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Fatima Rebaie
في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق ساعة واحدة، ستتعلم كيفية انجاز موجز إبداعي من أجل لفت نظر العملاء.، بالإضافة إلى تطبيق أمثلة لإعلانات وكتابة الموجز لكل إعلان على موقع مايل شيمب، كما وستتعرف على أهمية استخدام العبارات المناسبة من أجل لفت نظر العملاء لشراء السلع والمنتجات.
في نهاية هذه الدورة، ستصبح قادراً على كتابة موجز إبداعي لتحديد المشاريع الإبداعية على مايل شيمب.
Register for this course and see more details by visiting:
OpenCourser.com/course/bbqp6c/ktb@
What's inside
Syllabus
Module 1
في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق ساعة واحدة، ستتعلم كيفية انجاز موجز إبداعي من أجل لفت نظر العملاء.، بالإضافة إلى تطبيق أمثلة لإعلانات وكتابة الموجز لكل إعلان على موقع مايل شيمب، كما وستتعرف على أهمية استخدام العبارات المناسبة من أجل لفت نظر العملاء لشراء السلع والمنتجات.
في نهاية هذه الدورة، ستصبح قادراً على كتابة موجز إبداعي لتحديد المشاريع الإبداعية على مايل شيمب.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
May help with writing advertising copy that can persuade and convince
Designed for students who want to create written copy for marketing and promotional campaigns
Taught by experienced professionals in the marketing and advertising field
Save this course
Save كتابة موجز إبداعي لتحديد المشاريع الإبداعية على مايل شيمب to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in كتابة موجز إبداعي لتحديد المشاريع الإبداعية على مايل شيمب with these
activities:
Review basic copywriting principles
Show steps
Refresh your understanding of foundational copywriting principles to better grasp the concepts explored in this course.
Browse courses on
Copywriting
Show steps
-
Read an article on copywriting best practices
-
Analyze a few examples of compelling ad copy
Explore online resources on copywriting
Show steps
Seek out tutorials to enhance your understanding of copywriting techniques and best practices.
Show steps
-
Search for online articles or blog posts on copywriting
-
Follow along with video tutorials on copywriting
Read The Copywriter's Handbook
Show steps
Delve into a comprehensive guide to copywriting to supplement your understanding of the concepts covered in the course.
Show steps
-
Read the chapters on creative briefing and copywriting techniques
-
Take notes and highlight key insights
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a marketing brief
Show steps
Develop a marketing brief for a hypothetical product launch to apply the concepts of creative briefing.
Show steps
-
Define the target audience
-
Establish the marketing objectives
-
Develop a creative concept
Discuss ad campaigns
Show steps
Engage in discussions with peers to share insights and learn from diverse perspectives on ad campaigns.
Show steps
-
Find a peer session or study group
-
Prepare talking points and examples
-
Participate actively in the discussion
Write an email copy
Show steps
Craft an email copy using the principles learned in the course to practice your creative writing skills.
Show steps
-
Identify the purpose of the email
-
Write a compelling subject line
-
Create a persuasive email body
Attend a copywriting workshop
Show steps
Enroll in a workshop led by an experienced copywriter to gain practical insights and refine your skills.
Show steps
-
Research and sign up for a relevant workshop
-
Attend the workshop and actively participate
Review basic copywriting principles
Show steps
Refresh your understanding of foundational copywriting principles to better grasp the concepts explored in this course.
Browse courses on
Copywriting
Show steps
Show steps
Show steps
- Read an article on copywriting best practices
- Analyze a few examples of compelling ad copy
Explore online resources on copywriting
Show steps
Seek out tutorials to enhance your understanding of copywriting techniques and best practices.
Show steps
Show steps
Show steps
- Search for online articles or blog posts on copywriting
- Follow along with video tutorials on copywriting
Read The Copywriter's Handbook
Show steps
Delve into a comprehensive guide to copywriting to supplement your understanding of the concepts covered in the course.
Show steps
Show steps
Show steps
- Read the chapters on creative briefing and copywriting techniques
- Take notes and highlight key insights
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a marketing brief
Show steps
Develop a marketing brief for a hypothetical product launch to apply the concepts of creative briefing.
Show steps
Show steps
Show steps
- Define the target audience
- Establish the marketing objectives
- Develop a creative concept
Discuss ad campaigns
Show steps
Engage in discussions with peers to share insights and learn from diverse perspectives on ad campaigns.
Show steps
Show steps
Show steps
- Find a peer session or study group
- Prepare talking points and examples
- Participate actively in the discussion
Write an email copy
Show steps
Craft an email copy using the principles learned in the course to practice your creative writing skills.
Show steps
Show steps
Show steps
- Identify the purpose of the email
- Write a compelling subject line
- Create a persuasive email body
Attend a copywriting workshop
Show steps
Enroll in a workshop led by an experienced copywriter to gain practical insights and refine your skills.
Show steps
Show steps
Show steps
- Research and sign up for a relevant workshop
- Attend the workshop and actively participate
Career center
Learners who complete كتابة موجز إبداعي لتحديد المشاريع الإبداعية على مايل شيمب will develop knowledge and skills
that may be useful to these careers:
Advertising Account Manager
Advertising Account Manager
Creating a creative brief is an essential skill for Advertising Account Managers, who guide clients through marketing campaigns. This course will help you develop the ability to write persuasive creative briefs to clearly communicate the client's vision to designers, writers, and other creative professionals.
Brand Manager
Brand Manager
Brand Managers oversee the development and execution of marketing campaigns designed to build brand awareness and loyalty. The course will provide Brand Managers with the skills to write creative briefs that summarize brand strategy and translate brand guidelines into actionable creative direction.
Creative Director
Creative Director
Creative Directors lead creative teams and oversee the development of marketing campaigns. This course will provide Creative Directors with the skills to write creative briefs that articulate the strategic vision and creative direction for marketing initiatives.
Content Creator
Content Creator
Content Creators develop and produce original content for a variety of platforms, including websites, social media, and email marketing campaigns. This course will teach Content Creators how to write creative briefs that capture their vision and inspire compelling content.
Copywriter
Copywriter
Copywriters are responsible for creating written content for a range of marketing materials, including advertisements, website copy, and social media posts. This course will help Copywriters develop the ability to write persuasive creative briefs that communicate key marketing messages effectively.
Marketing Manager
Marketing Manager
Marketing Managers oversee the development and implementation of marketing campaigns. This course will help them develop the skills to write creative briefs that translate business objectives into actionable marketing strategies.
Social Media Manager
Social Media Manager
Social Media Managers develop and execute social media marketing campaigns. This course will help them develop the skills to write creative briefs that define target audiences, content strategies, and engagement goals.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists plan and execute online marketing campaigns. This course will help them develop the skills to write creative briefs that align with digital marketing strategies, targeting specific audiences and driving conversions.
Marketing Communications Manager
Marketing Communications Manager
Marketing Communications Managers develop and implement marketing communication strategies. This course will provide Marketing Communications Managers with the skills to write creative briefs that align with overall marketing goals, ensuring consistency and effectiveness across all channels.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists develop and manage relationships with the media and public. This course will teach them how to write creative briefs that convey key messages and build positive relationships with target audiences.
Account Executive
Account Executive
Account Executives manage client relationships and develop marketing strategies. This course may be helpful for Account Executives looking to enhance their ability to write creative briefs that align with client needs and business objectives.
Graphic designer
Graphic designer
Graphic Designers create visual content for a variety of marketing materials. This course may be helpful for Graphic Designers looking to develop the essential skills to write creative briefs that effectively communicate design concepts.
Marketing Analyst
Marketing Analyst
Marketing Analysts gather and analyze data to measure the effectiveness of marketing campaigns. This course may be helpful for Marketing Analysts looking to gain a better understanding of the creative process and how to communicate marketing insights through creative briefs.
Product Manager
Product Manager
Product Managers develop and manage products and services. This course may be helpful for Product Managers looking to gain a deeper understanding of how to translate product requirements into creative marketing briefs.
Web Developer
Web Developer
Web Developers design and develop websites. This course may be helpful for Web Developers looking to gain a better understanding of the marketing process and how to create websites that align with marketing objectives.
For more career information including salaries, visit:
OpenCourser.com/course/bbqp6c/ktb@
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
كتابة موجز إبداعي لتحديد المشاريع الإبداعية على مايل شيمب.
This classic guide to writing is essential reading for anyone who wants to improve their writing skills. It provides clear and concise advice on grammar, punctuation, and style.
Save
Practical guide to writing that covers everything from choosing the right words to structuring your sentences. It is full of helpful tips and exercises that can help you improve your writing.
Save
This inspiring book offers advice on writing from one of the most successful authors of our time. Lamott shares her insights on the writing process, from overcoming writer's block to finding your voice.
Save
This ancient Chinese text on military strategy must-read for anyone who wants to learn how to win in business or life. It offers timeless advice on everything from planning to execution.
Provides a framework for understanding the principles of marketing. It is essential reading for anyone who wants to develop a successful marketing strategy.
Explains why large companies often fail to innovate. It offers a framework for understanding the challenges of innovation and provides advice on how to overcome them.
Provides a step-by-step guide to building a successful startup. It is essential reading for anyone who wants to launch a new business.
Offers a unique perspective on innovation and entrepreneurship. Thiel argues that the key to success is to find a unique and valuable problem to solve.
Provides honest advice on the challenges of running a startup. Horowitz shares his insights on everything from hiring to firing to raising money.
Offers a practical guide to running a successful business. Fried and Hansson share their insights on everything from marketing to customer service.
Provides a comprehensive guide to starting and running a startup. It is essential reading for anyone who wants to launch a new business.
Provides a practical guide to using the Lean Startup methodology to build and launch new products. It is essential reading for anyone who wants to launch a new product.
Save
Provides a step-by-step guide to getting your startup to traction. It is essential reading for anyone who wants to launch a new business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/bbqp6c/ktb@
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Effort
ساعتين
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Fatima Rebaie
Language
العربية
Good to know
May help with writing advertising copy that can persuade and convince
Designed for students who want to create written copy for marketing and promotional campaigns
Taught by experienced professionals in the marketing and advertising field
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