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Planificación y gestión estratégica para Pymes

Carlos Díaz V., Paula Broitman, Marisol Arriagada, and Rodrigo Guesalaga

Este curso fue diseñado para apoyar a empresarios de distintas regiones y países, a que logren desarrollar e implementar estrategias adecuadas que les permitan alcanzar sus objetivos y cumplir su misión.

El curso permite profundizar sobre el proceso de formulación de una estrategia, entregando conceptos y algunas herramientas para crear y capturar valor con una estrategia empresarial exitosa. Asimismo, se espera cubrir ciertas falencias que tienen los empresarios pyme en cuanto a la definición de modelo de negocio, análisis e interpretación contable y financiera y gestión de clientes.

Read more

Este curso fue diseñado para apoyar a empresarios de distintas regiones y países, a que logren desarrollar e implementar estrategias adecuadas que les permitan alcanzar sus objetivos y cumplir su misión.

El curso permite profundizar sobre el proceso de formulación de una estrategia, entregando conceptos y algunas herramientas para crear y capturar valor con una estrategia empresarial exitosa. Asimismo, se espera cubrir ciertas falencias que tienen los empresarios pyme en cuanto a la definición de modelo de negocio, análisis e interpretación contable y financiera y gestión de clientes.

Este curso complementa los aprendizajes que los alumnos pueden adquirir a través del MOOC Gestión Empresarial exitosa para pymes, desarrollado anteriormente.

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What's inside

Syllabus

Introducción: Planificación y Gestión Estratégica para Pymes
Estimado estudiante: Le damos la más cordial bienvenida al MOOC “Planificación y Gestión Estratégica para Pymes”, desarrollado por el programa Pyme UC de la Escuela de Administración de la Universidad Católica. Este MOOC está enfocado a empresas de menor tamaño y le permitirá profundizar sobre el proceso de planificación de una estrategia y la formulación de modelos de negocio. Asimismo, podrá aprender a manejar e interpretar la información contable y financiera fundamental para la toma de decisiones y adquirir herramientas y metodologías para la gestión estratégica de clientes.El diseño de este curso está basado en la experiencia del Programa Pyme UC, que ayuda a empresarios a hacer más competitivas sus empresas, con Mentores ex alumnos con amplia experiencia en negocios y Cursos dictados por Profesores de la Escuela de Administración UC. Más información en www.pyme.uc.cl.Le deseamos el mayor de los éxitos durante el desarrollo del curso. A continuación, le invitamos a responder una encuesta. Esta encuesta es de carácter voluntario y no incide en la calificación final del curso.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Examines planificación estratégica, un aspecto crucial para el éxito empresarial
Proporciona herramientas prácticas, como la metodología Canvas, para desarrollar un modelo de negocio sólido
Enseña cómo gestionar la información contable y financiera para tomar decisiones informadas
Explora la importancia de la gestión de clientes para impulsar el crecimiento de las empresas

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Reviews summary

Planificación estratégica y gestión práctica para pymes

Según los estudiantes, el curso 'Planificación y gestión estratégica para Pymes' es una excelente base para propietarios y gestores de pequeñas y medianas empresas. Los conceptos se explican claramente, y muchos resaltan la aplicabilidad práctica del contenido, especialmente en la metodología Canvas y la gestión de clientes. Algunos mencionan la claridad de los módulos financieros. Sin embargo, un número de revisores sugiere que podría beneficiarse de más ejemplos o casos de estudio profundos y que la calidad del audio en ciertas secciones podría mejorar. Generalmente, es más adecuado para principiantes o aquellos que buscan estructurar sus conocimientos.
Proporciona una sólida base, especialmente para quienes se inician.
"Ideal para quienes se inician en la gestión estratégica."
"Buen contenido introductorio, pero creo que la interacción con los profesores o un foro más activo sería beneficioso."
"Aunque esperaba más profundidad, el curso es más para principiantes."
La metodología Canvas, gestión de clientes y finanzas son puntos fuertes.
"Me gustó mucho el módulo de metodología Canvas. Lo recomiendo para dueños de Pymes."
"El módulo de gestión de clientes fue muy útil."
"Me dio una visión muy clara de los números del negocio."
El contenido está bien organizado y explicado de forma comprensible.
"Me encantó la estructura del curso y la forma en que se aborda cada módulo. El material es claro y conciso."
"Un curso fundamental para entender la planificación estratégica en Pymes."
"La sección de finanzas fue sorprendentemente clara para mí, que no soy experto en el tema."
Ofrece herramientas y conceptos directamente aplicables al negocio.
"Excelente curso, muy práctico y aplicable. Los conceptos están muy bien explicados y los profesores son claros."
"Me ayudó a organizar mis ideas sobre el negocio y a aplicar lo aprendido desde el primer día en mi empresa."
"Aprendí a usar herramientas y estrategias que pude aplicar inmediatamente a mi trabajo."
Algunos videos presentan problemas de audio que dificultan el seguimiento.
"La calidad del audio en algunos videos no era la mejor."
"Encontré la calidad de audio en algunas lecciones un poco inconsistente, lo que fue una distracción."
"Sería genial si pudieran mejorar el sonido para una mejor experiencia de aprendizaje."
Algunos desearían más ejemplos y casos de estudio reales y profundos.
"A veces sentí que faltaba un poco más de profundización en los ejemplos prácticos."
"Me hubiera gustado ver más casos de estudio reales."
"El curso podría usar más cobertura en profundidad sobre temas complejos o técnicas de optimización."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Planificación y gestión estratégica para Pymes with these activities:
Revisar conceptos de planificación estratégica empresarial
Actualiza tus conocimientos sobre los conceptos básicos de planificación estratégica para pymes, lo que te permitirá comprender mejor el contenido del curso.
Show steps
  • Revisa textos y materiales sobre planificación estratégica
  • Repasa los elementos clave de la planificación estratégica, como el análisis del entorno y la definición de objetivos
Asistencia a un evento de networking de pymes
Amplía tu red profesional y aprende de otros empresarios pymes asistiendo a un evento de networking.
Browse courses on Networking
Show steps
  • Busca y regístrate para un evento de networking de pymes
  • Asiste al evento y presenta tu negocio
  • Conecta con otros empresarios y explora oportunidades de colaboración
Presenta resumen de las mejores prácticas en gestión de clientes
Consolida tu comprensión de las técnicas efectivas de gestión de clientes preparando un resumen claro y conciso.
Show steps
  • Investiga buenas prácticas en gestión de clientes
  • Organiza y presenta la información en un formato efectivo, como una presentación, un informe o un documento técnico
One other activity
Expand to see all activities and additional details
Show all four activities
Planificación estratégica para mi negocio
Aplica los conceptos aprendidos en el curso creando un plan estratégico completo para tu propio negocio o uno ficticio.
Show steps
  • Define los objetivos de tu plan estratégico
  • Analiza el entorno externo e interno de tu negocio
  • Desarrolla estrategias para lograr tus objetivos
  • Implementa tu plan estratégico y monitorea su progreso

Career center

Learners who complete Planificación y gestión estratégica para Pymes will develop knowledge and skills that may be useful to these careers:
Business Analyst
A Business Analyst and this course go hand-in-hand to create a winning combination. The course provides a fantastic foundation to the skills a Business Analyst needs to have to successfully complete their tasks. This course will help you learn how to gather, analyze, and interpret data and requirements, which are essential skills for a Business Analyst. Additionally, the course will teach you how to develop and manage business processes, which is another important skill for a Business Analyst.
See salaries and explore the career path for Business Analyst
Management Consultant
This course can be useful for someone who wants to be a Management Consultant as it provides a solid foundation in the skills needed to be successful in this field. The course will teach you how to develop and implement strategic plans, which is a key skill for a Management Consultant. Additionally, the course will teach you how to manage financial and operational risks, which is another important skill for a Management Consultant.
See salaries and explore the career path for Management Consultant
Product Manager
A Product Manager defines and manages the lifecycle of a product. This course may be useful to someone pursuing this career, as it can help you understand the process of developing and implementing a successful product. One of the key responsibilities of a Product Manager is to create and execute a product strategy, which requires an understanding of the market, competition, and customer needs. This course provides a great overview of these topics, and it will help you develop the skills you need to be successful as a Product Manager.
See salaries and explore the career path for Product Manager
Marketing Manager
This course can be useful for someone who wants to work in marketing, as it provides a foundation in the skills needed to be successful in this field. The course will teach you how to develop and implement marketing strategies, which is critical for a Marketing Manager. Additionally, the course will teach you how to manage marketing budgets and measure the success of marketing campaigns.
See salaries and explore the career path for Marketing Manager
Sales Manager
This course can be useful for someone who wants to be a Sales Manager, as it provides a solid foundation in the skills needed to be successful in this field. The course will teach you how to develop and implement sales strategies, which is essential for a Sales Manager. Additionally, the course will teach you how to manage sales teams and measure the success of sales campaigns.
See salaries and explore the career path for Sales Manager
Operations Manager
This course can be useful for someone who wants to be an Operations Manager, as it provides a solid foundation in the skills needed to be successful in this field. The course will teach you how to develop and implement operations strategies, which are critical for an Operations Manager. Additionally, the course will teach you how to manage operations teams and measure the success of operations.
See salaries and explore the career path for Operations Manager
Financial Analyst
This course may be useful for someone who wants to be a Financial Analyst as it provides a foundation in the skills needed to be successful in this field. The course will teach you how to analyze financial data and make investment recommendations, which is a key skill for a Financial Analyst. Additionally, the course will teach you how to manage financial risks, which is another important skill for a Financial Analyst.
See salaries and explore the career path for Financial Analyst
Accountant
Anyone hoping to be an Accountant may find this course to be a helpful resource. It will provide you with a solid foundation in the skills needed to be successful in accounting. The course will teach you how to prepare and analyze financial statements, which is critical for an Accountant. Additionally, the course will teach you how to manage accounting teams and measure the success of accounting operations.
See salaries and explore the career path for Accountant
Auditor
This course may be helpful if you are interested in being an Auditor since it provides a solid foundation in the skills needed to be successful in this field. The course will teach you how to develop and implement audit plans, which is a critical skill for an Auditor. Additionally, the course will teach you how to manage audit teams and measure the success of audit operations.
See salaries and explore the career path for Auditor
Risk Manager
This course may be useful for someone who wants to be a Risk Manager as it provides a foundation in the skills needed to be successful in this field. The course will teach you how to identify, assess, and manage risks, which is a key skill for a Risk Manager. Additionally, the course will teach you how to develop and implement risk management strategies, which is another important skill for a Risk Manager.
See salaries and explore the career path for Risk Manager
Compliance Officer
This course can be useful for someone who wants to be a Compliance Officer as it provides a foundation in the skills needed to be successful in this field. The course will teach you how to develop and implement compliance programs, which is a critical skill for a Compliance Officer. Additionally, the course will teach you how to manage compliance teams and measure the success of compliance operations.
See salaries and explore the career path for Compliance Officer
Human Resources Manager
This course may be helpful if you are interested in becoming a Human Resources Manager. It will provide you with a foundation in the skills needed to be successful in this role. The course will teach you how to develop and implement human resources strategies, which is essential for a Human Resources Manager. Additionally, the course will teach you how to manage human resources teams and measure the success of human resources operations.
See salaries and explore the career path for Human Resources Manager
Information Technology Manager
This course may be useful if you aspire to be an Information Technology Manager. It offers a foundation in the skills necessary for success in this field. You'll learn about developing and implementing information technology strategies, which is crucial for an Information Technology Manager. Additionally, the course covers managing information technology teams and evaluating the effectiveness of information technology operations.
See salaries and explore the career path for Information Technology Manager
Supply Chain Manager
This course may be useful if you aspire to be a Supply Chain Manager. It offers a foundation in the skills necessary for success in this field. You'll learn about developing and implementing supply chain strategies, which is crucial for a Supply Chain Manager. Additionally, the course covers managing supply chain teams and evaluating the effectiveness of supply chain operations.
See salaries and explore the career path for Supply Chain Manager
Project Manager
This course may be useful if you aspire to be a Project Manager. It offers a foundation in the skills necessary for success in this field. You'll learn about developing and implementing project plans, which is crucial for a Project Manager. Additionally, the course covers managing project teams and evaluating the effectiveness of project operations.
See salaries and explore the career path for Project Manager

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Planificación y gestión estratégica para Pymes.
Administración estratégica
Save
Este libro ofrece una visión integral de la dirección estratégica, cubriendo temas como análisis de la industria, ventaja competitiva y formulación de estrategias. Es una lectura recomendada para aquellos que buscan desarrollar una comprensión profunda de la estrategia empresarial.
Administración estratégica
Paperback
Check
Administración estratégica
Kindle Edition
Check
Cover image
The Crux
Save
Focuses on the key elements of good strategy, and how to avoid common pitfalls. It highly recommended read for anyone involved in strategy development.
(English) The Crux: How Leaders Become Strategists
Hardcover
$$
(English) The Crux: How Leaders Become Strategists
Kindle Edition
$$
Cover image
The Disruptive Innovation Set (2 Books)
Save
Explores the challenges of innovation in established businesses, and provides insights for overcoming them. It valuable read for those looking to understand the dynamics of innovation and disruption.
(English) The Disruptive Innovation Set (2 Books)
Paperback
$$
(English) The Disruptive Innovation Set (2 Books)
Kindle Edition
$$
Lean Startup: How Today's Entrepreneurs Use...
Save
Introduces the concept of the lean startup, and provides a practical approach to building and validating new businesses. It highly recommended read for entrepreneurs and innovators.
(English) The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
(English) The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
Cover image
What You Do Is Who You Are: How to Create Your...
Save
Offers practical advice and insights for entrepreneurs and business leaders on the challenges of building and running a successful company.
(English) What You Do Is Who You Are: How to Create Your...
Hardcover
$$
(English) What You Do Is Who You Are: How to Create Your...
Kindle Edition
$$
Zero to One: Notes on Startups, Or How to Build the...
Save
Explores the concept of creating a successful startup by focusing on building a unique and valuable product or service.
(English) Zero to One: Notes on Startups, or How to Build the...
Hardcover
$$
(English) Zero to One: Notes on Startups, or How to Build the...
Kindle Edition
$$
Cover image
The Infinite Staircase
Save
Provides insights into the challenges of transitioning a product or service from early adopters to the mainstream market.
(English) The Infinite Staircase: What the Universe Tells Us...
Hardcover
$$
(English) The Infinite Staircase
Kindle Edition
$$
Cover image
Battlecry
Save
Presents 22 fundamental principles of marketing that can help businesses achieve success.
Battlecry
Paperback
Check
Battlecry
Kindle Edition
Check
Cover image
Whatcha Gonna Do with That Duck?
Save
Emphasizes the importance of creating products and services that are remarkable and stand out from the competition.
(English) Whatcha Gonna Do with That Duck?: And Other...
Hardcover
$$
(English) Whatcha Gonna Do with That Duck?: And Other...
Kindle Edition
$$

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Course image
Level
Introductory
Via
Coursera
Institution
Pontificia Universidad Católica de Chile
Instructors
Carlos Díaz V.
Paula Broitman
Marisol Arriagada
Rodrigo Guesalaga
Language
Español
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Examines planificación estratégica, un aspecto crucial para el éxito empresarial
Proporciona herramientas prácticas, como la metodología Canvas, para desarrollar un modelo de negocio sólido
Enseña cómo gestionar la información contable y financiera para tomar decisiones informadas
Explora la importancia de la gestión de clientes para impulsar el crecimiento de las empresas
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