Public Library Marketing and Public Relations
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
What you'll learn
- Difference between marketing, branding, and public relations (PR)
- How to develop DIY marketing solutions as well as work with professional designers
- Media outreach and PR strategies
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| Rating | Not enough ratings |
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| Length | 4 weeks |
| Effort | 4 weeks, 2–3 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $49 |
| From | The University of Michigan, MichiganX via edX |
| Instructors | Kristin Fontichiaro, Kristin Fontichiaro |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Humanities Art & Design Social Sciences |
| Tags | Art & Culture Social Sciences Humanities |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Public Relations 2 $44k
Public Relations 3 $45k
Temporary Public Relations $47k
Regional Public Relations $57k
Government & Public Relations $59k
Public Relations Liaison $64k
Retired Public Relations $66k
Public Relations Fellow $70k
Public Relations Expert $73k
Public Relations Executive $74k
Communications & Public Relations $79k
Communications and Public Relations $87k
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| Rating | Not enough ratings |
|---|---|
| Length | 4 weeks |
| Effort | 4 weeks, 2–3 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $49 |
| From | The University of Michigan, MichiganX via edX |
| Instructors | Kristin Fontichiaro, Kristin Fontichiaro |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Humanities Art & Design Social Sciences |
| Tags | Art & Culture Social Sciences Humanities |
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