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Multi-Event Facility Enterprises & Management

Bruce Pitman, Helen Drew, Gerry Meehan, and Amy Moore

This course is geared toward operating a multi-use, public facility, similar to Madison Square Garden (NYC), GIANTS Stadium (Sydney, AUS) and Utilita Arena Birmingham (UK). Multi-event arenas play host to sporting events, concerts, conferences, et al. and must be managed ethically and efficiently in order to be profitable and satisfy the millions of stakeholders served. This course will introduce topics such as contracts, sponsorship, security, insurance, public relations, broadcasting, media, fan engagement, and others that guide informed facility and management decision making.

Upon completion of the course, learners will be able to define a multi-event facility enterprise; describe several advantages of in-house and for-hire management operations; discuss how to use data to make informed management decisions; and list several key event management critical functions.

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What's inside

Syllabus

Multi-Event Facility Enterprises

This module covers multiple uses of public assembly facilities, including the importance of ownership and management considerations plus community impacts.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Examines the operational aspects of multi-use facilities, such as Madison Square Garden, which is highly relevant to sports industry

Provides insight into various segments of event management, which is essential for effective management of multi-use facilities

Taught by industry experts: Bruce Pitman, Helen Drew, Gerry Meehan, and Amy Moore, who are recognized for their work in management of multi-use facilities

Covers a wide range of topics relevant to managing multi-event arenas, including contracts, sponsorship, security, and public relations

Develops skills in using data to make informed decisions, which is critical for successful management of multi-use facilities

Provides guidance on managing ethical and legal complexities faced by multi-event arenas

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Reviews summary

Management for multi-event facilities

According to students, this course provides a solid foundational understanding of operating multi-event facilities, offering practical insights into a complex industry. Learners particularly appreciate the comprehensive coverage of topics like contracts, security, and fan engagement, finding the content relevant and well-structured. While some newer reviews suggest aspects could benefit from a modern update, the general consensus is that the course delivers valuable knowledge for those interested in facility management, despite occasional feedback about the instructional delivery.

Mixed feedback on presentation and engagement quality.

"While the content is strong, I felt some of the lectures could have been more engaging."

"The instructor's delivery was a bit dry at times, making it hard to stay focused on the material."

"Some modules were delivered excellently, providing clear explanations and examples."

"I wish there were more interactive elements or case studies presented by the instructor."

"The teaching style was clear and concise, making complex topics easy to grasp."

Valuable guidance for job searching in the sports industry.

"The module on career outlook and self-reflection was very helpful for my job search in sports management."

"I appreciated the practical advice on how to navigate the sports industry job market."

"It gave me a good understanding of where to look for opportunities and what skills are valued."

"The career insights provided a realistic view of the industry and helped me set expectations."

"I found the tips for job searching to be quite relevant for aspiring professionals."

Covers a wide range of critical topics for facility operations.

"The course touched on a broad spectrum of topics from legal considerations to fan engagement, which was impressive."

"I liked how it covered contracts, insurance, risk management, and even career outlooks in one course."

"It's comprehensive, covering everything from operational models to data use for performance and revenue."

"The module on Fan Engagement Data & Gaming was particularly insightful and well-covered."

"I appreciated the breakdown of event management segments and their unique challenges."

Content is highly applicable to real-world facility management scenarios.

"The topics discussed were highly relevant to real-world facility operations, making the learning very practical."

"I could see direct applications of the concepts taught to actual facility management challenges."

"This course provided practical tools and strategies that I could immediately apply to my work in event planning."

"It was useful to learn about contracts, sponsorship, and security from a facility management perspective."

"I gained valuable insights into the business side of managing venues and engaging fans."

Offers a strong base for understanding multi-event facility operations.

"This course laid a great foundation for understanding the intricate world of multi-event facility management."

"I found the material to be a comprehensive introduction to the essential elements of operating large venues."

"It's a good starting point for anyone looking to get into facility management, covering the basics well."

"The course provides a very good overview of multi-event facility enterprises, covering essential concepts."

"I now have a much clearer understanding of the complexity involved in managing these large facilities."

Some content may benefit from contemporary updates.

"A few parts of the course felt slightly outdated, especially concerning technology and current industry trends."

"I think the course could be improved with more up-to-date examples in data analytics and fan engagement."

"While the core principles are solid, some of the specific examples could use a refresh."

"I hope they update some of the older case studies to reflect the rapid changes in the industry."

"The foundational knowledge is there, but some segments could use more modern insights."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Multi-Event Facility Enterprises & Management with these activities:

Review Business Management Principles

Show steps

Review fundamental principles of business management to strengthen understanding of core concepts.

Browse courses on Business Management

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Explore online resources for business management principles.
Revisit textbooks or course materials from previous business management courses.

Read 'Event Management: A Practical Guide' by Alison James

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Gain a comprehensive understanding of event management principles and best practices from an industry expert.

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Purchase or borrow the book.
Read the book thoroughly, taking notes on key concepts.

Attend a Conference on Event Management Best Practices

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Attend industry events to gain exposure to latest trends, network with professionals, and learn from best practices.

Browse courses on Industry Trends

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Research upcoming conferences on event management.
Register for and attend the conference.
Network with other attendees and industry professionals.

Five other activities

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Show all eight activities

Explore Ticketing and Access Control Systems

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Gain a deeper understanding of different ticketing and access control systems to enhance event operations.

Browse courses on Ticketing Systems

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Research different ticketing and access control software platforms.
Watch tutorials or demonstrations on how to use these systems.
Practice setting up and managing events using a chosen system.

Analyze Event Budgets

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Practice analyzing event budgets to improve financial decision-making skills.

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Find sample event budgets online or in industry publications.
Review the different line items and categories in the budget.
Calculate the total cost of the event and identify areas for potential savings.

Develop a Security Plan for an Event

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Create a comprehensive security plan to demonstrate understanding of risk assessment and mitigation strategies.

Show steps

Identify potential risks and vulnerabilities for the event.
Develop strategies to mitigate identified risks.
Create a detailed plan outlining security measures, protocols, and emergency response procedures.

Write a Blog Post on a Current Event Management Topic

Show steps

Demonstrate understanding of current industry trends and share insights by writing a blog post on a relevant topic.

Show steps

Research and identify a trending topic in event management.
Develop a blog post outline, including key points and supporting evidence.
Write and edit the blog post, ensuring clarity and conciseness.

Volunteer as a Mentor for Aspiring Event Planners

Show steps

Share knowledge and provide guidance to aspiring event planners to enhance professional growth.

Browse courses on Mentorship

Show steps

Contact local event planning organizations or universities.
Offer to mentor students or junior professionals.
Provide guidance on event planning principles, industry trends, and career development.

Career center

Learners who complete Multi-Event Facility Enterprises & Management will develop knowledge and skills that may be useful to these careers:

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Effort

5 weeks of study, 2.5 hours/week

Level

Introductory

Via

Coursera

Institution

The State University of New York

Instructors

Bruce Pitman

Helen Drew

Gerry Meehan

Amy Moore

Language

English

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Examines the operational aspects of multi-use facilities, such as Madison Square Garden, which is highly relevant to sports industry

Provides insight into various segments of event management, which is essential for effective management of multi-use facilities

Taught by industry experts: Bruce Pitman, Helen Drew, Gerry Meehan, and Amy Moore, who are recognized for their work in management of multi-use facilities

Covers a wide range of topics relevant to managing multi-event arenas, including contracts, sponsorship, security, and public relations

Develops skills in using data to make informed decisions, which is critical for successful management of multi-use facilities

Provides guidance on managing ethical and legal complexities faced by multi-event arenas