De la Idea al Éxito: Metodologías de Emprendimiento from edX

¿Sabías que el emprendimiento ha experimentado un auge sin precedentes en los últimos años? Según el Global Entrepreneurship Monitor, en 2021 se crearon alrededor de 1.500 millones de nuevos negocios en todo el mundo. Pero no todos han tenido éxito: de hecho, la tasa de fracaso de las nuevas empresas sigue siendo alta. Es por eso que contar con las habilidades y herramientas adecuadas es fundamental para destacar en un mercado cada vez más competitivo.

Así que si estás pensando emprender tu propio proyecto, intraemprendimiento o negocio y no sabes por dónde empezar este curso es para ti.

Desarrolla tus capacidades de innovación conociendo las principales metodologías utilizadas en la actualidad para desarrollo de tus ideas, validación de prototipos y testeo de proyectos.

Con este curso podrás exponenciar tus estrategias para tener un mayor alcance en tus metas resaltando tu propuesta de valor con base en los insights que te brindarán los contenidos.

Logra la transformación organizacional en tu entorno y gestiona de manera positiva y proactiva los recursos que rodean tu entorno aplicando metodologías actualizadas. ¡No te pierdas la oportunidad de aprender de los expertos y llevar tu proyecto al siguiente nivel!

What's inside

Learning objectives

Conocerás los principales conceptos design thinking
Indagarás en proyectos de empresas aplicados
Profundizarás en las metodologías dependiendo del sector
Aprenderás las metodologías innovadoras y su diferenciación

Comprenderás las fases: deseabilidad, validación y ejecución
Aplicarás el business model canvas en tus proyectos
Profundizarás en los mercados y sus competencias
Podrás integrar metodologías en proyectos de innovación

Conocerás los principales conceptos design thinking
Indagarás en proyectos de empresas aplicados
Profundizarás en las metodologías dependiendo del sector
Aprenderás las metodologías innovadoras y su diferenciación
Comprenderás las fases: deseabilidad, validación y ejecución
Aplicarás el business model canvas en tus proyectos
Profundizarás en los mercados y sus competencias
Podrás integrar metodologías en proyectos de innovación

Syllabus

Módulo 1: Introducción a las principales metodologías de emprendimiento

Introducción a las principales metodologías de innovación

Principales autores y líderes del pensamiento de las principales metodologías de innovación

Un poco de historia

Módulo 2: Conceptualización y aplicación de las principales metodologías

Design Thinking como el paso catalizador de las ideas de innovación

Metodologías ágiles, los facilitadores al desarrollo de proyectos

Conclusiones de la conceptualización

Módulo 3: Metodologías ágiles aplicadas a proyectos de innovación tradicional y de base tecnológica

Relevancia y contexto de las principales metodologías ágiles

Definiciones y desarrollo de las principales metodologías ágiles en la actualidad

Cualidades diferenciadas de las metodologías ágiles

Módulo 4: Design Thinking aplicado a proyectos de innovación

DT: Fase de deseabilidad del mercado

DT: Fase de validación

DT: Ejecución y testeo

Módulo 5: Lean Startup aplicado a proyectos de innovación

Teoría básica para el desarrollo de un proyecto Lean Startup

Salida al mercado

Integración de las metodologías y conclusiones

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desarrolla capacidades de innovación, lo que es crucial en el panorama competitivo actual

Aplica metodologías innovadoras como Design Thinking y Lean Startup, que están muy valoradas en la industria

Enseña a integrar metodologías en proyectos de innovación, lo que permite una gestión integral

Cuenta con una estructura clara y progresiva, desde la introducción de conceptos hasta su aplicación práctica

Expone proyectos empresariales aplicados, lo que proporciona ejemplos tangibles y relevantes

Profundiza en las metodologías en función del sector, lo que lo hace aplicable a diversas áreas

Career center

Learners who complete De la Idea al Éxito: Metodologías de Emprendimiento will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for the development and execution of product strategy. They work closely with engineering, design, and marketing to ensure that products meet the needs of customers. This course can help Product Managers develop the skills they need to successfully launch and manage products. The course covers topics such as design thinking, agile development, and lean startup, which are all essential for Product Managers to understand. By taking this course, Product Managers can gain the knowledge and skills they need to succeed in their roles.

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Innovation Consultant

Innovation Consultants help organizations to develop and implement new products, services, and processes. They work with clients to identify opportunities for innovation and to develop strategies for bringing new ideas to market. This course can help Innovation Consultants develop the skills they need to be successful in their roles. The course covers topics such as design thinking, agile development, and lean startup, which are all essential for Innovation Consultants to understand. By taking this course, Innovation Consultants can gain the knowledge and skills they need to succeed in their roles.

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Business Analyst

Business Analysts work with businesses to identify and solve problems. They use data and analysis to understand how businesses operate and to develop recommendations for improvement. This course can help Business Analysts develop the skills they need to be successful in their roles. The course covers topics such as design thinking, agile development, and lean startup, which are all essential for Business Analysts to understand. By taking this course, Business Analysts can gain the knowledge and skills they need to succeed in their roles.

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User Experience (UX) Designer

UX Designers are responsible for the design of user interfaces for websites, apps, and other digital products. They work to create user experiences that are both enjoyable and easy to use. This course can help UX Designers develop the skills they need to be successful in their roles. The course covers topics such as design thinking, agile development, and lean startup, which are all essential for UX Designers to understand. By taking this course, UX Designers can gain the knowledge and skills they need to succeed in their roles.

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Product Designer

Product Designers work with engineers and marketers to design and develop new products. They use their understanding of user needs and behavior to create products that are both useful and desirable. This course can help Product Designers develop the skills they need to be successful in their roles. The course covers topics such as design thinking, agile development, and lean startup, which are all essential for Product Designers to understand. By taking this course, Product Designers can gain the knowledge and skills they need to succeed in their roles.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. They work to create awareness of products and services and to drive sales. This course can help Marketing Managers develop the skills they need to be successful in their roles. The course covers topics such as design thinking, agile development, and lean startup, which are all essential for Marketing Managers to understand. By taking this course, Marketing Managers can gain the knowledge and skills they need to succeed in their roles.

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Entrepreneur

Entrepreneurs start and manage their own businesses. They are responsible for all aspects of their businesses, from product development to marketing and sales. This course may help Entrepreneurs develop the skills they need to be successful in their roles. The course covers topics such as design thinking, agile development, and lean startup, which are essential for Entrepreneurs to understand. By taking this course, Entrepreneurs can gain the knowledge and skills they need to succeed in their roles.

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Strategy Consultant

Strategy Consultants help organizations to develop and implement strategies for growth and success. They work with clients to identify opportunities and threats and to develop plans for addressing those challenges. This course may help Strategy Consultants develop the skills they need to be successful in their roles. The course covers topics such as design thinking and lean startup, which are essential for Strategy Consultants to understand. By taking this course, Strategy Consultants can gain the knowledge and skills they need to succeed in their roles.

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Software Engineer

Software Engineers design, develop, and test software applications. They work with users to understand their needs and to develop software that meets those needs. This course may help Software Engineers develop the skills they need to be successful in their roles. The course covers topics such as design thinking and agile development, which are essential for Software Engineers to understand. By taking this course, Software Engineers can gain the knowledge and skills they need to succeed in their roles.

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Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. They use their skills in statistics and data mining to identify trends and patterns in data. This course may help Data Analysts develop the skills they need to be successful in their roles. The course covers topics such as design thinking and lean startup, which are essential for Data Analysts to understand. By taking this course, Data Analysts can gain the knowledge and skills they need to succeed in their roles.

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Project Manager

Project Managers plan, organize, and execute projects. They work with stakeholders to define project goals and to develop strategies for achieving those goals. This course may help Project Managers develop the skills they need to be successful in their roles. The course covers topics such as design thinking and agile development, which are essential for Project Managers to understand. By taking this course, Project Managers can gain the knowledge and skills they need to succeed in their roles.

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Financial Analyst

Financial Analysts analyze financial data to make investment recommendations. They work with clients to develop investment strategies and to manage portfolios. This course may help Financial Analysts develop the skills they need to be successful in their roles. The course covers topics such as design thinking and lean startup, which are essential for Financial Analysts to understand. By taking this course, Financial Analysts can gain the knowledge and skills they need to succeed in their roles.

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Data Scientist

Data Scientists use data to solve problems and to make predictions. They work with data to identify trends and patterns and to develop models that can be used to make informed decisions. This course may help Data Scientists develop the skills they need to be successful in their roles. The course covers topics such as design thinking and lean startup, which are essential for Data Scientists to understand. By taking this course, Data Scientists can gain the knowledge and skills they need to succeed in their roles.

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Management Consultant

Management Consultants help organizations to improve their performance. They work with clients to identify problems and to develop and implement solutions. This course may help Management Consultants develop the skills they need to be successful in their roles. The course covers topics such as design thinking and agile development, which are essential for Management Consultants to understand. By taking this course, Management Consultants can gain the knowledge and skills they need to succeed in their roles.

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Investment Banker

Investment Bankers help companies to raise capital and to merge and acquire other companies. They work with clients to develop financial strategies and to execute transactions. This course may help Investment Bankers develop the skills they need to be successful in their roles. The course covers topics such as design thinking and lean startup, which are essential for Investment Bankers to understand. By taking this course, Investment Bankers can gain the knowledge and skills they need to succeed in their roles.

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