Escalamiento exitoso e Innovación en los Negocios from Coursera

Este curso fue diseñado para apoyar a emprendedores y empresarios que se encuentran en la etapa de escalamiento de sus negocios, con el fin de prepararlos para enfrentar los desafíos de esta etapa y tomar las decisiones estratégicas adecuadas que conlleva.

El curso permite profundizar en las áreas de estrategia, administración, personas, finanzas y marketing, entregando conceptos y herramientas que permitan a los empresarios ampliar su visión estratégica de negocios y su capacidad para generar e implementar planes de escalamiento eficazmente, impulsando mecanismos que sustenten la innovación y el crecimiento y adoptando buenas prácticas de gestión.

Este curso tiene la opción de ser validado en la plataforma “El viaje del emprendedor” de Corfo, y poder así acceder a las oportunidades disponibles en esta comunidad, para emprendimientos en etapa de escalamiento.

What's inside

Syllabus

Introducción

Escalamiento exitoso e Innovación en los Negocios

Módulo 1: Estrategia e Innovación Continua

En este módulo se abordan los tipos de crecimiento y los diferentes mecanismos para lograrlo, profundizando en la estrategia de innovación en la empresa.

Módulo 2: Directorio

En este módulo se aborda la importancia de contar con un directorio en la empresa y las buenas prácticas que pueden adoptarse para alcanzar los objetivos estratégicos.

Módulo 3: CEO Management

En este módulo se profundiza sobre el propósito empresarial, el gobierno corporativo y el rol del Director Ejecutivo en aspectos estratégicos, toma de decisiones, gestión y liderazgo de equipos, implementando un diseño organizacional coherente.

Módulo 4: Estrategias Financieras

En este módulo se aborda cómo la estrategia y el modelo de negocio de la empresa influye en las decisiones financieras más importantes. Además, se recorren las buenas prácticas del manejo de las finanzas y cómo levantar capital para escalar el negocio.

Módulo 5: Marketing de Escalamiento

En este módulo se abordan las distintas estrategias de marketing para escalar, resaltando la importancia de crear una marca valiosa para lograrlo. También, se analiza cómo las herramientas de marketing digital permiten llegar a los nuevos segmentos de clientes y fortalecer la marca.

Módulo 6: Experiencias Internacionales

En este último módulo se profundiza cómo ampliar la presencia en el extranjero y los aspectos a considerar para iniciar operaciones transfronterizas, logrando expandirse de manera efectiva.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Prepara a empresarios para afrontar los desafíos del escalamiento de sus negocios

Aborda áreas clave como estrategia, administración, personas, finanzas y marketing

Entrega conceptos y herramientas para ampliar la visión estratégica y la capacidad de generar e implementar planes de escalamiento efectivos

Provee la opción de validación en la plataforma "El viaje del emprendedor" de Corfo, brindando acceso a oportunidades para emprendimientos en etapa de escalamiento

Reviews summary

Valuable insights for business scaling

This course on business scaling and innovation has received overwhelmingly positive feedback from learners. Students praise the clear and concise explanations provided by the expert instructors, who help simplify complex business concepts. The course covers crucial areas like strategy, innovation, finance, marketing, and more, offering valuable insights and practical tools for entrepreneurs and business owners looking to grow their ventures. Overall, learners highly recommend this course for its comprehensive content and its potential to enhance their business knowledge and skills.

Complex concepts are explained in a clear and accessible manner.

"me parece muy sencillo y claro la forma de explicar, invita a seguir el curso"

"Excelente curso, muy completo, muy didáctico con lenguaje sencillo!!"

Covers key areas for business scaling and innovation.

"Abarca diferentes puntos de la administración de la empresa con visión hacia el crecimiento."

"Entrega información muy relevante a tomar en cuenta para poder emprender"

Provides practical tools and concepts for business growth.

"te brinda herramientas y conceptos bien prácticos para llevar adelante."

"Muy util para quien quiera iniciar un negocio, explicaciones simples para temas que son complejos, excelente material"

Instructors explain concepts with clarity.

"profesores excplican con mucha claridad"

"El desarrollo del curso es muy bueno, los maestros explican claramente y se hacen entender."

Could benefit from more practical exercises or case studies.

"Me gusto el curso, es claro y centrado en lo que uno necesita para escalar un negocio. Me hubiese gustado que tuvieran mas ejercicios prácticos o casos reales."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Escalamiento exitoso e Innovación en los Negocios with these activities:

Revise foundational business concepts

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Refresh your understanding of core business concepts and principles to strengthen your foundation for advanced topics in this course.

Browse courses on Business Fundamentals

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Review notes or textbooks from previous business courses
Participate in online forums or discussions to engage with other learners and clarify any uncertainties
Complete practice exercises or quizzes to test your understanding

Engage in peer-led discussions

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Collaborate with peers to exchange ideas, ask questions, and reinforce concepts covered in the course.

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Form study groups or join online discussion forums
Actively participate in discussions, share your perspectives, and seek clarification from others
Organize or attend virtual Q&A sessions to address specific topics

Explore case studies on business scaling

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Enhance your understanding of business scaling strategies by analyzing real-world case studies and learning from the experiences of successful companies.

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Search for and identify relevant case studies online or through industry publications
Read and analyze the case studies, paying attention to the challenges and solutions presented
Summarize the key takeaways and insights from each case study
Discuss your findings with peers or industry professionals to gain different perspectives

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Launch a small-scale business simulation

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Gain hands-on experience by simulating real-world business scenarios, testing your decision-making skills and understanding of scaling strategies.

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Choose a specific industry or business model for your simulation
Define your goals, target market, and initial resources
Make strategic decisions regarding growth, marketing, and operations
Track your progress and analyze the impact of your decisions
Reflect on your experience and identify areas for improvement

Develop a business scaling plan

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Apply your learning to a practical scenario by creating a comprehensive business scaling plan that outlines your strategies for growth and expansion.

Browse courses on Growth Strategy

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Define your target market and analyze the competitive landscape
Identify potential growth opportunities and develop specific strategies to address them
Outline the necessary resources and support systems for successful implementation
Monitor progress regularly and make adjustments as needed

Contribute to open-source business tools

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Enhance your technical skills and gain practical experience in business scaling by contributing to open-source projects related to growth, marketing, or operations.

Browse courses on Software Engineering

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Identify reputable open-source projects aligned with your interests
Review the project documentation and codebase
Suggest improvements or develop new features based on your understanding of business scaling
Submit your contributions for review and integration

Become a mentor for aspiring entrepreneurs

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Solidify your understanding of business scaling by分享ing your knowledge and experience with others, while developing your mentorship skills.

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Identify opportunities to mentor aspiring entrepreneurs through organizations or platforms
Offer guidance on business strategy, growth, and scaling
Provide constructive feedback and support to help mentees navigate challenges
Monitor their progress and adjust your mentorship approach as needed

Career center

Learners who complete Escalamiento exitoso e Innovación en los Negocios will develop knowledge and skills that may be useful to these careers:

Management Consultant

Management consultants help businesses improve their performance. This course may be useful for someone who wants to become a management consultant as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for management consultants to have in order to be successful.

See salaries and explore the career path for Management Consultant

Marketing Manager

Marketing managers are responsible for the development and implementation of marketing campaigns. This course may be useful for someone who wants to become a marketing manager as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for marketing managers to have in order to be successful.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales managers are responsible for the development and implementation of sales strategies. This course may be useful for someone who wants to become a sales manager as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for sales managers to have in order to be successful.

See salaries and explore the career path for Sales Manager

Financial Analyst

Financial analysts provide financial advice to businesses and individuals. This course may be useful for someone who wants to become a financial analyst as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for financial analysts to have in order to be successful.

See salaries and explore the career path for Financial Analyst

Product Manager

Product managers are responsible for the development and marketing of a product. This course may be useful for someone who wants to become a product manager as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for product managers to have in order to be successful.

See salaries and explore the career path for Product Manager

Operations Manager

Operations managers are responsible for the day-to-day operations of a business. This course may be useful for someone who wants to become an operations manager as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for operations managers to have in order to be successful.

See salaries and explore the career path for Operations Manager

Investment Banker

Investment bankers help businesses raise capital. This course may be useful for someone who wants to become an investment banker as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for investment bankers to have in order to be successful.

See salaries and explore the career path for Investment Banker

Venture Capitalist

Venture capitalists invest in early-stage businesses. This course may be useful for someone who wants to become a venture capitalist as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for venture capitalists to have in order to be successful.

See salaries and explore the career path for Venture Capitalist

Entrepreneur

Entrepreneurs are individuals who start their own businesses. This course may be useful for someone who wants to become an entrepreneur as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for entrepreneurs to have in order to be successful.

See salaries and explore the career path for Entrepreneur

Business Development Manager

Business development managers are responsible for developing and implementing new business opportunities. This course may be useful for someone who wants to become a business development manager as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for business development managers to have in order to be successful.

See salaries and explore the career path for Business Development Manager

Business Consultant

Business consultants help businesses improve their performance. This course may be useful for someone who wants to become a business consultant as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for business consultants to have in order to be successful.

See salaries and explore the career path for Business Consultant

Innovation Consultant

Innovation consultants help businesses develop and implement new products and services. This course may be useful for someone who wants to become an innovation consultant as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for innovation consultants to have in order to be successful.

See salaries and explore the career path for Innovation Consultant

Private Equity Investor

Private equity investors invest in private companies. This course may be useful for someone who wants to become a private equity investor as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for private equity investors to have in order to be successful.

See salaries and explore the career path for Private Equity Investor

Strategy Consultant

Strategy consultants help businesses develop and implement their strategies. This course may be useful for someone who wants to become a strategy consultant as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for strategy consultants to have in order to be successful.

See salaries and explore the career path for Strategy Consultant

Corporate Strategist

Corporate strategists develop and implement strategies for corporations. This course may be useful for someone who wants to become a corporate strategist as it provides a foundation in strategy, administration, finance, marketing, and innovation. These are all essential skills for corporate strategists to have in order to be successful.

See salaries and explore the career path for Corporate Strategist

Escalamiento exitoso e Innovación en los Negocios

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Reviews summary

Valuable insights for business scaling

Activities

Career center

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