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Jojo Giuffra, Miguel Morales-Chan, Ph.D., and Rocael Hernández Rizzardini, Ph.D.

Aprende a atraer personas, conquistarlas y convertirlas en clientes de tu negocio. En este curso te enseñamos cómo crear exitosas campañas publicitarias desde cero. Aprenderás todo el proceso desde crear y configurar una cuenta publicitaria hasta usar herramientas como el pixel de Facebook, Audience Insights y el Administrador de Anuncios de Facebook para maximizar tu presupuesto y obtener buenos resultados.

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Aprende a atraer personas, conquistarlas y convertirlas en clientes de tu negocio. En este curso te enseñamos cómo crear exitosas campañas publicitarias desde cero. Aprenderás todo el proceso desde crear y configurar una cuenta publicitaria hasta usar herramientas como el pixel de Facebook, Audience Insights y el Administrador de Anuncios de Facebook para maximizar tu presupuesto y obtener buenos resultados.

Podrás identificar audiencias, segmentar a tu público y hacerles llegar contenido de valor para cumplir los objetivos de tu estrategia digital. Desarrollarás las habilidades para definir un presupuesto, elegir la estrategia de puja para tus campañas, medir su impacto y optimizarlas para cumplir tus objetivos. También, podrás configurar una prueba A/B para realizar publicidad en Facebook cada vez más efectiva y eficiente.

Es un curso impartido por Jojo Giuffra, Mentor de Marketing del programa de Google Developers Experts. Su especialización es desarrollar estrategias de generación de demanda para impactar en los ingresos y en el valor de vida de clientes. Él comparte su experiencia en valiosos tips de marketing digital, s umados a tutoriales en video, ejemplos de casos reales y explicaciones sencillas de temas especializados, te ayudará a desarrollar las habilidades de un estratega digital capaz de hacer que tu marca conecte con todo el mundo a través de pauta digital.

Este es el segundo curso del Programa de Certificación Profesional de Marketing Digital. El primer curso es Content and Community Management, el tercero eMail Marketing y el cuarto Google Ads. Te recomendamos completar los cuatro cursos para que tus competencias digitales te ayuden no solo a desenvolverte sino a destacar en el mundo digital.

What you'll learn

  • Cómo crear campañas publicitarias en Facebook y definir los objetivos
  • Cómo crear y configurar una cuenta publicitaria en Facebook
  • Cómo hacer anuncios en Facebook, Instagram, Messenger, YouTube
  • Cómo usar Audience Insights y segmentar campañas publicitarias
  • Cómo funciona el pixel de Facebook y cómo configurarlo
  • Para qué sirve, cómo usar y configurar el A/B Testing de Facebook
  • Ideas de contenido de valor para una campaña (imágenes, textos, herramientas)
  • Cómo definir un presupuesto y estrategia de puja de una campaña
  • Cómo análizar y optimizar campañas publicitarias
  • Cómo medir el exito de una campaña publicitaria

Lo que no puedes dejar pasar

  • Accederás a tutoriales paso a paso para crear publicidad en Facebook
  • Tendrás acceso a análisis de casos para poner en práctica la teoría
  • Podrás ver videos simples de temas especializados para aprenderlos paso a paso y dominarlos
  • Tendrás el respaldo de un Mentor de Google en Marketing para tener la certeza que tu aprendizaje está probado y funciona
  • Accederás a una red de contactos alrededor del mundo para hacer de networking

Three deals to help you save

What's inside

Learning objectives

  • Cómo crear campañas publicitarias en facebook y definir los objetivos
  • Cómo crear y configurar una cuenta publicitaria en facebook
  • Cómo hacer anuncios en facebook, instagram, messenger, youtube
  • Cómo usar audience insights y segmentar campañas publicitarias
  • Cómo funciona el pixel de facebook y cómo configurarlo
  • Para qué sirve, cómo usar y configurar el a/b testing de facebook
  • Ideas de contenido de valor para una campaña (imágenes, textos, herramientas)
  • Cómo definir un presupuesto y estrategia de puja de una campaña
  • Cómo análizar y optimizar campañas publicitarias
  • Cómo medir el exito de una campaña publicitaria
  • Accederás a tutoriales paso a paso para crear publicidad en facebook
  • Tendrás acceso a análisis de casos para poner en práctica la teoría
  • Podrás ver videos simples de temas especializados para aprenderlos paso a paso y dominarlos
  • Tendrás el respaldo de un mentor de google en marketing para tener la certeza que tu aprendizaje está probado y funciona
  • Accederás a una red de contactos alrededor del mundo para hacer de networking

Syllabus

Presupuesto de campaña y estrategias de puja
Análisis y optimización de campañas publicitarias
Uso y ventajas del Administrador de Facebook para los negocios
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Creación y configuración de cuentas publicitarias
Creación de contenido de valor desde cero: recursos y herramientas
Audience Insights y targeting: cómo segmentar en redes sociales
Cómo crear campañas publicidad en Facebook
Uso y configuración el pixel de Facebook
Qué son, para que sirven y como configurar Pruebas A/B
Análisis e Interpretación de informes

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Forma a principiantes en la creación de campañas publicitarias en redes sociales
Profundiza en las herramientas de Facebook para la segmentación de audiencias y la optimización de campañas
Enseña estrategias de puja y presupuestación para maximizar el retorno de la inversión publicitaria
El curso está impartido por un mentor de marketing de Google con amplia experiencia
Forma parte de un programa de certificación profesional en marketing digital

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Facebook Ads: Cómo utilizar el poder de la publicidad en Facebook with these activities:
Revise advertising concepts
Review the basics of advertising to refresh your knowledge before starting the course.
Browse courses on Advertising
Show steps
  • Review your notes or textbooks from previous advertising or marketing courses.
  • Read articles or blog posts about current advertising trends.
  • Watch videos or tutorials on advertising fundamentals.
Create a Facebook ad campaign tutorial
Follow a step-by-step tutorial to create your first Facebook ad campaign.
Browse courses on Facebook Advertising
Show steps
  • Choose a Facebook advertising tutorial that aligns with your learning goals.
  • Follow the instructions in the tutorial to create your ad campaign.
  • Review the results of your ad campaign and make adjustments as needed.
Discuss Facebook advertising strategies with peers
Engage in discussions with peers to share knowledge and learn from their experiences with Facebook advertising.
Show steps
  • Join a study group or online forum dedicated to Facebook advertising.
  • Participate in discussions and ask questions related to Facebook advertising strategies.
  • Share your own experiences and insights with the group.
Two other activities
Expand to see all activities and additional details
Show all five activities
Audience targeting practice
Complete exercises to practice identifying and targeting your audience for Facebook ads.
Browse courses on Audience Targeting
Show steps
  • Use the Facebook Audience Insights tool to research your target audience.
  • Create a list of specific targeting criteria for your Facebook ads.
  • Test different targeting options to see what works best for your campaign.
Attend a Facebook advertising workshop
Attend a workshop led by an expert to learn best practices for Facebook advertising.
Browse courses on Facebook Advertising
Show steps
  • Research and find a Facebook advertising workshop that meets your needs.
  • Register for the workshop and attend all sessions.
  • Take notes and ask questions during the workshop.

Career center

Learners who complete Facebook Ads: Cómo utilizar el poder de la publicidad en Facebook will develop knowledge and skills that may be useful to these careers:
Director, Digital Marketing
As Director of Digital Marketing, you will use your expertise in Facebook advertising to help businesses maximize their ROI on Facebook ads. This course will teach you everything you need to know about creating successful Facebook campaigns, from targeting your audience to measuring your results. You will learn how to use Facebook's pixel to track conversions, how to use Audience Insights to segment your audience, and how to create A/B tests to optimize your campaigns. With this knowledge, you will be able to help businesses achieve their marketing goals and grow their bisnis.
Digital Marketing Manager
Digital Marketing Managers are responsible for developing and executing digital marketing campaigns. They use a variety of channels to reach their target audience, including Facebook ads. This course will teach you the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you will be able to help businesses achieve their marketing goals and grow their business.
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence. They create and post content, engage with followers, and run social media ads. This course will teach you the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you will be able to help businesses achieve their marketing goals and grow their business.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. They use a variety of channels to reach their target audience, including Facebook ads. This course will teach you the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you will be able to help businesses achieve their marketing goals and grow their business.
Content Marketing Manager
Content Marketing Managers are responsible for creating and distributing content that attracts and engages a target audience. They use a variety of channels to distribute their content, including Facebook ads. This course will teach you the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you will be able to help businesses achieve their marketing goals and grow their business.
Search Engine Optimization (SEO) Specialist
SEO Specialists are responsible for improving the visibility of websites in search engine results pages (SERPs). They use a variety of techniques to improve SEO, including Facebook ads. This course will teach you the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you will be able to help businesses achieve their marketing goals and grow their business.
Email Marketing Manager
Email Marketing Managers are responsible for creating and executing email marketing campaigns. They use a variety of techniques to improve email marketing, including Facebook ads. This course will teach you the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you will be able to help businesses achieve their marketing goals and grow their business.
Public relations manager
Public Relations Managers are responsible for managing a company's public relations. They use a variety of channels to communicate with the public, including Facebook ads. This course will teach you the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you will be able to help businesses achieve their marketing goals and grow their business.
Advertising Account Manager
Advertising Account Managers are responsible for managing advertising accounts for their clients. They work with clients to develop and execute advertising campaigns, including Facebook ads. This course will teach you the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you will be able to help businesses achieve their marketing goals and grow their business.
Marketing Analyst
Marketing Analysts are responsible for collecting, analyzing, and interpreting data to improve marketing campaigns. They use a variety of tools and techniques to analyze data, including Facebook ads. This course will teach you the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you will be able to help businesses achieve their marketing goals and grow their business.
Social Media Analyst
Social Media Analysts are responsible for analyzing social media data to improve social media campaigns. They use a variety of tools and techniques to analyze data, including Facebook ads. This course will teach you the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you will be able to help businesses achieve their marketing goals and grow their business.
Data Scientist
Data Scientists are responsible for collecting, analyzing, and interpreting data to solve business problems. They use a variety of tools and techniques to analyze data, including Facebook ads. This course may teach you some of the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you may be able to help businesses achieve their marketing goals and grow their business.
Business Analyst
Business Analysts are responsible for analyzing business processes to improve efficiency and effectiveness. They use a variety of tools and techniques to analyze data, including Facebook ads. This course may teach you some of the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you may be able to help businesses achieve their marketing goals and grow their business.
Project Manager
Project Managers are responsible for planning, executing, and completing projects. They use a variety of tools and techniques to manage projects, including Facebook ads. This course may teach you some of the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you may be able to help businesses achieve their marketing goals and grow their business.
Consultant
Consultants provide advice and guidance to businesses on a variety of topics, including marketing. This course may teach you some of the skills you need to create successful Facebook campaigns, including how to target your audience, how to create compelling ads, and how to track your results. With this knowledge, you may be able to help businesses achieve their marketing goals and grow their business.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Facebook Ads: Cómo utilizar el poder de la publicidad en Facebook.
Provides a strategic approach to social media marketing. It is not specifically about Facebook advertising, but it good choice for anyone who wants to learn more about social media in general.
Practical guide to getting your startup off the ground. It covers everything from finding your target market to developing a marketing strategy. While it doesn't focus specifically on Facebook advertising, it's a great resource for anyone who wants to learn how to grow their business.
Provides a comprehensive overview of digital marketing, including a chapter on Facebook advertising. It good choice for beginners who want to learn about digital marketing in general.
Provides a comprehensive overview of social media marketing, including a chapter on Facebook advertising. It good choice for beginners who want to learn about social media marketing in general.
Classic guide to building a successful startup. It teaches you how to test your ideas quickly and cheaply, and how to pivot your business if necessary. While it doesn't focus specifically on Facebook advertising, it's a great resource for anyone who wants to learn how to build a successful business.
Teaches you how to develop a good strategy for your business. It's a great resource for anyone who wants to learn how to set clear goals, identify your target market, and develop a plan to achieve your objectives. While it doesn't focus specifically on Facebook advertising, it's a great resource for anyone who wants to learn how to build a successful business.
Explains why large companies often fail to innovate. It's a great resource for anyone who wants to learn how to avoid the innovator's dilemma and build a successful business in the face of disruption.
Explains how to market and sell technology products to mainstream customers. It's a great resource for anyone who wants to learn how to build a successful business in the technology industry.
Collection of essays by Peter Thiel, a successful entrepreneur and investor. It's a great resource for anyone who wants to learn how to build a successful startup.
Crash course in business. It's a great resource for anyone who wants to learn the basics of business without having to go to business school.
Guide to building a successful business without all the B.S. It's a great resource for anyone who wants to learn how to build a successful business without having to work 80 hours a week.
Guide to starting a business on a shoestring budget. It's a great resource for anyone who wants to learn how to build a successful business without having to spend a lot of money.
Guide to launching a successful online business. It's a great resource for anyone who wants to learn how to build a successful business online.

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