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Kristin Fontichiaro, Lionel P. Robert Jr., Larry Neal, Josie Barnes Parker, Kristin Fontichiaro, Larry Neal, and Lionel P. Robert

Whether you earned a library science degree or entered the profession from another career, this Professional Certificate program will help you take your career as a public library manager or director to the next level. With our team of professors and expert practitioners, you’ll hone your skills in budgeting and finance, personnel, diversity, identifying community needs, strategic planning, managing infrastructure, marketing, and grant writing.

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Whether you earned a library science degree or entered the profession from another career, this Professional Certificate program will help you take your career as a public library manager or director to the next level. With our team of professors and expert practitioners, you’ll hone your skills in budgeting and finance, personnel, diversity, identifying community needs, strategic planning, managing infrastructure, marketing, and grant writing.

The program will be taught through job-embedded assignments that will help make the learning relevant while strengthening your capabilities. Those who complete the program and earn the Professional Certificate will be well-prepared for public libraries’ common management responsibilities.

What you'll learn

  • Understand your community’s wants and needs via various assessment tools and synthesize them into a plan;
  • Be an effective fiscal steward via budgeting, long-term planning, and savvy financial practices;
  • Gain an awareness of how to plan for maintenance, infrastructure, utilities, technology, and related expenses;
  • Manage a thriving workforce via effective diversity practices, hiring, evaluation, and other personnel issues;
  • Promote the work of the library through marketing and public relations practices;
  • Expand the library’s impact via effective grant writing and crowdfunding efforts.

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What's inside

Eight courses

Grant Writing and Crowdfunding for Public Libraries

(10 hours)
This course explores strategies for developing effective grant proposals and engaging the community in crowdfunding campaigns. You will mock up a crowdfunding campaign and create a grant proposal for a local or state-level funding source.

Public Library Marketing and Public Relations

(10 hours)
In this course, you'll learn how to use graphic design, public relations, and paid marketing to communicate about your library and build relationships with patrons.

Identifying Community Needs for Public Library Management

(18 hours)
Public libraries are becoming dynamic hubs for learning, civic engagement, and community. This course will discuss strategies for gathering data about public library communities. Learners will identify local partners and conduct real-world investigations to gain insight into community needs. This will empower learners to make better management decisions.

Managing a Diverse and Inclusive Workplace for Public Libraries

(10 hours)
Learn management skills to support diversity and inclusion in public libraries.

Strategic Planning for Public Libraries

(10 hours)
In this course, you'll explore the nuts and bolts of creating a strategic plan for your library. You'll learn how to set goals, identify funding priorities, and engage stakeholders. You'll also learn how to craft a strategic plan and integrate it into your management workflow.

Personnel Management for Public Libraries

(0 hours)
This course explores skills needed for hiring and evaluating personnel to reflect your library's mission through an organizational culture that will thrive in your community. Learners will understand the legal considerations when managing a diverse workforce.

Infrastructure Management for Public Libraries

(10 hours)
In this course, part of the Public Library Management Professional Certificate program, we'll explore the ongoing infrastructure support that library leaders must facilitate, including maintenance, insurance, contract services, patron privacy, technology, budgets, and policies. You'll learn how these decisions are made to ensure long-term sustainability.

Budgeting and Finance for Public Libraries

(10 hours)
Money is a critical resource for public libraries, touching every aspect of the organization. This course will help you understand how to build a budget, read financial reports, and plan for the long-term sustainability of your library.

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