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Working with the Media
In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
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| Rating | Not enough ratings |
|---|---|
| Length | 6 weeks |
| Starts | Jun 26 (45 weeks ago) |
| Cost | $49 |
| From | University of Colorado Boulder via Coursera |
| Instructor | Erin Willis |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Public Relations 2 $44k
Public Relations 3 $45k
Temporary Public Relations $47k
Regional Public Relations $57k
Government & Public Relations $59k
Public Relations Liaison $64k
Retired Public Relations $66k
Public Relations Fellow $70k
Public Relations Expert $73k
Public Relations Executive $74k
Communications & Public Relations $79k
Communications and Public Relations $87k
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| Rating | Not enough ratings |
|---|---|
| Length | 6 weeks |
| Starts | Jun 26 (45 weeks ago) |
| Cost | $49 |
| From | University of Colorado Boulder via Coursera |
| Instructor | Erin Willis |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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