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Crisis Communication and Technology

Communicating with Colleagues

This course takes viewers through the process of preparing for a crisis, communicating with stakeholders during a crisis, and evaluating methods and effectiveness after a crisis has passed.

Crisis communication is one of the most challenging communication types an organization or individual can face, bringing together emotional vulnerability, ethical challenges, and high-stakes decisions amplified by informational and persuasive goals. When managed well, this communication can neutralize and calm an evolving crisis. When managed poorly, though, crisis communication makes a situation worse. This course takes viewers through the most important parts of preparing for crisis communication, including understanding crisis types and strategies, preparing foundational documents, and how to create communication in the moment. By the end of the course, viewers will have a concrete understanding of how to manage crisis communication for their own organizations, providing invaluable insight and immediate benefit.

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What's inside

Syllabus

Topic Introduction and Course Overview

Anticipating and Preparing for a Crisis

Responding to a Crisis

Examples of Crisis Communication

Developing a Crisis Management Plan

The Ethics of Internal Crisis Communication

Course and Crisis Conclusion

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines crisis communication, which is highly relevant in business and organizations

Covers crisis management from different perspectives, providing a well-rounded understanding

Taught by industry experts with extensive knowledge and experience in crisis communication

Offers practical insights and strategies for managing crises effectively

Helps learners develop communication skills that are essential for crisis situations

Covers a wide range of topics related to crisis communication, providing a comprehensive understanding

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crisis Communication and Technology: Communicating with Colleagues with these activities:

Review the Basics of Crisis Communication

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Review the fundamental principles of crisis communication to refresh your understanding of the topic before the course begins.

Browse courses on Crisis Communication

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Read a summary of the key principles of crisis communication
Watch a short video on the basics of crisis communication
Take a practice quiz on the basics of crisis communication

Participate in a Crisis Communication Discussion Group

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Engage in discussions with peers about crisis communication strategies and best practices to strengthen your understanding and gain diverse perspectives.

Browse courses on Crisis Communication

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Identify or join a discussion group focused on crisis communication
Regularly participate in discussions and share your insights
Actively listen to and learn from the perspectives of other group members
Contribute to the group's knowledge base by sharing relevant resources or case studies

Review 'Crisis Communications: A Casebook Approach' by Robert Heath

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Read and analyze case studies in crisis communication to gain practical insights and enhance your understanding of real-world scenarios.

View Strategic Issues Management on Amazon

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Acquire a copy of 'Crisis Communications: A Casebook Approach'
Read and carefully analyze the case studies presented in the book
Take notes on key crisis communication principles and strategies
Discuss the case studies with peers or a mentor to gain diverse perspectives

Two other activities

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Develop a Crisis Communication Plan

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Start working on a crisis communication plan to apply the concepts from the course and test your understanding.

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Identify the potential risks and vulnerabilities of your organization
Develop a communication strategy for each potential crisis scenario
Create a crisis communication team and assign roles
Develop a training program for the crisis communication team
Test your crisis communication plan through a simulation or exercise

Organize and Review Course Materials

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Consolidate and review the materials covered in the course to reinforce your understanding and prepare for future reference.

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Gather and organize notes, assignments, quizzes, and exams from the course
Review the materials and identify areas where you need further clarification
Summarize key concepts and principles covered in the course
Create a study guide or cheat sheet for future reference

Career center

Learners who complete Crisis Communication and Technology: Communicating with Colleagues will develop knowledge and skills that may be useful to these careers:

Crisis Communications Consultant

A Crisis Communications Consultant is a specialized professional who helps organizations prepare for and manage crises. This includes developing crisis communication plans, training employees on crisis communication, and responding to crises when they occur. The Crisis Communication and Technology: Communicating with Colleagues course can help Crisis Communications Consultants develop the knowledge and skills they need to be successful in their role.

See salaries and explore the career path for Crisis Communications Consultant

Communications Manager

A Communications Manager is responsible for overseeing all aspects of internal and external communications for an organization. This includes developing and executing communication plans, managing media relations, and responding to crises. The Crisis Communication and Technology: Communicating with Colleagues course can help Communications Managers prepare for and manage crises by providing them with the knowledge and skills they need to develop effective communication plans, build relationships with key stakeholders, and communicate effectively during a crisis.

See salaries and explore the career path for Communications Manager

Public Relations Specialist

A Public Relations Specialist is responsible for managing the public image of an organization or individual. This includes developing and executing public relations campaigns, managing media relations, and responding to crises. The Crisis Communication and Technology: Communicating with Colleagues course can help Public Relations Specialists prepare for and manage crises by providing them with the knowledge and skills they need to develop effective public relations campaigns, build relationships with key stakeholders, and communicate effectively during a crisis.

See salaries and explore the career path for Public Relations Specialist

Employee Communications Manager

An Employee Communications Manager is responsible for managing all aspects of communications with employees. This includes developing and executing employee communication plans, managing employee newsletters, and responding to employee inquiries. The Crisis Communication and Technology: Communicating with Colleagues course can help Employee Communications Managers prepare for and manage crises by providing them with the knowledge and skills they need to develop effective employee communication plans, build relationships with key stakeholders, and communicate effectively during a crisis.

See salaries and explore the career path for Employee Communications Manager

Media Relations Manager

A Media Relations Manager is responsible for managing relationships with the media and promoting an organization or individual in a positive light. This includes developing and executing media relations campaigns, responding to media inquiries, and managing media coverage. The Crisis Communication and Technology: Communicating with Colleagues course can help Media Relations Managers prepare for and manage crises by providing them with the knowledge and skills they need to develop effective media relations campaigns, build relationships with key media outlets, and communicate effectively with the media during a crisis.

See salaries and explore the career path for Media Relations Manager

Internal Communications Manager

An Internal Communications Manager is responsible for managing all aspects of internal communications for an organization. This includes developing and executing internal communication plans, managing employee communications, and responding to internal crises. The Crisis Communication and Technology: Communicating with Colleagues course can help Internal Communications Managers prepare for and manage crises by providing them with the knowledge and skills they need to develop effective internal communication plans, build relationships with key stakeholders, and communicate effectively during a crisis.

See salaries and explore the career path for Internal Communications Manager

Corporate Communications Manager

A Corporate Communications Manager is responsible for managing all aspects of internal and external communications for a corporation. This includes developing and executing communication plans, managing media relations, and responding to crises. The Crisis Communication and Technology: Communicating with Colleagues course can help Corporate Communications Managers prepare for and manage crises by providing them with the knowledge and skills they need to develop effective communication plans, build relationships with key stakeholders, and communicate effectively during a crisis.

See salaries and explore the career path for Corporate Communications Manager

Media Specialist

A Media Specialist is responsible for managing relationships with the media and promoting an organization or individual in a positive light. This includes developing and executing media relations campaigns, responding to media inquiries, and managing media coverage. The Crisis Communication and Technology: Communicating with Colleagues course can help Media Specialists prepare for and manage crises by providing them with the knowledge and skills they need to develop effective media relations campaigns, build relationships with key media outlets, and communicate effectively with the media during a crisis.

See salaries and explore the career path for Media Specialist

Risk Communications Manager

A Risk Communications Manager is responsible for communicating risks to stakeholders in a clear and concise manner. This includes developing and executing risk communication plans, training employees on risk communication, and responding to risk-related inquiries. The Crisis Communication and Technology: Communicating with Colleagues course can help Risk Communications Managers develop the knowledge and skills they need to be successful in their role.

See salaries and explore the career path for Risk Communications Manager

Public Affairs Manager

A Public Affairs Manager is responsible for managing relationships with government officials and the public. This includes developing and executing public affairs campaigns, managing media relations, and responding to public inquiries. The Crisis Communication and Technology: Communicating with Colleagues course can help Public Affairs Managers prepare for and manage crises by providing them with the knowledge and skills they need to develop effective public affairs campaigns, build relationships with key stakeholders, and communicate effectively during a crisis.

See salaries and explore the career path for Public Affairs Manager

Communications Specialist

A Communications Specialist is responsible for developing and executing communication plans for a variety of audiences. This includes writing press releases, managing social media, and creating presentations. The Crisis Communication and Technology: Communicating with Colleagues course can help Communications Specialists prepare for and manage crises by providing them with the knowledge and skills they need to develop effective communication plans, build relationships with key stakeholders, and communicate effectively during a crisis.

See salaries and explore the career path for Communications Specialist

Government Relations Manager

A Government Relations Manager is responsible for managing relationships with government officials and promoting an organization or individual's interests in the political process. This includes developing and executing government relations campaigns, managing media relations, and responding to government inquiries. The Crisis Communication and Technology: Communicating with Colleagues course can help Government Relations Managers prepare for and manage crises by providing them with the knowledge and skills they need to develop effective government relations campaigns, build relationships with key stakeholders, and communicate effectively during a crisis.

See salaries and explore the career path for Government Relations Manager

Corporate Social Responsibility Manager

A Corporate Social Responsibility Manager is responsible for developing and implementing corporate social responsibility programs. This includes managing stakeholder relations, developing sustainability reports, and responding to social responsibility inquiries. The Crisis Communication and Technology: Communicating with Colleagues course can help Corporate Social Responsibility Managers prepare for and manage crises by providing them with the knowledge and skills they need to develop effective corporate social responsibility programs, build relationships with key stakeholders, and communicate effectively during a crisis.

See salaries and explore the career path for Corporate Social Responsibility Manager

Sustainability Manager

A Sustainability Manager is responsible for developing and implementing sustainability programs. This includes managing stakeholder relations, developing sustainability reports, and responding to sustainability inquiries. The Crisis Communication and Technology: Communicating with Colleagues course can help Sustainability Managers prepare for and manage crises by providing them with the knowledge and skills they need to develop effective sustainability programs, build relationships with key stakeholders, and communicate effectively during a crisis.

See salaries and explore the career path for Sustainability Manager

Environmental Health and Safety Manager

An Environmental Health and Safety Manager is responsible for developing and implementing environmental health and safety programs. This includes managing stakeholder relations, developing environmental health and safety reports, and responding to environmental health and safety inquiries. The Crisis Communication and Technology: Communicating with Colleagues course may be useful for Environmental Health and Safety Managers by providing them with the knowledge and skills they need to communicate effectively during a crisis.

See salaries and explore the career path for Environmental Health and Safety Manager

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Crisis Communication and Technology: Communicating with Colleagues.

Public Relations Theory

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This textbook provides a comprehensive overview of crisis communication theory and practice, with a focus on how to prepare for, respond to, and manage crises effectively. It valuable resource for anyone who wants to learn more about crisis communication.

Crisis Communication and Technology

Communicating with Colleagues

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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