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Mo Rebaie
In this 1-hour project-based course, you'll learn to create eye-catching images and videos for marketing using the latest AI tools. Starting with image generation on platforms like StableDiffusion, DALL-E 3, and Midjourney, you'll design visuals that grab...
Read more
In this 1-hour project-based course, you'll learn to create eye-catching images and videos for marketing using the latest AI tools. Starting with image generation on platforms like StableDiffusion, DALL-E 3, and Midjourney, you'll design visuals that grab...
Read more
In this 1-hour project-based course, you'll learn to create eye-catching images and videos for marketing using the latest AI tools. Starting with image generation on platforms like StableDiffusion, DALL-E 3, and Midjourney, you'll design visuals that grab attention. Then, you'll move on to video creation with Synthesia.io and Canva, making content that tells a story and connects with viewers.
This project guides you step-by-step as you put together digital marketing materials in Canva, combining your images and videos into a polished, professional package. It's perfect for beginners, with no special skills needed to start. By the end, you'll have a marketing content ready to show off, plus the know-how to create great visuals with AI anytime.
Register for this course and see more details by visiting:
OpenCourser.com/course/rvbthp/marketing
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Provides a starting point for learners with basic skills and no experience with the topic
Provides easy-to-follow instructions for absolute beginners to create compelling marketing content
Focused on creating visual assets specifically for marketing purposes
Save this course
Save Marketing with Generative AI: Create Images & Videos to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing with Generative AI: Create Images & Videos with these
activities:
Follow a tutorial on using Canva
Show steps
Enhance your ability to use Canva, a key tool for creating visually appealing marketing materials
Browse courses on
Canva
Show steps
-
Find a tutorial on using Canva.
-
Follow the steps in the tutorial to learn how to use Canva.
-
Practice using Canva on your own.
Practice using AI image generators
Show steps
Gain proficiency with the AI tools you'll be using throughout the course.
Show steps
-
Find a set of practice prompts.
-
Use the AI image generators to create images based on the prompts.
-
Reflect on the results and identify areas for improvement.
Read “Data Visual Display” by Cleveland
Show steps
Build a solid understanding of data visualization, a key skill for creating impactful marketing content
View
Statistical Graphics for Univariate and...
on Amazon
Show steps
-
Read the introduction and skim through the table of contents to get a general overview of the book's content.
-
Read the first chapter to understand the principles of data visualization.
-
Work through the examples in the book to learn how to apply these principles to your own work.
-
Summarize the key points of the book in your own words.
Two other activities
Expand to see all activities and additional details
Show all five activities
Create a storyboard for a video ad
Show steps
Apply your knowledge of AI image and video creation to a practical marketing task.
Browse courses on
Video Production
Show steps
-
Identify your target audience and marketing goals.
-
Brainstorm ideas for your video ad.
-
Write a script for your video ad.
-
Create a storyboard for your video ad.
Create a marketing campaign for a product
Show steps
Put all your skills into practice by creating a real-world marketing campaign.
Browse courses on
Marketing
Show steps
-
Identify the product you want to market.
-
Research your target audience.
-
Develop a marketing strategy.
-
Create the marketing materials.
-
Execute the marketing campaign.
Follow a tutorial on using Canva
Show steps
Enhance your ability to use Canva, a key tool for creating visually appealing marketing materials
Browse courses on
Canva
Show steps
Show steps
Show steps
- Find a tutorial on using Canva.
- Follow the steps in the tutorial to learn how to use Canva.
- Practice using Canva on your own.
Practice using AI image generators
Show steps
Gain proficiency with the AI tools you'll be using throughout the course.
Show steps
Show steps
Show steps
- Find a set of practice prompts.
- Use the AI image generators to create images based on the prompts.
- Reflect on the results and identify areas for improvement.
Read “Data Visual Display” by Cleveland
Show steps
Build a solid understanding of data visualization, a key skill for creating impactful marketing content
View
Statistical Graphics for Univariate and...
on Amazon
Show steps
Show steps
Show steps
- Read the introduction and skim through the table of contents to get a general overview of the book's content.
- Read the first chapter to understand the principles of data visualization.
- Work through the examples in the book to learn how to apply these principles to your own work.
- Summarize the key points of the book in your own words.
Two other activities
Expand to see all activities and additional details
Show all five activities
Create a storyboard for a video ad
Show steps
Apply your knowledge of AI image and video creation to a practical marketing task.
Browse courses on
Video Production
Show steps
Show steps
Show steps
- Identify your target audience and marketing goals.
- Brainstorm ideas for your video ad.
- Write a script for your video ad.
- Create a storyboard for your video ad.
Create a marketing campaign for a product
Show steps
Put all your skills into practice by creating a real-world marketing campaign.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Identify the product you want to market.
- Research your target audience.
- Develop a marketing strategy.
- Create the marketing materials.
- Execute the marketing campaign.
Career center
Learners who complete Marketing with Generative AI: Create Images & Videos will develop knowledge and skills
that may be useful to these careers:
Graphic designer
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for applications such as brochures, magazines, and corporate reports. This course can help Graphic Designers expand their skillset by learning how to use AI to generate images and videos, which can save time and improve efficiency.
UX Designer
UX Designer
UX Designers research, design, and evaluate the user experience of websites and other digital products. They work to make sure that products are easy to use and enjoyable for users. This course can help UX Designers create more engaging and effective user experiences by teaching them how to use AI to generate images and videos.
Photographer
Photographer
Photographers take pictures for a variety of purposes, including marketing, journalism, and art. They use their creativity and technical skills to capture images that tell a story or convey a message. This course can help Photographers improve their skills by teaching them how to use AI to generate images and videos, which can save time and improve efficiency.
Motion Graphics Artist
Motion Graphics Artist
Motion Graphics Artists create animated graphics for a variety of purposes, including marketing, entertainment, and education. They use their creativity and technical skills to create engaging and visually appealing content. This course can help Motion Graphics Artists improve their skills by teaching them how to use AI to generate images and videos, which can save time and improve efficiency.
Animator
Animator
Animators create animated content for a variety of purposes, including marketing, entertainment, and education. They use their creativity and technical skills to bring characters and stories to life. This course can help Animators improve their skills by teaching them how to use AI to generate images and videos, which can save time and improve efficiency.
Social Media Manager
Social Media Manager
Social Media Managers develop and execute social media strategies for businesses and organizations. They create and share content, engage with customers, and monitor social media trends. This course can help Social Media Managers create more engaging and effective content by teaching them how to use AI to generate images and videos.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists create and execute marketing campaigns across digital channels, including social media, email, and search engines. They use data and analytics to track the success of their campaigns and make adjustments as needed. This course provides a foundation in the use of AI for visual content creation, which is an increasingly important skill for Digital Marketing Specialists. By learning how to create eye-catching images and videos, you can make your marketing campaigns more engaging and effective.
Video Producer
Video Producer
Video Producers plan, shoot, and edit video content for a variety of purposes, including marketing, education, and entertainment. They work with clients to develop a vision for the video and then bring that vision to life. This course can help Video Producers create more engaging and effective videos by teaching them how to use AI to generate images and videos.
Content Creator
Content Creator
Content Creators develop and produce content for a variety of platforms, including websites, blogs, and social media. They use their creativity and writing skills to engage audiences and promote products or services. This course can help Content Creators improve their skills by teaching them how to use AI to generate images and videos, which can add visual interest to their content.
Creative Director
Creative Director
Creative Directors oversee all aspects of creative production for a company or organization. They develop and implement creative strategies and work with a team of designers and other creatives to produce high-quality work. This course can help Creative Directors improve their skills by teaching them how to use AI to generate images and videos, which can save time and improve efficiency.
3D Artist
3D Artist
3D Artists create three-dimensional models and animations for a variety of purposes, including marketing, entertainment, and engineering. They use their creativity and technical skills to create realistic and visually appealing content. This course can help 3D Artists improve their skills by teaching them how to use AI to generate images and videos, which can save time and improve efficiency.
Art Director
Art Director
Art Directors oversee the visual aspects of a creative project, such as a film, television show, or magazine. They work with a team of artists and designers to create a cohesive visual style for the project. This course can help Art Directors improve their skills by teaching them how to use AI to generate images and videos, which can save time and improve efficiency.
Videographer
Videographer
Videographers shoot, edit, and produce video content for a variety of purposes, including marketing, journalism, and entertainment. They use their creativity and technical skills to capture images that tell a story or convey a message. This course can help Videographers improve their skills by teaching them how to use AI to generate images and videos, which can save time and improve efficiency.
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing plans for businesses and organizations. They oversee all aspects of marketing, including market research, advertising, and public relations. This course can help Marketing Managers create more effective marketing campaigns by teaching them how to use AI to generate images and videos.
VFX Artist
VFX Artist
VFX Artists create visual effects for film, television, and video games. They use their creativity and technical skills to create realistic and visually stunning effects. This course can help VFX Artists improve their skills by teaching them how to use AI to generate images and videos, which can save time and improve efficiency.
For more career information including salaries, visit:
OpenCourser.com/course/rvbthp/marketing
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing with Generative AI: Create Images & Videos.
Provides a practical guide to using AI in marketing and how to use AI to improve your marketing campaigns. It covers topics such as AI strategy, data collection, model development, and campaign evaluation. It can help you understand how to use AI to improve your marketing results.
Provides a comprehensive overview of computer vision and how to use convolutional neural networks to solve computer vision problems. It covers topics such as image classification, object detection, and image segmentation. It can help you understand how to use computer vision to solve real-world problems.
Provides a beginner-friendly introduction to marketing automation and how to use it to streamline your marketing efforts. It covers topics such as marketing automation platforms, email marketing, social media marketing, and lead generation.
Provides a comprehensive overview of speech recognition and how to use Python to build speech recognition models. It covers topics such as speech processing, feature extraction, and speech recognition algorithms. It can help you understand how to use speech recognition to solve real-world problems.
Provides a hands-on introduction to deep learning and how to use it to solve real-world problems. It covers topics such as neural networks, deep learning algorithms, and the use of deep learning in natural language processing, computer vision, and speech recognition.
Provides a beginner-friendly introduction to video marketing, covering topics such as video production, distribution, and analytics. It can help you understand the basics of video marketing and how to use it effectively.
Provides a beginner-friendly introduction to content marketing and how to use it to attract and engage your audience. It covers topics such as content strategy, content creation, and content distribution.
Provides a beginner-friendly introduction to email marketing and how to use it to reach your target audience. It covers topics such as email marketing strategy, email design, and email analytics.
A widely used textbook in natural language processing, this book covers topics such as speech recognition, natural language understanding, and text generation. It offers a comprehensive overview of the field and its applications.
A practical guide to using Python for natural language processing tasks, including text preprocessing, machine learning, and deep learning. provides a valuable hands-on approach to implementing generative AI techniques for text-based content.
A comprehensive guide to implementing machine learning models using popular Python libraries. provides practical examples and exercises that can be applied to generative AI techniques.
Save
A seminal work in the field of generative adversarial networks (GANs), this book provides a technical introduction to the theory and implementation of GANs. It valuable resource for those interested in the underlying mechanisms of generative AI.
A practical guide to deep learning using the Keras library in Python. provides a solid foundation for understanding the architectural components and training techniques used in generative AI models.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/rvbthp/marketing
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Time
1 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Mo Rebaie
Good to know
Provides a starting point for learners with basic skills and no experience with the topic
Provides easy-to-follow instructions for absolute beginners to create compelling marketing content
Focused on creating visual assets specifically for marketing purposes
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