This course is geared toward operating a multi-use, public facility, similar to Madison Square Garden (NYC), GIANTS Stadium (Sydney, AUS) and Utilita Arena Birmingham (UK). Multi-event arenas play host to sporting events, concerts, conferences, et al. and must be managed ethically and efficiently in order to be profitable and satisfy the millions of stakeholders served. This course will introduce topics such as contracts, sponsorship, security, insurance, public relations, broadcasting, media, fan engagement, and others that guide informed facility and management decision making.
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This course is geared toward operating a multi-use, public facility, similar to Madison Square Garden (NYC), GIANTS Stadium (Sydney, AUS) and Utilita Arena Birmingham (UK). Multi-event arenas play host to sporting events, concerts, conferences, et al. and must be managed ethically and efficiently in order to be profitable and satisfy the millions of stakeholders served. This course will introduce topics such as contracts, sponsorship, security, insurance, public relations, broadcasting, media, fan engagement, and others that guide informed facility and management decision making.
This course is geared toward operating a multi-use, public facility, similar to Madison Square Garden (NYC), GIANTS Stadium (Sydney, AUS) and Utilita Arena Birmingham (UK). Multi-event arenas play host to sporting events, concerts, conferences, et al. and must be managed ethically and efficiently in order to be profitable and satisfy the millions of stakeholders served. This course will introduce topics such as contracts, sponsorship, security, insurance, public relations, broadcasting, media, fan engagement, and others that guide informed facility and management decision making.
Upon completion of the course, learners will be able to define a multi-event facility enterprise; describe several advantages of in-house and for-hire management operations; discuss how to use data to make informed management decisions; and list several key event management critical functions.
What's inside
Syllabus
Multi-Event Facility Enterprises
This module covers multiple uses of public assembly facilities, including the importance of ownership and management considerations plus community impacts.
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Syllabus
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Activities
Review Business Management Principles
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Review fundamental principles of business management to strengthen understanding of core concepts.
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Business Management
Show steps
-
Explore online resources for business management principles.
-
Revisit textbooks or course materials from previous business management courses.
Read 'Event Management: A Practical Guide' by Alison James
Show steps
Gain a comprehensive understanding of event management principles and best practices from an industry expert.
Show steps
-
Purchase or borrow the book.
-
Read the book thoroughly, taking notes on key concepts.
Attend a Conference on Event Management Best Practices
Show steps
Attend industry events to gain exposure to latest trends, network with professionals, and learn from best practices.
Browse courses on
Industry Trends
Show steps
-
Research upcoming conferences on event management.
-
Register for and attend the conference.
-
Network with other attendees and industry professionals.
Five other activities
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Explore Ticketing and Access Control Systems
Show steps
Gain a deeper understanding of different ticketing and access control systems to enhance event operations.
Browse courses on
Ticketing Systems
Show steps
-
Research different ticketing and access control software platforms.
-
Watch tutorials or demonstrations on how to use these systems.
-
Practice setting up and managing events using a chosen system.
Analyze Event Budgets
Show steps
Practice analyzing event budgets to improve financial decision-making skills.
Show steps
-
Find sample event budgets online or in industry publications.
-
Review the different line items and categories in the budget.
-
Calculate the total cost of the event and identify areas for potential savings.
Develop a Security Plan for an Event
Show steps
Create a comprehensive security plan to demonstrate understanding of risk assessment and mitigation strategies.
Show steps
-
Identify potential risks and vulnerabilities for the event.
-
Develop strategies to mitigate identified risks.
-
Create a detailed plan outlining security measures, protocols, and emergency response procedures.
Write a Blog Post on a Current Event Management Topic
Show steps
Demonstrate understanding of current industry trends and share insights by writing a blog post on a relevant topic.
Show steps
-
Research and identify a trending topic in event management.
-
Develop a blog post outline, including key points and supporting evidence.
-
Write and edit the blog post, ensuring clarity and conciseness.
Volunteer as a Mentor for Aspiring Event Planners
Show steps
Share knowledge and provide guidance to aspiring event planners to enhance professional growth.
Browse courses on
Mentorship
Show steps
-
Contact local event planning organizations or universities.
-
Offer to mentor students or junior professionals.
-
Provide guidance on event planning principles, industry trends, and career development.
Review Business Management Principles
Show steps
Review fundamental principles of business management to strengthen understanding of core concepts.
Browse courses on
Business Management
Show steps
- Explore online resources for business management principles.
- Revisit textbooks or course materials from previous business management courses.
Read 'Event Management: A Practical Guide' by Alison James
Show steps
Gain a comprehensive understanding of event management principles and best practices from an industry expert.
Show steps
- Purchase or borrow the book.
- Read the book thoroughly, taking notes on key concepts.
Attend a Conference on Event Management Best Practices
Show steps
Attend industry events to gain exposure to latest trends, network with professionals, and learn from best practices.
Browse courses on
Industry Trends
Show steps
- Research upcoming conferences on event management.
- Register for and attend the conference.
- Network with other attendees and industry professionals.
Explore Ticketing and Access Control Systems
Show steps
Gain a deeper understanding of different ticketing and access control systems to enhance event operations.
Browse courses on
Ticketing Systems
Show steps
- Research different ticketing and access control software platforms.
- Watch tutorials or demonstrations on how to use these systems.
- Practice setting up and managing events using a chosen system.
Analyze Event Budgets
Show steps
Practice analyzing event budgets to improve financial decision-making skills.
Show steps
- Find sample event budgets online or in industry publications.
- Review the different line items and categories in the budget.
- Calculate the total cost of the event and identify areas for potential savings.
Develop a Security Plan for an Event
Show steps
Create a comprehensive security plan to demonstrate understanding of risk assessment and mitigation strategies.
Show steps
- Identify potential risks and vulnerabilities for the event.
- Develop strategies to mitigate identified risks.
- Create a detailed plan outlining security measures, protocols, and emergency response procedures.
Write a Blog Post on a Current Event Management Topic
Show steps
Demonstrate understanding of current industry trends and share insights by writing a blog post on a relevant topic.
Show steps
- Research and identify a trending topic in event management.
- Develop a blog post outline, including key points and supporting evidence.
- Write and edit the blog post, ensuring clarity and conciseness.
Volunteer as a Mentor for Aspiring Event Planners
Show steps
Share knowledge and provide guidance to aspiring event planners to enhance professional growth.
Browse courses on
Mentorship
Show steps
- Contact local event planning organizations or universities.
- Offer to mentor students or junior professionals.
- Provide guidance on event planning principles, industry trends, and career development.
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