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Associate Professor Lawrence Ang
and
Arabella MacPherson
Eine ambitionierte Vision für die Zukunft Ihres Unternehmens reicht nicht aus. Wie kommunizieren Sie diese Vision, um Ihre Kollegen an Bord zu holen? Die Fähigkeit, effektiv zu kommunizieren und andere zu überzeugen, ist eine wesentliche Führungskompetenz. Herkömmliche Kommunikationsmodelle und Überzeugungsstrategien vernachlässigen oftmals, dass das Beeinflussen anderer eine komplexe Angelegenheit ist. Durch strukturierte Lernaktivitäten (Videolektionen, Tests, Diskussionsanregungen und schriftliche Prüfungen) entwickeln Sie in diesem Kurs Ihre Fähigkeit weiter, in verschiedenen Situationen und kulturellen Zusammenhängen angemessen zu kommunizieren und so zu einer einflussreichen Führungspersönlichkeit zu werden.
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What's inside
Syllabus
Die notwendige Kunst der Überzeugung: Verstehen, was für Ihre Zielgruppe wichtig ist
Im Mittelpunkt der persuasiven Kommunikation steht eine genaue Kenntnis der Zielgruppe und deren Vorlieben. In dieser Woche lernen Sie die theoretischen Grundlagen der persuasiven Kommunikation kennen. Dazu gehören Informationsverarbeitungsmodelle, Akzeptanz der Botschaft, schnelle und langsame Entscheidungsfindung sowie Regeln für effektive menschliche Interaktionen.
Read more
Syllabus
Die notwendige Kunst der Überzeugung: Verstehen, was für Ihre Zielgruppe wichtig ist
Im Mittelpunkt der persuasiven Kommunikation steht eine genaue Kenntnis der Zielgruppe und deren Vorlieben. In dieser Woche lernen Sie die theoretischen Grundlagen der persuasiven Kommunikation kennen. Dazu gehören Informationsverarbeitungsmodelle, Akzeptanz der Botschaft, schnelle und langsame Entscheidungsfindung sowie Regeln für effektive menschliche Interaktionen.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Ist für angehende Führungskräfte konzipiert, die ihre Kommunikations- und Überzeugungskraft verbessern möchten
Bietet praktische Übungen und Aktivitäten, um die Fähigkeiten der Teilnehmer direkt anzuwenden und zu verbessern
Vermittelt Strategien zur Überwindung von Einwänden und Widerständen, was in herausfordernden Gesprächen von Vorteil ist
Vermittelt Techniken des Storytelling, um Botschaften wirkungsvoller zu vermitteln
Ermöglicht es den Teilnehmern, ihren individuellen Kommunikationsstil zu entwickeln und ihre Authentizität zu stärken
Erfordert möglicherweise gute Englischkenntnisse, da das Kursmaterial nicht in deutscher Sprache verfügbar ist
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Reviews summary
Storytelling und einflussnahme: praktische kommunikation
Laut Studierenden ist dieser Kurs eine sehr empfehlenswerte Ressource zur Verbesserung der Kommunikations- und Überzeugungsfähigkeiten, insbesondere für Führungskräfte und Professionals. Viele fanden die Inhalte hochrelevant und die vermittelten Strategien sofort anwendbar in ihren beruflichen Alltag. Die strukturierte Aufbereitung und die klaren Erklärungen des Dozenten werden besonders hervorgehoben. Einzelne Stimmen bemängeln, dass der Kurs für sehr fortgeschrittene Lerner etwas an Tiefe fehlen könnte und wünschen sich mehr Fallstudien oder interaktive Übungen. Insgesamt wird der Kurs jedoch für seine Praxisnähe und die Fähigkeit, komplexe Konzepte zugänglich zu machen, gelobt.
Die Kursinhalte sind sehr relevant, besonders für Führungskräfte.
"Absolut fantastisch! Die Inhalte sind hochrelevant für Führungskräfte."
"Ein solider Kurs für jeden, der seine Kommunikationsfähigkeiten verbessern möchte."
"Ein Muss für jeden Professional."
Der Kurs ist gut aufgebaut und der Dozent erklärt Inhalte klar und verständlich.
"Besonders beeindruckend war die Struktur, die es leicht macht, komplexe Ideen zu verarbeiten. Der Dozent ist hervorragend und sehr motivierend."
"Sehr gut strukturierter Kurs, der das Thema Storytelling und Einflussnahme umfassend behandelt. Der Dozent erklärt klar und verständlich."
"Die Module sind gut aufeinander aufgebaut und die Übungen sind sehr hilfreich."
Die im Kurs erlernten Konzepte sind direkt im Berufsalltag umsetzbar.
"Dieser Kurs hat meine Erwartungen übertroffen. Ich konnte die Techniken zur Beeinflussung und zum Storytelling sofort in meinen Meetings und Präsentationen anwenden."
"Ich fühle mich jetzt viel sicherer, wenn ich vor Gruppen spreche und meine Ideen präsentiere."
"Ich lernte, wie ich praktische Tools und Strategien sofort in meiner Arbeit anwenden konnte."
Ein Reviewer hatte andere Erwartungen an den Kursinhalt.
"Leider entsprach der Kurs nicht ganz meinen Erwartungen. Ich hatte gehofft, mehr über konkrete Techniken zur Manipulation zu lernen..."
"Ich hatte andere Vorstellungen vom Inhalt, da der Fokus auf ethischer Überzeugung lag und nicht auf Manipulation."
Es besteht der Wunsch nach mehr Fallstudien oder interaktiven Lernaktivitäten.
"Manchmal hätte ich mir noch mehr Fallstudien oder interaktive Übungen gewünscht, um das Gelernte zu vertiefen."
"Ich hätte mir gewünscht, dass es noch mehr Peer-Reviews oder Feedback-Möglichkeiten gäbe, um die eigenen Fortschritte zu bewerten."
"Der Kurs ist solide, könnte aber von noch mehr praktischen Anwendungen profitieren."
Der Kurs könnte für erfahrene Anwender mehr Tiefe bieten.
"Der Kurs bietet eine gute Einführung, aber für fortgeschrittene Anwender, die bereits Erfahrung in Kommunikationstrainings haben, könnte er etwas zu oberflächlich sein."
"Ich hätte mir mehr Tiefe bei spezifischen Verhandlungstechniken oder komplexen Konfliktlösungen gewünscht."
"Mir waren die Inhalte teilweise zu theoretisch für meine Vorkenntnisse."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Storytelling und Einflussnahme: effektive Kommunikation with these
activities:
Lesen Sie „Überzeugen mit Leidenschaft“ von Carmine Gallo
Show steps
Das Buch bietet Einblicke in überzeugende Kommunikationstechniken.
View
Talk like TED
on Amazon
Show steps
-
Besorgen Sie sich eine Kopie des Buches.
-
Lesen Sie das Buch aufmerksam durch.
-
Fassen Sie die wichtigsten Erkenntnisse zusammen.
Verfassen Sie eine Geschichte, die eine überzeugende Idee vermittelt
Show steps
Das Schreiben einer Geschichte hilft, die Storytelling-Prinzipien zu verstehen und zu üben.
Browse courses on
Storytelling
Show steps
-
Identifizieren Sie eine überzeugende Idee.
-
Wickeln Sie die Idee in eine fesselnde Erzählung.
-
Verwenden Sie Emotionen und Metaphern, um die Botschaft zu verstärken.
Show all two activities
Lesen Sie „Überzeugen mit Leidenschaft“ von Carmine Gallo
Show steps
Das Buch bietet Einblicke in überzeugende Kommunikationstechniken.
View
Talk like TED
on Amazon
Show steps
Show steps
Show steps
- Besorgen Sie sich eine Kopie des Buches.
- Lesen Sie das Buch aufmerksam durch.
- Fassen Sie die wichtigsten Erkenntnisse zusammen.
Verfassen Sie eine Geschichte, die eine überzeugende Idee vermittelt
Show steps
Das Schreiben einer Geschichte hilft, die Storytelling-Prinzipien zu verstehen und zu üben.
Browse courses on
Storytelling
Show steps
Show steps
Show steps
- Identifizieren Sie eine überzeugende Idee.
- Wickeln Sie die Idee in eine fesselnde Erzählung.
- Verwenden Sie Emotionen und Metaphern, um die Botschaft zu verstärken.
Show all two activities
Career center
Learners who complete Storytelling und Einflussnahme: effektive Kommunikation will develop knowledge and skills
that may be useful to these careers:
Public relations manager
Public relations manager
Public relations is all about building and maintaining relationships with the media and other key stakeholders, in order to promote a company or organization and its products or services. In this role, you'll use your communication skills to develop and deliver persuasive messages that can influence public opinion and behavior. The course on storytelling and persuasion can help you develop the skills you need to be successful in public relations, including how to craft a compelling narrative, build relationships with key stakeholders, and use the media to promote your message.
Marketing Manager
Marketing Manager
Marketing managers are responsible for developing and executing marketing campaigns that promote a company's products or services. In this role, you'll use your communication skills to create persuasive marketing messages that can reach and engage your target audience. The course on storytelling and persuasion can help you develop the skills you need to be successful in marketing, including how to identify your target audience, develop a marketing strategy, and create persuasive marketing content.
Sales Manager
Sales Manager
Sales managers are responsible for leading and motivating a team of sales representatives to achieve sales goals. In this role, you'll use your communication skills to persuade potential customers to buy your products or services. The course on storytelling and persuasion can help you develop the skills you need to be successful in sales, including how to build relationships with customers, identify their needs, and close deals.
Business Development Manager
Business Development Manager
Business development managers are responsible for identifying and developing new business opportunities for a company. In this role, you'll use your communication skills to persuade potential clients to do business with your company. The course on storytelling and persuasion can help you develop the skills you need to be successful in business development, including how to identify new business opportunities, build relationships with potential clients, and close deals.
Account Manager
Account Manager
Account managers are responsible for managing relationships with key clients and ensuring that they are satisfied with your company's products or services. In this role, you'll use your communication skills to build relationships with clients, identify their needs, and resolve any issues that may arise. The course on storytelling and persuasion can help you develop the skills you need to be successful in account management, including how to build relationships with clients, identify their needs, and resolve conflicts.
Customer Success Manager
Customer Success Manager
Customer success managers are responsible for ensuring that customers are successful in using your company's products or services. In this role, you'll use your communication skills to build relationships with customers, identify their needs, and resolve any issues that may arise. The course on storytelling and persuasion can help you develop the skills you need to be successful in customer success management, including how to build relationships with customers, identify their needs, and resolve conflicts.
Project Manager
Project Manager
Project managers are responsible for planning, executing, and closing projects. In this role, you'll use your communication skills to communicate with stakeholders, manage expectations, and resolve conflicts. The course on storytelling and persuasion can help you develop the skills you need to be successful in project management, including how to communicate with stakeholders, manage expectations, and resolve conflicts.
Event Planner
Event Planner
Event planners are responsible for planning and executing events, such as conferences, weddings, and corporate events. In this role, you'll use your communication skills to coordinate with vendors, manage budgets, and promote your events. The course on storytelling and persuasion can help you develop the skills you need to be successful in event planning, including how to communicate with vendors, manage budgets, and promote your events.
Training Manager
Training Manager
Training managers are responsible for developing and delivering training programs for employees. In this role, you'll use your communication skills to create engaging training materials, deliver training sessions, and evaluate the effectiveness of your training programs. The course on storytelling and persuasion can help you develop the skills you need to be successful in training management, including how to create engaging training materials, deliver training sessions, and evaluate the effectiveness of your training programs.
Management Consultant
Management Consultant
Management consultants are responsible for helping organizations improve their performance. In this role, you'll use your communication skills to interview clients, analyze data, and develop and present recommendations. The course on storytelling and persuasion can help you develop the skills you need to be successful in management consulting, including how to interview clients, analyze data, and develop and present recommendations.
Human Resources Manager
Human Resources Manager
Human resources managers are responsible for managing the human resources of an organization. In this role, you'll use your communication skills to recruit and hire employees, manage employee relations, and develop and implement HR policies. The course on storytelling and persuasion can help you develop the skills you need to be successful in human resources management, including how to recruit and hire employees, manage employee relations, and develop and implement HR policies.
Lawyer
Lawyer
Lawyers are responsible for advising clients on legal matters and representing them in court. In this role, you'll use your communication skills to interview clients, research legal issues, and write legal documents. The course on storytelling and persuasion can help you develop the skills you need to be successful as a lawyer, including how to interview clients, research legal issues, and write legal documents.
Journalist
Journalist
Journalists are responsible for gathering, writing, and reporting news stories. In this role, you'll use your communication skills to interview sources, research stories, and write compelling articles. The course on storytelling and persuasion can help you develop the skills you need to be successful as a journalist, including how to interview sources, research stories, and write compelling articles.
Politician
Politician
Politicians are responsible for representing the interests of their constituents and making decisions on their behalf. In this role, you'll use your communication skills to persuade voters to support your candidacy, build relationships with constituents, and advocate for your policies. The course on storytelling and persuasion can help you develop the skills you need to be successful as a politician, including how to persuade voters to support your candidacy, build relationships with constituents, and advocate for your policies.
Teacher
Teacher
Teachers are responsible for educating students and helping them reach their full potential. In this role, you'll use your communication skills to create lesson plans, deliver instruction, and assess student learning. The course on storytelling and persuasion can help you develop the skills you need to be successful as a teacher, including how to create lesson plans, deliver instruction, and assess student learning.
For more career information including salaries, visit:
OpenCourser.com/course/1q7orw/storytelling
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Storytelling und Einflussnahme: effektive Kommunikation.
This classic work on persuasion provides insights into the psychological principles that influence human behavior, offering valuable knowledge for understanding and applying persuasive techniques in the course context.
Save
Explores the principles of sticky ideas and how to make your messages more memorable and persuasive, complementing the course's objective of developing storytelling skills for effective communication.
Provides practical tools for managing difficult conversations, including techniques for staying calm, listening effectively, and resolving conflicts. It complements the course's emphasis on effective communication in various situations.
Save
Explores the concept of pre-suasion, emphasizing the importance of setting the stage for effective persuasion. It provides insights into priming audiences and building credibility, which align with the course's focus on developing persuasion skills for different contexts.
Save
Explores the concept of resonant leadership, emphasizing the importance of self-awareness, empathy, and authenticity. It provides insights for developing a persuasive and influential leadership style.
This classic work on personal and professional effectiveness provides a framework for building character and developing habits that lead to success. It complements the course's focus on developing strong leadership and communication skills.
Save
Provides a framework for effective negotiation, focusing on finding mutually acceptable solutions and preserving relationships. It offers valuable insights for navigating challenging conversations and reaching consensus.
Save
Emphasizes the importance of servant leadership and building a strong team culture. It offers insights into creating a sense of belonging and inspiring others, which are essential elements for effective persuasion and leadership.
Save
Explores the concept of charisma and provides practical advice on developing personal magnetism and interpersonal skills, which are essential for building rapport and influencing others.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/1q7orw/storytelling
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Effort
Kursdauer von 6 Wochen, 3 bis 5 Stunden/Woche
Via
Coursera
Institution
Macquarie University
Instructors
Associate Professor Lawrence Ang
Arabella MacPherson
Language
Deutsch
Transcripts
English
العربية
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