MBA Course: Marketing and Business Strategy from Udemy

MBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy, and will cover all the important topics of Marketing in the MBA. The last section of the module will further help you in understanding various strategies used by companies

Section 1 Introduction to Marketing

What is marketing?
STP (Segmentation targeting and positioning)
Marketing Mix for product i. e 4P’s (Product, Price, Place, Promotions)
Marketing Mix for service i. e 7P’s (Product, Price, Place, Promotions, process, physical evidence, and people )
Marketing Management
SWOT analysis
Intro to STP (Segmentation, Targeting, and Positioning)
STP Analysis
Segmentation in STP Analysis
Targeting in STP Analysis
Positioning in STP analysis
What is a Value Proposition?
What is SWOT Analysis?
SWOT Analysis of Amazon
What is Holistic Marketing

Section 2 Marketing and Business Strategy

What is a Business Strategy?
Samsung's Corporate, functional and business-level strategy
Components of business strategy
Vision Statement of a company
The mission statement of a company
What are Goals and objectives?
Amazon's Mission, vision and goal
What is Value Chain Analysis?
Value Chain Analysis of Tesla?
What is the product life cycle?
What is BCG Matrix?
Apple's BCG matrix
Limitation of BCG matrix

Section 3 Business Model and Pricing Strategy

What is the business model?
Business Model Innovation
Business Model Vs Business plan
Business Model Canvas
Business Model Canvas Example
Uber - Business model canvas
Business model canvas assignment
Types of Startup
Freemium business model
Pros and Cons of the business model
What is the subscription business model ?
Pros and Cons of the Subscription business model
Croselling Subscription business model
Subscription business model assignment
What is the platform business model
Marketplace business model
How to build a marketplace business model

What's inside

Learning objectives

Segmenting targeting positioning in marketing
Advance marketing concepts like bcg matrix ,brand mantra, bav model, product life cycle, brand and line extension.
Various marketing channels used by companies
How to do sales and marketing of your product
Business strategy used by startups.
Amazon 3 key service business strategy to dominate the retail market.
Unit economics matrix like customer acquisition cot and customer life time value.
Pricing strategy like price penetration, price bundling, and price skimming
Problem with aggregators, platform business and network effect
Competitive attack like flank, position defence, preemptive, counteroffensive attack etc
How product recommendation engine of netflix and amazon works
Horizontal and vertical strategy used by samsung
Strategy used by market leader, market follower and challenger

Best certification courses for mba marketing
Marketing mix i.e 4p’s (product, price, place, promotions) and 7p’s of marketing.
Strengths, weaknesses, opportunities, and threats swot analysis
What are branding and the advantages of branding?
Blue ocean and red ocean strategy
Zero cost marketing strategy
Product life cycle
What is a business strategy why do we need it
Business expansion strategy
Business value proposition
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Segmenting targeting positioning in marketing
Advance marketing concepts like bcg matrix ,brand mantra, bav model, product life cycle, brand and line extension.
Various marketing channels used by companies
How to do sales and marketing of your product
Business strategy used by startups.
Amazon 3 key service business strategy to dominate the retail market.
Unit economics matrix like customer acquisition cot and customer life time value.
Pricing strategy like price penetration, price bundling, and price skimming
Problem with aggregators, platform business and network effect
Competitive attack like flank, position defence, preemptive, counteroffensive attack etc
How product recommendation engine of netflix and amazon works
Horizontal and vertical strategy used by samsung
Strategy used by market leader, market follower and challenger
Best certification courses for mba marketing
Marketing mix i.e 4p’s (product, price, place, promotions) and 7p’s of marketing.
Strengths, weaknesses, opportunities, and threats swot analysis
What are branding and the advantages of branding?
Blue ocean and red ocean strategy
Zero cost marketing strategy
Product life cycle
What is a business strategy why do we need it
Business expansion strategy
Business value proposition
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Show less

Syllabus

What is Marketing ?

Basic MBA terminology

A Step-by-Step Guide to Using Udemy Effectively

To create any product or service , marketing mix plays an important role. It helps firms to take decision on features of their product , building pricing and promotional strategies, deciding when and where to open the store so that it will fall in our budget as well as help in increasing the footfall of the customers etc. Components of marketing mix of product and service is different.

Marketing mix for product consist of 4P - Product, Price, Place and Promotion .

Marketing mix of service consist of 7P - 4P's of product plus additional 3P's are physical evidence, people and process

Every product before coming into the market goes through STP analysis.

Segmentation is dividing customers into group of customers having identical needs. Targeting helps us to target the particular segment of customers by understanding requirements and effectively communicating them in order to sell our product. Positioning is placing the product in the mind of consumers the way the company wanted it to be

Which of these company follow Subscription business model

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Covers core marketing concepts like STP, SWOT, and the marketing mix, which are foundational for MBA programs and marketing roles

Explores business strategy frameworks such as Porter's Five Forces and the BCG matrix, which are essential tools for strategic decision-making

Examines various business models, including freemium, subscription, and platform models, offering insights into contemporary business strategies

Includes case studies of companies like Amazon, Apple, Samsung, Tesla, Uber, and McDonald's, providing real-world examples of marketing and business strategies

Introduces international marketing strategies, including modes of entry into foreign markets, which is relevant for businesses expanding globally

Includes assignments related to business model canvas, value proposition, SWOT, and holistic marketing, which may require additional resources or software

Reviews summary

Mba marketing and strategy fundamentals

According to learners, this course serves as a solid introduction to key marketing and business strategy concepts typically covered in an MBA program. Students appreciate the breadth of topics, finding it a useful overview for foundational frameworks like STP, SWOT, the 4/7 P's, and BCG Matrix. Many highlight the inclusion of real-world examples and case studies (like Amazon, Tesla, Uber) as particularly helpful for understanding practical application. While praised as a good starting point or refresher, some reviewers note that the course provides breadth rather than deep dives, suggesting it may be basic for those with prior experience. The assignments are mentioned as reinforcing concepts.

Suitable for beginners or those reviewing concepts.

"If you're new to MBA-level marketing/strategy, this is an excellent place to start. It covers a lot of ground."

"Perfect for someone looking to refresh their memory on these topics before maybe pursuing a full MBA or further study."

"As a beginner, I felt this course laid out the concepts clearly without being overwhelming."

"Great as a first step into the world of business strategy."

Introduces a wide range of strategic models.

"From Porter's Five Forces to Ansoff Matrix and different attack strategies, the course introduces a wide array of frameworks."

"I appreciated learning about the Strategy Pyramid and different business-level strategies in one place."

"Provides exposure to many different strategic tools and matrices."

"A good collection of standard business analysis tools."

Case studies and company examples are valuable.

"The examples using companies like Amazon, Tesla, and Uber made the theoretical concepts much easier to grasp."

"I liked seeing the BCG matrix applied to Apple and the SWOT analysis for Amazon; very practical."

"Seeing how these strategies play out in real companies was a major plus for me."

"Examples given helped connect theory to practice."

Provides a strong foundation in key MBA topics.

"This course gives a great overview of the core marketing and business strategy concepts you'd expect in an MBA."

"I found the sections on STP and the Marketing Mix (4Ps/7Ps) to be very clear and well-explained. It's a solid foundation."

"It really helped me understand the basics like SWOT, Value Chain, and the Product Life Cycle from an MBA perspective."

"Provides a great introduction to fundamental MBA marketing & strategy frameworks."

Should not be seen as equivalent to a full MBA.

"It's important to understand this is a brief introduction to many topics, not a replacement for the rigor and depth of a full MBA program."

"Manage your expectations; this course won't make you an MBA graduate, but it teaches some core content."

"A good primer, but lacks the interactive and comprehensive nature of a university program."

"Offers foundational knowledge, not advanced mastery."

May be too basic for experienced professionals.

"While it covers many topics, it stays quite high-level. I was hoping for more in-depth analysis in certain areas."

"If you already have a background in business or marketing, you might find this course doesn't go deep enough."

"Good for an overview, but don't expect the depth of a true MBA course on specific subjects like competitive strategy."

"More suited for beginners than intermediate or advanced students."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in MBA Course: Marketing and Business Strategy with these activities:

Review Basic Marketing Principles

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Reinforce foundational marketing concepts to better understand the advanced strategies discussed in the course.

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Review your notes from any prior marketing courses.
Read introductory chapters from a marketing textbook.
Complete a practice quiz on basic marketing terminology.

Review 'Marketing Management' by Philip Kotler

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Gain a deeper understanding of marketing management principles and frameworks.

View Marketing Management on Amazon

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Read the chapters related to STP and Marketing Mix.
Summarize key concepts and frameworks from the book.
Relate the book's content to real-world examples.

Develop a Marketing Plan for a Startup

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Apply marketing and business strategy concepts learned in the course to a practical scenario.

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Choose a startup or create a hypothetical one.
Conduct market research and analyze the competitive landscape.
Define the target market and develop a value proposition.
Create a marketing plan including STP, marketing mix, and budget.

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Create a SWOT Analysis Presentation

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Solidify understanding of SWOT analysis by applying it to a real-world company.

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Select a company to analyze.
Research the company's strengths, weaknesses, opportunities, and threats.
Create a presentation summarizing the SWOT analysis.
Present your findings to peers for feedback.

Review 'Blue Ocean Strategy' by W. Chan Kim and Renée Mauborgne

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Explore innovative strategies for creating new market spaces and achieving sustainable growth.

View Blue Ocean Strategy + Beyond Disruption... on Amazon

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Read the book and understand the core concepts.
Identify companies that have successfully implemented a blue ocean strategy.
Apply the blue ocean strategy framework to a business case.

Develop a Business Model Canvas for a Local Business

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Apply the Business Model Canvas framework to analyze and improve a real-world business.

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Choose a local business to analyze.
Interview the business owner or manager to gather information.
Create a Business Model Canvas outlining the key elements of the business.
Identify areas for improvement and suggest potential innovations.

Follow Tutorials on Competitive Analysis

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Enhance skills in analyzing competitors and identifying opportunities for differentiation.

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Search for online tutorials on competitive analysis techniques.
Follow the tutorials and practice applying the techniques to different companies.
Document your findings and share them with peers.

Participate in Peer Review Sessions

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Improve understanding of course concepts through collaborative learning and feedback.

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Form a study group with classmates.
Review course materials and discuss challenging topics.
Share your projects and deliverables for feedback.

Career center

Learners who complete MBA Course: Marketing and Business Strategy will develop knowledge and skills that may be useful to these careers:

Entrepreneur

An entrepreneur starts and manages their own business. This course helps entrepreneurs by introducing key concepts in marketing and business strategy. With the introduction to marketing and segmentation, entrepreneurs can learn how to effectively target their customer base. Examining components like business models and pricing gives an entrepreneur the knowledge to kickstart their business foundation.

See salaries and explore the career path for Entrepreneur

Marketing Manager

A marketing manager is responsible for planning, developing, and implementing marketing strategies to promote a company's products or services. This course helps those wanting to be a marketing manager by giving them insights into STP which is segmentation, targeting, and positioning. It also covers the marketing mix, including the 4Ps and 7Ps, providing a solid foundation for crafting effective marketing plans. The business strategy section, covering mission statements, value chain analysis, and the product life cycle, increases a future marketing manager's strategic thinking and decision-making abilities.

See salaries and explore the career path for Marketing Manager

Product Manager

A product manager guides the development, launch, and ongoing management of a company's products. This course helps learners understand the product life cycle, an essential concept for product managers. It also covers business models, pricing strategies, and value proposition, all vital to successfully managing a product. Studying this course is extremely relevant for product managers, as it provides them with the strategic insights and marketing knowledge needed to create and market successful products.

See salaries and explore the career path for Product Manager

Brand Manager

A brand manager is responsible for overseeing all aspects of a brand's identity, image, and marketing efforts. This course provides a strong foundation for anyone aspiring to be a brand manager. Knowing what branding is and the advantage of branding, it covers essential marketing concepts, including marketing basics like the 4P’s and 7P’s of marketing. Furthermore, the SWOT analysis examples discussed will help a brand manager assess the competitive landscape and develop effective brand strategies.

See salaries and explore the career path for Brand Manager

Business Development Manager

A business development manager focuses on identifying and pursuing new business opportunities to drive revenue growth. This course is particularly relevant for aspiring business development managers, as it provides a detailed overview of business strategy components, including vision statements, goals, and objectives. The course also touches upon business models, including freemium, subscription, and platform models. Understanding these models is crucial for a business development manager to identify innovative revenue streams and strategic partnerships.

See salaries and explore the career path for Business Development Manager

Chief Marketing Officer

A chief marketing officer is responsible for overseeing all marketing initiatives within a company. This course is useful to a chief marketing officer because it covers many of the most important marketing concepts. The course improves the understanding of business strategy while also improving marketing knowledge.

See salaries and explore the career path for Chief Marketing Officer

Market Research Analyst

A market research analyst studies market conditions to examine potential sales of a product or service. This course provides a valuable overview of segmentation, targeting, and positioning. In addition, the course's SWOT analysis section helps a market research analyst assess market opportunities and threats. As a market research analyst also deals with marketing and business strategy, this course provides a helpful foundation.

See salaries and explore the career path for Market Research Analyst

Marketing Consultant

A marketing consultant helps businesses develop and implement marketing strategies. This course is especially helpful for a marketing consultant because it covers the marketing mix, segmentation, targeting, and positioning. These concepts are essential for developing effective marketing campaigns. Furthermore, the business strategy section allows a marketing consultant to align marketing efforts with the overall business goals of their clients.

See salaries and explore the career path for Marketing Consultant

Strategy Consultant

Strategy consultants work with organizations to develop and implement effective strategies to achieve their business goals. Aspiring strategy consultants will find the business strategy sections of this course particularly valuable. These sections cover components of business strategy, including vision statements, mission statements, and goals. In addition, the course details the Ansoff matrix, Porter's five forces model, and generic strategies, which are essential frameworks used by strategy consultants.

See salaries and explore the career path for Strategy Consultant

Management Analyst

A management analyst, also known as a management consultant, helps organizations improve their efficiency and effectiveness. This course is useful for a management analyst because it covers business models, the product life cycle, and competitive strategy. Familiarity with these concepts gives a management analyst the ability to analyze a wide array of organizational problems, and recommend solutions.

See salaries and explore the career path for Management Analyst

Advertising Manager

An advertising manager plans, directs, and coordinates advertising campaigns to promote products or services. This course is useful for an advertising manager because the marketing basics, segmentation, and targeting portion of the course improve an advertising manager's overall marketing knowledge. The business strategy portion gives added knowledge on how to improve advertising campaigns.

See salaries and explore the career path for Advertising Manager

Digital Marketing Specialist

A digital marketing specialist is in charge of developing and executing digital marketing campaigns across various online channels. This course may be useful to a digital marketing specialist. By explaining the different marketing strategies and frameworks, this course could help a digital marketing specialist better align digital campaigns with overall business objectives. The sections on segmentation, targeting, and positioning are crucial for reaching the right online audiences with the right message.

See salaries and explore the career path for Digital Marketing Specialist

Sales Manager

A sales manager is responsible for leading and managing a sales team to achieve sales targets. This course may be useful to a sales manager by improving their understanding of marketing strategy, including segmentation, targeting, and positioning. This helps them tailor their sales approach to specific customer segments. The business strategy section, which touches on competitive attack strategies, is also relevant for sales managers to understand how to position their sales efforts effectively.

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Social Media Manager

A social media manager is responsible for managing a company's social media presence and engaging with its online audience. This course may be useful to a social media manager by giving them insights into market segmentation and the best marketing strategies. The branding and communication section helps social media managers craft consistent and effective messaging across their social media channels. Understanding the marketing mix also enables social media managers to align their activities with overall marketing goals.

See salaries and explore the career path for Social Media Manager

Public Relations Specialist

A public relations specialist manages a company's relationships with the public, media, and other stakeholders. This course may be useful for public relations specialist because of its focus on branding and communication. This section, coupled with an understanding of marketing principles, can contribute to developing effective public relations strategies. In particular, the SWOT analysis framework helps to understand a company's strengths, weaknesses, opportunities, and threats, which inform public relations efforts.

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MBA Course

Marketing and Business Strategy

What's inside

Learning objectives

Syllabus

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Reviews summary

Mba marketing and strategy fundamentals

Activities

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