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Kristin Fontichiaro
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
Read more
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
Read more
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
What you'll learn
- Difference between marketing, branding, and public relations (PR)
- How to develop DIY marketing solutions as well as work with professional designers
- Media outreach and PR strategies
Register for this course and see more details by visiting:
OpenCourser.com/course/csqxmw/public
What's inside
Learning objectives
- Difference between marketing, branding, and public relations (pr)
- How to develop diy marketing solutions as well as work with professional designers
- Media outreach and pr strategies
- Difference between marketing, branding, and public relations (pr)
- How to develop diy marketing solutions as well as work with professional designers
- Media outreach and pr strategies
Syllabus
Weekly themes tentatively scheduled to cover:
Introduction
DIY Marketing
Working effectively with a graphic designer
Read more
Syllabus
Weekly themes tentatively scheduled to cover:
Introduction
DIY Marketing
Working effectively with a graphic designer
Read more
Social media strategies
Working with the press
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Addresses budgeting constraints by discussing solutions at multiple price points
Covers essential marketing and public relations strategies for libraries
Provides guidance on building strong relationships with patrons through social media
Empowers participants to develop their own marketing solutions
Includes media outreach strategies to enhance library visibility
Led by Kristin Fontichiaro, an experienced instructor in library management
Save this course
Save Public Library Marketing and Public Relations to your list so you can find it easily later:
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Reviews summary
Newly developed course content
According to students, this newly developed course in Public Library Marketing and Public Relations has engaging lectures that are beneficial for librarians in contemporary times.
Course is beneficial to librarians.
"I just start the course online. The course is a new discovery course, and I think, it will help librarians in this present time."
Course content is newly developed.
"I just start the course online. The course is a new discovery course, and I think, it will help librarians in this present time."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Public Library Marketing and Public Relations with these
activities:
Organize Course Materials
Show steps
Prepare for the course by creating a system for organizing course materials for easy retrieval and review.
Show steps
-
Collect and categorize course materials
-
Establish a consistent filing system
Explore Online Resources for Graphic Design
Show steps
Enhance your graphic design skills by seeking out and completing online tutorials that cover essential techniques and tools.
Show steps
-
Identify reputable online platforms for design tutorials
-
Select tutorials that align with course objectives
Develop a Social Media Content Calendar
Show steps
Effectively plan and schedule your library's social media presence by creating a content calendar that aligns with marketing goals.
Show steps
-
Determine content goals and target audience
-
Research and gather relevant content
-
Use a social media scheduling tool
Four other activities
Expand to see all activities and additional details
Show all seven activities
Media Outreach Simulations
Show steps
Enhance your media outreach skills through simulations that mimic real-life scenarios, providing opportunities to refine your communication and crisis management abilities.
Show steps
-
Identify media outlets relevant to your library
-
Craft media pitches that effectively convey your message
-
Practice delivering media interviews
Offer Pro Bono Marketing Assistance to Local Nonprofits
Show steps
Gain hands-on experience in marketing and public relations by volunteering your services to local nonprofit organizations, applying the skills you learn in the course to real-world scenarios.
Show steps
-
Identify local nonprofits in need of marketing support
-
Offer your services and discuss project scope
-
Develop and implement a marketing plan
Create a Marketing Campaign for a Library Event
Show steps
Showcase your understanding of marketing and public relations by planning and executing a comprehensive marketing campaign for an upcoming library event.
Show steps
-
Define campaign objectives and target audience
-
Develop a creative concept and messaging strategy
-
Select and implement marketing channels
-
Monitor campaign performance and make adjustments
Become a Peer Mentor for Aspiring Library Marketers
Show steps
Solidify your knowledge and leadership skills by mentoring aspiring library marketers, sharing your insights and providing guidance.
Show steps
-
Identify opportunities to mentor within your professional network
-
Establish clear goals and expectations with your mentees
-
Provide regular feedback and support
-
Encourage mentees to seek professional development opportunities
Organize Course Materials
Show steps
Prepare for the course by creating a system for organizing course materials for easy retrieval and review.
Show steps
Show steps
Show steps
- Collect and categorize course materials
- Establish a consistent filing system
Explore Online Resources for Graphic Design
Show steps
Enhance your graphic design skills by seeking out and completing online tutorials that cover essential techniques and tools.
Show steps
Show steps
Show steps
- Identify reputable online platforms for design tutorials
- Select tutorials that align with course objectives
Develop a Social Media Content Calendar
Show steps
Effectively plan and schedule your library's social media presence by creating a content calendar that aligns with marketing goals.
Show steps
Show steps
Show steps
- Determine content goals and target audience
- Research and gather relevant content
- Use a social media scheduling tool
Four other activities
Expand to see all activities and additional details
Show all seven activities
Media Outreach Simulations
Show steps
Enhance your media outreach skills through simulations that mimic real-life scenarios, providing opportunities to refine your communication and crisis management abilities.
Show steps
Show steps
Show steps
- Identify media outlets relevant to your library
- Craft media pitches that effectively convey your message
- Practice delivering media interviews
Offer Pro Bono Marketing Assistance to Local Nonprofits
Show steps
Gain hands-on experience in marketing and public relations by volunteering your services to local nonprofit organizations, applying the skills you learn in the course to real-world scenarios.
Show steps
Show steps
Show steps
- Identify local nonprofits in need of marketing support
- Offer your services and discuss project scope
- Develop and implement a marketing plan
Create a Marketing Campaign for a Library Event
Show steps
Showcase your understanding of marketing and public relations by planning and executing a comprehensive marketing campaign for an upcoming library event.
Show steps
Show steps
Show steps
- Define campaign objectives and target audience
- Develop a creative concept and messaging strategy
- Select and implement marketing channels
- Monitor campaign performance and make adjustments
Become a Peer Mentor for Aspiring Library Marketers
Show steps
Solidify your knowledge and leadership skills by mentoring aspiring library marketers, sharing your insights and providing guidance.
Show steps
Show steps
Show steps
- Identify opportunities to mentor within your professional network
- Establish clear goals and expectations with your mentees
- Provide regular feedback and support
- Encourage mentees to seek professional development opportunities
Career center
Learners who complete Public Library Marketing and Public Relations will develop knowledge and skills
that may be useful to these careers:
Public relations manager
Public relations manager
Public Relations Managers plan and execute public relations and communications strategies. They keep abreast of the latest developments in social media and use public relations software in order to execute PR campaigns. The course helps build a foundation for understanding marketing, branding, and PR. It also covers social media strategies and working with the press. These elements teach essential skills used by successful Public Relations Managers.
Social Media Manager
Social Media Manager
Social Media Managers use social media platforms to create and manage content, engage with followers, and promote a product or service. A key aspect of social media management is building relationships with followers through consistent engagement. The course covers strategies for building a consistent social media presence and engaging effectively with followers.
Marketing Manager
Marketing Manager
Marketing Managers plan, develop, and execute marketing strategies. They oversee a variety of marketing activities, including advertising, public relations, market research, and sales promotion. The course helps build a foundation for understanding marketing, branding, and PR. It provides a comprehensive overview of marketing strategies and tactics, which can be invaluable to those looking to succeed as a Marketing Manager.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists create, maintain, and manage the public image of companies, organizations, and individuals. They develop press releases, media advisories, and other communications materials. The course helps build a foundation for understanding marketing, branding, and PR. It also covers working with the press, which is a key aspect of public relations.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists plan, create, and execute digital marketing campaigns. They use a variety of digital marketing channels, including social media, email marketing, search engine optimization, and pay-per-click advertising. The course covers DIY marketing solutions, social media strategies, and working with the press. These elements combine to help build a foundation for effective digital marketing.
Graphic designer
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They may work on a variety of projects, such as designing logos, brochures, websites, and advertisements. The course covers how to develop DIY marketing solutions and how to work effectively with a graphic designer. This knowledge can be helpful for Graphic Designers who want to create effective marketing materials.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide marketing advice to businesses and organizations. They help clients develop and execute marketing plans, and track and measure marketing results. The course helps build a foundation for understanding marketing, branding, and PR. It also covers DIY marketing solutions, which can be useful for those who want to start their own marketing consulting business.
Advertising Manager
Advertising Manager
Advertising Managers plan and execute advertising campaigns for companies and organizations. They oversee all aspects of the advertising process, from developing the creative concept to placing the ads in the most effective media outlets. The course covers DIY marketing solutions and working with the press. These elements can help Advertising Managers develop and execute successful advertising campaigns.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing the brand identity of a company or product. They work to create a consistent brand experience across all marketing channels. The course covers branding, which is a key aspect of brand management. It also covers DIY marketing solutions, which can be useful for Brand Managers who want to create effective marketing campaigns.
Communications Manager
Communications Manager
Communications Managers plan and execute communications strategies for companies and organizations. They oversee a variety of communications activities, including public relations, media relations, and employee communications. The course covers media outreach and PR strategies. These elements can help Communications Managers develop and execute successful communications campaigns.
Content Manager
Content Manager
Content Managers plan, create, and manage content for a variety of digital channels, including websites, blogs, social media, and email. They ensure that the content is high-quality, engaging, and relevant to the target audience. The course covers DIY marketing solutions and social media strategies. These elements can help Content Managers create and manage effective content.
Events Manager
Events Manager
Events Managers plan and execute events for companies and organizations. They oversee all aspects of the event planning process, from venue selection to vendor management. The course covers DIY marketing solutions and working with the press. These elements can help Events Managers promote and execute successful events.
Community Outreach Manager
Community Outreach Manager
Community Outreach Managers plan and execute community outreach programs for companies and organizations. They work to build relationships with the community and promote the organization's mission and values. The course covers media outreach and PR strategies. These elements can help Community Outreach Managers develop and execute successful outreach programs.
Nonprofit Development Director
Nonprofit Development Director
Nonprofit Development Directors plan and execute fundraising campaigns for nonprofit organizations. They oversee all aspects of the fundraising process, from donor cultivation to grant writing. The course covers media outreach and PR strategies. These elements can help Nonprofit Development Directors promote and execute successful fundraising campaigns.
Corporate Communications Specialist
Corporate Communications Specialist
Corporate Communications Specialists develop and execute communications strategies for corporations. They oversee a variety of communications activities, including media relations, internal communications, and crisis communications. The course covers media outreach and PR strategies. These elements can help Corporate Communications Specialists develop and execute successful communications campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/csqxmw/public
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Public Library Marketing and Public Relations.
Covers public relations for public libraries. It may serve as a good substitute for this course if you prefer to learn at your own pace and with greater depth.
Focuses on the core principles and current best practices of marketing and public relations used by library professionals at academic libraries, public libraries, government libraries, and special libraries.
Provides a framework for strategic communication for public relations. It is written for public relations professionals who want to improve their strategic communication skills.
Save
Provides a comprehensive overview of public relations strategies and tactics. It valuable resource for students and practitioners in public relations.
This handbook provides a comprehensive overview of public relations. It valuable resource for students, researchers, and practitioners in public relations.
Provides a practical guide to communicating with the public. It is written for public relations professionals who want to improve their communication skills.
Discusses public relations as a strategic tool for business. It is written for business professionals who want to improve their public relations skills.
Save
Provides a guide to public relations writing. It is written for public relations professionals who want to improve their writing skills.
Provides a personal perspective on the art of public relations. It is written by a public relations icon, Jerry Della Femina.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/csqxmw/public
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Effort
2 to 3 hours per week for 4 weeks
Level
Introductory
Via
edX
Institution
The University of Michigan
Instructor
Kristin Fontichiaro
Language
English
Transcript
English
This course belongs to a
collection
called
Public Library Management. It's comprised of eight courses:
- Grant Writing and Crowdfunding for Public Libraries
- Public Library Marketing and Public Relations (viewing)
- Identifying Community Needs for Public Library Management
- Managing a Diverse and Inclusive Workplace for Public Libraries
- Strategic Planning for Public Libraries
- Personnel Management for Public Libraries
- Infrastructure Management for Public Libraries
- Budgeting and Finance for Public Libraries
Good to know
Addresses budgeting constraints by discussing solutions at multiple price points
Covers essential marketing and public relations strategies for libraries
Provides guidance on building strong relationships with patrons through social media
Empowers participants to develop their own marketing solutions
Includes media outreach strategies to enhance library visibility
Led by Kristin Fontichiaro, an experienced instructor in library management
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