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Introduction to Public Relations and the Media

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Launch Your Career in Public Relations

This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.

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From University of Colorado Boulder via Coursera
Hours 68
Instructor Erin Willis
Language English
Subjects Business

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Course Instructor - Teaching Exceptional Learners $20k

Course Instructor - Teaching Exceptional Learners $20k

ENGLISH LANGUAGE LEARNERS PROGRAM (ELL) TUTOR CRE $35k

Teacher of English Language Learners $53k

ELL Instructional Specialist (English Language Learners) $60k

ELL (English Language Learners) and Spanish Teacher $64k

Coordinator/Instructor, Adult Learners Program $70k

Courses in this Specialization

Listed in the order in which they should be taken

Starts Course Information

Jun
26

Principles of Public Relations

In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends...

Coursera | University of Colorado Boulder

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Jun
26

Working with the Media

In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how...

Coursera | University of Colorado Boulder

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Jun
26

The Nuts and Bolts of Public Relations

In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These...

Coursera | University of Colorado Boulder

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Coursera

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University of Colorado Boulder

From University of Colorado Boulder via Coursera
Hours 68
Instructor Erin Willis
Language English
Subjects Business

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Course Instructor - Teaching Exceptional Learners $20k

Course Instructor - Teaching Exceptional Learners $20k

ENGLISH LANGUAGE LEARNERS PROGRAM (ELL) TUTOR CRE $35k

Teacher of English Language Learners $53k

ELL Instructional Specialist (English Language Learners) $60k

ELL (English Language Learners) and Spanish Teacher $64k

Coordinator/Instructor, Adult Learners Program $70k

Similar Courses

Sorted by relevance