Influence and Persuasion skills from Udemy

Techniques for influencing and persuading effectively

This training contains everything you need to know to influence others, learn the secrets of psychological persuasion, connect quickly with others and get your message across.

This content will be updated regularly to add my latest findings in the field of persuasion and influence.

Here are some testimonials from my course participants:

" Jamal Lazaar is very competent in his training, he provides clear working methods to be successful. I recommend this course for those who question themselves. Excellent course. ". Landry

" You can't help but be motivated and have confidence in yourself after this course. Thank you Jamal ". L. Naraine

" Simple, concise and concrete. Thanks . " Dave

Why join this training to make better decisions?

If you find it difficult to convince?

If you find it difficult to make your voice heard and influence others?

Or simply if you want to learn how to communicate more effectively?

If so, this training is for you.

Most people don't realize the importance of persuasion and influence. If you want to succeed in your life, you must learn to influence the decisions and opinions of other people because persuasion is everywhere.

Knowing how to convince and influence others is a key element in your private life, but also in your professional development.

All the great leaders of this world have understood this concept very well. If you can't convince, you will be convinced. If you can't influence, you will be influenced, whether in your work, with your friends, your family, your children, etc.

People in control of their lives are people who have mastered the power of persuasion.

Imagine for a moment how your life would be different if you managed to convince your future employer that you are the right candidate to hire.

Or if you are a manager, imagine that you manage to convince the members of your team to join you in your various initiatives.

Imagine if you are in front of a group of people, and you manage to convince them to choose your product or solution.

You already have all the necessary resources within you to convince. All you need is a strategy to do so, and techniques to structure your message and boost your influence.

You don't have to guess them. In this training, I share with you scientifically proven techniques to influence and convince easily. These techniques are based on research from the world of sociology and behavioral psychology.

This training is not hands-on training.

I do not share with you techniques to deceive or to manipulate.

I deeply believe that the content of this training can transform your life if you study all the content and put all the strategies in place.

The content of the training is designed to go straight to the point.

Master the scientifically proven techniques of persuasion
Communicate more effectively to the conscious and subconscious of your interlocutors
Influence other people's decisions and opinions
Get more YES to your queries
Persuade others to change their opinions

What are you waiting for?

Click "Buy Now" and join me inside the training.

What's inside

Learning objectives

Master the scientifically proven techniques of persuasion
Communicate more effectively to the conscious and subconscious of your interlocutors
Influence other people's decisions and opinions
Get more yes to your queries
Motivate others to take action

Formulate your messages to be heard and understood
Persuade others to change their opinions
Determine the communication style of your interlocutor to influence them effectively
Quickly connect with others to make you more appreciated

Master the scientifically proven techniques of persuasion
Communicate more effectively to the conscious and subconscious of your interlocutors
Influence other people's decisions and opinions
Get more yes to your queries
Motivate others to take action
Formulate your messages to be heard and understood
Persuade others to change their opinions
Determine the communication style of your interlocutor to influence them effectively
Quickly connect with others to make you more appreciated

Syllabus

Introduction

Influence and persuasion tactics

The art of connecting with others

[Exercise] The art of connecting with others

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explores techniques rooted in sociology and behavioral psychology, offering a foundation for ethical influence and effective communication in various contexts

Teaches methods to connect with others and understand their communication styles, which can be valuable for building rapport and fostering stronger relationships

Includes exercises to practice connecting with others and discovering sensory channels, which may require active participation and self-reflection from learners

Examines the importance of culture and values in persuasion, which may add nuance to learners' understanding of influence in diverse settings

Presents techniques from figures like Arnold Schwarzenegger and Benjamin Franklin, which may offer unique perspectives on persuasion and influence

Discusses the negative effects of social proof and the paradox of choice, which may help learners avoid common pitfalls in persuasion and decision-making

Reviews summary

Practical influence and persuasion techniques

According to learners, this course offers practical and actionable techniques for influencing and persuading others. Many students found the content clear, concise, and easy to understand, appreciating the focus on scientifically proven methods. The course is often described as a good starting point for beginners or a helpful refresher. Reviewers frequently mention the immediate applicability of the skills learned in both professional and personal contexts, leading to increased confidence in communication. While some found certain parts basic, the overall feedback indicates a highly valuable and effective training.

Ideal introduction to the topic.

"As someone new to this topic, I found it an excellent starting point."

"It provides a solid foundation for understanding influence and persuasion."

"Perfect if you're just beginning to explore communication strategies."

"I had no prior knowledge, and this course made it easy to get started."

Instructor is competent and clear.

"The instructor is very competent and provides clear working methods."

"Jamal Lazaar explained everything clearly and was easy to follow."

"I found the instructor's delivery engaging and knowledgeable."

"The teaching style was effective in conveying the concepts simply."

Techniques are based on research.

"I appreciated that the methods were based on psychological and sociological research."

"Knowing the science behind the techniques made them feel more credible and effective."

"The focus on scientifically proven techniques adds significant value."

"It's great to learn methods supported by actual studies."

Helps build confidence in communication.

"After taking this course, I feel much more confident in my ability to influence others."

"It really helped me believe in my own potential to persuade effectively."

"The course gave me the tools I needed to feel more assertive and confident in discussions."

"My confidence in communication has significantly increased since completing the training."

Content is easy to follow and digest.

"The course was very clear and to the point, without unnecessary jargon."

"I found the explanations simple and easy to grasp, making learning enjoyable."

"The modules are concise, delivering key information effectively."

"The instructor breaks down complex ideas into simple, understandable steps."

Provides techniques applicable right away.

"I learned practical techniques that I could apply immediately in my interactions."

"The strategies presented were easy to understand and implement in daily life and work."

"This course gives you actionable methods to improve your persuasive skills instantly."

"Great overview with immediately applicable techniques to influence conversations."

Content might be introductory for some.

"Some techniques covered felt a bit basic, especially if you've read books on the topic."

"If you already have experience, parts of this course might be a review."

"I was hoping for more advanced strategies; some content was familiar."

"It's a great intro, but not deeply challenging for someone with prior exposure."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Influence and Persuasion skills with these activities:

Review 'Influence: The Psychology of Persuasion'

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Provides a strong theoretical foundation for the practical techniques taught in the course.

View Influence, New and Expanded: The Psychology of... on Amazon

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Obtain a copy of 'Influence'.
Read the book, taking notes on key concepts.
Relate each principle to real-world examples.
Consider how to apply these principles ethically.

Review basic psychology concepts

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Reinforces foundational knowledge of psychology to better understand the course material.

Browse courses on Cognitive Biases

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Identify key psychology concepts.
Review definitions and examples.
Relate concepts to persuasion.

Analyze persuasive techniques in advertisements

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Applies course concepts to real-world examples to improve understanding and retention.

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Collect a variety of advertisements.
Identify persuasive techniques used.
Analyze the effectiveness of each technique.
Present your findings in a short report.

Four other activities

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Create a presentation on a persuasion technique

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Deepens understanding by requiring students to synthesize and present information.

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Choose a persuasion technique.
Research the technique thoroughly.
Create a visually appealing presentation.
Practice delivering the presentation.

Practice persuasion scenarios with peers

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Provides practical experience in applying persuasion techniques in a safe environment.

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Form a small group with classmates.
Develop realistic persuasion scenarios.
Role-play the scenarios, giving feedback.

Review 'Pre-Suasion: A Revolutionary Way to Influence and Persuade'

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Expands on the course material by focusing on the art of 'pre-suasion'.

View Pre-Suasion on Amazon

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Obtain a copy of 'Pre-Suasion'.
Read the book, focusing on key concepts.
Identify pre-suasion techniques.
Consider ethical implications.

Design a persuasive campaign

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Tests and solidifies skills and knowledge by applying course concepts to a complex project.

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Choose a product or cause.
Define the target audience.
Develop a persuasive message.
Select appropriate communication channels.
Evaluate the potential effectiveness.

Career center

Learners who complete Influence and Persuasion skills will develop knowledge and skills that may be useful to these careers:

Sales Representative

A sales representative is responsible for generating leads, nurturing client relationships, and closing deals. The course, Influence and Persuasion Skills, directly helps individuals become more effective in this role. Sales hinges on the ability to influence potential customers and persuade them of the value of a product or service. The course provides techniques to connect quickly with others, get your message across, and obtain more "yes" responses, all essential for success in sales. Learning how to tailor your communication to resonate with different individuals, as taught in the course, enables you to build rapport and trust, thereby increasing the likelihood of closing deals.

See salaries and explore the career path for Sales Representative

Negotiator

A negotiator works to reach mutually agreeable solutions in various settings, such as business deals, conflict resolution, or contract agreements. The Influence and Persuasion Skills course directly strengthens one's negotiation abilities. Negotiation is fundamentally about influencing others to align with your desired outcome, and this course provides practical techniques for achieving this. By learning to communicate effectively, understand different communication styles, and persuade others to change their opinions, as taught in the course, a negotiator can navigate complex discussions and reach favorable agreements. The course's emphasis on getting more "yes" responses is particularly valuable in this context.

See salaries and explore the career path for Negotiator

Marketing Manager

The role of a marketing manager involves developing and executing marketing strategies to promote products or services. Influence and persuasion are at the core of successful marketing. The course, Influence and Persuasion Skills, can significantly enhance a marketing manager's effectiveness. This course provides methods to influence decisions and opinions and communicate effectively, which are crucial when crafting marketing campaigns that resonate with target audiences. By mastering persuasion techniques, a marketing manager can create compelling marketing materials, deliver persuasive presentations, and ultimately drive sales and brand awareness. The course’s focus on connecting with others also allows a marketing manager to create stronger connections with customers.

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Public Relations Specialist

A public relations specialist manages a company's or organization's public image and communication. Influence and persuasion are critical skills in this field. The Influence and Persuasion Skills course helps aspiring public relations specialists craft compelling messaging, manage crises effectively, and build strong relationships with the media and the public. The course helps one learn how to influence decisions and opinions and communicate effectively to shape public perception positively. The training teaches methods designed to connect with others and make you more appreciated, which greatly helps in managing relationships with journalists, stakeholders, and the public.

See salaries and explore the career path for Public Relations Specialist

Lobbyist

A lobbyist advocates for specific policies or legislation on behalf of an organization or interest group. Influence and persuasion are the core skills employed by lobbyists to sway the opinions of lawmakers and policymakers. The Influence and Persuasion Skills course helps one become a more effective lobbyist. The course focuses on teaching skills to influence decisions and opinions and communicate effectively to present arguments, build alliances, and achieve legislative goals. The training's teachings on connecting with individuals to make you more appreciated will help make meaningful policy changes.

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Fundraiser

A fundraiser works to secure financial support for non-profit organizations, educational institutions, or political campaigns. Fundraising relies heavily on the ability to influence and persuade potential donors to contribute. The Influence and Persuasion Skills course provides valuable tools for fundraisers to craft compelling appeals, build relationships with donors, and inspire them to give generously. The course’s lessons on effectively communicating and connecting with others resonate with individuals to help them in aligning with a cause. Learning how to get more "yes" responses, as taught in the course, is particularly relevant when soliciting donations.

See salaries and explore the career path for Fundraiser

Political Campaign Manager

A political campaign manager oversees all aspects of a political campaign, from fundraising and messaging to voter outreach and advertising. Influence and persuasion are central to campaign management, as the goal is to convince voters to support a particular candidate or cause. The Influence and Persuasion Skills course equips aspiring campaign managers with techniques to craft persuasive messages, mobilize volunteers, and influence public opinion. The ability to formulate your messages to be heard and understood, as taught in the course, is crucial when communicating with voters. Using this course the campaign manager will quickly connect with others.

See salaries and explore the career path for Political Campaign Manager

Recruiter

A recruiter identifies, attracts, and hires qualified candidates for organizations. Persuasion and influence are essential skills for recruiters to convince top talent to join their company. The Influence and Persuasion Skills course supports recruiters in effectively communicating the value proposition of their organization, building rapport with candidates, and closing offers. The ability to formulate your messages to be heard and understood, as taught in the course, is crucial when presenting job opportunities to potential hires. The course's emphasis on connecting with others also allows recruiters to build trust and create a positive candidate experience.

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Customer Success Manager

A customer success manager is responsible for ensuring that customers achieve their desired outcomes while using a company's products or services. This role requires influence and persuasion skills to build rapport, understand customer needs, and guide them towards success. The Influence and Persuasion Skills course can help customer success managers communicate effectively, address concerns, and influence customers to adopt best practices. The course's focus on motivating others to take action enhances their ability to drive customer engagement, satisfaction, and retention. Customer success is highly related to getting more "yes" responses.

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Project Manager

A project manager oversees the planning, execution, and completion of projects, often working with diverse teams and stakeholders. Influence and persuasion are essential for project managers to motivate team members, manage conflicts, and secure buy-in from stakeholders. The Influence and Persuasion Skills course helps project managers communicate effectively, influence decisions, and navigate challenging situations. Learning how to persuade others to change their opinions, as taught in the course, is particularly valuable when addressing disagreements or resistance. The course's focus on getting more "yes" responses enhances their ability to gain approvals and keep projects on track.

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Coach

A coach guides individuals or teams to improve their performance and achieve their goals. This role requires persuasion and influence skills to motivate and inspire others. The Influence and Persuasion Skills course may help coaches build rapport, understand their clients' needs, and help them overcome obstacles. While a coach is not a therapist, the course provides the same skills as the therapist role. The course's techniques for connecting with individuals may allow coaches to develop a style that increases their impact.

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Grant Writer

A grant writer researches and writes proposals to secure funding from foundations, government agencies, and other sources. Grant writing requires influence and persuasion skills to present a compelling case for funding. The Influence and Persuasion Skills course may help grant writers craft persuasive narratives, demonstrate the impact of their projects, and influence funding decisions. The course's training to formulate your messages to be heard and understood and communicate effectively may significantly improve the chances of securing grants. Knowing how to persuade others to change their opinions can be invaluable when addressing potential concerns.

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Mediator

A mediator facilitates communication between parties in conflict to help them reach a mutually agreeable resolution. The role of a mediator requires skills in influence and persuasion to guide disputing parties towards a settlement. The Influence and Persuasion Skills course may equip mediators with techniques to connect quickly with individuals, understand their perspectives, and influence their decisions. The course's lessons on effective communication may help a mediator to de-escalate tensions, facilitate constructive dialogue, and help parties find common ground. The course additionally provides skills to determine the communication style of your interlocutor to influence them effectively.

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Ombudsman

An ombudsman investigates and resolves complaints or grievances, often within an organization or government agency. Influence and persuasion are valuable skills for ombudsmen to facilitate communication, mediate disputes, and influence decisions. The Influence and Persuasion Skills course may help ombudsmen connect with others and persuade others to change their opinions. The course may allow the ombudsman to navigate complex situations and help resolve conflicts fairly and effectively. Gaining insight into the communication style of your interlocutor may also be useful.

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Therapist

A therapist provides counseling and support to individuals, couples, or families dealing with emotional or mental health issues. While empathy and active listening are paramount, influence and persuasion skills can enhance a therapist's effectiveness. The Influence and Persuasion Skills course may aid therapists in communicating effectively, motivating clients to make positive changes, and influencing their perspectives. Learning how to determine the communication style of your interlocutor to influence them effectively may also promote patient recovery. Ultimately, it is up to the patient to make choices, but the therapist guides the conversation.

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Influence and Persuasion skills

What's inside

Learning objectives

Syllabus

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Reviews summary

Practical influence and persuasion techniques

Activities

Career center

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