Storytelling und Einflussnahme: effektive Kommunikation from Coursera

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Syllabus

Die notwendige Kunst der Überzeugung: Verstehen, was für Ihre Zielgruppe wichtig ist

Im Mittelpunkt der persuasiven Kommunikation steht eine genaue Kenntnis der Zielgruppe und deren Vorlieben. In dieser Woche lernen Sie die theoretischen Grundlagen der persuasiven Kommunikation kennen. Dazu gehören Informationsverarbeitungsmodelle, Akzeptanz der Botschaft, schnelle und langsame Entscheidungsfindung sowie Regeln für effektive menschliche Interaktionen.

Ihre Geschichte erzählen: Eine dramatische Erzählung erarbeiten

Effektives Storytelling beginnt mit der Ausarbeitung überzeugender Inhalte. Anschließend muss eine dramatische Erzählung aufgebaut werden, die die Fantasie anregt. In der zweiten Woche lernen Sie, wie man die Storytelling-Grundsätze erfolgreich anwendet, etwa das Ausarbeiten des Anfangs, der Aufbau des Mittelteils und die Entwicklung eines starken Schlussteils. Sie erfahren, wie Sie die überzeugende Idee für Ihre Geschichte finden, sie mit Emotionen ausschmücken und Metaphern einsetzen, um Konzepte für die Zielgruppe logisch zu verknüpfen.

Beziehungen aufbauen: Authentizität entwickeln und Rapport aufbauen

Der Aufbau von Rapport und Vertrauen ist ein entscheidender Aspekt der Überzeugung und sogar für jede Art der unterstützenden menschlichen Interaktionen entscheidend. Das bedeutet oftmals, eine Situation richtig einzuschätzen und die Herangehensweise entsprechend anzupassen. In der dritten Woche erfahren Sie, wie man authentisch spricht und in kurzer Zeit Rapport aufbaut und aufrechterhält. Dies lässt sich mit verbalen und nonverbalen Hinweisen sowie durch Angleichen und Spiegeln der Körpersprache und Stimmlage des Gegenübers bewerkstelligen.

Mit Worten beeindrucken: Einen nachhaltigen Eindruck hinterlassen und einflussreiche Gespräche führen

Gruppenbesprechungen können einen bleibenden Eindruck hinterlassen. Daher ist es so wichtig, dass Vorbereitung und Durchführung optimal sind. Allzu oft sind Besprechungen jedoch unproduktiv. Stress und Spannungen bei Besprechungen sind auch nichts Ungewöhnliches. In der 4. Woche lernen Sie, wie Sie einflussreiche Gruppengespräche leiten, indem Sie ein effektives Meeting planen, gewisse Regeln beachten, Gruppendenken vermeiden und bessere Entscheidungen fällen. Außerdem erfahren Sie, was Impression-Management leisten kann.

Die bittere Wahrheit: Mit Einwänden richtig umgehen und Widerstände überwinden

Nicht alle Gespräche verlaufen positiv. Manche sind schmerzhaft, aber notwendig, etwa der Umgang mit Einwänden oder die Überwindung von Widerständen. In der 5. Woche lernen Sie, wie Sie sich auf belastende Gespräche vorbereiten und mit Einwänden umgehen. Sie erfahren, wie Einwände beschaffen sind, welche Gründe dahinterstecken und schließlich, wie Sie Widerstände überwinden und Ihre Vorschläge gegen diese Einwände verteidigen.

Kopf und Herz für sich gewinnen: Eine geniale Idee überzeugend präsentieren

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Ist für angehende Führungskräfte konzipiert, die ihre Kommunikations- und Überzeugungskraft verbessern möchten

Bietet praktische Übungen und Aktivitäten, um die Fähigkeiten der Teilnehmer direkt anzuwenden und zu verbessern

Vermittelt Strategien zur Überwindung von Einwänden und Widerständen, was in herausfordernden Gesprächen von Vorteil ist

Vermittelt Techniken des Storytelling, um Botschaften wirkungsvoller zu vermitteln

Ermöglicht es den Teilnehmern, ihren individuellen Kommunikationsstil zu entwickeln und ihre Authentizität zu stärken

Erfordert möglicherweise gute Englischkenntnisse, da das Kursmaterial nicht in deutscher Sprache verfügbar ist

Reviews summary

Effective storytelling and persuasion

This course offers a framework for persuasive communication, focusing on understanding the target audience, building rapport, and overcoming objections. Students praise the course's engaging videos and assignments, but some express concerns about unexpected fees.

Emphasis on theoretical knowledge.

"100% of my expectation from theory."

Could benefit from more practical examples.

"85% of my expectations from practice. (I was expecting more individual examples using individual techniques.)"

Valuable and engaging video lessons.

"Guter Kurs mit einer Menge Input für die Zukunft"

"Great course for storytelling and effective communication. Enjoyed the videos and also the additional materials."

Unexpected fees for exams.

"Zuerst ist der Kurs kostenlos, aber bei der Prüfung wird 65 Dollars von mir verlangt."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Storytelling und Einflussnahme: effektive Kommunikation with these activities:

Lesen Sie „Überzeugen mit Leidenschaft“ von Carmine Gallo

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Das Buch bietet Einblicke in überzeugende Kommunikationstechniken.

View Talk like TED on Amazon

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Besorgen Sie sich eine Kopie des Buches.
Lesen Sie das Buch aufmerksam durch.
Fassen Sie die wichtigsten Erkenntnisse zusammen.

Verfassen Sie eine Geschichte, die eine überzeugende Idee vermittelt

Show steps

Das Schreiben einer Geschichte hilft, die Storytelling-Prinzipien zu verstehen und zu üben.

Browse courses on Storytelling

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Identifizieren Sie eine überzeugende Idee.
Wickeln Sie die Idee in eine fesselnde Erzählung.
Verwenden Sie Emotionen und Metaphern, um die Botschaft zu verstärken.

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Career center

Learners who complete Storytelling und Einflussnahme: effektive Kommunikation will develop knowledge and skills that may be useful to these careers:

Account Manager

Account managers are responsible for managing relationships with key clients and ensuring that they are satisfied with your company's products or services. In this role, you'll use your communication skills to build relationships with clients, identify their needs, and resolve any issues that may arise. The course on storytelling and persuasion can help you develop the skills you need to be successful in account management, including how to build relationships with clients, identify their needs, and resolve conflicts.

See salaries and explore the career path for Account Manager

Marketing Manager

Marketing managers are responsible for developing and executing marketing campaigns that promote a company's products or services. In this role, you'll use your communication skills to create persuasive marketing messages that can reach and engage your target audience. The course on storytelling and persuasion can help you develop the skills you need to be successful in marketing, including how to identify your target audience, develop a marketing strategy, and create persuasive marketing content.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales managers are responsible for leading and motivating a team of sales representatives to achieve sales goals. In this role, you'll use your communication skills to persuade potential customers to buy your products or services. The course on storytelling and persuasion can help you develop the skills you need to be successful in sales, including how to build relationships with customers, identify their needs, and close deals.

See salaries and explore the career path for Sales Manager

Business Development Manager

Business development managers are responsible for identifying and developing new business opportunities for a company. In this role, you'll use your communication skills to persuade potential clients to do business with your company. The course on storytelling and persuasion can help you develop the skills you need to be successful in business development, including how to identify new business opportunities, build relationships with potential clients, and close deals.

See salaries and explore the career path for Business Development Manager

Customer Success Manager

Customer success managers are responsible for ensuring that customers are successful in using your company's products or services. In this role, you'll use your communication skills to build relationships with customers, identify their needs, and resolve any issues that may arise. The course on storytelling and persuasion can help you develop the skills you need to be successful in customer success management, including how to build relationships with customers, identify their needs, and resolve conflicts.

See salaries and explore the career path for Customer Success Manager

Public relations manager

Public relations is all about building and maintaining relationships with the media and other key stakeholders, in order to promote a company or organization and its products or services. In this role, you'll use your communication skills to develop and deliver persuasive messages that can influence public opinion and behavior. The course on storytelling and persuasion can help you develop the skills you need to be successful in public relations, including how to craft a compelling narrative, build relationships with key stakeholders, and use the media to promote your message.

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Event Planner

Event planners are responsible for planning and executing events, such as conferences, weddings, and corporate events. In this role, you'll use your communication skills to coordinate with vendors, manage budgets, and promote your events. The course on storytelling and persuasion can help you develop the skills you need to be successful in event planning, including how to communicate with vendors, manage budgets, and promote your events.

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Project Manager

Project managers are responsible for planning, executing, and closing projects. In this role, you'll use your communication skills to communicate with stakeholders, manage expectations, and resolve conflicts. The course on storytelling and persuasion can help you develop the skills you need to be successful in project management, including how to communicate with stakeholders, manage expectations, and resolve conflicts.

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Human Resources Manager

Human resources managers are responsible for managing the human resources of an organization. In this role, you'll use your communication skills to recruit and hire employees, manage employee relations, and develop and implement HR policies. The course on storytelling and persuasion can help you develop the skills you need to be successful in human resources management, including how to recruit and hire employees, manage employee relations, and develop and implement HR policies.

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Management Consultant

Management consultants are responsible for helping organizations improve their performance. In this role, you'll use your communication skills to interview clients, analyze data, and develop and present recommendations. The course on storytelling and persuasion can help you develop the skills you need to be successful in management consulting, including how to interview clients, analyze data, and develop and present recommendations.

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Training Manager

Training managers are responsible for developing and delivering training programs for employees. In this role, you'll use your communication skills to create engaging training materials, deliver training sessions, and evaluate the effectiveness of your training programs. The course on storytelling and persuasion can help you develop the skills you need to be successful in training management, including how to create engaging training materials, deliver training sessions, and evaluate the effectiveness of your training programs.

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Politician

Politicians are responsible for representing the interests of their constituents and making decisions on their behalf. In this role, you'll use your communication skills to persuade voters to support your candidacy, build relationships with constituents, and advocate for your policies. The course on storytelling and persuasion can help you develop the skills you need to be successful as a politician, including how to persuade voters to support your candidacy, build relationships with constituents, and advocate for your policies.

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Teacher

Teachers are responsible for educating students and helping them reach their full potential. In this role, you'll use your communication skills to create lesson plans, deliver instruction, and assess student learning. The course on storytelling and persuasion can help you develop the skills you need to be successful as a teacher, including how to create lesson plans, deliver instruction, and assess student learning.

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Lawyer

Lawyers are responsible for advising clients on legal matters and representing them in court. In this role, you'll use your communication skills to interview clients, research legal issues, and write legal documents. The course on storytelling and persuasion can help you develop the skills you need to be successful as a lawyer, including how to interview clients, research legal issues, and write legal documents.

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Journalist

Journalists are responsible for gathering, writing, and reporting news stories. In this role, you'll use your communication skills to interview sources, research stories, and write compelling articles. The course on storytelling and persuasion can help you develop the skills you need to be successful as a journalist, including how to interview sources, research stories, and write compelling articles.

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