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Scott DeRue, Ph.D. and Maxim Sytch, Ph.D.

Este curso irá aprimorar sua capacidade de influenciar pessoas em situações nas quais não é possível recorrer à autoridade formal. Você aprenderá formas eficazes de criar, desenvolver e manter uma base de poder em sua organização. Você aprenderá, também, táticas de influência com as quais estará apto a ser mais persuasivo e influente no trabalho com seus superiores, colegas e até mesmo subordinados. Além disso, você aprenderá a criar e manter relações de alta qualidade para aumentar ainda mais o seu poder informal e a capacidade de influenciar pessoas. Acima de tudo, você aprenderá a estabelecer a diferença entre influência e manipulação e proteger-se de influências indesejadas. As estratégias de influência estudadas neste curso o tornarão um líder, apresentador e tomador de decisões mais confiante e influente. Você será mais eficaz ao vender ideias de negócios aos seus superiores, influenciar clientes e formar alianças com partes interessadas. Com este curso, você não apenas obterá orientações estratégicas sobre como desenvolver e manter sua rede de influência e poder, mas também se equipará com táticas e estratégias específicas comprovadamente eficazes para conquistar o poder e influenciar pessoas.

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What's inside

Syllabus

Como desenvolver sua base de poder
Para liderar com eficácia, é preciso ter poder. Podemos definir o poder de maneira formal, por exemplo, sua posição ou cargo. O poder pode ser informal, por exemplo, sua especialização ou carisma lhe conferem poder com o qual você pode influenciar pessoas. Neste módulo, iremos explorar o significado do poder e suas possíveis origens; para isso, vamos ajudá-lo a identificar suas bases de poder e oportunidades para ampliá-lo ao longo do tempo.
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Desenvolve competências para estabelecer networking e relacionamento interpessoal
Ensina táticas de influência que podem ser aplicadas em vários cenários
Aborda conceitos fundamentais sobre poder e influência em organizações

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Reviews summary

Táticas essenciais para influenciar profissionalmente

De acordo com os alunos, este curso aborda profundamente a arte de influenciar pessoas, especialmente em contextos onde a autoridade formal não é suficiente. Espera-se que as estratégias práticas apresentadas ajudem a construir uma base de poder informal e a desenvolver relações de alta qualidade. É notável a ênfase em distinguir influência de manipulação, e as táticas são aplicáveis a diversos cenários profissionais, desde a interação com superiores até clientes. O curso visa capacitar os alunos a se tornarem líderes mais confiantes e persuasivos e tomadores de decisões eficazes.
O aprendizado exige prática e aplicação constante no dia a dia.
"Este não é um curso passivo; você realmente precisa praticar o que aprende para ver resultados significativos e duradouros."
"As estratégias são eficazes, mas a verdadeira maestria vem com a aplicação repetida e a experimentação ativa."
"Senti que os conceitos se solidificaram quando comecei a usá-los ativamente em minhas interações profissionais diárias."
Destaca a importância de construir e manter bons relacionamentos.
"Entendi como cultivar relações sociais para expandir minha rede de influência e impactar mais pessoas."
"O módulo sobre relações sociais foi um divisor de águas para minha abordagem profissional, muito valioso."
"Percebi que a influência vai além das táticas, dependendo muito da qualidade dos laços que construímos."
Foca na construção e manutenção do poder não-formal.
"Aprendi a identificar e ampliar minhas bases de poder, mesmo sem um cargo formal, o que é crucial para minha carreira."
"O curso me deu ferramentas concretas para influenciar colegas e superiores, algo que eu realmente precisava no meu dia a dia."
"Pude aplicar as técnicas para construir minha influência no ambiente de trabalho desde o primeiro módulo, com resultados visíveis."
Ensina a proteger-se de influências indesejadas e manipulação.
"Fiquei mais ciente de como identificar e me defender de tentativas de manipulação, tanto profissional quanto pessoalmente."
"O curso me deu a confiança para não ceder a pressões indevidas no trabalho, mantendo minha integridade."
"É vital saber a diferença entre influenciar e manipular, e o curso abordou isso muito bem, com ética e clareza."
Oferece um arsenal de táticas para persuadir e mudar comportamentos.
"As táticas apresentadas são muito úteis e pude aplicá-las em várias situações, desde vendas a negociações internas."
"Apreciei os exemplos práticos de como usar as táticas em reuniões e interações diárias, tornando o conteúdo real."
"Eu agora me sinto muito mais preparado para vender minhas ideias e influenciar decisões importantes na minha organização."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Como influenciar pessoas with these activities:
Participar de eventos de networking
Construir relacionamentos e aprender com outros profissionais por meio de eventos de networking ampliará sua influência e acesso à informação.
Browse courses on Networking
Show steps
  • Identificar eventos relevantes e participar de forma ativa.
  • Estabelecer contatos com outros participantes e trocar ideias.
  • Acompanhar os contatos após os eventos para fortalecer os relacionamentos.
Participar de workshops sobre influência e construção de poder
Participar de workshops fornecerá oportunidades práticas para aprimorar suas habilidades de influência e construir sua base de poder.
Show steps
  • Pesquisar e identificar workshops relevantes.
  • Participar ativamente dos workshops e se envolver nos exercícios.
  • Aplicar os conhecimentos e habilidades adquiridos no ambiente de trabalho.
Show all two activities

Career center

Learners who complete Como influenciar pessoas will develop knowledge and skills that may be useful to these careers:
Negotiator
Negotiators help people reach agreements. This course may be useful for Negotiators because it teaches how to influence people without relying on formal authority. This is a valuable skill for Negotiators because they need to be able to persuade people to agree to their terms.
Manager
Managers oversee the work of others and ensure that it is completed on time and to a high standard. This course may be useful for Managers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Managers because they need to be able to motivate and persuade their team members to work together effectively.
Sales Manager
Sales Managers lead and motivate sales teams to achieve sales goals. This course may be useful for Sales Managers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Sales Managers because they need to be able to persuade customers to buy their products or services.
Marketing Manager
Marketing Managers develop and execute marketing campaigns to promote products or services. This course may be useful for Marketing Managers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Marketing Managers because they need to be able to persuade customers to buy their products or services.
Public relations manager
Public Relations Managers manage the public image of organizations. This course may be useful for Public Relations Managers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Public Relations Managers because they need to be able to persuade the public to think positively about their organization.
Human Resources Manager
Human Resources Managers oversee the human resources function of organizations. This course may be useful for Human Resources Managers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Human Resources Managers because they need to be able to persuade employees to follow company policies and procedures.
Project Manager
Project Managers plan and execute projects. This course may be useful for Project Managers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Project Managers because they need to be able to persuade stakeholders to support their projects.
Event Planner
Event Planners plan and execute events. This course may be useful for Event Planners because it teaches how to influence people without relying on formal authority. This is a valuable skill for Event Planners because they need to be able to persuade vendors and attendees to participate in their events.
Fundraiser
Fundraisers raise money for organizations. This course may be useful for Fundraisers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Fundraisers because they need to be able to persuade donors to give money to their organizations.
Lobbyist
Lobbyists represent the interests of organizations before government officials. This course may be useful for Lobbyists because it teaches how to influence people without relying on formal authority. This is a valuable skill for Lobbyists because they need to be able to persuade government officials to support their clients' interests.
Teacher
Teachers educate students. This course may be useful for Teachers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Teachers because they need to be able to persuade students to learn.
Social Worker
Social Workers help people overcome social problems. This course may be useful for Social Workers because it teaches how to influence people without relying on formal authority. This is a valuable skill for Social Workers because they need to be able to persuade people to change their behavior.
Counselor
Counselors help people overcome personal problems. This course may be useful for Counselors because it teaches how to influence people without relying on formal authority. This is a valuable skill for Counselors because they need to be able to persuade clients to change their behavior.
Therapist
Therapists help people overcome mental health problems. This course may be useful for Therapists because it teaches how to influence people without relying on formal authority. This is a valuable skill for Therapists because they need to be able to persuade clients to change their behavior.
Consultant
Consultants help organizations improve their performance. They do this by diagnosing problems and recommending solutions. This course may be useful for Consultants because it teaches how to influence people without relying on formal authority. This is a valuable skill for Consultants because they often need to persuade clients to adopt their recommendations.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Como influenciar pessoas.
Classic in the field of persuasion and influence. It provides a comprehensive overview of the key principles of influence, and it offers practical advice on how to use these principles to achieve your goals.
Examines the nature of power and how it can be used to achieve goals. It provides insights into the different types of power, and it offers advice on how to develop and maintain power in different situations.
Examines the role of emotional intelligence in leadership and success. It provides insights into the different components of emotional intelligence, and it offers advice on how to develop these skills.
Provides practical advice on how to develop charisma. It offers insights into the key elements of charisma, and it provides exercises that can help readers to develop their own charisma.
This ancient Chinese military treatise provides insights into the nature of strategy and warfare. It offers advice on how to plan and execute military campaigns, and it can be applied to a variety of other contexts, including business and politics.
This allegorical novel tells the story of a young shepherd who follows his dreams to find treasure. It offers insights into the nature of personal growth and the importance of following your dreams.
This self-help book provides practical advice on how to become more effective in all areas of your life. It offers insights into the principles of personal growth and success, and it can be applied to a variety of different contexts.
This self-help book provides practical advice on how to develop a positive attitude. It offers insights into the power of positive thinking, and it can be applied to a variety of different contexts.
Provides a practical framework for understanding and using power. It offers insights into the different types of power, and it provides advice on how to acquire and maintain power in different situations.

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