¿Cómo construir mi modelo de negocio? from Coursera

Este curso te ofrece desarrollar un modelo de negocio estructurado, con base en la metodología del Canvas Business Model, para crear una propuesta de valor orientada a los diferentes segmentos identificados como mercado objetivo de tu negocio o empresa.

Al terminar el curso, tendrás un modelo de negocio diferenciado, con una propuesta de valor clara a través de prototipos validados con los consumidores. Vas a estructurar un modelo de negocio que te permitirá obtener un negocio diferenciado, viable y efectivo.

Objetivos de aprendizaje:

1. Construir el modelo de negocio en torno a la propuesta de valor. El modelo de negocio es el sistema de actividades que se debe constituir para lograr que el proyecto emprendedor funcione en la práctica. Sus componentes incluyen la definición del segmento de mercado en el que se va a operar; los canales a través de los cuales se va a llegar al consumidor; las actividades, recursos y aliados del proyecto; y las fuentes de ingresos y costos.

2. Identificar los actores críticos que deben tomar decisiones favorables para el proyecto en cada uno de los componentes del modelo de negocio. Establecer una propuesta de valor diferenciada para cada uno de esos actores.

3. Validar el modelo de negocio en contacto directo con los consumidores y con los diferentes actores, cuyas decisiones son importantes para el proyecto.

Ten en cuenta que este curso ha sido diseñado como el segundo de cuatro cursos que hacen parte del programa especializado en “Desarrollo de nuevas empresas” (https://www.coursera.org/specializations/desarrollo-nuevas-empresas), cuyo objetivo es brindarte una ruta práctica y accesible para crear y consolidar tu propia empresa, partiendo del análisis de tus ideas, de tus propias habilidades y de las oportunidades que te ofrece tu entorno inmediato. El primer curso del programa se llama "¿Cómo convertir mi idea en empresa?" (https://www.coursera.org/learn/idea-empresa/home/welcome), te recomendamos que te inscribas y participes en él si no lo has hecho.

Puedes tomar todos los cursos del programa por separado o sólo uno de ellos, sin embargo te recomendamos que te inscribas y participes en los cuatro, ojalá en el orden que te proponemos, de manera que llegues al último curso denominado "Mi nueva empresa: los siguientes pasos" preparado para aplicar los conocimientos adquiridos en los cursos anteriores y lleves tu emprendimiento o negocio a la realidad.

What's inside

Syllabus

Módulo 1: Descubre tu modelo de negocio

Dentro de este módulo podrás aproximarte a las bases conceptuales claves para la construcción de tu modelo de negocio, a través de un caso de aplicación real, finalizando con la primera versión mismo.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explores el modelo Canvas Business Model, estándar en la industria

Enseña a construir un modelo de negocio rentable y efectivo

Desarrolla habilidades de validación de modelos de negocio con consumidores

Impartido por profesores reconocidos por su investigación en desarrollo de empresas emergentes

Examina el modelo de negocio como sistema de actividades crucial para proyectos emprendedores

Ofrece una ruta práctica y accesible para crear y consolidar una empresa

Reviews summary

Curso práctico modelo de negocio canvas

Según los estudiantes, este curso es claramente positivo y altamente recomendable para emprendedores, especialmente aquellos que están iniciando. La metodología Canvas se presenta de manera muy práctica y clara, facilitando la aplicación directa a la propia idea de negocio. Los estudiantes valoran la estructura modular y los ejercicios útiles que ayudan a estructurar la idea y aplicar lo aprendido a su proyecto real. Algunos advierten que puede ser básico para quienes ya tienen experiencia o buscan mayor profundidad en áreas específicas como finanzas o validación. También se menciona que la producción de videos podría mejorar, aunque la explicación del instructor es didáctica.

Proporciona una base sólida para emprender.

"El curso es bueno... es una excelente introducción para quienes empiezan."

"Un curso esencial para cualquier persona que quiera emprender."

"Buen curso introductorio al modelo Canvas. Cumple lo que promete, me da las bases para armar mi modelo."

"Ideal para validar ideas de negocio."

Curso enfocado en la aplicación del modelo Canvas.

"Excelente curso, muy claro y práctico. Me ayudó a estructurar mi idea de negocio de una manera sólida."

"Me encantó la metodología práctica y la claridad de las explicaciones. Pude aplicar cada concepto a mi proyecto real."

"Curso súper práctico y enfocado a la acción. No se queda solo en la teoría, sino que te guía para que construyas TU modelo."

"La explicación es muy didáctica y me permite entender fácilmente cada bloque del modelo Canvas."

La producción de videos y ejemplos podrían mejorar.

"Sin embargo, la producción de los videos es un poco básica y a veces se siente que le falta dinamismo."

"...los materiales visuales podrían mejorar."

"Podría mejorar con más ejemplos variados."

Introduce el tema, pero puede carecer de profundidad.

"Es útil si no sabes nada del tema, pero si ya tienes alguna experiencia, puede resultar repetitivo."

"Cubre lo básico del Canvas, pero esperaba un poco más de profundidad o casos de estudio complejos."

"Creo que le falta un poco más de enfoque en la parte financiera y de costos."

"Podría mejorar con más herramientas para validar hipótesis de mercado de forma más robusta."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in ¿Cómo construir mi modelo de negocio? with these activities:

Revisar conceptos de segmentación de mercado

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Familiarízate con los conceptos básicos de segmentación de mercado para identificar y comprender eficazmente a tus clientes.

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Revisa los diferentes tipos de segmentación de mercado
Aplica técnicas de segmentación de mercado a tu propio público objetivo
Crea perfiles de clientes para cada segmento de mercado

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Career center

Learners who complete ¿Cómo construir mi modelo de negocio? will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs are individuals who start and operate their own businesses. This course would be highly beneficial for aspiring Entrepreneurs as it provides a step-by-step guide to developing and validating a business model. By learning how to identify and evaluate market opportunities, create a compelling value proposition, and develop a sustainable revenue model, Entrepreneurs can increase their chances of success in the competitive business world.

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Business Consultant

Business Consultants help organizations improve their performance by providing advice and guidance on a variety of topics, including strategy, operations, and technology. This course would be highly beneficial for aspiring Business Consultants as it provides a framework for developing and implementing effective business models. By understanding the key components of a business model and how to create a value proposition that resonates with customers, Business Consultants can help their clients achieve their business goals.

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Business Analyst

Business Analysts are responsible for defining and documenting the requirements for business systems, including gathering user input, analyzing processes, and creating specifications. This course would be highly beneficial for aspiring Business Analysts as it provides a structured approach to developing and validating business models, which is essential for understanding and meeting the needs of stakeholders. By learning how to identify and validate key assumptions, Business Analysts can ensure that the systems they design are aligned with the organization's strategic objectives and deliver value to end-users.

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Product Manager

Product Managers are responsible for the development, launch, and ongoing management of products. This course would be highly beneficial for aspiring Product Managers as it provides a comprehensive overview of the product development process, from market research to product launch. By understanding the key elements of a successful product and how to create a product roadmap, Product Managers can effectively manage the development and launch of new products that meet the needs of customers.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. This course would be highly beneficial for aspiring Business Development Managers as it provides a step-by-step guide to developing and validating a business model. By learning how to identify and evaluate market opportunities, create a compelling value proposition, and develop a sustainable revenue model, Business Development Managers can effectively generate new business leads and grow revenue for their organizations.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote products and services. This course would be highly beneficial for aspiring Marketing Managers as it provides a comprehensive overview of the marketing process, from market research to campaign execution. By understanding the key elements of a successful marketing campaign and how to create a compelling value proposition, Marketing Managers can effectively reach their target audience and achieve marketing goals.

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Consultant

Consultants provide advice and guidance to organizations on a variety of topics, including strategy, operations, and technology. This course would be highly beneficial for aspiring Consultants as it provides a framework for developing and implementing effective business models. By understanding the key components of a business model and how to create a value proposition that resonates with clients, Consultants can provide valuable insights and recommendations to help their clients achieve their business goals.

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Project Manager

Project Managers are responsible for planning, executing, and closing down projects. This course would be highly beneficial for aspiring Project Managers as it provides a practical framework for managing projects successfully. By learning how to define project scope, create a project plan, and manage project risks, Project Managers can ensure that their projects are completed on time, within budget, and to the required quality standards.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. This course would be highly beneficial for aspiring Sales Managers as it provides a structured approach to developing and executing sales strategies. By understanding the key elements of a successful sales process and how to create a compelling value proposition, Sales Managers can effectively lead their teams to achieve sales targets and grow revenue.

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Operations Manager

Operations Managers are responsible for planning and executing the day-to-day operations of an organization. This course would be highly beneficial for aspiring Operations Managers as it provides a practical framework for managing operations effectively. By learning how to define operational processes, create a production plan, and manage inventory, Operations Managers can ensure that their organizations run smoothly and efficiently.

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Business Strategist

Business Strategists develop and implement long-term strategies for organizations. This course would be helpful for aspiring Business Strategists as it provides a framework for developing and implementing effective business models. By learning how to identify and evaluate market opportunities, create a compelling value proposition, and develop a sustainable revenue model, Business Strategists can effectively develop and implement strategies that drive organizational success.

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Systems Analyst

Systems Analysts design and implement computer systems. This course would be helpful for aspiring Systems Analysts as it provides a foundation in the principles of systems analysis and design. By learning how to gather requirements, analyze data, and design system architectures, Systems Analysts can effectively create systems that meet the needs of users and organizations.

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Financial Analyst

Financial Analysts provide financial advice and guidance to individuals and organizations. This course would be helpful for aspiring Financial Analysts as it provides a strong foundation in the principles of financial modeling and analysis. By learning how to build financial models and analyze financial statements, Financial Analysts can effectively evaluate investment opportunities and make sound financial recommendations.

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Data Analyst

Data Analysts collect, analyze, and interpret data to help organizations make informed decisions. This course would be helpful for aspiring Data Analysts as it provides a foundation in the principles of data analysis and visualization. By learning how to clean data, perform statistical analysis, and create data visualizations, Data Analysts can effectively extract insights from data and communicate them to stakeholders.

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UX Designer

UX Designers create user experiences for products and services. This course would be helpful for aspiring UX Designers as it provides a foundation in the principles of user experience design. By learning how to conduct user research, create user personas, and design user interfaces, UX Designers can effectively create user experiences that are both usable and enjoyable.

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