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Fernando Sandoval Arzaga, David Salvador Xotlanihua González, Juan Pablo Murra Lascurain, and Luis Antonio Marquez-Heine

Did you know that family businesses across the world drive development in each region and country? Did you also know that they perform better in sales and return on revenue than nonfamily firms, and that they are more innovative and enterprising? But, all of this is usually true if they manage to transition from one generation to the next. And that is their greatest challenge. How can they transcend the family enterprise from generation to generation?

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Did you know that family businesses across the world drive development in each region and country? Did you also know that they perform better in sales and return on revenue than nonfamily firms, and that they are more innovative and enterprising? But, all of this is usually true if they manage to transition from one generation to the next. And that is their greatest challenge. How can they transcend the family enterprise from generation to generation?

This Professional Certificate program focused on entrepreneurship and family businesses answers this and other questions, while providing you with the necessary key drivers to assure the successful transcendence of your business over time.

Nowadays, it is becoming increasingly common for large family businesses, such as the Norwegian family firm LEGO, to seek a new profile for family or nonfamily CEOs, who not only master knowledge of finance and business administration, but also have a robust profile in knowledge, skills and experience in family businesses. Therefore, the family entrepreneurship courses of this professional certificate program will provide you with the knowledge and skills to:

The Center for Entrepreneurial Families and the School of Business of Tecnológico de Monterrey is the ideal Institution for obtaining this knowledge:

If you obtain the Professional Certificate offered by this family business program, you will have the strategies, tools and models to achieve success in your enterprise.

What you'll learn

  • Skills for leading and orchestrating synergies of the entrepreneurial business family members
  • Understand and know best practices for developing next-generation millennials as good entrepreneurial business owners and help them to become young entrepreneurs
  • Establish family business governance bodies (family board, board of directors and family office) and understand family business sustainability and succession models
  • Develop strategies for entrepreneurship and transgenerational innovation
  • Apply the knowledge acquired through a proposal for a diagnosis and solution for the transcendence of the family business and generate an entrepreneurship project for the enterprising family
  • How you can effectively apply business leadership in your entrepreneurship
  • How you can successfully start up a family business

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What's inside

Two courses

Leadership in the family business

(37 hours)
Para que la empresa familiar trascienda y la compañía se sostenga en el tiempo, en este curso de emprendimiento y administración de empresas, tendrás la oportunidad de comprender la complejidad de las dinámicas familiares y empresariales, reflexionar sobre los roles y formas de pensar del líder de la familia y hacer un diagnóstico del emprendimiento.

Fundamentals of Entrepreneurship in the Family Business

(37 hours)
Hoy en día, las empresas familiares son indispensables en nuestra economía. Por eso, este curso de emprendimiento te brinda la oportunidad de conocer y aplicar las mejores prácticas, tomando en cuenta modelos de emprendimiento e innovación que te permitirán aprovechar las fortalezas que posee la empresa familiar, para crear un negocio adecuado para las próximas generaciones.

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