you will learn about the creative process, how to manage a team, and how to present your work to clients. These skills will be essential for success as a Creative Director.

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Designer

This course can help you develop the skills needed to be a successful Designer. Designers create visual concepts for a wide range of products and services, from websites and logos to clothing and furniture. They work with clients to understand their needs and then develop creative solutions that meet those needs. In this course, you will learn about the design process, how to use design software, and how to present your work to clients.

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Art Director

This course can help you develop the skills needed to be successful as an art director. Art directors oversee the visual aspects of a wide range of projects, from advertising campaigns to website design. They work with clients to develop a creative vision for a project and then lead a team of artists and designers to bring that vision to life. In this course, you will learn about the creative process, how to manage a team, and how to present your work to clients. These skills will be essential for success as an Art Director.

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UX Designer

A UX Designer is responsible for designing the user experience for websites and other digital products. They work with a team of engineers and designers to create products that are easy to use and enjoyable to interact with. This course can help you develop the skills needed to be a UX Designer. You will learn about the UX design process, how to use UX design tools, and how to present your work to clients.

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Graphic designer

This course can help you develop the skills needed to be a successful Graphic Designer. Graphic Designers create visual concepts for a wide range of products and services, such as logos, brochures, and websites. They work with clients to understand their needs and then develop creative solutions that meet those needs. In this course, you will learn about the design process, how to use design software, and how to present your work to clients.

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Product Designer

This course can help you develop the skills needed to be a successful Product Designer. Product Designers create products that are both functional and visually appealing. They work with a team of engineers and designers to develop products that meet the needs of users. In this course, you will learn about the product design process, how to use design software, and how to present your work to clients.

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Brand Manager

A Brand Manager is responsible for developing and executing marketing campaigns that build brand awareness and loyalty. They work with a variety of stakeholders, including marketing, sales, and product development, to ensure that the brand is consistent across all channels. This course can help you develop the skills needed to be a successful Brand Manager. You will learn about the principles of branding, how to develop a marketing strategy, and how to measure the success of your campaigns.

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Multimedia Artist

Multimedia Artists use a variety of media, such as video, photography, and sound, to create artistic works. They may work on their own or with a team to produce multimedia projects that can be used for a variety of purposes, such as entertainment, education, and marketing. This course can help you develop the skills needed to be a Multimedia Artist. You will learn about the multimedia production process, how to use multimedia software, and how to present your work to clients.

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Marketing Consultant

A Marketing Consultant helps businesses develop and implement marketing strategies. They work with clients to identify their target market, develop marketing campaigns, and measure the success of those campaigns. This course can help you develop the skills needed to be a Marketing Consultant. You will learn about the principles of marketing, how to develop a marketing strategy, and how to measure the success of your campaigns.

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Project Manager

A Project Manager is responsible for planning, executing, and closing out projects. They work with a team of stakeholders to ensure that projects are completed on time, within budget, and to the required quality standards. This course can help you develop the skills needed to be a Project Manager. You will learn about the project management process, how to manage a team, and how to manage a budget.

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Writer

This course can help you develop the skills needed to be a successful Writer. Writers create written content for a variety of purposes, such as marketing, advertising, and journalism. They work with a variety of clients to develop written content that meets their specific needs. In this course, you will learn about the writing process, how to develop your writing skills, and how to market your writing services.

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Freelance Artist

A Freelance Artist is an independent contractor who provides creative services to clients on a project-by-project basis. Freelance Artists work in a variety of fields, including graphic design, illustration, photography, and web design. This course can help you develop the skills needed to be a successful Freelance Artist. You will learn about the business of freelancing, how to find clients, and how to manage your finances.

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Public relations manager

This course may be useful for those interested in becoming a Public Relations Manager. Public Relations Managers are responsible for managing the public image of organizations. They work with the media, customers, and other stakeholders to build and maintain a positive reputation for their organization. In this course, you will learn about the principles of public relations, how to develop a public relations strategy, and how to measure the success of your campaigns.

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Web Developer

This course may be useful for those interested in becoming a Web Developer. Web Developers create and maintain websites. They work with a team of designers and engineers to develop websites that are both functional and visually appealing. In this course, you will learn about the web development process, how to use web development tools, and how to present your work to clients.

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Social Media Manager

This course may be useful for those interested in becoming a Social Media Manager. Social Media Managers are responsible for managing the social media presence of organizations. They work with a team of marketing professionals to develop and implement social media campaigns. In this course, you will learn about the principles of social media marketing, how to develop a social media strategy, and how to measure the success of your campaigns.

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