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Desarrollo de tu marca personal

El Marketing y branding de tu persona puede cambiar tu carrera y vida. El desarrollo de habilidades de mercadotecnia aplicadas a nuestra persona nos puede dar un alto nivel de competitividad en todo tipo de actividades profesionales ya sea como emprendedores-deportistas-artistas o bien, para crear una reputación sólida en el mercado de trabajo o en el desarrollo, promoción y difusión de nuestros productos y servicios como empresarios de todo tamaño.

En este curso los objetivos generales son los siguientes:

• Comprender los procesos básicos del marketing acompañados de una buena estrategia e implementación.

• Definir estrategias adecuadas para lograr el impacto en el diseño de tu marca preferida: Tu persona.

• Conocer los diferentes elementos que te permitan lograr un alto nivel de competitividad para alcanzar una reputación sólida en el mercado de trabajo.

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What's inside

Syllabus

Análisis del entorno y visualización de tu proyecto

Antes de abordar el tema de marca personal hay que visualizar muy bien las metas de carrera y vida y ponerles un propósito u objetivo; el impacto en la sociedad, tu diferenciación, soporte de imagen y propuesta de valor. Esto debe pasarse por los retos y oportunidades que generó el Covid. A la vez el participante deberá entender las prácticas de las marcas exitosas para transformarse en profesionales de excelencia y calidad internacional.

Planeación estratégica de mercadotecnia de mi marca personal

Antes de caer en la tentación de buscar nombres o diseñar productos se debe de seguir un proceso de mercadotecnia que servirá como la base para la creación o evolución de la marca. Entender las razones por las que la gente compra en espacios físicos o vía comercio electrónico, dominar los principios de ventas para incluirlos en la propuesta de valor. Tener una clara noción de los requerimientos de tecnología y apps que se deben dominar.

Tipo de marca y arquitectura de crecimiento

Una marca es el último eslabón de una cadena de eventos. Ya que tenemos claro el terreno donde competiremos, los atributos diferenciales y el entendimiento de los tipos de marca con quien te identificarás más, se procede a la búsqueda ya sea apoyado por profesionales o bien haciéndolo uno mismo lograr consolidar una gran marca.

Creatividad y difusión de mi marca

Las herramientas tecnológicas que hay hoy en día permiten que prácticamente cualquiera de nosotros esté en condiciones de diseñar y proyectar una nueva marca a un mínimo costo. Esto de nada servirá si no lo damos a conocer y alimentamos constantemente con contenidos de valor en los diferentes puntos de contacto y redes sociales y profesionales.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Diseña para descubrir tu propósito, diferenciarte, respaldar tu imagen y proponer valor en el mercado

Desarrolla habilidades de marketing personal para aumentar tu competitividad profesional en cualquier ámbito

Aprende los procesos básicos del marketing y cómo implementarlos estratégicamente

Domina los principios de ventas y utiliza la tecnología para potenciar tu propuesta de valor

Conoce los diferentes tipos de marca y construye una sólida identidad de marca que refleje tus atributos diferenciales

Desarrolla estrategias de difusión creativas para dar a conocer tu marca y generar valor en puntos de contacto clave

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Desarrollo de tu marca personal with these activities:

Review key marketing concepts

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Review fundamental marketing principles like segmentation, targeting, and positioning to strengthen your understanding of their application in personal branding.

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Revisit your notes or textbooks from previous marketing courses
Explore online resources like Coursera or edX for refresher material
Attend a free webinar or workshop on marketing basics

Explore case studies of successful personal brands

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Analyze examples of individuals who have successfully built strong personal brands to learn from their strategies and tactics.

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Identify individuals or companies with strong personal brands
Research their backgrounds, marketing strategies, and online presence
Analyze their branding elements, such as logo, website, and social media profiles
Extract key lessons and insights from their success stories

Curate a collection of resources on personal branding

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Gather valuable resources like articles, videos, and podcasts on personal branding to enhance your knowledge and stay up-to-date with industry trends.

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Identify reputable sources of information on personal branding
Collect and organize relevant materials into a central location
Categorize the resources based on topics or themes
Share your curated collection with peers or use it for your own reference and learning

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Conduct a SWOT analysis of yourself

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Identify your strengths, weaknesses, opportunities, and threats to gain a comprehensive understanding of your personal brand and identify areas for improvement.

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List your skills, experience, and accomplishments
Identify your values, interests, and aspirations
Research your target audience and competition
Analyze your findings and develop a plan to leverage your strengths and address your weaknesses

Attend a workshop on personal branding

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Participate in a structured workshop to gain practical guidance and hands-on experience in developing and promoting your personal brand.

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Identify and register for a workshop that aligns with your goals
Attend the workshop and actively participate in exercises and discussions
Apply the techniques and strategies learned in the workshop to your own personal branding efforts

Develop a personal branding statement

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Create a concise and compelling statement that encapsulates your unique value proposition and sets you apart from others in your field.

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Brainstorm your key skills, experiences, and aspirations
Identify your target audience and their needs
Draft a statement that is concise, clear, and persuasive
Get feedback from peers or mentors on your statement

Network with professionals in your field

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Attend networking events to connect with like-minded individuals, exchange ideas, and expand your professional contacts for personal branding opportunities.

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Identify and attend industry events, conferences, or meetups
Prepare an elevator pitch to introduce yourself and your personal brand
Engage in meaningful conversations with potential collaborators or mentors
Follow up with individuals you meet and nurture those relationships

Contribute to open-source projects related to personal branding

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Participate in open-source communities to contribute your skills, knowledge, and experience in branding and marketing, while also showcasing your abilities to potential employers or clients.

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Identify open-source projects that align with your interests and skills
Review the project documentation and contribute bug fixes or new features
Collaborate with other contributors and learn from their expertise
Build a portfolio of your contributions and highlight your involvement in your personal branding materials

Develop a personal website or blog

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Create a platform to showcase your personal brand, demonstrate your expertise, and connect with your target audience.

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Choose a domain name and website builder that meets your needs
Design your website with a professional and visually appealing layout
Create high-quality content that provides value to your audience
Promote your website through social media, email marketing, and other channels

Career center

Learners who complete Desarrollo de tu marca personal will develop knowledge and skills that may be useful to these careers:

Brand Manager

A Brand Manager is responsible for the development and execution of marketing campaigns for a particular brand or product line. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to conduct market research, develop marketing strategies, and create effective marketing materials. You will also learn how to manage a brand's reputation and build relationships with customers. This course is a valuable resource for anyone who wants to pursue a career in brand management.

See salaries and explore the career path for Brand Manager

Marketing Manager

A Marketing Manager is responsible for planning and executing marketing campaigns for a company or organization. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to conduct market research, develop marketing strategies, and create effective marketing materials. You will also learn how to manage a marketing budget and measure the success of marketing campaigns. This course is a valuable resource for anyone who wants to pursue a career in marketing management.

See salaries and explore the career path for Marketing Manager

Product Manager

A Product Manager is responsible for the development and launch of new products or services. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to conduct market research, develop product specifications, and create product launch plans. You will also learn how to manage a product's lifecycle and measure its success. This course is a valuable resource for anyone who wants to pursue a career in product management.

See salaries and explore the career path for Product Manager

Sales Manager

A Sales Manager is responsible for leading and managing a team of sales representatives. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to develop sales strategies, manage sales teams, and close deals. You will also learn how to build relationships with customers and create a positive sales environment. This course is a valuable resource for anyone who wants to pursue a career in sales management.

See salaries and explore the career path for Sales Manager

Public relations manager

A Public Relations Manager is responsible for managing the public image of a company or organization. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to develop public relations strategies, write press releases, and manage media relations. You will also learn how to build relationships with the media and create a positive public image for your company or organization. This course is a valuable resource for anyone who wants to pursue a career in public relations.

See salaries and explore the career path for Public relations manager

Advertising Manager

An Advertising Manager is responsible for planning and executing advertising campaigns. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to develop advertising strategies, create advertising materials, and manage advertising budgets. You will also learn how to measure the success of advertising campaigns. This course is a valuable resource for anyone who wants to pursue a career in advertising.

See salaries and explore the career path for Advertising Manager

Social Media Manager

A Social Media Manager is responsible for managing the social media presence of a company or organization. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to develop social media strategies, create social media content, and manage social media accounts. You will also learn how to measure the success of social media campaigns. This course is a valuable resource for anyone who wants to pursue a career in social media marketing.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to develop digital marketing strategies, create digital marketing content, and manage digital marketing budgets. You will also learn how to measure the success of digital marketing campaigns. This course is a valuable resource for anyone who wants to pursue a career in digital marketing.

See salaries and explore the career path for Digital Marketing Manager

Content Marketer

A Content Marketer is responsible for creating and distributing content that is designed to attract and engage customers. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to develop content strategies, create content, and distribute content. You will also learn how to measure the success of content marketing campaigns. This course is a valuable resource for anyone who wants to pursue a career in content marketing.

See salaries and explore the career path for Content Marketer

Influencer Marketing Manager

An Influencer Marketing Manager is responsible for developing and executing influencer marketing campaigns. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to identify and recruit influencers, develop influencer marketing campaigns, and measure the success of influencer marketing campaigns. This course is a valuable resource for anyone who wants to pursue a career in influencer marketing.

See salaries and explore the career path for Influencer Marketing Manager

Event Marketer

An Event Marketer is responsible for planning and executing events. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to develop event strategies, create event budgets, and manage event logistics. You will also learn how to measure the success of events. This course is a valuable resource for anyone who wants to pursue a career in event marketing.

See salaries and explore the career path for Event Marketer

Freelance Writer

A Freelance Writer writes content for a variety of clients, including businesses, organizations, and individuals. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to develop writing skills, market your services, and manage your freelance business. This course is a valuable resource for anyone who wants to pursue a career as a freelance writer.

See salaries and explore the career path for Freelance Writer

Copywriter

A Copywriter writes persuasive content that is designed to sell products or services. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to develop copywriting skills, conduct market research, and write effective copy. This course is a valuable resource for anyone who wants to pursue a career as a copywriter.

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Technical Writer

A Technical Writer writes technical documentation, such as user manuals, white papers, and training materials. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to develop technical writing skills, conduct research, and write clear and concise technical documentation. This course is a valuable resource for anyone who wants to pursue a career as a technical writer.

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Instructional Designer

An Instructional Designer develops and delivers training materials. The course, Desarrollo de tu marca personal, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you how to develop instructional design skills, conduct needs assessments, and create effective training materials. This course is a valuable resource for anyone who wants to pursue a career as an instructional designer.

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Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Desarrollo de tu marca personal.

Strategic Brand Management

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Este libro proporciona una base integral en la gestión estratégica de marcas. Es una lectura esencial para los estudiantes que buscan aprender sobre los principios y prácticas de la marca.

Desarrollo de tu marca personal

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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