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How to get more followers by creating a video tweet

Carmen Rojas

By the end of this project, you will be able to create a video Tweet that will appeal to your following on Twitter. You will learn about direct uploads of unpolished videos and how to create polished videos in Canva to create simple yet effective videos to get more followers on Twitter. We will discuss the generally accepted rules and guidelines for creating great tweets to accompany your video.

This is a great tool to use if you have plans to use Twitter and would like to improve your following on Twitter.

Familiarity with Twitter and a free Canva account is required for this project.

Enroll now

What's inside

Syllabus

Project Overview
By the end of this project, you will be able to create a video Tweet that will appeal to your following on Twitter. You will also learn about direct uploads of unpolished videos and how to create polished videos in Canva to create simple yet effective videos to get more followers on Twitter.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Appeals to anyone intending to build a following on Twitter and requires knowledge of the platform and a free Canva account
Covers the creation of both raw and edited video content using an industry-standard tool
Provides insights on necessary guidelines for successful video Tweets
Covers essential technical and strategic aspects of engaging in video-based content creation

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to get more followers by creating a video tweet with these activities:
Practice creating videos in Canva
Strengthen your ability to create polished videos in Canva before the course even starts so that you can confidently create videos for Twitter using this tool once the course begins.
Browse courses on Canva
Show steps
  • Sign up for a free Canva account
  • Explore Canva's video templates
  • Create a simple video using Canva's drag-and-drop interface
Brainstorm ideas for your Twitter videos
Generate ideas for your Twitter videos that are relevant to your target audience and are likely to engage them effectively.
Browse courses on Twitter
Show steps
  • Identify your target audience and their interests
  • Research popular video trends on Twitter
  • brainstorm different video topics that would appeal to your target audience
Study Twitter's guidelines for creating great tweets
Increase your chances of success on Twitter by becoming familiar with and practicing the use of the platform's guidelines for creating engaging and effective tweets.
Browse courses on Twitter
Show steps
  • Read Twitter's guidelines for creating great tweets
  • Identify key tips and best practices
  • practice writing tweets that adhere to these guidelines
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow tutorials on Twitter video marketing
Expand your knowledge and skills in Twitter video marketing by following tutorials from industry experts.
Browse courses on Twitter
Show steps
  • Take notes and apply the techniques you learn
  • Identify reputable sources for Twitter video marketing tutorials
  • Watch and follow the tutorials
Join a Twitter video marketing community
Connect with other Twitter users who are also interested in video marketing to exchange ideas, learn from each other's experiences, and stay updated on industry trends.
Browse courses on Twitter
Show steps
  • Find and join a Twitter video marketing community
  • Attend webinars and participate in discussions
  • Share your knowledge and experiences
Create your first Twitter video
Apply the skills and knowledge you've gained throughout the course to create your first Twitter video that showcases your abilities and effectively engages your followers.
Browse courses on Twitter
Show steps
  • Choose a video topic and write a script
  • Create your video using Canva or another video editing tool
  • Edit and refine your video
  • Upload your video to Twitter
Mentor a beginner in Twitter video marketing
Reinforce your understanding of Twitter video marketing concepts and principles by sharing your knowledge and expertise with someone who is new to the field.
Browse courses on Twitter
Show steps
  • Identify a beginner who is interested in learning about Twitter video marketing
  • Set up regular mentoring sessions
  • Share your knowledge and provide guidance
  • Encourage the mentee to ask questions
Participate in a Twitter video marketing contest
Challenge yourself and showcase your skills by participating in a Twitter video marketing contest to gain recognition and potentially win prizes or rewards.
Browse courses on Twitter
Show steps
  • Research and find a suitable Twitter video marketing contest
  • Develop a creative and engaging video submission
  • Submit your entry according to the contest guidelines
  • Promote your entry and encourage votes or engagement

Career center

Learners who complete How to get more followers by creating a video tweet will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social Media Managers are responsible for managing and growing a company's presence on social media platforms. This course teaches the skills needed to create compelling video content that captivates audiences on Twitter. By developing this expertise, aspiring Social Media Managers can enhance their ability to engage with followers, build brand loyalty, and drive traffic to their company's website.
See salaries and explore the career path for Social Media Manager
Content Marketing Manager
Content Marketing Managers develop and execute content marketing strategies. This course offers valuable insights into the use of video content in content marketing strategies. By learning how to create effective video content for Twitter, aspiring Content Marketing Managers can enhance their ability to attract and engage audiences, build relationships, and drive conversions.
See salaries and explore the career path for Content Marketing Manager
Social Media Analyst
Social Media Analysts measure and analyze the performance of social media campaigns. This course provides training in the use of data analytics to understand the impact of video content on Twitter. By developing the skills to track and interpret metrics, aspiring Social Media Analysts can gain valuable insights into what content resonates with audiences and how to optimize campaigns for better results.
See salaries and explore the career path for Social Media Analyst
Communications Director
Communications Directors oversee all aspects of an organization's communications. This course offers valuable insights into the use of video content in communications strategies. By learning how to create effective video content for Twitter, aspiring Communications Directors can enhance their ability to engage with audiences, convey messages effectively, and build strong relationships with stakeholders.
See salaries and explore the career path for Communications Director
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns. This course provides valuable insights into the use of video content in digital marketing strategies. By learning how to create effective video content for Twitter, aspiring Digital Marketing Managers can enhance their ability to reach target audiences, generate leads, and drive conversions.
See salaries and explore the career path for Digital Marketing Manager
Communications Manager
Communications Managers oversee internal and external communications for organizations. This course provides training in the use of video content in communication strategies. By developing the skills to create compelling video content for Twitter, aspiring Communications Managers can improve their ability to engage with audiences, convey messages effectively, and build strong relationships with stakeholders.
See salaries and explore the career path for Communications Manager
Advertising Account Manager
Advertising Account Managers oversee the management of advertising campaigns for clients. This course provides training in the use of video content in advertising campaigns. By understanding how to create engaging video content for Twitter, aspiring Advertising Account Managers can improve their ability to develop effective campaigns that reach target audiences, drive conversions, and deliver a positive return on investment.
See salaries and explore the career path for Advertising Account Manager
Content Creator
Content Creators are responsible for developing and producing content for a variety of platforms, including social media. This course provides a foundation in creating engaging video content that resonates with audiences. Aspiring Content Creators can benefit from learning how to use video to tell stories, convey messages, and connect with viewers on an emotional level.
See salaries and explore the career path for Content Creator
Public relations manager
Public Relations Managers oversee the public relations efforts of organizations. This course offers training in the use of video content in public relations campaigns. By understanding how to create compelling video content for Twitter, aspiring Public Relations Managers can improve their ability to communicate with stakeholders, build relationships with the media, and shape public perception.
See salaries and explore the career path for Public relations manager
Digital Marketing Specialist
Digital Marketing Specialists use digital channels to promote products and services. This course teaches the use of video content in digital marketing campaigns. By understanding how to create effective video content for Twitter, aspiring Digital Marketing Specialists can enhance their ability to reach target audiences, generate leads, and drive conversions.
See salaries and explore the career path for Digital Marketing Specialist
Brand Manager
Brand Managers are responsible for developing and managing a company's brand identity. This course offers valuable insights into the use of video content to build brand awareness and loyalty. By understanding how to create effective video content for Twitter, aspiring Brand Managers can enhance their ability to connect with target audiences, differentiate their brand, and drive brand growth.
See salaries and explore the career path for Brand Manager
Marketing Manager
Marketing Managers oversee the development and execution of marketing campaigns that promote products and services. This course provides valuable insights into the use of video content on platforms like Twitter, which can be a powerful tool for reaching target audiences and promoting brands. By learning the techniques taught in this course, aspiring Marketing Managers can gain an advantage in creating engaging video content that resonates with consumers and drives brand awareness.
See salaries and explore the career path for Marketing Manager
Marketing Consultant
Marketing Consultants provide marketing advice and services to clients. This course offers valuable insights into the use of video content in marketing strategies. By learning how to create effective video content for Twitter, aspiring Marketing Consultants can enhance their ability to help clients reach their marketing goals, increase brand awareness, and generate leads.
See salaries and explore the career path for Marketing Consultant
Brand Strategist
Brand Strategists develop and implement brand strategies for organizations. This course offers insights into the use of video content in brand building. By understanding how to create effective video content for Twitter, aspiring Brand Strategists can enhance their ability to develop and implement strategies that differentiate brands, build strong customer relationships, and drive brand growth.
See salaries and explore the career path for Brand Strategist
Public Relations Specialist
Public Relations Specialists manage the public image of organizations and individuals. This course provides insights into the use of video content in public relations campaigns. By learning how to create engaging video content for Twitter, aspiring Public Relations Specialists can enhance their ability to communicate with stakeholders, build relationships with the media, and shape public perception.
See salaries and explore the career path for Public Relations Specialist

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to get more followers by creating a video tweet.
Cover image
The Perils of Extremism
Save
Provides practical tips and strategies for increasing your Twitter following. It covers topics such as creating engaging content, using hashtags effectively, and running Twitter ads.
Perils of Extremism: How I Left the Oath Keepers...
Hardcover
$$
The Perils of Extremism: How I Left the Oath...
Kindle Edition
$$
Cover image
Social Media Marketing All-in-One For Dummies
Save
Provides a comprehensive guide to using social media for marketing purposes. It covers topics such as creating a social media marketing plan, using social media advertising, and measuring your results.
Social Media Marketing All-in-One For Dummies
Paperback
$$
Social Media Marketing All-in-One For Dummies (For...
Kindle Edition
$$
Cover image
Ultimate Guide to Influencer Marketing
Save
Provides a comprehensive guide to using Twitter for marketing purposes. It covers topics such as creating a Twitter marketing strategy, developing engaging content, and measuring your results.
Ultimate Guide to Influencer Marketing...
Paperback
$$
Ultimate Guide to Influencer Marketing...
Kindle Edition
$$
Cover image
Social Marketing Digital Book Set
Save
Provides a comprehensive guide to using social media for marketing purposes. It covers topics such as creating a social media marketing plan, developing engaging content, and measuring your results.
Social Marketing Digital Book Set
Kindle Edition
$$
Cover image
Social Media ROI
Save
Provides a comprehensive guide to measuring the impact of social media marketing. It covers topics such as setting goals, tracking metrics, and reporting results.
Social Media ROI: Managing and Measuring Social...
Paperback
$$
Social Media ROI: Managing and Measuring Social...
Kindle Edition
$
Cover image
Digital Marketing
Save
Provides a comprehensive guide to advanced social media marketing techniques. It covers topics such as social media analytics, social media advertising, and social media customer service.
Digital Marketing
Paperback
$$
Digital Marketing
Paperback
$$$
Digital Marketing (6th Edition)
Paperback
$$$
Cover image
Epic Content Marketing, Second Edition: Break...
Save
Provides a comprehensive guide to social media marketing. It covers topics such as creating a social media marketing plan, developing engaging content, and using social media advertising.
Epic Content Marketing, Second Edition: Break...
Hardcover
$$
Epic Content Marketing, Second Edition: Break...
Kindle Edition
$$
Cover image
Digital Marketing Fundamentals
Save
Provides a comprehensive guide to strategic social media marketing. It covers topics such as creating a social media marketing plan, developing engaging content, and measuring your results.
Digital Marketing Fundamentals: OMCP's Official...
Audible Audiobook
$$
Digital Marketing Fundamentals: OMCP's Official...
Kindle Edition
$$
Cover image
Communicating Knowledge
Save
Provides a comprehensive guide to social media marketing for small businesses. It covers topics such as creating a social media marketing plan, developing engaging content, and using social media advertising.
Communicating Knowledge (Working Methods for...
Kindle Edition
$$$

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Course image
Effort
1.5 hours
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Carmen Rojas
Language
English
Good to know
Appeals to anyone intending to build a following on Twitter and requires knowledge of the platform and a free Canva account
Covers the creation of both raw and edited video content using an industry-standard tool
Provides insights on necessary guidelines for successful video Tweets
Covers essential technical and strategic aspects of engaging in video-based content creation
Share and help others discover this course.
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