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Monica I. Heredia Rodriguez
En este proyecto aprenderás a diseñar historias para Facebook e Instagram usando la plataforma Canva. Canva es una excelente opción para aquellos que buscan una plataforma fácil de usar y fácil de usar para crear diseños atractivos para su propio negocio o contenido de redes sociales. Canva tiene muchos elementos que son gratuitos y te da mucha libertad a la hora de diseñar. Además de esto, Canva dispone de contenido de pago que ofrece otro sinfín de elementos y posibilidades para el diseño pero que no son obligatorios ni totalmente necesarios, por lo que el usuario tiene la libertad de elegir cuánto contenido o elementos quiere tener a su disposición. . . Canva es una herramienta sumamente útil para quienes recién comienzan e incluso se convierte en una muy buena herramienta para quienes llevan años diseñando en programas más avanzados. Es una opción rápida que no necesita ser instalada en tu computadora y siempre que tengas conexión a Internet, será una herramienta accesible.
Register for this course and see more details by visiting:
OpenCourser.com/course/947chc/como
What's inside
Syllabus
Visión general del proyecto
En este proyecto aprenderás a diseñar historias para Facebook e Instagram usando la plataforma Canvas. Canvas es una excelente opción para aquellos que buscan una plataforma fácil de usar y fácil de usar para crear diseños atractivos para su propio negocio o contenido de redes sociales.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Enseña a diseñar historias para Facebook e Instagram, que es un conjunto de habilidades fundamental para los profesionales del marketing
Utiliza Canva, una plataforma de diseño fácil de usar, lo que la hace accesible para principiantes
Aborda las necesidades tanto de principiantes como de diseñadores experimentados
Requiere conexión a Internet, lo que puede limitar el acceso para algunos estudiantes
Save this course
Save Cómo crear historias para Instagram y Facebook usando Canva to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Cómo crear historias para Instagram y Facebook usando Canva with these
activities:
Review basic design principles for social media
Show steps
Refreshes your knowledge of basic design principles for creating effective social media graphics.
Browse courses on
Design Principles
Show steps
-
Review articles or tutorials on design principles for social media.
-
Analyze existing social media graphics to identify effective use of design principles.
Design a series of stories for a specific social media platform
Show steps
Allows you to apply Canva skills by creating a series of engaging stories.
Browse courses on
Social Media Content
Show steps
-
Identify a specific social media platform and target audience.
-
Brainstorm story ideas and concepts that align with your audience.
-
Design the stories using Canva, incorporating relevant images, text, and graphics.
Create multiple variations of a story design using different templates and elements
Show steps
Strengthens your understanding of Canva's features by experimenting with different design options.
Browse courses on
Canva Templates
Show steps
-
Select a story design template.
-
Make variations of the design using different elements, such as images, fonts, and colors.
Show all three activities
Review basic design principles for social media
Show steps
Refreshes your knowledge of basic design principles for creating effective social media graphics.
Browse courses on
Design Principles
Show steps
Show steps
Show steps
- Review articles or tutorials on design principles for social media.
- Analyze existing social media graphics to identify effective use of design principles.
Design a series of stories for a specific social media platform
Show steps
Allows you to apply Canva skills by creating a series of engaging stories.
Browse courses on
Social Media Content
Show steps
Show steps
Show steps
- Identify a specific social media platform and target audience.
- Brainstorm story ideas and concepts that align with your audience.
- Design the stories using Canva, incorporating relevant images, text, and graphics.
Create multiple variations of a story design using different templates and elements
Show steps
Strengthens your understanding of Canva's features by experimenting with different design options.
Browse courses on
Canva Templates
Show steps
Show steps
Show steps
- Select a story design template.
- Make variations of the design using different elements, such as images, fonts, and colors.
Show all three activities
Career center
Learners who complete Cómo crear historias para Instagram y Facebook usando Canva will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing and growing a company's social media presence. This includes creating and posting content, engaging with followers, and running social media ads. Proficiency in using Canva to create visually appealing and shareable content is essential for success in this role. This course will provide you with the skills you need to effectively use Canva to create engaging social media stories that can help you drive results for your business.
Content Creator
Content Creator
Content Creators are responsible for developing and creating content for a variety of platforms, including social media, websites, and blogs. Strong visual storytelling skills are essential for this role, as Content Creators need to be able to create content that is both engaging and informative. This course can help you develop the skills you need to use Canva to create visually appealing and shareable content that can help you stand out from the competition.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers develop and execute marketing campaigns across digital channels, including social media. As social media has become increasingly important for businesses, proficiency in designing eye-catching and engaging stories for platforms such as Instagram and Facebook has become a key skill for this role. This course can help you build a foundation in using Canva, a user-friendly platform that makes it easy to create high-quality social media content.
Marketing Specialist
Marketing Specialist
Marketing Specialists develop and implement marketing strategies to help businesses reach their target audience. This includes developing and executing social media campaigns, creating marketing materials, and managing marketing budgets. Proficiency in using Canva to create visually appealing and shareable content is essential for success in this role. This course can help you build a foundation in using Canva, which will enable you to create effective marketing materials that can help you drive results for your business.
Graphic designer
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for applications such as brochures, magazines, and corporate reports. Proficiency in using Canva to create visually appealing and shareable content is a valuable skill for Graphic Designers. This course can help you build a foundation in using Canva, which will enable you to create high-quality designs that can help you succeed in this role.
Web Designer
Web Designer
Web Designers are responsible for the look and feel of a website. They work with clients to understand their needs and then design and develop websites that are both visually appealing and functional. Proficiency in using Canva to create visually appealing and shareable content is a valuable skill for Web Designers. This course can help you build a foundation in using Canva, which will enable you to create high-quality designs that can help you succeed in this role.
Art Director
Art Director
Art Directors oversee the visual aspects of a project, including the design, layout, and production of marketing materials such as brochures, magazines, and websites. Proficiency in using Canva to create visually appealing and shareable content is a valuable skill for Art Directors. This course can help you build a foundation in using Canva, which will enable you to create high-quality designs that can help you succeed in this role.
Creative Director
Creative Director
Creative Directors are responsible for the overall creative vision of a project. They work with clients to develop and execute marketing campaigns, and they oversee the work of other creative professionals, such as graphic designers and copywriters. Proficiency in using Canva to create visually appealing and shareable content is a valuable skill for Creative Directors. This course can help you build a foundation in using Canva, which will enable you to create high-quality designs that can help you succeed in this role.
Marketing Analyst
Marketing Analyst
Marketing Analysts collect and analyze data to measure the effectiveness of marketing campaigns and make recommendations for improvement. Proficiency in using Canva to create visually appealing and shareable content can be a valuable skill for Marketing Analysts, as it can help them to create reports and presentations that are both informative and engaging. This course can help you build a foundation in using Canva, which will enable you to create high-quality content that can help you succeed in this role.
Product Manager
Product Manager
Product Managers are responsible for the development and management of a product. They work with engineering and marketing teams to develop and launch new products and features. Proficiency in using Canva to create visually appealing and shareable content can be a valuable skill for Product Managers, as it can help them to create product roadmaps, marketing materials, and other content that is informative and engaging. This course can help you build a foundation in using Canva, which will enable you to create high-quality content that can help you succeed in this role.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists manage the public image of a company or organization. They work with the media to promote positive coverage and respond to negative publicity. Proficiency in using Canva to create visually appealing and shareable content can be a valuable skill for Public Relations Specialists, as it can help them to create press releases, media kits, and other marketing materials. This course can help you build a foundation in using Canva, which will enable you to create high-quality content that can help you succeed in this role.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a company's brand. They work with marketing and creative teams to develop and implement brand strategies. Proficiency in using Canva to create visually appealing and shareable content can be a valuable skill for Brand Managers, as it can help them to create brand guidelines, marketing materials, and other content that is consistent with the company's brand identity. This course can help you build a foundation in using Canva, which will enable you to create high-quality content that can help you succeed in this role.
Advertising Account Manager
Advertising Account Manager
Advertising Account Managers are responsible for managing client relationships and developing and executing marketing campaigns. Proficiency in using Canva to create visually appealing and shareable content can be a valuable skill for Advertising Account Managers, as it can help them to create proposals, presentations, and other marketing materials. This course can help you build a foundation in using Canva, which will enable you to create high-quality content that can help you succeed in this role.
Entrepreneaur
Entrepreneaur
Entrepreneurs are individuals who start and run their own businesses. Proficiency in using Canva to create visually appealing and shareable content can be a valuable skill for Entrepreneurs, as it can help them to create marketing materials, social media content, and other content that can help them to promote their business. This course can help you build a foundation in using Canva, which will enable you to create high-quality content that can help you succeed in this role.
Freelance Writer
Freelance Writer
Freelance Writers are self-employed writers who work on a project-by-project basis. Proficiency in using Canva to create visually appealing and shareable content can be a valuable skill for Freelance Writers, as it can help them to create marketing materials, social media content, and other content that can help them to promote their services. This course can help you build a foundation in using Canva, which will enable you to create high-quality content that can help you succeed in this role.
For more career information including salaries, visit:
OpenCourser.com/course/947chc/como
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Cómo crear historias para Instagram y Facebook usando Canva.
Save
Este completo manual ofrece una cobertura detallada de todas las funciones y herramientas de Canva, lo que lo convierte en un recurso valioso para los usuarios de todos los niveles.
Este libro ofrece una guía paso a paso sobre cómo diseñar historias atractivas para las redes sociales, cubriendo aspectos como la elección de imágenes, la creación de textos efectivos y la adición de elementos gráficos.
Save
Este libro clásico ofrece una visión general completa del marketing en redes sociales, cubriendo aspectos como la estrategia de contenido, la construcción de seguidores y el uso efectivo de diversas plataformas.
Save
Este libro explora los principios de contagio social, brindando información sobre cómo crear contenido que se comparta y se vuelva viral.
Esta guía clásica proporciona pautas concisas y prácticas para una escritura clara y efectiva, lo que es crucial para crear texto impactante para las historias de las redes sociales.
Este libro alienta a los lectores a proporcionar valor y construir relaciones antes de pedir un favor, lo que es particularmente relevante para el marketing en redes sociales.
Save
Esta guía clásica ofrece consejos prácticos sobre cómo mejorar la escritura, cubriendo aspectos como la claridad, la concisión y el estilo.
Save
Esta guía accesible ofrece una introducción integral al marketing en redes sociales, cubriendo los conceptos básicos, las mejores prácticas y el uso de herramientas y plataformas.
Save
Este libro analiza los arquetipos literarios del héroe y el forajido, lo que proporciona información sobre cómo crear personajes atractivos y relacionables en las historias.
Este libro clásico enfatiza la importancia de obtener permiso antes de comercializar a los clientes, lo que subraya la necesidad de crear contenido valioso y atractivo.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/947chc/como
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Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Monica I. Heredia Rodriguez
Language
Español
Good to know
Enseña a diseñar historias para Facebook e Instagram, que es un conjunto de habilidades fundamental para los profesionales del marketing
Utiliza Canva, una plataforma de diseño fácil de usar, lo que la hace accesible para principiantes
Aborda las necesidades tanto de principiantes como de diseñadores experimentados
Requiere conexión a Internet, lo que puede limitar el acceso para algunos estudiantes
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