Gerencia estratégica: bases y principios from edX

Una de las habilidades más apreciadas en el mundo empresarial es la del estratega. El que piensa, diseña, visiona, construye y ejecuta un plan. Ser estratega no se limita a hacer planes. Implica desarrollar habilidades, disponer de herramientas y comprender el comportamiento propio y el de los demás para tomar decisiones que generen valor.

Este curso es un viaje para inspirarte a aprender más sobre estrategia y todas las preguntas y herramientas que necesitamos para pensar y diseñar un plan.

El enfoque de este curso no es teórico ni se limita a recitar de memoria conceptos o ideas de los grandes pensadores estratégicos. El enfoque es práctico. Usaremos la teoría para comprender y analizar pero, sobre todo, para ampliar nuestro portafolio de herramientas de análisis para evaluar riesgos, opciones y tomar decisiones.

Quizás uno de los aspectos más complejos que enfrentará el estratega será la decisión. ¿Cuánto sabemos sobre nuestro proceso de decisión? ¿Qué aspectos influyen en nuestra decisión y en la de los demás? ¿Cómo sabemos que somos buenos tomando decisiones? Este curso será un primer recorrido para ayudar a responder estas preguntas.

Además, centraremos este curso en reflexionar sobre habilidades, conocimientos y nuevos debates que están influyendo en la forma en que entendemos el contexto y, por tanto, diseñamos y ejecutamos la estrategia.

Este será un primer acercamiento inspirador. El objetivo final es estimular tu curiosidad por profundizar, investigar y aprender más sobre este tema que es, sin duda, una de las habilidades más relevantes en el mundo personal y empresarial.

What you'll learn

Qué es la estrategia y cuál es su relación con el liderazgo y la gestión.
Las limitaciones en términos de conocimiento, comportamiento y entorno que enfrenta el estratega.
Qué es planificar y qué tener en cuenta para hacerlo mejor.
Las herramientas que requiere el estratega para diseñar cursos de acción relevantes al contexto y al negocio.
El proceso de toma de decisiones y su relación con la estrategia.
Consideraciones de autoridad, medio ambiente, sociedad y otros en la estrategia.
El valor del plan y el escenario para formar y desarrollar habilidades que permitan mejorar las decisiones.
Analizar el papel de la información en la toma de decisiones y cómo incorporarla en las decisiones

What's inside

Learning objective

Analizar el papel de la información en la toma de decisiones y cómo incorporarla en las decisiones

Syllabus

Semana 1: Fundamentos del pensamiento estratégico

Repasaremos conceptos para entender qué es la estrategia y cuál es su papel en los negocios:

Definición de liderazgo, gestión y estrategia.

Limitaciones del estratega y del entorno (comportamiento, cognición, información, contexto).

Los dilemas del estratega.

El problema de la cooperación.

Semana 2: Planificación: ¿por qué y cómo?

Analizaremos el papel de la planificación en los negocios y consideraremos los activos clave de la planificación en la organización, así como su uso e importancia:

Concepto de planificación e implicaciones.

Estrategia corporativa: misión y visión.

Estrategia corporativa: objetivos, metas y resultados

Semana 3: Herramientas del estratega

Sabremos qué conocimientos y habilidades debe desarrollar el estratega para anticipar, ejecutar y decidir:

Conocimientos y habilidades que facilitan el desarrollo y ejecución de estrategias.

Actitudes y habilidades blandas.

Ética y estrategia.

Semana 4: Las nuevas reglas de la estrategia

El mundo cambia y por tanto las responsabilidades y variables que afectan el desempeño de una estrategia o la calidad de una decisión varían:

Responsabilidad social .

Competitividad, valor añadido, servicio.

Alineamiento organizacional

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explora los fundamentos del pensamiento estratégico, proporcionando una base sólida para comprender el papel de la estrategia en los negocios

Analiza el papel de la información en la toma de decisiones, lo que ayuda a los estudiantes a comprender cómo incorporar datos en su proceso de toma de decisiones

Desarrolla habilidades y conocimientos esenciales para los estrategas, empoderando a los estudiantes para anticipar, ejecutar y tomar decisiones informadas

Examina las nuevas reglas de la estrategia, asegurando que los estudiantes estén al tanto de las tendencias y responsabilidades cambiantes que afectan el desempeño de las organizaciones

Imparte a los estudiantes una comprensión de las limitaciones y dilemas que enfrentan los estrategas, allanando el camino para tomar decisiones informadas

Cubre teorías y conceptos establecidos en estrategia, lo que ayuda a los estudiantes a desarrollar una base sólida en el campo

Career center

Learners who complete Gerencia estratégica: bases y principios will develop knowledge and skills that may be useful to these careers:

Strategic Consultant

Strategic Consultants design and implement strategies that help organizations achieve their goals. This course will help you develop the skills and knowledge you need to be a successful Strategic Consultant. You will learn how to analyze the business environment, develop and evaluate strategies, and communicate your findings to senior management. This course is a valuable resource for anyone who wants to start or advance a career in strategic consulting.

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Management Consultant

Management Consultants help organizations improve their performance. This course will help you develop the skills and knowledge you need to be a successful Management Consultant. You will learn how to analyze business problems, develop and implement solutions, and communicate your findings to senior management. This course is a valuable resource for anyone who wants to start or advance a career in management consulting.

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Business Analyst

Business Analysts help organizations improve their business processes. This course will help you develop the skills and knowledge you need to be a successful Business Analyst. You will learn how to analyze business problems, develop and evaluate solutions, and communicate your findings to senior management. This course is a valuable resource for anyone who wants to start or advance a career in business analysis.

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Product Manager

Product Managers are responsible for the development and launch of new products. This course will help you develop the skills and knowledge you need to be a successful Product Manager. You will learn how to analyze the market, develop and evaluate product strategies, and manage the product development process. This course is a valuable resource for anyone who wants to start or advance a career in product management.

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Marketing Manager

Marketing Managers are responsible for the development and implementation of marketing campaigns. This course will help you develop the skills and knowledge you need to be a successful Marketing Manager. You will learn how to analyze the market, develop and evaluate marketing strategies, and manage the marketing budget. This course is a valuable resource for anyone who wants to start or advance a career in marketing.

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Sales Manager

Sales Managers are responsible for the development and management of sales teams. This course will help you develop the skills and knowledge you need to be a successful Sales Manager. You will learn how to analyze the market, develop and evaluate sales strategies, and manage the sales team. This course is a valuable resource for anyone who wants to start or advance a career in sales management.

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Operations Manager

Operations Managers are responsible for the day-to-day operations of an organization. This course will help you develop the skills and knowledge you need to be a successful Operations Manager. You will learn how to analyze business processes, develop and implement solutions, and manage the operations team. This course is a valuable resource for anyone who wants to start or advance a career in operations management.

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Financial Analyst

Financial Analysts are responsible for the analysis of financial data. This course will help you develop the skills and knowledge you need to be a successful Financial Analyst. You will learn how to analyze financial statements, develop and evaluate financial models, and communicate your findings to senior management. This course is a valuable resource for anyone who wants to start or advance a career in financial analysis.

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Investment Banker

Investment Bankers help companies raise capital. This course will help you develop the skills and knowledge you need to be a successful Investment Banker. You will learn how to analyze financial data, develop and evaluate financial models, and communicate your findings to senior management. This course is a valuable resource for anyone who wants to start or advance a career in investment banking.

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Private Equity Analyst

Private Equity Analysts help private equity firms evaluate and invest in companies. This course will help you develop the skills and knowledge you need to be a successful Private Equity Analyst. You will learn how to analyze financial data, develop and evaluate financial models, and communicate your findings to senior management. This course is a valuable resource for anyone who wants to start or advance a career in private equity.

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Venture Capitalist

Venture Capitalists help startups raise capital. This course will help you develop the skills and knowledge you need to be a successful Venture Capitalist. You will learn how to analyze financial data, develop and evaluate financial models, and communicate your findings to senior management. This course is a valuable resource for anyone who wants to start or advance a career in venture capital.

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Corporate Strategy Consultant

Corporate Strategy Consultants help companies develop and implement their corporate strategies. This course will help you develop the skills and knowledge you need to be a successful Corporate Strategy Consultant. You will learn how to analyze the business environment, develop and evaluate corporate strategies, and communicate your findings to senior management. This course is a valuable resource for anyone who wants to start or advance a career in corporate strategy consulting.

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Management Scientist

Management Scientists use mathematical and statistical techniques to solve business problems. This course will help you develop the skills and knowledge you need to be a successful Management Scientist. You will learn how to analyze data, develop and evaluate models, and communicate your findings to senior management. This course is a valuable resource for anyone who wants to start or advance a career in management science.

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Operations Research Analyst

Operations Research Analysts use mathematical and statistical techniques to solve business problems. This course will help you develop the skills and knowledge you need to be a successful Operations Research Analyst. You will learn how to analyze data, develop and evaluate models, and communicate your findings to senior management. This course is a valuable resource for anyone who wants to start or advance a career in operations research.

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Data Scientist

Data Scientists use data to solve business problems. This course will help you develop the skills and knowledge you need to be a successful Data Scientist. You will learn how to collect and analyze data, develop and evaluate models, and communicate your findings to senior management. This course is a valuable resource for anyone who wants to start or advance a career in data science.

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