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Jamal Lazaar
  • Techniques for influencing and persuading effectively

This training contains everything you need to know to influence others, learn the secrets of psychological persuasion, connect quickly with others and get your message across.

This content will be updated regularly to add my latest findings in the field of persuasion and influence.

Here are some testimonials from my course participants:

" Jamal Lazaar is very competent in his training, he provides clear working methods to be successful. I recommend this course for those who question themselves. Excellent course. ". Landry

Read more
  • Techniques for influencing and persuading effectively

This training contains everything you need to know to influence others, learn the secrets of psychological persuasion, connect quickly with others and get your message across.

This content will be updated regularly to add my latest findings in the field of persuasion and influence.

Here are some testimonials from my course participants:

" Jamal Lazaar is very competent in his training, he provides clear working methods to be successful. I recommend this course for those who question themselves. Excellent course. ". Landry

" You can't help but be motivated and have confidence in yourself after this course. Thank you Jamal ". L. Naraine

" Simple, concise and concrete. Thanks . " Dave

Why join this training to make better decisions?

If you find it difficult to convince?

If you find it difficult to make your voice heard and influence others?

Or simply if you want to learn how to communicate more effectively?

If so, this training is for you.

Most people don't realize the importance of persuasion and influence. If you want to succeed in your life, you must learn to influence the decisions and opinions of other people because persuasion is everywhere.

Knowing how to convince and influence others is a key element in your private life, but also in your professional development.

All the great leaders of this world have understood this concept very well. If you can't convince, you will be convinced. If you can't influence, you will be influenced, whether in your work, with your friends, your family, your children, etc.

People in control of their lives are people who have mastered the power of persuasion.

Imagine for a moment how your life would be different if you managed to convince your future employer that you are the right candidate to hire.

Or if you are a manager, imagine that you manage to convince the members of your team to join you in your various initiatives.

Imagine if you are in front of a group of people, and you manage to convince them to choose your product or solution.

You already have all the necessary resources within you to convince. All you need is a strategy to do so, and techniques to structure your message and boost your influence.

You don't have to guess them. In this training, I share with you scientifically proven techniques to influence and convince easily. These techniques are based on research from the world of sociology and behavioral psychology.

This training is not hands-on training.

I do not share with you techniques to deceive or to manipulate.

I deeply believe that the content of this training can transform your life if you study all the content and put all the strategies in place.

The content of the training is designed to go straight to the point.

  • Master the scientifically proven techniques of persuasion

  • Communicate more effectively to the conscious and subconscious of your interlocutors

  • Influence other people's decisions and opinions

  • Get more YES to your queries

  • Persuade others to change their opinions

What are you waiting for?

Click "Buy Now" and join me inside the training.

Enroll now

What's inside

Learning objectives

  • Master the scientifically proven techniques of persuasion
  • Communicate more effectively to the conscious and subconscious of your interlocutors
  • Influence other people's decisions and opinions
  • Get more yes to your queries
  • Motivate others to take action
  • Formulate your messages to be heard and understood
  • Persuade others to change their opinions
  • Determine the communication style of your interlocutor to influence them effectively
  • Quickly connect with others to make you more appreciated

Syllabus

Introduction
Influence and persuasion tactics
The art of connecting with others
[Exercise] The art of connecting with others
Read more
[Exercise] Discover your favorite sensory channel
The 4 secrets for better communication
[Exercise] The 4 secrets for better communication
Make Yourself More Likable
Reciprocity
Consistency
How to get a "yes" to your requests
[Exercise] How to get a "yes" to your requests
Psychological Reactance
The power of metaphors
Quiz
A final word
How to convince easily
Capture the attention of your audience
The importance of culture
Logic or emotions ?
How to use values to your advantage
The negative effects of social proof
The Paradox Of Choice
[Bonus] Some techniques of famous people
Arnold Schwarzenegger's technique
The Benjamin Franklin Effect
The 6 techniques of Robert Cialdini
Conclusion
Contact
Bonus
Your certificate

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Influence and Persuasion skills with these activities:
Review 'Influence: The Psychology of Persuasion'
Provides a strong theoretical foundation for the practical techniques taught in the course.
Show steps
  • Obtain a copy of 'Influence'.
  • Read the book, taking notes on key concepts.
  • Relate each principle to real-world examples.
  • Consider how to apply these principles ethically.
Review basic psychology concepts
Reinforces foundational knowledge of psychology to better understand the course material.
Browse courses on Cognitive Biases
Show steps
  • Identify key psychology concepts.
  • Review definitions and examples.
  • Relate concepts to persuasion.
Analyze persuasive techniques in advertisements
Applies course concepts to real-world examples to improve understanding and retention.
Show steps
  • Collect a variety of advertisements.
  • Identify persuasive techniques used.
  • Analyze the effectiveness of each technique.
  • Present your findings in a short report.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a presentation on a persuasion technique
Deepens understanding by requiring students to synthesize and present information.
Show steps
  • Choose a persuasion technique.
  • Research the technique thoroughly.
  • Create a visually appealing presentation.
  • Practice delivering the presentation.
Practice persuasion scenarios with peers
Provides practical experience in applying persuasion techniques in a safe environment.
Show steps
  • Form a small group with classmates.
  • Develop realistic persuasion scenarios.
  • Role-play the scenarios, giving feedback.
Review 'Pre-Suasion: A Revolutionary Way to Influence and Persuade'
Expands on the course material by focusing on the art of 'pre-suasion'.
View Pre-Suasion on Amazon
Show steps
  • Obtain a copy of 'Pre-Suasion'.
  • Read the book, focusing on key concepts.
  • Identify pre-suasion techniques.
  • Consider ethical implications.
Design a persuasive campaign
Tests and solidifies skills and knowledge by applying course concepts to a complex project.
Show steps
  • Choose a product or cause.
  • Define the target audience.
  • Develop a persuasive message.
  • Select appropriate communication channels.
  • Evaluate the potential effectiveness.

Career center

Learners who complete Influence and Persuasion skills will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Influence and Persuasion skills.
Cornerstone in the field of persuasion, detailing six universal principles that make people say "yes." Cialdini's work is frequently cited in the course, making this book essential for understanding the core concepts. It provides a deeper dive into the psychological underpinnings of influence, offering practical applications for various situations. This book is highly recommended for anyone seeking a comprehensive understanding of persuasion.
A follow-up to "Influence," this book explores the concept of "pre-suasion," focusing on what to do before making a request to increase its likelihood of success. It complements the course by providing advanced techniques for setting the stage for persuasion. is valuable for those looking to refine their influence strategies and understand the importance of timing and context. It expands on the core principles taught in the course.

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