Fundamentos del Modelo de Negocio Canvas from Coursera

¿Quieres desarrollar un emprendimiento exitoso? La motivación para dar inicio a un negocio es esencial al igual que el correcto uso de herramientas innovadoras para visualizar nuestro emprendimiento y tener en cuenta las mejoras que podemos desarrollar.

La herramienta de Modelo de Negocio te permite contemplar de manera integral tu emprendimiento, los 9 cuadrantes están diseñados para generar concordancia entre sí teniendo en cuenta que se debe de partir de una propuesta de valor validada.

En este curso aprenderás cada uno de los componentes que contiene el Lienzo de Modelo de Negocio, para desarrollar un emprendimiento, potenciando sus competencias estratégicas y asegurando la continuidad de las mismas. Asimismo, comprenderemos la importancia de cada uno de los elementos que lo componen.

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What's inside

Syllabus

Módulo 0: Bienvenida al curso

Módulo 1: Introducción al curso

En este módulo comenzaremos a conocer el origen y los primeros conceptos del lienzo de Modelo de Negocio. Veremos los bloques de los que está compuesto, y analizaremos porqué es importante al momento de emprender.

Módulo 2: El segmento de clientes y la propuesta de valor

En este módulo nos enfocaremos en los bloques del lienzo Canvas que más impactan en el modelo de negocio. Para identificar nuestro segmento de clientes, tomaremos en cuenta algunas variables de mercado que nos ayudarán a ser más específicos y conocer mejor el perfil de los clientes; y asimismo, para definir la propuesta de valor, identificaremos los principales atributos y características de nuestro producto o servicio y buscaremos su posicionamiento en la mente de los consumidores.

Módulo 3: La relación con los clientes y los canales

En este módulo analizaremos qué tipo de relación queremos tener con nuestros clientes para su captación y fidelización, cuántos nos cuesta, y cómo influye en el desarrollo de nuestro modelo de negocio. Asimismo, veremos qué tipos de canales existen para la atención y relación con nuestros clientes, y evaluaremos la mejor alternativa para el negocio.

Módulo 4: Recursos y actividades clave desde el modelo de negocio

En este módulo analizaremos los recursos claves del negocio, los cuales permiten no sólo crear y ofrecer la propuesta de valor, sino que también permitirán llegar al público objetivo, generar las relaciones con los clientes, y finalmente obtener los ingresos. También conoceremos sobre las actividades clave, las cuales son las acciones más importantes que debe realizar un negocio para alcanzar sus objetivos, y que varían de acuerdo al sector y tipo de modelo de negocio.

Módulo 5: Los socios clave, la estructura de costes y las fuentes de ingreso

En este módulo comenzaremos conociendo las ventajas de realizar alianzas o asociaciones con empresas clave para ampliar el crecimiento del negocio, reducir riesgos y hasta costes. Asimismo, analizaremos cómo está compuesta una estructura básica de costes , y qué estrategia definir al respecto. Finalmente, veremos cómo funciona el flujo de ingresos, y qué acciones realizar para que el negocio funcione económicamente bien.

Módulo 6: Análisis Integral del Lienzo

En este módulo, a través del análisis de un caso, veremos cómo aplicar el lienzo del Modelo de Negocio para una situación o problemática real de mercado. Pasaremos por cada uno de los 9 componentes estudiados anteriormente y analizaremos de manera integral cómo esta herramienta ayuda a encontrar soluciones novedosas, y principalmente cómo ofrecerlas al mercado adecuado.

Evaluación Final

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Dedicado a personas que desean desarrollar un emprendimiento exitoso mediante herramientas innovadoras para la visualización y mejora del negocio

Explica el origen y conceptos del Lienzo de Modelo de Negocio, sus bloques y su importancia para emprender

Proporciona un análisis integral del Lienzo de Modelo de Negocio, aplicándolo a casos de mercado reales

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentos del Modelo de Negocio Canvas with these activities:

Review Business Terms

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Recall key concepts and terminology used in business and entrepreneurship to enhance comprehension of course content.

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Define fundamental business terms such as 'startup', 'market research', and 'value proposition'.
Review basic business principles like supply and demand, competition, and marketing.

Business Model Canvas Tutorial

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Enhance understanding of the Business Model Canvas framework by following guided tutorials and applying it to real-world business ideas.

Browse courses on Business Model Canvas

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Watch video tutorials on the Business Model Canvas.
Apply the Canvas to a business idea of your choice.
Identify key elements of the business model, such as value proposition, target customers, and revenue streams.

Case Study Analysis

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Develop analytical skills by examining real-world business scenarios and identifying key issues, challenges, and potential solutions.

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Read and analyze a business case study.
Identify the main problem or opportunity faced by the business.
Develop and evaluate potential solutions to address the issue.
Present findings and recommendations in a clear and concise manner.

Three other activities

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Entrepreneurial Pitch Practice

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Gain confidence and refine communication skills by practicing entrepreneurial pitches and receiving feedback from peers.

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Prepare a brief pitch for a business idea.
Present the pitch to a group of peers.
Receive constructive feedback on delivery, content, and impact.
Incorporate feedback to improve future pitches.

Business Idea Validation

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Test and validate your business ideas by conducting market research, gathering customer feedback, and analyzing data to refine your concept.

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Define your target market and conduct surveys or interviews to collect data.
Analyze data to identify customer needs, preferences, and pain points.
Refine your business idea based on insights gained from market research.

Attend Business Networking Events

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Expand your professional network, learn from experienced entrepreneurs, and gain insights into industry trends by attending business networking events.

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Identify relevant business networking events in your area.
Attend the events and engage in meaningful conversations with other professionals.
Follow up with potential connections and explore opportunities for collaboration.

Career center

Learners who complete Fundamentos del Modelo de Negocio Canvas will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs start and run their own businesses. This course is particularly relevant to Entrepreneurs, as it provides a framework for developing and evaluating a business model.

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Business Analyst

A Business Analyst designs and evaluates business processes, from target operating models to operating procedures, and more. This course is particularly relevant to Business Analysts, as it provides an in-depth overview of how businesses operate, from the customer value proposition all the way through to profit realization and impact on stakeholder relationships. Furthermore, the Canvas framework is frequently used in business analysis work to represent a business model in a visual way.

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Product Manager

Product Managers oversee the development and marketing of a product or service, from inception to launch and beyond. This course may be useful to Product Managers, as it provides a framework for understanding the key elements of a business model, which can help inform product development and marketing strategies.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. This course may be useful to Marketing Managers, as it provides a framework for understanding the key elements of a business model, which can help inform marketing strategy.

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Sales Manager

Sales Managers oversee the sales team and develop sales strategies to achieve revenue targets. This course may be useful to Sales Managers, as it provides a framework for understanding the key elements of a business model, which can help inform sales strategy.

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Operations Manager

Operations Managers oversee the day-to-day operations of a business, including production, supply chain, and customer service. This course may be useful to Operations Managers, as it provides a framework for understanding the key elements of a business model, which can help inform operations strategy.

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Consultant

Consultants provide advice to businesses on a variety of topics, including strategy, operations, and marketing. This course may be useful to Consultants, as it provides a framework for understanding the key elements of a business model, which can help inform consulting recommendations.

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Business Development Manager

Business Development Managers identify and develop new business opportunities for a company. This course may be useful to Business Development Managers, as it provides a framework for understanding the key elements of a business model, which can help inform business development strategy.

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Financial Analyst

Financial Analysts evaluate the financial performance of companies and make recommendations on investments. This course may be useful to Financial Analysts, as it provides a framework for understanding the key elements of a business model, which can help inform investment decisions.

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Account Manager

Account Managers manage relationships with key customers. This course may be useful to Account Managers, as it provides a framework for understanding the key elements of a business model, which can help inform customer relationship management strategy.

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Project Manager

Project Managers plan and execute projects to achieve specific goals. This course may be useful to Project Managers, as it provides a framework for understanding the key elements of a business model, which can help inform project planning and execution.

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Data Analyst

Data Analysts collect, analyze, and interpret data to identify trends and patterns. This course may be useful to Data Analysts, as it provides a framework for understanding the key elements of a business model, which can help inform data analysis and interpretation.

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Software Engineer

Software Engineers design, develop, and maintain software applications. This course may be useful to Software Engineers, as it provides a framework for understanding the key elements of a business model, which can help inform software development and maintenance.

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Graphic designer

Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course may be useful to Graphic Designers, as it provides a framework for understanding the key elements of a business model, which can help inform visual design and communication.

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Web Designer

Web Designers create and maintain websites. This course may be useful to Web Designers, as it provides a framework for understanding the key elements of a business model, which can help inform website design and development.

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