Persuasion and Presence for Program and P…

Persuasion is the central to leading leaders. As a program manager or project manager, you may lead a team with many senior contributors. Often they will have more experience, more skin in the game, and more reputation at stake. As a program manager, this task is even greater because your time is limited and your span of control across projects even greater. Being a compelling communicator takes more than what you learned for the Certified Associate in Project Management (CAPM) exam or Project Management Professional (PMP) exam. It takes program or project management experience and this certificate program.

Program managers must persuade quickly, and with great lasting impact. Program and project managers must persuade and manage their leadership presence for program or project success. Even if you are a traditional program or project manager or manage agile programs or projects, persuasive communication is vital to your success. Communicating more persuasively will lead to more effective risk management.

There are complete blindsports in the Project Management Institute, Inc's (PMI)"A Guide to the Project Management Body of Knowledge" (PMBOK Guide). Applying those processes and skills are just the basics of efficient communication.

That’s why certified project managers will earn 10 professional development units (PDU) in this program. You will learn the balance needed to communicate effectively.

Aristotle first wrote about balancing logic, emotion, and presence over 2,000 years ago. Creating a balance between ethos, pathos, and logos, the persuader creates a message that grabs the attention of the audience and engages them as people. A person doesn’t understand when they are not paying attention, is not engaged with the speaker, and doesn’t remember what was said. Ethos, pathos, and logos aid the speaker and the listener, by helping to select information to present and how to fashion its delivery for the best effect.

In this program management and project management training course, you will go beyond the communication skills you learned for the PMP exam to gain your project management certification. You will learn about the rhetorical triangle and how to use it to craft persuasive communications. Social media and online collaboration tools require new ways of establishing your presence and generating trust between you and your audience. You will also learn how to create an emotional impact even through text messages and emails.

Syllabus

What's inside

Syllabus

Week 1: The Logic, Emotion, and Presence Triad

Week 2: Building an Effective Presence

Week 3: Using Emotions in Good Communication

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Develops persuading, which is important for project and program managers

Taught by William A. Brantley, who are recognized for their work in project management

Strengthens existing foudnation for intermediate program managers

Builds a strong foundation for beginners

Covers unique perspectives are ideas that may add color to other topics and subjects

Teaches skills, knowledge, and/or tools that are highly relevant to industry

Reviews summary

Strategic communication for project leaders

According to learners, this course is a highly valuable resource for Program and Project Managers seeking to elevate their communication and leadership abilities. Students particularly praise its ability to go beyond basic PMP/PMBOK communication, offering practical strategies and frameworks like the rhetorical triangle (ethos, pathos, logos). The focus on building leadership presence and understanding psychological safety is frequently highlighted as transformative. While largely positive, some seasoned professionals suggest a desire for even deeper dives into complex scenarios, but generally find the instructor's approach engaging and the content immediately applicable to real-world challenges.

Learners find the instructor's approach clear, engaging, and effective.

"The instructor's approach made complex ideas easily digestible and actionable, which greatly aided my learning."

"The teaching style was clear and kept me engaged throughout the course, making even theoretical aspects practical and interesting."

"I found the explanations insightful and well-articulated, ensuring I grasped the core concepts fully and without confusion."

Emphasizes crucial elements of leadership presence and psychological safety.

"The modules on building presence and emotional impact were incredibly insightful. My team communication has noticeably improved."

"The focus on psychological safety was a game-changer, providing a new perspective on effective team leadership and persuasion."

"I gained valuable insights into how to manage my leadership presence, even in digital communications and virtual meetings."

Offers advanced communication skills beyond standard certifications.

"This course was exactly what I needed to elevate my communication as a Program Manager. It truly goes beyond the PMP basics..."

"It's great to finally find a course that fills the 'blind spots' PMBOK misses, focusing on actual influence and persuasion."

"I appreciate how it moved past the theoretical communication models from exams into real, actionable persuasion techniques."

Provides immediately applicable strategies for real-world scenarios.

"...offering practical strategies rooted in concepts like ethos, pathos, and logos. The focus on psychological safety was a game-changer."

"I immediately started applying the rhetorical triangle in my stakeholder meetings. It's a must-take for project leads."

"The concepts were well-explained, and I found the practical exercises invaluable for applying what I learned to my daily tasks."

Some advanced learners desire more in-depth exploration of complex scenarios.

"While it delivered on its promise to go beyond PMP, some parts felt a bit introductory for someone already quite experienced in leadership."

"I felt some topics, like emotional impact, could have been explored with more depth and diverse scenarios applicable to large programs."

"I wished there were more detailed case studies specific to large-scale program management, rather than general project examples."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Persuasion and Presence for Program and Project Managers with these activities:

Attend a networking event to build connections

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Attend a networking event to connect with professionals in the field and learn about their experiences in persuasive communication.

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Research and identify relevant networking events.
Prepare an elevator pitch to introduce yourself and your interests.
Attend the event and actively participate in conversations.

Create a study guide

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Compile notes, assignments, and course materials into a comprehensive study guide to enhance retention and prepare for assessments.

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Gather all relevant course materials.
Organize the materials into logical sections.
Summarize key concepts and ideas.
Identify key terms and definitions.
Incorporate practice questions or exercises.

Explore persuasive techniques in online communication

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Explore how to establish presence and build trust in online communication to enhance persuasion.

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Read articles or watch videos on best practices for persuasive communication in online settings.
Identify and analyze examples of effective persuasive communication in online environments.
Experiment with different techniques to establish presence and build trust in online communication.

Four other activities

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Review communication skills

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Brush up on communication skills to build a stronger foundation for learning about persuasion.

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Review notes from previous communication courses or workshops.
Read articles or blog posts about communication skills.
Engage in discussions or conversations with peers to practice communication.

Practice using the rhetorical triangle

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Practice using the rhetorical triangle to analyze and improve persuasive messages.

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Analyze examples of persuasive messages using the rhetorical triangle.
Create a table or chart to identify the ethos, pathos, and logos in each example.
Identify opportunities to improve the persuasiveness of the messages using the rhetorical triangle.

Craft a persuasive message

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Create a persuasive message using the rhetorical triangle to reinforce the principles of persuasive communication.

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