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Brandon Hakim and Insider School

In this course, I'll show you the 3 Step Persuasion Blueprint used by the world’s most persuasive people to powerfully move others to action.

Because if you’re tired of people not listening to what you say…

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In this course, I'll show you the 3 Step Persuasion Blueprint used by the world’s most persuasive people to powerfully move others to action.

Because if you’re tired of people not listening to what you say…

Your friends not taking your advice…

Your potential customers not buying what you sell…

Your kids ignoring you…

I Made This Course For You.

After wondering why I couldn’t get people I cared about to do what’s best for them, I knew was doing something WRONG.

So I read 52 books on persuasion, and spent 3 months piecing it all together to come up with a simple, straight to the point "persuasion & influence system" you can use in your life today to powerfully persuade anyone.

I'll show you how to make influence and persuasion not just something you do, but into who you are.

If you’re looking for manipulative lines or “under the radar” tricks, this course isn’t for you. I care about persuading people to help them (not to trick them).

Here's a sample of what you'll learn inside:

1. Why Logic Is Your Why Trying To Convince Someone of Anything Makes Them LESS Likely To Want To Do It

3. How A Simple Listening “Switch” Makes It Infinitely Easier To Persuade

4. What Exactly People Look For BEFORE They Listen To Anything You Say

5. What To Do Every Day To Build Your “Effortless Persuasion Muscle”

6. Why Needing Anything Sinks You Deep In The Water In ANY Persuasion

7. How To Make Sure Your Message “Cuts Through Like A Knife”

8. The Most Important “Persuasion Trigger” I Learned From Walt Disney

9. What Tony Robbins Jumping Off A Bridge In Bali Has To Do With Persuasion and Influence

10. Your 3 Persuasion Tools That Are Infinitely More Powerful Than Telling People What To Do

11. The 10 Step Persuasion Checklist To Go Through Before Any Important Conversation or Speech

12. The 12 “Points To Hit” To Craft An Irresistibly Persuasive Message

And much, much more...

You'll also get access to three cheat sheets to be able to remember, and use everything we cover on persuasion.

So to become master your persuasion & influence and powerfully move people to action, just click the "buy now" button and I’ll see you inside the course.

To your success,

Brandon

Enroll now

What's inside

Learning objectives

  • 1. by the end of this course, you will be able to powerfully move others to action
  • 2. you will master the 7 personality traits of the most powerful persuaders use to persuade others
  • 3. you will learn the "insider persuasion questions" to ask yourself before any important conversation
  • 4. you will know exactly what to say to get others to deeply hear what you say
  • 5. you will also get access to worksheets and tools to master everything you learn

Syllabus

Learn Exactly What We'll Cover In The Course (And Make Sure This Course Is Right For You)

Welcome to the Persuasion Masterclass! In this lecture, you'll see why you CAN become a master persuader in a very short period of time, and learn exactly what we'll cover in the rest of the course.

Read more
Overcome The 3 Hidden Myths Holding You Back From Persuading People (and learn what to do instead)

Unlike what most people think, the biggest obstacle to persuasion is UNLEARNING what you learned in school...and what you think you know. If you've ever tried to persuade someone of something, and the more you tried, the less it worked, this is why...

Here's the first persuasion myth that is sabotaging any chance you have of moving people to action (and exactly what to do about it).

Here's the second persuasion myth that is sabotaging any chance you have of moving people to action (and exactly what to do about it).

Here's the third persuasion myth that is sabotaging any chance you have of moving people to action (and exactly what to do about it).

This course isn't about memorizing more information. It's about mastering persuasion so deeply that it becomes part of who you are. Here is how to apply the 3 Myths today to your life.

Master The Hidden Personality Traits That Will Make You Exponentially More Persuasive

The most powerful form of persuasion and influence isn't in the words you say...it's in who you are. Masterful persuasion comes as a result of people first being influenced by you, instead of what you say. In this section we'll cover The 7 Insider Personality Traits (and how to easily develop each).

Here's the First Insider Persuasion Trait...

Here's the Second Insider Persuasion Trait...

Here's the Third Insider Persuasion Trait...

Here's the Fourth Insider Persuasion Trait...

Here's the Fifth Insider Persuasion Trait...

Here's the Sixth Insider Persuasion Trait...

Here's the Seventh Insider Persuasion Trait...

In this lecture, I'll show you EXACTLY how to develop these 7 traits for yourself starting today.

Learn The 10 Questions To Ask Yourself So You Can Make Sure What You Say Powerfully Impacts People

Persuasion is too important to leave to chance. That's why you should think through beforehand how to powerfully get your message across. In this section, we'll go over the 10 Questions to answer before any important conversation or speech.

What DOESN'T work is trying to convince someone of something. Yet, that's the "tool" everyone uses. This is the first tool you should be using instead...

What DOESN'T work is trying to convince someone of something. Yet, that's the "tool" everyone uses. This is the second tool you should be using instead...

What DOESN'T work is trying to convince someone of something. Yet, that's the "tool" everyone uses. This is the third tool you should be using instead...

Here are the first 4 questions to ask yourself. They're all about identifying the need. 

Here are the next 2 questions to ask yourself. They're all about identifying the offer.

Here are the next 2 questions to ask yourself. They're all about identifying the obstacles. 

Here are the last 2 questions to ask yourself. They're all about your delivery. 

Let's walk through an example of how to use these 10 Questions. 

Uncover The 12 Pieces To Use In ANY Persuasion Message for Maximum Impact

In this final section of the course, let's talk about the 12 Pieces of the most powerfully persuasive messages (and how you can use each).

Here's the FIRST piece of powerfully persuasive messages...

Here's the SECOND piece of powerfully persuasive messages...

Here's the THIRD piece of powerfully persuasive messages...

Here's the FOURTH piece of powerfully persuasive messages...

Here's the FIFTH piece of powerfully persuasive messages...

Here's the SIXTH piece of powerfully persuasive messages...

Here's the SEVENTH piece of powerfully persuasive messages...

Here's the EIGHTH piece of powerfully persuasive messages...

Here's the NINTH piece of powerfully persuasive messages...

Here's the TENTH piece of powerfully persuasive messages...

Here's the ELEVENTH piece of powerfully persuasive messages...

Here's the TWELFTH  piece of powerfully persuasive messages...

Here Are Some Tools To Take Your Message To The Next Level

Here are 3 things to weave throughout your persuasive conversations...

Here are the three things to do as soon as you finish any persuasion conversation...

How to use the process we've covered to influence yourself to do what you know you should do...and how to influence large groups

Final Thoughts

You made it to the end of the course. Congratulations! Here's what to do now...

BONUS: Want More?

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
The core audience is anyone interested in learning how to persuade and influence people more effectively

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Reviews summary

Misleading sales tactics

According to students, this misleading course is centered around sales tactics and not the art of persuasion. The disorganized content is presented in a way that is difficult to understand.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Persuasion Masterclass: How To Powerfully Influence Anyone with these activities:
Organize course notes and materials
Review and organize your course materials to improve retention and understanding.
Show steps
  • Review all lecture notes and identify key concepts.
  • Organize notes and materials by topic.
  • Summarize key points and create a study guide.
Read 'Influence: The Psychology of Persuasion'
Understand the psychological principles underlying persuasion and influence.
Show steps
  • Read the book and take notes on key concepts.
  • Identify the persuasion principles discussed in the book.
  • Reflect on how you can apply these principles to your own interactions.
Persuasion in community outreach
Apply your persuasion skills in a real-world setting by volunteering for a cause you care about.
Show steps
  • Identify a volunteer opportunity that aligns with your interests.
  • Prepare a persuasive pitch to explain why you're the right person for the role.
  • Practice your persuasion techniques during interactions with potential beneficiaries.
  • Reflect on the impact of your efforts and identify areas for improvement.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Persuasion role-playing
Engage in role-playing exercises to practice persuasion techniques in a safe environment.
Show steps
  • Pair up with a peer.
  • Select a persuasion scenario.
  • Take turns playing the roles of persuader and persuadee.
  • Provide constructive feedback to each other.
Exercises to build persuasion muscle
Practice applying the persuasion principles to everyday situations.
Show steps
  • Identify a situation where you need to persuade someone.
  • Apply the 7 Insider Personality Traits to your approach.
  • Craft your message using the 12 Pieces of Persuasion.
  • Practice delivering your message with impact.
  • Reflect on the outcome and identify areas for improvement.
Mentor junior peers in persuasion
Share your knowledge and experience by mentoring students new to persuasion.
Show steps
  • Identify a junior peer who is interested in developing their persuasion skills.
  • Schedule regular meetings to provide guidance and support.
  • Share your own experiences and insights.
  • Provide constructive feedback and encouragement.
Persuasive script writing
Develop a persuasive script for a specific scenario to enhance your message delivery.
Browse courses on Persuasion Techniques
Show steps
  • Choose a persuasive goal and audience.
  • Structure your script using the 10 Questions.
  • Incorporate the 12 Pieces of Persuasion into your script.
  • Rehearse and refine your delivery.
Persuasive presentation
Develop and deliver a persuasive presentation to demonstrate your understanding and skills.
Browse courses on Public Speaking
Show steps
  • Identify your target audience and persuasive goal.
  • Research and gather evidence to support your argument.
  • Structure your presentation using the 10 Questions and 12 Pieces of Persuasion.
  • Practice delivering your presentation and incorporate feedback.
  • Present to your target audience and evaluate its impact.

Career center

Learners who complete Persuasion Masterclass: How To Powerfully Influence Anyone will develop knowledge and skills that may be useful to these careers:
Public relations manager
Public Relations Managers are responsible for managing the public image of their organization. They use persuasion to build relationships with the media, customers, and other stakeholders. In this course, you will learn the 3 Step Persuasion Blueprint used by the world’s most persuasive people to powerfully move others to action. Furthermore, you will learn how to make persuasion not just something you do, but into who you are. Finally, you will also get access to three cheat sheets to be able to remember and use everything we cover on persuasion.
Sales Manager
Sales Managers are responsible for leading and motivating their sales teams. They use persuasion to close deals and build relationships with customers. In this course, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. Furthermore, you will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.
Chief Marketing Officer
Marketing is inextricably linked to persuasion. Chief Marketing Officers (CMOs) are responsible for creating and executing marketing campaigns that persuade customers to buy their products or services. In this course, you will learn master the 7 personality traits of the most powerful persuaders use to persuade others. Furthermore, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. You will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.
CEO
CEOs are responsible for leading their organizations and setting their strategic direction. They use persuasion to build consensus among their employees, customers, and other stakeholders. In this course, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. Furthermore, you will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.
Politician
Politicians use persuasion to win elections and pass legislation. In this course, you will learn the 7 personality traits of the most powerful persuaders use to persuade others. Furthermore, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. You will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.
Human Resources Manager
Human Resources Managers are responsible for managing the employee lifecycle, from recruitment to retirement. They use persuasion to attract and retain top talent. In this course, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. Furthermore, you will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.
Advertising Account Executive
Advertising Account Executives are responsible for managing client relationships and developing advertising campaigns. They use persuasion to convince clients to buy their advertising services. In this course, you will learn the 3 Step Persuasion Blueprint used by the world’s most persuasive people to powerfully move others to action. Furthermore, you will learn how to make persuasion not just something you do, but into who you are. Finally, you will also get access to three cheat sheets to be able to remember and use everything we cover on persuasion.
Business Development Manager
Business Development Managers are responsible for generating new business leads and developing new markets. They use persuasion to convince potential customers to buy their products or services. In this course, you will learn the 7 personality traits of the most powerful persuaders use to persuade others. Furthermore, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. You will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.
Consultant
Consultants use persuasion to help their clients solve problems and achieve their goals. In this course, you will learn the 7 personality traits of the most powerful persuaders use to persuade others. Furthermore, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. You will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.
Fundraising Manager
Fundraising Managers are responsible for raising money for their organizations. They use persuasion to convince donors to contribute to their cause. In this course, you will learn the 7 personality traits of the most powerful persuaders use to persuade others. Furthermore, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. You will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.
Lawyer
Lawyers use persuasion to win cases and negotiate favorable settlements for their clients. In this course, you will learn the 7 personality traits of the most powerful persuaders use to persuade others. Furthermore, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. You will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.
Teacher
Teachers use persuasion to motivate their students to learn. In this course, you will learn the 7 personality traits of the most powerful persuaders use to persuade others. Furthermore, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. You will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.
Journalist
Journalists use persuasion to inform and persuade their audience. In this course, you will learn the 7 personality traits of the most powerful persuaders use to persuade others. Furthermore, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. You will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.
Social Worker
Social Workers use persuasion to help their clients overcome challenges and achieve their goals. In this course, you will learn the 7 personality traits of the most powerful persuaders use to persuade others. Furthermore, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. You will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.
Customer Service Representative
Customer Service Representatives use persuasion to resolve customer issues and build relationships with customers. In this course, you will learn the 7 personality traits of the most powerful persuaders use to persuade others. Furthermore, you will learn the "Insider Persuasion Questions" to ask yourself before any important conversation. You will know EXACTLY what to say to get others to deeply hear what you say. Finally, you will also get access to worksheets and tools to master everything you learn.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Persuasion Masterclass: How To Powerfully Influence Anyone.
Classic in the field of persuasion and provides a comprehensive overview of the key principles of influence. It is particularly useful for understanding the psychological factors that motivate people to change their behavior.
Save
Provides insights into the two systems of thinking that we use: System 1, which is fast, intuitive, and emotional, and System 2, which is slow, deliberate, and rational. It is particularly useful for understanding how people make decisions and how to persuade them to make the decisions that you want.
Classic in the field of persuasion and provides a comprehensive overview of the key principles of influence. It valuable resource for anyone who wants to learn more about how to persuade others.
Builds on the principles of Influence and provides new insights into how to influence people before they are even aware that they are being influenced. It valuable resource for anyone who wants to learn more about the latest research on persuasion.
Provides practical advice on how to create persuasive messages that are more likely to be remembered and acted upon. It is particularly useful for developing effective communication strategies and for understanding how to make your ideas more persuasive.
Provides a comprehensive overview of the theory and practice of persuasion. It is particularly useful for understanding the different types of persuasion, the factors that influence persuasion, and the techniques that can be used to persuade others.
Provides insights into the different types of habits and how to use them to persuade others. It is particularly useful for understanding the principles of effective communication and for developing effective persuasion strategies.
Provides insights into the different types of leadership and how to use them to persuade others. It is particularly useful for understanding the principles of effective communication and for developing effective persuasion strategies.
Provides insights into the different types of emotional intelligence and how to use them to persuade others. It is particularly useful for understanding the principles of effective communication and for developing effective persuasion strategies.
Provides insights into the different types of power and how to use them to persuade others. It is particularly useful for understanding the principles of effective communication and for developing effective persuasion strategies.

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