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Nour Kheireddine
Dans ce projet guide d'une heure, vous apprendrez c'est quoi Twitter professionnel puis comment créer un compte Twitter professionnel et publier des tweets , a la fin comment accéder au Gestionnaire de Publicités
Read more
Dans ce projet guide d'une heure, vous apprendrez c'est quoi Twitter professionnel puis comment créer un compte Twitter professionnel et publier des tweets , a la fin comment accéder au Gestionnaire de Publicités
Read more
Dans ce projet guide d'une heure, vous apprendrez c'est quoi Twitter professionnel puis comment créer un compte Twitter professionnel et publier des tweets , a la fin comment accéder au Gestionnaire de Publicités
À la fin de ce projet, vous apprenez Comment naviguer dans le gestionnaire de publicités de Twitter et afficher les résultats
Register for this course and see more details by visiting:
OpenCourser.com/course/7ypsxt/comment
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What's inside
Syllabus
Module 1
Dans ce projet guide d'une heure, vous apprendrez c'est quoi Twitter professionnel puis comment créer un compte Twitter professionnel et publier des tweets , a la fin comment accéder au Gestionnaire de Publicités
À la fin de ce projet, vous apprenez Comment naviguer dans le gestionnaire de publicités de Twitter et afficher les résultats
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Intègre des aspects commerciaux et marketing
Peut convenir aux professionnels du marketing
Permet aux apprenants d'acquérir des compétences pratiques pour utiliser Twitter à des fins professionnelles
Couvre les fondamentaux de Twitter pour les professionnels
Accessible aux débutants en marketing
Prérequis : Avoir des connaissances de base en utilisation de Twitter
Save this course
Save Comment naviguer dans le gestionnaire de publicités de Twitter et afficher les résultats to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Comment naviguer dans le gestionnaire de publicités de Twitter et afficher les résultats with these
activities:
Review Twitter marketing concepts
Show steps
Reviewing Twitter marketing concepts can help you familiarize yourself with foundational concepts and refresh your knowledge to better understand the course
Browse courses on
Twitter Marketing
Show steps
-
Go over your notes or textbooks from previous courses related to social media marketing or digital marketing.
-
Read articles or blog posts on Twitter marketing best practices.
-
Watch videos or tutorials on Twitter marketing fundamentals.
Follow Twitter's official tutorials
Show steps
Twitter's official tutorials provide step-by-step guidance on how to use Twitter for marketing, enhancing your understanding of the platform
Browse courses on
Twitter Marketing
Show steps
-
Visit Twitter's Business Help Center and explore the available tutorials.
-
Choose a specific topic you want to learn about, such as creating Twitter ads or optimizing your profile.
-
Follow the instructions and complete the exercises provided in the tutorials.
Join Twitter marketing forums or communities
Show steps
Engaging in discussions with peers allows you to share knowledge, learn from others' experiences, and stay updated on industry trends
Browse courses on
Twitter Marketing
Show steps
-
Search for Twitter marketing forums or communities online.
-
Join the forums and introduce yourself.
-
Participate in discussions and ask questions.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Attend Twitter marketing conferences or webinars
Show steps
Attending industry events allows you to connect with professionals, gain insights from experts, and stay informed about the latest trends
Browse courses on
Twitter Marketing
Show steps
-
Search for upcoming Twitter marketing conferences or webinars.
-
Register for the events that align with your interests.
-
Attend the events and actively participate in sessions and networking opportunities.
Attend workshops on Twitter analytics or advertising
Show steps
Attending workshops enhances your understanding of specific aspects of Twitter marketing, such as analytics or advertising, through hands-on training
Browse courses on
Twitter Marketing
Show steps
-
Search for workshops on Twitter analytics or advertising.
-
Select workshops that cover topics relevant to your needs.
-
Attend the workshops and actively participate in exercises.
Create and analyze Twitter ads
Show steps
Creating and analyzing Twitter ads allows you to apply your knowledge in a practical setting, improving your understanding and effectiveness
Browse courses on
Twitter Marketing
Show steps
-
Create a Twitter ad campaign using the Twitter Ads platform.
-
Set a budget and target audience for your campaign.
-
Monitor the performance of your ads and make adjustments as needed.
-
Analyze the results of your campaign and identify areas for improvement.
Help manage social media for a small business or non-profit organization
Show steps
Volunteering provides practical experience in managing Twitter accounts and allows you to contribute to the community
Browse courses on
Twitter Marketing
Show steps
-
Identify small businesses or non-profit organizations that need assistance with Twitter marketing.
-
Contact the organizations and offer your services.
-
Manage their Twitter accounts, create content, and engage with their audience.
Write a blog post or article on Twitter marketing
Show steps
Creating content on Twitter marketing deepens your understanding of the subject matter and allows you to share your knowledge with others
Browse courses on
Twitter Marketing
Show steps
-
Choose a specific topic related to Twitter marketing that you want to write about.
-
Research the topic thoroughly and gather relevant information.
-
Write the blog post or article, ensuring it is well-written and informative.
-
Publish your content on a platform where your target audience can access it.
Review Twitter marketing concepts
Show steps
Reviewing Twitter marketing concepts can help you familiarize yourself with foundational concepts and refresh your knowledge to better understand the course
Browse courses on
Twitter Marketing
Show steps
Show steps
Show steps
- Go over your notes or textbooks from previous courses related to social media marketing or digital marketing.
- Read articles or blog posts on Twitter marketing best practices.
- Watch videos or tutorials on Twitter marketing fundamentals.
Follow Twitter's official tutorials
Show steps
Twitter's official tutorials provide step-by-step guidance on how to use Twitter for marketing, enhancing your understanding of the platform
Browse courses on
Twitter Marketing
Show steps
Show steps
Show steps
- Visit Twitter's Business Help Center and explore the available tutorials.
- Choose a specific topic you want to learn about, such as creating Twitter ads or optimizing your profile.
- Follow the instructions and complete the exercises provided in the tutorials.
Join Twitter marketing forums or communities
Show steps
Engaging in discussions with peers allows you to share knowledge, learn from others' experiences, and stay updated on industry trends
Browse courses on
Twitter Marketing
Show steps
Show steps
Show steps
- Search for Twitter marketing forums or communities online.
- Join the forums and introduce yourself.
- Participate in discussions and ask questions.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Attend Twitter marketing conferences or webinars
Show steps
Attending industry events allows you to connect with professionals, gain insights from experts, and stay informed about the latest trends
Browse courses on
Twitter Marketing
Show steps
Show steps
Show steps
- Search for upcoming Twitter marketing conferences or webinars.
- Register for the events that align with your interests.
- Attend the events and actively participate in sessions and networking opportunities.
Attend workshops on Twitter analytics or advertising
Show steps
Attending workshops enhances your understanding of specific aspects of Twitter marketing, such as analytics or advertising, through hands-on training
Browse courses on
Twitter Marketing
Show steps
Show steps
Show steps
- Search for workshops on Twitter analytics or advertising.
- Select workshops that cover topics relevant to your needs.
- Attend the workshops and actively participate in exercises.
Create and analyze Twitter ads
Show steps
Creating and analyzing Twitter ads allows you to apply your knowledge in a practical setting, improving your understanding and effectiveness
Browse courses on
Twitter Marketing
Show steps
Show steps
Show steps
- Create a Twitter ad campaign using the Twitter Ads platform.
- Set a budget and target audience for your campaign.
- Monitor the performance of your ads and make adjustments as needed.
- Analyze the results of your campaign and identify areas for improvement.
Help manage social media for a small business or non-profit organization
Show steps
Volunteering provides practical experience in managing Twitter accounts and allows you to contribute to the community
Browse courses on
Twitter Marketing
Show steps
Show steps
Show steps
- Identify small businesses or non-profit organizations that need assistance with Twitter marketing.
- Contact the organizations and offer your services.
- Manage their Twitter accounts, create content, and engage with their audience.
Write a blog post or article on Twitter marketing
Show steps
Creating content on Twitter marketing deepens your understanding of the subject matter and allows you to share your knowledge with others
Browse courses on
Twitter Marketing
Show steps
Show steps
Show steps
- Choose a specific topic related to Twitter marketing that you want to write about.
- Research the topic thoroughly and gather relevant information.
- Write the blog post or article, ensuring it is well-written and informative.
- Publish your content on a platform where your target audience can access it.
Career center
Learners who complete Comment naviguer dans le gestionnaire de publicités de Twitter et afficher les résultats will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager creates and oversees marketing campaigns across a variety of digital channels, including social media. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Digital Marketing Manager. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Digital Marketing Manager.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies for businesses. This includes creating and publishing content, engaging with customers, and monitoring social media trends. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Social Media Manager. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Social Media Manager.
Advertising Account Manager
Advertising Account Manager
An Advertising Account Manager is responsible for managing advertising campaigns for clients. This includes creating and executing advertising campaigns, and tracking and measuring their results. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Advertising Account Manager. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as an Advertising Account Manager.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for analyzing marketing data to identify trends and opportunities. This information is used to make decisions about marketing strategies and campaigns. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Marketing Analyst. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Marketing Analyst.
Communications Manager
Communications Manager
A Communications Manager is responsible for developing and executing communications strategies for businesses. This includes creating and publishing content, engaging with customers, and managing media relations. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Communications Manager. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Communications Manager.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of a company or organization. This includes developing and executing public relations campaigns, and managing media relations. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Public Relations Manager. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Public Relations Manager.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing the brand of a company or organization. This includes creating and executing brand strategies, and managing brand reputation. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Brand Manager. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Brand Manager.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for developing and executing marketing strategies for a specific product or service. This includes creating and executing marketing campaigns, and managing product positioning. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Product Marketing Manager. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Product Marketing Manager.
Social Media Specialist
Social Media Specialist
A Social Media Specialist is responsible for creating and executing social media strategies for businesses. This includes creating and publishing content, engaging with customers, and monitoring social media trends. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Social Media Specialist. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Social Media Specialist.
Market Researcher
Market Researcher
A Market Researcher is responsible for conducting research to identify market opportunities and trends. This information is used to make decisions about marketing strategies and campaigns. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Market Researcher. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Market Researcher.
Sales Representative
Sales Representative
A Sales Representative is responsible for selling products or services to customers. This includes developing and executing sales strategies, and providing customer service. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Sales Representative. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Sales Representative.
Marketing Operations Manager
Marketing Operations Manager
A Marketing Operations Manager is responsible for planning and executing marketing campaigns. This includes developing and managing budgets, and tracking and measuring campaign results. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Marketing Operations Manager. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Marketing Operations Manager.
Account Executive
Account Executive
An Account Executive is responsible for managing relationships with clients. This includes developing and executing account plans, and providing customer service. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Account Executive. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as an Account Executive.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for developing and executing business development strategies. This includes identifying new business opportunities, and building relationships with potential partners. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Business Development Manager. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Business Development Manager.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with their products or services. This includes providing customer support, and developing and executing customer retention strategies. Twitter is one of the most important social media platforms for businesses, so understanding how to use it effectively is essential for any Customer Success Manager. This course can help you learn how to create and manage Twitter advertising campaigns, and how to track and measure their results. This will give you the skills and knowledge you need to succeed as a Customer Success Manager.
For more career information including salaries, visit:
OpenCourser.com/course/7ypsxt/comment
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Comment naviguer dans le gestionnaire de publicités de Twitter et afficher les résultats.
Ce livre fournit un guide complet sur l'utilisation de Twitter pour les entreprises. Il couvre tout, de la création de votre profil à la création de contenu engageant et à l'analyse de vos résultats.
Ce livre fournit des conseils et des stratégies pratiques sur la façon d'utiliser les médias sociaux pour développer votre entreprise. Il couvre tout, de la création de contenu à l'utilisation des hashtags et à l'engagement avec vos abonnés.
Save
Ce livre fournit un guide stratégique sur la façon d'utiliser les médias sociaux pour développer votre entreprise. Il couvre tout, de la définition de vos objectifs à la création de contenu et à la mesure de vos résultats.
Ce livre fournit un guide complet sur la façon d'utiliser les médias sociaux pour développer votre entreprise. Il couvre tout, de la création de contenu à l'utilisation des hashtags et à l'engagement avec vos abonnés.
Save
Ce livre explique comment analyser les données des réseaux sociaux pour améliorer les campagnes de marketing. Il est utile pour ceux qui souhaitent comprendre les résultats de leurs publicités sur Twitter.
Save
Ce livre fournit une ressource complète sur la façon d'utiliser Twitter pour le marketing. Il couvre tout, de la création de contenu à l'utilisation des hashtags et à l'engagement avec vos abonnés.
Ce livre académique couvre un large éventail de sujets liés au marketing sur les réseaux sociaux, y compris la publicité sur Twitter. Il fournit des informations approfondies, mais il peut être plus technique et théorique que d'autres ouvrages.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/7ypsxt/comment
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Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Nour Kheireddine
Language
Français
Good to know
Intègre des aspects commerciaux et marketing
Peut convenir aux professionnels du marketing
Permet aux apprenants d'acquérir des compétences pratiques pour utiliser Twitter à des fins professionnelles
Couvre les fondamentaux de Twitter pour les professionnels
Accessible aux débutants en marketing
Prérequis : Avoir des connaissances de base en utilisation de Twitter
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