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Scott DeRue, Ph.D. and Maxim Sytch, Ph.D.

Este curso irá aprimorar sua capacidade de influenciar pessoas em situações nas quais não é possível recorrer à autoridade formal. Você aprenderá formas eficazes de criar, desenvolver e manter uma base de poder em sua organização. Você aprenderá, também, táticas de influência com as quais estará apto a ser mais persuasivo e influente no trabalho com seus superiores, colegas e até mesmo subordinados. Além disso, você aprenderá a criar e manter relações de alta qualidade para aumentar ainda mais o seu poder informal e a capacidade de influenciar pessoas. Acima de tudo, você aprenderá a estabelecer a diferença entre influência e manipulação e proteger-se de influências indesejadas. As estratégias de influência estudadas neste curso o tornarão um líder, apresentador e tomador de decisões mais confiante e influente. Você será mais eficaz ao vender ideias de negócios aos seus superiores, influenciar clientes e formar alianças com partes interessadas. Com este curso, você não apenas obterá orientações estratégicas sobre como desenvolver e manter sua rede de influência e poder, mas também se equipará com táticas e estratégias específicas comprovadamente eficazes para conquistar o poder e influenciar pessoas.

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What's inside

Syllabus

Como desenvolver sua base de poder
Para liderar com eficácia, é preciso ter poder. Podemos definir o poder de maneira formal, por exemplo, sua posição ou cargo. O poder pode ser informal, por exemplo, sua especialização ou carisma lhe conferem poder com o qual você pode influenciar pessoas. Neste módulo, iremos explorar o significado do poder e suas possíveis origens; para isso, vamos ajudá-lo a identificar suas bases de poder e oportunidades para ampliá-lo ao longo do tempo.
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Como influenciar pessoas sem depender de autoridade formal
Neste módulo, você irá adquirir um rico arsenal de táticas de influência que o ajudarão a mudar pontos de vista e comportamentos das pessoas. Munido dessas táticas, você influenciará pessoas em posições superiores nas organizações (por exemplo, quando for necessário influenciar seu chefe) e ao seu mesmo nível, isto é, quando for necessário influenciar colegas. Em sentido mais amplo, essas táticas o capacitarão a agir de uma maneira mais eficaz em situações nas quais um cargo formal ou o poder formal inexistem ou não se pode depender deles.
Como desenvolver relações de alta qualidade para aumentar a influência e o poder
Além de adquirir um portfólio tático de ferramentas de influência aplicáveis a reuniões em grupo ou individuais, líderes competentes dedicam boa parte do tempo à criação e manutenção de relações sociais com diversas partes interessadas. Neste módulo, você aprenderá a criar e manter relações sociais visando a ampliar o seu poder e influência formais nas organizações.
Como se proteger de influências indesejadas
Por ser um líder, as pessoas tentarão influenciá-lo a tomar certas decisões ou seguir determinado curso de ação. É fundamental que você saiba se proteger da influência indesejada de certas pessoas, principalmente quando existe a chance de que estejam tentando manipulá-lo de uma forma contrária aos melhores interesses de sua equipe ou da organização. Neste módulo, você aprenderá estratégias e táticas específicas com as quais poderá se proteger e à sua equipe da influência indesejada de certas pessoas.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Desenvolve competências para estabelecer networking e relacionamento interpessoal
Ensina táticas de influência que podem ser aplicadas em vários cenários
Aborda conceitos fundamentais sobre poder e influência em organizações

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Reviews summary

Influencing people without authority

This course teaches you how to influence people in situations where you do not have formal authority. You will learn how to develop and maintain a base of power, as well as tactics for influencing superiors, colleagues, and subordinates. You will also learn how to build relationships and protect yourself from unwanted influence. Overall, this course is well-received by students who find it to be practical and informative.
Course emphasizes ethical influence and protection from manipulation.
"Muito bom e importante. Ensina-nos tecnicas eticas de influência, assim como nos prevenir de manipulações com conceitos e exemplos muito bem elaborados."
Course provides practical skills and knowledge.
"This course is perfect for developing softskills , which can and should be applied both in professional and personal life."
"Foi um curso muito prático e rico, baseando em realidades de empresas e pessoas."
"Excellent course to help you how to deal with other people."
"Curso muito bom. Traz resultados estatísticos de algumas técnicas aplicáveis a influência de pessoas atestando a funcionalidade."
Course could benefit from more examples.
"O conteúdo é ótimo, os professores possuem uma ótima didática, para o curso ficar perfeito deveria ter mais exemplos de negociações ou situações que envolvem os assuntos abordados. "

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Como influenciar pessoas with these activities:
Participar de eventos de networking
Construir relacionamentos e aprender com outros profissionais por meio de eventos de networking ampliará sua influência e acesso à informação.
Browse courses on Networking
Show steps
  • Identificar eventos relevantes e participar de forma ativa.
  • Estabelecer contatos com outros participantes e trocar ideias.
  • Acompanhar os contatos após os eventos para fortalecer os relacionamentos.
Participar de workshops sobre influência e construção de poder
Participar de workshops fornecerá oportunidades práticas para aprimorar suas habilidades de influência e construir sua base de poder.
Show steps
  • Pesquisar e identificar workshops relevantes.
  • Participar ativamente dos workshops e se envolver nos exercícios.
  • Aplicar os conhecimentos e habilidades adquiridos no ambiente de trabalho.
Show all two activities

Career center

Learners who complete Como influenciar pessoas will develop knowledge and skills that may be useful to these careers:
Negotiator
Negotiators help people reach agreements. This course may be useful for Negotiators because it teaches how to influence people without relying on formal authority. This is a valuable skill for Negotiators because they need to be able to persuade people to agree to their terms.
Marketing Manager
Marketing Managers develop and execute marketing campaigns to promote products or services. This course may be useful for Marketing Managers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Marketing Managers because they need to be able to persuade customers to buy their products or services.
Project Manager
Project Managers plan and execute projects. This course may be useful for Project Managers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Project Managers because they need to be able to persuade stakeholders to support their projects.
Sales Manager
Sales Managers lead and motivate sales teams to achieve sales goals. This course may be useful for Sales Managers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Sales Managers because they need to be able to persuade customers to buy their products or services.
Human Resources Manager
Human Resources Managers oversee the human resources function of organizations. This course may be useful for Human Resources Managers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Human Resources Managers because they need to be able to persuade employees to follow company policies and procedures.
Social Worker
Social Workers help people overcome social problems. This course may be useful for Social Workers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Social Workers because they need to be able to persuade people to change their behavior.
Teacher
Teachers educate students. This course may be useful for Teachers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Teachers because they need to be able to persuade students to learn.
Counselor
Counselors help people overcome personal problems. This course may be useful for Counselors because it teaches how to influence people without relying on formal authority. This is a valuable skill for Counselors because they need to be able to persuade clients to change their behavior.
Public relations manager
Public Relations Managers manage the public image of organizations. This course may be useful for Public Relations Managers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Public Relations Managers because they need to be able to persuade the public to think positively about their organization.
Therapist
Therapists help people overcome mental health problems. This course may be useful for Therapists because it teaches how to influence people without relying on formal authority. This is a valuable skill for Therapists because they need to be able to persuade clients to change their behavior.
Event Planner
Event Planners plan and execute events. This course may be useful for Event Planners because it teaches how to influence people without relying on formal authority. This is a valuable skill for Event Planners because they need to be able to persuade vendors and attendees to participate in their events.
Lobbyist
Lobbyists represent the interests of organizations before government officials. This course may be useful for Lobbyists because it teaches how to influence people without relying on formal authority. This is a valuable skill for Lobbyists because they need to be able to persuade government officials to support their clients' interests.
Manager
Managers oversee the work of others and ensure that it is completed on time and to a high standard. This course may be useful for Managers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Managers because they need to be able to motivate and persuade their team members to work together effectively.
Fundraiser
Fundraisers raise money for organizations. This course may be useful for Fundraisers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Fundraisers because they need to be able to persuade donors to give money to their organizations.
Consultant
Consultants help organizations improve their performance. They do this by diagnosing problems and recommending solutions. This course may be useful for Consultants because it teaches how to influence people without relying on formal authority. This is a valuable skill for Consultants because they often need to persuade clients to adopt their recommendations.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Como influenciar pessoas.
Classic in the field of persuasion and influence. It provides a comprehensive overview of the key principles of influence, and it offers practical advice on how to use these principles to achieve your goals.
Examines the nature of power and how it can be used to achieve goals. It provides insights into the different types of power, and it offers advice on how to develop and maintain power in different situations.
Examines the role of emotional intelligence in leadership and success. It provides insights into the different components of emotional intelligence, and it offers advice on how to develop these skills.
Provides practical advice on how to develop charisma. It offers insights into the key elements of charisma, and it provides exercises that can help readers to develop their own charisma.
This ancient Chinese military treatise provides insights into the nature of strategy and warfare. It offers advice on how to plan and execute military campaigns, and it can be applied to a variety of other contexts, including business and politics.
This allegorical novel tells the story of a young shepherd who follows his dreams to find treasure. It offers insights into the nature of personal growth and the importance of following your dreams.
This self-help book provides practical advice on how to become more effective in all areas of your life. It offers insights into the principles of personal growth and success, and it can be applied to a variety of different contexts.
This self-help book provides practical advice on how to develop a positive attitude. It offers insights into the power of positive thinking, and it can be applied to a variety of different contexts.
Provides a practical framework for understanding and using power. It offers insights into the different types of power, and it provides advice on how to acquire and maintain power in different situations.

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