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Chaitra Deshpande

By the end of this project, you will learn how to create impactful marketing videos in Canva and how to make the video appealing by adding images, shapes, elements and animations.By the end of this project, you will be confident in creating an eye-catching and professional marketing videos in Canva which you can use to market on different websites and Social Media Platforms.

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Syllabus

Create Impactful Marketing Videos using Canva
By the end of this project, you will learn how to create impactful marketing videos in Canva and how to make the video appealing by adding images, shapes, elements and animations.By the end of this project, you will be confident in creating an eye-catching and professional marketing videos in Canva which you can use to market on different websites and Social Media Platforms.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Suitable for beginners interested in creating marketing videos using Canva
Helps learners create eye-catching and professional marketing videos
Teaches how to enhance videos with images, shapes, elements, and animations
Covers the basics of impactful marketing video creation

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create Impactful Marketing Videos using Canva with these activities:
Create and Share Your Own Video
Reinforce your learning by creating and sharing a video that showcases your skills and knowledge in video editing.
Browse courses on Video Creation
Show steps
  • Plan and conceptualize your video
  • Create your video using the skills and techniques you have learned
  • Share your video on social media or video platforms
  • Seek feedback from others to improve your skills
Explore Canva Tutorials
Use the large library of online tutorials and videos to refine and develop your video editing skills and knowledge in Canva.
Browse courses on Video Editing
Show steps
  • Search for video editing tutorials on Canva
  • Follow the instructions and practice the techniques shown in the tutorials
  • Experiment with different video editing features in Canva
Show all two activities

Career center

Learners who complete Create Impactful Marketing Videos using Canva will develop knowledge and skills that may be useful to these careers:
Video Marketing Manager
A Video Marketing Manager oversees the planning, development, and execution of video marketing campaigns. They work closely with marketing and creative teams to develop engaging and effective videos that promote products or services. This course can help Video Marketing Managers build a foundation in video marketing and learn how to create impactful videos using Canva. The course covers topics such as video planning, storyboarding, editing, and animation, all of which are essential skills for success in this role.
Digital Marketing Specialist
A Digital Marketing Specialist plans and executes digital marketing campaigns across a variety of channels, including social media, email, and paid advertising. They are responsible for creating and managing content, developing strategies, and tracking results. This course can help Digital Marketing Specialists learn how to create engaging videos that can be used to promote products or services on different digital channels. The course covers topics such as video storytelling, editing, and animation, all of which are essential skills for success in this role.
Social Media Manager
A Social Media Manager is responsible for the planning, implementation, and measurement of social media campaigns. They work with marketing and creative teams to develop engaging and effective content that promotes products or services. This course can help Social Media Managers learn how to create impactful videos that can be used to engage audiences on social media. The course covers topics such as video storytelling, editing, and animation, all of which are essential skills for success in this role.
Content Marketing Specialist
A Content Marketing Specialist is responsible for creating and managing content that promotes products or services. They work with marketing and creative teams to develop engaging and effective content that can be used on a variety of channels, including social media, email, and websites. This course can help Content Marketing Specialists learn how to create impactful videos that can be used to engage audiences and drive conversions. The course covers topics such as video storytelling, editing, and animation, all of which are essential skills for success in this role.
Marketing Manager
A Marketing Manager is responsible for the planning, implementation, and measurement of marketing campaigns. They work with marketing and creative teams to develop and execute strategies that promote products or services. This course can help Marketing Managers learn how to create impactful videos that can be used to reach target audiences and achieve marketing goals. The course covers topics such as video storytelling, editing, and animation, all of which are essential skills for success in this role.
Public Relations Specialist
A Public Relations Specialist is responsible for the development and execution of public relations campaigns. They work with media outlets, influencers, and the public to build and maintain positive relationships. This course can help Public Relations Specialists learn how to create impactful videos that can be used to communicate with the public and build brand awareness. The course covers topics such as video storytelling, editing, and animation, all of which are essential skills for success in this role.
Brand Manager
A Brand Manager is responsible for the development and execution of brand strategies. They work with marketing and creative teams to create and manage brand identities, messaging, and campaigns. This course can help Brand Managers learn how to create impactful videos that can be used to build brand awareness and strengthen brand loyalty. The course covers topics such as video storytelling, editing, and animation, all of which are essential skills for success in this role.
Motion Graphics Artist
A Motion Graphics Artist is responsible for creating and animating graphics for a variety of purposes, including film, television, and advertising. They work with directors, producers, and other creative professionals to create visually appealing and engaging content. This course can help Motion Graphics Artists learn how to use Canva to create impactful videos. The course covers topics such as animation, motion graphics, and video editing, all of which are essential skills for success in this role.
Graphic designer
A Graphic Designer is responsible for creating visual content for a variety of purposes, including print, web, and social media. They work with clients to develop and execute creative concepts for a variety of projects. This course can help Graphic Designers learn how to use Canva to create impactful videos. The course covers topics such as graphic design, video editing, and animation, all of which are essential skills for success in this role.
Video Editor
A Video Editor is responsible for editing and assembling video footage into a final product. They work with producers, directors, and other creative professionals to create videos that are both visually appealing and effective. This course can help Video Editors learn how to use Canva to create impactful videos. The course covers topics such as video editing, animation, and motion graphics, all of which are essential skills for success in this role.
Web Designer
A Web Designer is responsible for the design and development of websites. They work with clients to create websites that are both visually appealing and effective. This course may be helpful for Web Designers who want to learn how to create videos that can be used on websites. The course covers topics such as video editing, animation, and motion graphics, all of which can be useful for creating engaging website content.
Instructional Designer
An Instructional Designer is responsible for the design and development of instructional materials. They work with educators and other creative professionals to create instructional materials that are both engaging and effective. This course may be helpful for Instructional Designers who want to learn how to create videos that can be used for training and education. The course covers topics such as video editing, animation, and motion graphics, all of which can be useful for creating engaging instructional videos.
E-Learning Developer
An E-Learning Developer is responsible for the design and development of e-learning courses. They work with instructional designers and other creative professionals to create e-learning courses that are both engaging and effective. This course may be helpful for E-Learning Developers who want to learn how to create videos that can be used for e-learning courses. The course covers topics such as video editing, animation, and motion graphics, all of which can be useful for creating engaging e-learning content.
User Experience Designer
A User Experience Designer is responsible for the design and development of user interfaces. They work with engineers and other creative professionals to create user interfaces that are both visually appealing and easy to use. This course may be helpful for User Experience Designers who want to learn how to create videos that can be used to prototype and test user interfaces. The course covers topics such as video editing, animation, and motion graphics, all of which can be useful for creating engaging user interface prototypes.
Product Designer
A Product Designer is responsible for the design and development of products. They work with engineers and other creative professionals to create products that are both visually appealing and functional. This course may be helpful for Product Designers who want to learn how to create videos that can be used to prototype and test products. The course covers topics such as video editing, animation, and motion graphics, all of which can be useful for creating engaging product prototypes.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create Impactful Marketing Videos using Canva.
Classic textbook on marketing management. It covers all the essential concepts of marketing, from market research to product development to pricing.
Provides a practical guide to digital marketing. It covers all the major digital marketing channels, from search engine optimization to social media marketing to email marketing.
Comprehensive guide to social media marketing. It covers everything from creating a social media strategy to measuring the results of your campaigns.
Provides a practical guide to getting customers for your startup. It's a great resource for marketers who want to learn how to attract and retain customers.
Provides a practical guide to content strategy, a process that helps businesses to create and deliver content that is relevant, engaging, and effective. It's a great resource for marketers who want to learn how to create content that will help them achieve their business goals.
Provides a scientific perspective on social media, covering everything from the psychology of social media to the impact of social media on society. It's a great resource for marketers who want to learn more about the science behind social media.
Provides a practical guide to measuring the ROI of social media marketing. It covers everything from setting goals to tracking metrics and reporting results. It's a great resource for marketers who want to learn how to measure the impact of their social media marketing campaigns.
Provides a framework for developing good strategy. It's a great resource for marketers who want to learn how to develop a strategy that will help them achieve their business goals.
Provides a framework for building a successful startup using the lean methodology. It's a great resource for marketers who want to learn how to test and validate their marketing ideas quickly and efficiently.
Teaches you the basics of video production, from choosing the right equipment to editing and distributing your videos. It's a great resource for beginners who want to learn how to create high-quality videos.
Provides a comprehensive overview of social media marketing, covering everything from creating a social media strategy to managing your social media accounts. It's a great resource for beginners who want to learn the basics of social media marketing.
Provides a practical guide to marketing analytics, covering everything from data collection to analysis and reporting. It's a great resource for marketers who want to learn how to use data to improve their marketing campaigns.
Can serve as a primer on digital marketing and may be useful to review if you are not familiar with the topic. It provides a broad overview of digital marketing channels, including video marketing.
Provides a framework for understanding why successful companies often fail to innovate. It's a great resource for marketers who want to learn how to avoid the innovator's dilemma and stay ahead of the competition.

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