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Bruce Pitman, Helen Drew, Gerry Meehan, and Amy Moore

This course is geared toward operating a multi-use, public facility, similar to Madison Square Garden (NYC), GIANTS Stadium (Sydney, AUS) and Utilita Arena Birmingham (UK). Multi-event arenas play host to sporting events, concerts, conferences, et al. and must be managed ethically and efficiently in order to be profitable and satisfy the millions of stakeholders served. This course will introduce topics such as contracts, sponsorship, security, insurance, public relations, broadcasting, media, fan engagement, and others that guide informed facility and management decision making.

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This course is geared toward operating a multi-use, public facility, similar to Madison Square Garden (NYC), GIANTS Stadium (Sydney, AUS) and Utilita Arena Birmingham (UK). Multi-event arenas play host to sporting events, concerts, conferences, et al. and must be managed ethically and efficiently in order to be profitable and satisfy the millions of stakeholders served. This course will introduce topics such as contracts, sponsorship, security, insurance, public relations, broadcasting, media, fan engagement, and others that guide informed facility and management decision making.

Upon completion of the course, learners will be able to define a multi-event facility enterprise; describe several advantages of in-house and for-hire management operations; discuss how to use data to make informed management decisions; and list several key event management critical functions.

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What's inside

Syllabus

Multi-Event Facility Enterprises
This module covers multiple uses of public assembly facilities, including the importance of ownership and management considerations plus community impacts.
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Contracts & Operations
The content of this module includes legal considerations when contracting tenants of multi-event facilities. It also covers facility operating models, insurance policies, and risk.
Fan Engagement Data & Gaming
This week, students will be exposed to how management uses data to drive performance and revenue.
Event Management Segments
This module explores the segments within event management.
Career Outlook and Self-Reflection
This module provides insight into a job search in the sports industry.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines the operational aspects of multi-use facilities, such as Madison Square Garden, which is highly relevant to sports industry
Provides insight into various segments of event management, which is essential for effective management of multi-use facilities
Taught by industry experts: Bruce Pitman, Helen Drew, Gerry Meehan, and Amy Moore, who are recognized for their work in management of multi-use facilities
Covers a wide range of topics relevant to managing multi-event arenas, including contracts, sponsorship, security, and public relations
Develops skills in using data to make informed decisions, which is critical for successful management of multi-use facilities
Provides guidance on managing ethical and legal complexities faced by multi-event arenas

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Multi-Event Facility Enterprises & Management with these activities:
Review Business Management Principles
Review fundamental principles of business management to strengthen understanding of core concepts.
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Show steps
  • Explore online resources for business management principles.
  • Revisit textbooks or course materials from previous business management courses.
Read 'Event Management: A Practical Guide' by Alison James
Gain a comprehensive understanding of event management principles and best practices from an industry expert.
Show steps
  • Purchase or borrow the book.
  • Read the book thoroughly, taking notes on key concepts.
Attend a Conference on Event Management Best Practices
Attend industry events to gain exposure to latest trends, network with professionals, and learn from best practices.
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Show steps
  • Research upcoming conferences on event management.
  • Register for and attend the conference.
  • Network with other attendees and industry professionals.
Five other activities
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Explore Ticketing and Access Control Systems
Gain a deeper understanding of different ticketing and access control systems to enhance event operations.
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Show steps
  • Research different ticketing and access control software platforms.
  • Watch tutorials or demonstrations on how to use these systems.
  • Practice setting up and managing events using a chosen system.
Analyze Event Budgets
Practice analyzing event budgets to improve financial decision-making skills.
Show steps
  • Find sample event budgets online or in industry publications.
  • Review the different line items and categories in the budget.
  • Calculate the total cost of the event and identify areas for potential savings.
Develop a Security Plan for an Event
Create a comprehensive security plan to demonstrate understanding of risk assessment and mitigation strategies.
Show steps
  • Identify potential risks and vulnerabilities for the event.
  • Develop strategies to mitigate identified risks.
  • Create a detailed plan outlining security measures, protocols, and emergency response procedures.
Write a Blog Post on a Current Event Management Topic
Demonstrate understanding of current industry trends and share insights by writing a blog post on a relevant topic.
Show steps
  • Research and identify a trending topic in event management.
  • Develop a blog post outline, including key points and supporting evidence.
  • Write and edit the blog post, ensuring clarity and conciseness.
Volunteer as a Mentor for Aspiring Event Planners
Share knowledge and provide guidance to aspiring event planners to enhance professional growth.
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Show steps
  • Contact local event planning organizations or universities.
  • Offer to mentor students or junior professionals.
  • Provide guidance on event planning principles, industry trends, and career development.

Career center

Learners who complete Multi-Event Facility Enterprises & Management will develop knowledge and skills that may be useful to these careers:

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