Intro to Entrepreneurship: Get started as an Entrepreneur from Udemy

What's inside

Learning objectives

Understand and apply all the core concepts of entrepreneurship
Tell the difference between the realities of entrepreneurship & the common myths
Assess their own personality through the lens of entrepreneurship & know how to find partners that have what they are lacking
Focus in on the key traits and aspects needed to be successful as an entrerpreneur
Understand the optimistic deterministic framework of the future
Understand and focus their entrepreneurial efforts according to the correct venture process flow
Align their efforts with the correct type of entrepreneur they want to become
Understand the roles and expectations from them as their idea conceptualizes and grows
Pick between what type of business best suits them
Understand the concept of business modeling, and how new business models are creating exponentially more opportunity
Understand and apply the concept of scalability as an assessment tool
Understand the correct & factual nature of business idea creation and set their expectations realistically
Assess what skills and passions they have and apply them towards ideation
Use 3 common techniques to come up with great business ideas
Use 5 different techniques for easy validation of a business idea
Understand the core concepts behind the lean startup framework
Understand how to create a pitch experiment & mvp based off their business idea
Understand what options are available for financing their business

Plan a strategy for attracting and pitching angel investors and venture capital
Assess the viability of taking a small business loan and whether or not this is a good option strategically
Generate business ideas that are insightful and actionable
Understand business dynamics as they relate to idea generation
Analyze 4 different sections of the business value chain for potential opportunities
Understand the 5 different types of core innovation and how to apply them
How to objectively assess their skills, passions, hobbies, & interests
Understand the difference between business types and which one to aim for
Use common techniques like problem identification to come up with ideas
Use advanced techniques like disintermediation, local modifiers, market enablers to craft ideas
Understand how to apply new, disruptive business models like saas, sharing economy, & pwyw
Create business ideas that are not only specific but are complete
Quickly evaluate and re-prioritize ideas based off 5 dimensions
Understand the value of their ideas and what to focus on first
Bring context into their environment and not get discouraged
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Understand and apply all the core concepts of entrepreneurship
Tell the difference between the realities of entrepreneurship & the common myths
Assess their own personality through the lens of entrepreneurship & know how to find partners that have what they are lacking
Focus in on the key traits and aspects needed to be successful as an entrerpreneur
Understand the optimistic deterministic framework of the future
Understand and focus their entrepreneurial efforts according to the correct venture process flow
Align their efforts with the correct type of entrepreneur they want to become
Understand the roles and expectations from them as their idea conceptualizes and grows
Pick between what type of business best suits them
Understand the concept of business modeling, and how new business models are creating exponentially more opportunity
Understand and apply the concept of scalability as an assessment tool
Understand the correct & factual nature of business idea creation and set their expectations realistically
Assess what skills and passions they have and apply them towards ideation
Use 3 common techniques to come up with great business ideas
Use 5 different techniques for easy validation of a business idea
Understand the core concepts behind the lean startup framework
Understand how to create a pitch experiment & mvp based off their business idea
Understand what options are available for financing their business
Plan a strategy for attracting and pitching angel investors and venture capital
Assess the viability of taking a small business loan and whether or not this is a good option strategically
Generate business ideas that are insightful and actionable
Understand business dynamics as they relate to idea generation
Analyze 4 different sections of the business value chain for potential opportunities
Understand the 5 different types of core innovation and how to apply them
How to objectively assess their skills, passions, hobbies, & interests
Understand the difference between business types and which one to aim for
Use common techniques like problem identification to come up with ideas
Use advanced techniques like disintermediation, local modifiers, market enablers to craft ideas
Understand how to apply new, disruptive business models like saas, sharing economy, & pwyw
Create business ideas that are not only specific but are complete
Quickly evaluate and re-prioritize ideas based off 5 dimensions
Understand the value of their ideas and what to focus on first
Bring context into their environment and not get discouraged
Show more
Show less

Syllabus

Introduction to the course (10 minutes)

Course Overview

Join the Slack community and connect with other entrepreneurs

Network with like-minded students
Connect with me directly
Follow along and ask lecture questions as you go
Learn from other students that are simultaneously watching the course
Pitch any ideas you have
Ask the community for help
Share the project you're working on
Find a cofounder for your next venture
Find exclusive jobs and opportunities

Details inside.

Get matched to other Entrepreneurs using our companion app

Review sheets, activities, resources - all in one PDF

What is an Entrepreneur? (18 minutes)

What is an entrepreneur?

Myths about entrepreneurship

Common personality traits

The most important trait of all

Age & Entrepreneurship

For section 2, we're going to have a fun activity. A lot of my students fret about whether or not they have the right "personality" to become an Entrepreneur. If you've been paying attention thoroughly in my lectures (you have, haven't you?) you know that personalities of all different types have started businesses. However, certain personalities naturally gravitate towards starting their own business while others have to create a more conscious effort.

Understanding your own personality and how you operate is a really helpful tool not just for this course but for your life in general. It can help you relate to other people, understand yourself better, and ultimately know what deficiencies you have with regards to being an Entrepreneur.

SO...... (*drum roll*)

We're going to take a PERSONALITY TEST.

Attached to this lecture is a worksheet with instructions on how to fill out the test.

If you haven't ever taken the Myers Briggs test before, this is your chance. It's by far the most popular form of personality testing, and for better or for worse, always a great discussion starter.

But here's the twist.

We're going to analyze your personality score through the lens of Entrepreneurship.

Ok, not a huge twist.

The way the test works is generally quite simple. You'll answer a series of questions and rate them on a scale of 1-10. Try your hardest to sit and think about each answer before you fill it out. It's also helpful to pick a time where you are feeling normal - not angry, stressed, or sleepy. These things generally will make you answer the questions differently.

You'll get a score in 4 different categories

As they related to Entrepreneurship, here they are:

1. Introversion vs Extroversion: Are you more at ease by yourself or with people? Do you draw energy from being with other people or by being with yourself

2. Sensing or Intuition: How do you process information as you're presented it? Do you take it bit by bit and literally? Or do you instinctively add judgement and context to information?

3. Thinking vs Feeling: How do you make decisions? Do you do it purely rationally or do you "feel" your decisions and use empathy?

4. Judging vs Perceiving: Do you make your decisions quickly and move on, or are you more likely to take your time and be ok with leaving your options open.

After you fill out the quiz and follow the worksheet, you'll have your score. In the second part of the worksheet, I've added an easy guide for thinking about personality types and which ones are ideal for being an Entrepreneur.

When you get your personality score, post in the group discussion! We'll talk about it.

Test your understanding of entrepreneurs

Section 2 review material

The Entrepreneurial Mindset (20 minutes)

Intro to Section 3

The entrepreneurial mindset

Understanding the business life cycle

The different types of income

The process of opportunity recognition

RESOURCES: Suggested reading for Entrepreneurship

Section 3 review material

Core concepts & Terms

The different paths you can take (16 minutes)

Intro to section 4

Lifestyle entrepreneurs

Side businesses

Startup founders

Social entrepreneurs

Section 4 review material

Do you understand the different types of entrepreneurs?

Core concepts & frameworks (24 minutes)

Intro to section 5

Service vs. Product businesses

What is a business model?

Old business models

New, disruptive business models

Scalability

Section 5 review material

Review of core business concepts

Validating your idea (35 minutes)

What is validation?

Surveys

Talking to experts

The lean startup framework

Pitch experiments

Creating an MVP

Section 6 review material

Validating your ideas

Fundraising (50 minutes)

Know your options

Bootstrapping

FFF & Angels

Equity & Debt

Loans

Venture capital

Incubators

Business plans & One pagers

Section 7 review material

Fundraising

Introduction to Idea Generation (6 minutes)

Your most important tool - the scratchpad

ACTIVITY: Idea lister builder

WORKSHEET: Idea Lister Builder

Section 8 review material

Laying the groundwork (44 minutes)

The idea equation

Areas to isolate & target

5 types of innovation

Recap of idea dynamics

Section 9 review material

Concepts from Section 9

Making it fit (60 minutes)

Intro to Section 10

The Fit quadrant: Hobbies & Passions

The Fit quadrant: Skills & Experiences

ACTIVITY: Hobbies, Passions, Skills, & Experience

WORKSHEET: Hobbies, passions, skills, & experience

ACTIVITY: List out your goals

WORKSHEET: Fill out your goals

The 3 business types: Pick yours

How good does my idea have to be?

The Eureka Myth

Section 10 review material

Making it fit

Ways of coming up with ideas (61 minutes)

Problem-based business ideas

Wouldn't it be great if

Imagine the future

Reverse imagination

The Fit generator

Cater to power users

Reposition Good / Fast / Cheap

Section 11 review material

Ways of coming up with ideas

Business models (61 minutes)

Saas: Software as a Service

Subscriptions & Memberships

PWYW: Pay what you want

The sharing economy

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores entrepreneurship from the ground up, it may be well-matched to beginners or those without any background in business or finance

Provides a structured approach to learning entrepreneurship, making it suitable for learners who value structure and guidance

Covers a wide range of topics related to entrepreneurship, making it suitable for learners who want to gain a comprehensive understanding of the field

Structured into distinct sections, it may be well-suited for learners who prefer to focus on one topic at a time

Taught by an instructor with extensive experience in entrepreneurship and venture capital, which may add credibility to the course content

Offers downloadable resources such as review sheets and activities, which may enhance the learning experience

Reviews summary

Beginner-friendly entrepreneurship course

Learners say this course provides a solid and easy-to-understand foundation for entrepreneurship, especially if you're a beginner. The lectures and worksheets are well-crafted, and instructor Evan does a great job of explaining complex topics in a clear and relatable way.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Intro to Entrepreneurship: Get started as an Entrepreneur with these activities:

Read The Lean Startup

Show steps

Provides a framework for rapidly and efficiently testing and validating your business ideas.

View The Startup Way: How Modern Companies Use... on Amazon

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Obtain a copy of The Lean Startup by Eric Ries.
Read through the book, taking notes and highlighting important concepts.
Reflect on how the ideas in the book can be applied to your own business venture.

Attend Local Entrepreneur Meetups

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Provides opportunities to connect with like-minded individuals and learn from their experiences.

Browse courses on Networking

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Research local entrepreneur meetups and identify ones that align with your interests.
Attend meetups regularly and actively engage with other attendees.
Follow up with individuals you connect with and explore potential collaborations.

Compile a List of Resources for Entrepreneurs

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Provides you with a centralized repository of valuable resources to support your entrepreneurial journey.

Browse courses on Business

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Research and identify relevant resources for entrepreneurs, such as articles, books, websites, and online courses.
Organize and categorize the resources based on their topic or purpose.
Create a central repository, such as a spreadsheet or document, to store the compiled resources.

Five other activities

Expand to see all activities and additional details

Show all eight activities

Read Zero to One

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Challenges conventional wisdom and encourages you to think creatively and innovatively about your business.

View Zero to One: Notes on Startups, or How to Build... on Amazon

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Obtain a copy of Zero to One by Peter Thiel.
Read through the book, taking notes and highlighting important concepts.
Reflect on how the ideas in the book can influence your approach to entrepreneurship.

Develop an Elevator Pitch

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Forces you to concisely articulate your business idea and value proposition.

Browse courses on Elevator Pitch

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Brainstorm the key points you want to convey about your business.
Craft a brief, compelling statement that summarizes your business concept.
Practice delivering your elevator pitch to different audiences.

Write a Business Plan Outline

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Helps you organize your thoughts, define your business goals, and identify potential challenges and opportunities.

Browse courses on Business Plan

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Determine the key sections of a business plan.
Brainstorm and outline the content you want to include in each section.
Start drafting the outline, ensuring it is clear, concise, and well-structured.

Attend a Business Model Canvas Workshop

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Provides a structured framework to visualize and refine your business model.

Browse courses on Business Model Canvas

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Identify and register for a Business Model Canvas workshop.
Actively participate in the workshop, asking questions and contributing ideas.
Use the Business Model Canvas to develop and iterate on your own business model.

Solve Business Case Studies

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Develops your analytical and problem-solving skills by applying course concepts to real-world scenarios.

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Find business case studies related to the topics covered in the course.
Read and analyze the case studies, identifying the key issues and challenges.
Develop and evaluate potential solutions, considering their feasibility and impact.

Career center

Learners who complete Intro to Entrepreneurship: Get started as an Entrepreneur will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs are pioneers in the business world, starting their own businesses and taking on the risks and rewards that come with it. This course provides a comprehensive guide to entrepreneurship, covering everything from the core concepts to the practical skills needed to launch and grow a successful business. Whether you're just starting out or looking to take your business to the next level, this course can help you develop the knowledge and skills you need to succeed.

See salaries and explore the career path for Entrepreneur

Business Consultant

A business consultant provides expert advice and guidance to businesses, helping them to improve their performance and achieve their goals. This course provides a solid foundation in the core concepts of entrepreneurship and business, giving you the knowledge and skills you need to develop and implement effective business strategies. It can also help you build a network of contacts and resources that can be invaluable in your consulting career.

See salaries and explore the career path for Business Consultant

Marketing Manager

Marketing managers are responsible for developing and executing marketing campaigns that promote products or services and build brand awareness. This course provides a comprehensive overview of marketing principles and strategies, giving you the knowledge and skills you need to develop and implement effective marketing campaigns. It also covers the latest digital marketing trends and technologies, which are essential for success in today's competitive business environment.

See salaries and explore the career path for Marketing Manager

Product Manager

Product managers are responsible for the development and launch of new products or services. This course provides a comprehensive overview of the product development process, from ideation to launch. It covers topics such as market research, product design, and pricing strategy, giving you the knowledge and skills you need to develop and launch successful products. The course also covers the latest trends in product development, such as agile development and design thinking.

See salaries and explore the career path for Product Manager

Sales Manager

Sales managers are responsible for leading and motivating sales teams to achieve their targets. This course provides a comprehensive overview of sales management principles and strategies, giving you the knowledge and skills you need to develop and implement effective sales strategies. It also covers the latest trends in sales, such as social selling and data-driven selling.

See salaries and explore the career path for Sales Manager

Operations Manager

Operations managers are responsible for the day-to-day operations of a business. This course provides a comprehensive overview of operations management principles and practices, giving you the knowledge and skills you need to develop and implement effective operations strategies. It also covers the latest trends in operations management, such as lean manufacturing and supply chain management.

See salaries and explore the career path for Operations Manager

Financial Analyst

Financial analysts provide expert advice and guidance to businesses and investors on financial matters. This course provides a comprehensive overview of financial analysis principles and practices, giving you the knowledge and skills you need to develop and implement effective financial strategies. It also covers the latest trends in financial analysis, such as big data and machine learning.

See salaries and explore the career path for Financial Analyst

Project Manager

Project managers are responsible for planning, executing, and closing projects. This course provides a comprehensive overview of project management principles and practices, giving you the knowledge and skills you need to develop and implement effective project management strategies. It also covers the latest trends in project management, such as agile project management and risk management.

See salaries and explore the career path for Project Manager

Business Development Manager

Business development managers are responsible for identifying and developing new business opportunities. This course provides a comprehensive overview of business development principles and practices, giving you the knowledge and skills you need to develop and implement effective business development strategies. It also covers the latest trends in business development, such as social media marketing and content marketing.

See salaries and explore the career path for Business Development Manager

Data Analyst

Data analysts are responsible for collecting, analyzing, and interpreting data to provide insights to businesses. This course provides a comprehensive overview of data analysis principles and practices, giving you the knowledge and skills you need to develop and implement effective data analysis strategies. It also covers the latest trends in data analysis, such as big data and machine learning.

See salaries and explore the career path for Data Analyst

Software Engineer

Software engineers are responsible for designing, developing, and maintaining software applications. This course provides a comprehensive overview of software engineering principles and practices, giving you the knowledge and skills you need to develop and implement effective software solutions. It also covers the latest trends in software engineering, such as agile development and cloud computing.

See salaries and explore the career path for Software Engineer

Web Developer

Web developers are responsible for designing and developing websites and web applications. This course provides a comprehensive overview of web development principles and practices, giving you the knowledge and skills you need to develop and implement effective web solutions. It also covers the latest trends in web development, such as responsive design and content management systems.

See salaries and explore the career path for Web Developer

UX Designer

UX designers are responsible for designing the user experience for websites and apps. This course provides a comprehensive overview of UX design principles and practices, giving you the knowledge and skills you need to develop and implement effective UX designs. It also covers the latest trends in UX design, such as user research and prototyping.

See salaries and explore the career path for UX Designer

Graphic designer

Graphic designers are responsible for creating visual content, such as logos, brochures, and websites. This course provides a comprehensive overview of graphic design principles and practices, giving you the knowledge and skills you need to develop and implement effective graphic design solutions. It also covers the latest trends in graphic design, such as digital design and motion graphics.

See salaries and explore the career path for Graphic designer

Writer

Writers are responsible for creating written content, such as articles, blog posts, and website copy. This course provides a comprehensive overview of writing principles and practices, giving you the knowledge and skills you need to develop and implement effective writing solutions. It also covers the latest trends in writing, such as content marketing and SEO.

See salaries and explore the career path for Writer