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Kristhian Alexander Hueso
En este proyecto guiado aprenderás a crear una campaña publicitaria usando el administrador de anuncios de Facebook, una herramienta profesional que te ayudará a mantener las cuentas en orden y permitiéndote ser más especifico al momento de organizar y configurar las campañas por presupuesto, objetivo de la campaña, publico objetivo y grupo de anuncios.
Read more
En este proyecto guiado aprenderás a crear una campaña publicitaria usando el administrador de anuncios de Facebook, una herramienta profesional que te ayudará a mantener las cuentas en orden y permitiéndote ser más especifico al momento de organizar y configurar las campañas por presupuesto, objetivo de la campaña, publico objetivo y grupo de anuncios.
Read more
En este proyecto guiado aprenderás a crear una campaña publicitaria usando el administrador de anuncios de Facebook, una herramienta profesional que te ayudará a mantener las cuentas en orden y permitiéndote ser más especifico al momento de organizar y configurar las campañas por presupuesto, objetivo de la campaña, publico objetivo y grupo de anuncios.
Por medio del administrador de anuncios de Facebook podrás pautar en diferentes redes sociales como Facebook, Instagram y Messenger adaptando el contenido a cada una de estas plataformas y sus diferentes espacios. El alcance de estas redes sociales es muy alto, podrás llegar a tu publico objetivo aprendiendo a definirlo y generar un impacto acorde a tus necesidades o las de tu negocio.
El uso de la publicidad paga es fundamental en la estrategia de marketing de toda empresa, fortaleciendo el trabajo orgánico de las redes sociales y generando una comunidad constituida por personas a las cuales les interesa de verdad tu contenido, servicios o productos.
Register for this course and see more details by visiting:
OpenCourser.com/course/phzv6v/crea
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What's inside
Syllabus
Visión general del proyecto
En este proyecto guiado aprenderás a crear una campaña publicitaria usando el administrador de anuncios de Facebook, una herramienta profesional que te ayudará a mantener las cuentas en orden y permitiéndote ser más especifico al momento de organizar y configurar las campañas por presupuesto, objetivo de la campaña, publico objetivo y grupo de anuncios.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Expands your knowledge on Facebook's business management tools, allowing you to manage multiple accounts and better define your campaign
Teaches essential skills for creating targeted advertising campaigns, increasing the likelihood of reaching your intended audience
Provides hands-on experience in using Facebook's ad manager, ensuring practical application of concepts learned
Suitable for beginners seeking a foundational understanding of Facebook advertising
Taught by experienced instructors in the field, providing valuable insights and industry best practices
Requires no previous knowledge in paid advertising or Facebook's platform
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Save Crea tu primera campaña con Facebook Ads Manager to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Crea tu primera campaña con Facebook Ads Manager with these
activities:
Reviewing Facebook advertising techniques
Show steps
Review basic Facebook advertising techniques to ensure you have the necessary skills and knowledge to complete this course.
Show steps
-
Start by reviewing the Facebook Blueprint.
-
Create and run a few practice ads to get a feel for the process.
Volunteering for a non-profit organization focused on digital marketing.
Show steps
Gain practical experience and contribute to a meaningful cause by volunteering for a non-profit organization focused on digital marketing.
Show steps
-
Find a non-profit organization focused on digital marketing.
-
Contact the organization and inquire about volunteer opportunities.
-
Participate in volunteer activities that align with your skills and interests.
Participating in a peer-to-peer learning session focused on Facebook Ads.
Show steps
Join a peer-to-peer learning session to connect with other students and gain insights from their experiences with Facebook Ads.
Show steps
-
Find a peer-to-peer learning session on Facebook Ads.
-
Attend the session and participate in the discussions.
-
Share your own experiences and insights with the group.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Following a guided tutorial on Facebook Ads.
Show steps
Follow a guided tutorial on Facebook Ads to gain a deeper understanding of the concepts and best practices.
Show steps
-
Find a reputable tutorial that covers the basics of Facebook Ads.
-
Follow the tutorial step-by-step and take notes.
-
Implement what you learn in the tutorial by creating and running your own Facebook Ad campaign.
Participating in a Facebook Ads contest or competition.
Show steps
Challenge yourself by participating in a Facebook Ads contest or competition to showcase your skills and gain recognition for your work.
Show steps
-
Find a Facebook Ads contest or competition that aligns with your interests.
-
Develop a creative and effective Facebook Ad campaign.
-
Submit your campaign to the contest or competition.
-
Promote your campaign to get votes or engagement.
Creating and running your own Facebook Ad campaign.
Show steps
Create and run your own Facebook Ad campaign to apply what you've learned and gain hands-on experience.
Show steps
-
Define your target audience.
-
Create your ad creative.
-
Set your budget.
-
Run your ad and track your results.
-
Optimize your ad campaign based on your results.
Developing a Facebook Advertising Strategy for a specific product or service.
Show steps
Develop a Facebook Advertising Strategy to apply your knowledge and critical thinking skills to a real-world scenario.
Show steps
-
Identify your target audience.
-
Define your advertising goals.
-
Develop your creative strategy.
-
Set your budget.
-
Implement your strategy and track your results.
Building a Facebook Ad campaign for a business or organization.
Show steps
Test your skills by building a Facebook Ad campaign for a real business or organization.
Show steps
-
Identify a business or organization that needs help with their Facebook advertising.
-
Develop a creative and effective Facebook Ad campaign for the business or organization.
-
Implement the campaign and track the results.
-
Make adjustments to the campaign based on the results.
Reviewing Facebook advertising techniques
Show steps
Review basic Facebook advertising techniques to ensure you have the necessary skills and knowledge to complete this course.
Show steps
Show steps
Show steps
- Start by reviewing the Facebook Blueprint.
- Create and run a few practice ads to get a feel for the process.
Volunteering for a non-profit organization focused on digital marketing.
Show steps
Gain practical experience and contribute to a meaningful cause by volunteering for a non-profit organization focused on digital marketing.
Show steps
Show steps
Show steps
- Find a non-profit organization focused on digital marketing.
- Contact the organization and inquire about volunteer opportunities.
- Participate in volunteer activities that align with your skills and interests.
Participating in a peer-to-peer learning session focused on Facebook Ads.
Show steps
Join a peer-to-peer learning session to connect with other students and gain insights from their experiences with Facebook Ads.
Show steps
Show steps
Show steps
- Find a peer-to-peer learning session on Facebook Ads.
- Attend the session and participate in the discussions.
- Share your own experiences and insights with the group.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Following a guided tutorial on Facebook Ads.
Show steps
Follow a guided tutorial on Facebook Ads to gain a deeper understanding of the concepts and best practices.
Show steps
Show steps
Show steps
- Find a reputable tutorial that covers the basics of Facebook Ads.
- Follow the tutorial step-by-step and take notes.
- Implement what you learn in the tutorial by creating and running your own Facebook Ad campaign.
Participating in a Facebook Ads contest or competition.
Show steps
Challenge yourself by participating in a Facebook Ads contest or competition to showcase your skills and gain recognition for your work.
Show steps
Show steps
Show steps
- Find a Facebook Ads contest or competition that aligns with your interests.
- Develop a creative and effective Facebook Ad campaign.
- Submit your campaign to the contest or competition.
- Promote your campaign to get votes or engagement.
Creating and running your own Facebook Ad campaign.
Show steps
Create and run your own Facebook Ad campaign to apply what you've learned and gain hands-on experience.
Show steps
Show steps
Show steps
- Define your target audience.
- Create your ad creative.
- Set your budget.
- Run your ad and track your results.
- Optimize your ad campaign based on your results.
Developing a Facebook Advertising Strategy for a specific product or service.
Show steps
Develop a Facebook Advertising Strategy to apply your knowledge and critical thinking skills to a real-world scenario.
Show steps
Show steps
Show steps
- Identify your target audience.
- Define your advertising goals.
- Develop your creative strategy.
- Set your budget.
- Implement your strategy and track your results.
Building a Facebook Ad campaign for a business or organization.
Show steps
Test your skills by building a Facebook Ad campaign for a real business or organization.
Show steps
Show steps
Show steps
- Identify a business or organization that needs help with their Facebook advertising.
- Develop a creative and effective Facebook Ad campaign for the business or organization.
- Implement the campaign and track the results.
- Make adjustments to the campaign based on the results.
Career center
Learners who complete Crea tu primera campaña con Facebook Ads Manager will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Specialist
Digital Marketing Specialist
Digital marketing specialists use digital channels to promote products or services. They work with a variety of tools and technologies to create and execute marketing campaigns. This course will help you learn the basics of Facebook advertising, which is one of the most important digital marketing channels. You will learn how to create and manage campaigns, target your audience, and measure your results.
Community Manager
Community Manager
Community managers are responsible for building and managing online communities. They work to create a sense of community and engage with members. This course will teach you how to use Facebook Ads Manager to create targeted advertising campaigns that will help you reach your target audience and build a strong community.
Social Media Manager
Social Media Manager
Social media managers are responsible for developing and executing social media strategies for their organizations. They work to create engaging content, build relationships with customers, and monitor social media trends. This course will teach you how to use Facebook Ads Manager to create targeted advertising campaigns that will help you reach your target audience.
E-commerce Manager
E-commerce Manager
E-commerce managers manage the online sales operations of their organizations. They work to optimize the customer experience and increase sales. This course will teach you how to use Facebook Ads Manager to create targeted advertising campaigns that will help you reach your target audience and drive sales.
Content Marketing Manager
Content Marketing Manager
Content marketing managers are responsible for creating and distributing content that is valuable and engaging to their target audience. They work with a variety of channels to distribute content, including social media, email, and the web. This course will teach you how to use Facebook Ads Manager to create targeted advertising campaigns that will help you reach your target audience and distribute your content.
Brand Manager
Brand Manager
Brand managers are responsible for developing and maintaining the brand identity of their organizations. They work to create a consistent brand message across all channels. This course will teach you how to use Facebook Ads Manager to create targeted advertising campaigns that will help you build your brand and reach your target audience.
Marketing Manager
Marketing Manager
Marketing managers plan and execute marketing campaigns for their organizations. They work closely with other departments, such as sales and customer service, to ensure that the marketing efforts are aligned with the overall business goals. This course is a great way to learn the basics of Facebook advertising, which is a key component of any modern marketing campaign. You will learn how to create and manage campaigns, target your audience, and measure your results.
Sales Manager
Sales Manager
Sales managers are responsible for leading and managing sales teams. They work to develop sales strategies and motivate their teams to achieve their goals. This course will teach you how to use Facebook Ads Manager to create targeted advertising campaigns that will help you reach your sales goals.
Product Manager
Product Manager
Product managers are responsible for the development and launch of new products or services. They work with a variety of teams to ensure that the product meets the needs of the customer. This course will teach you how to use Facebook Ads Manager to create targeted advertising campaigns that will help you launch your new product or service successfully.
Business Development Manager
Business Development Manager
Business development managers are responsible for identifying and developing new business opportunities. They work with a variety of stakeholders to create and implement business development strategies. This course will teach you how to use Facebook Ads Manager to create targeted advertising campaigns that will help you reach your target audience and generate new leads.
Public relations manager
Public relations manager
Public relations managers work to build and maintain relationships with the media. They work to promote their organization in a positive light and manage its reputation. This course will teach you how to use Facebook Ads Manager to create targeted advertising campaigns that will help you reach your target audience and build relationships with the media.
Market Researcher
Market Researcher
Market researchers conduct research to understand the needs and wants of consumers. They work with a variety of methods to collect data, including surveys, interviews, and focus groups. This course will teach you how to use Facebook Ads Manager to collect data from your target audience.
Data Analyst
Data Analyst
Data analysts collect, analyze, and interpret data to help businesses make better decisions. They work with a variety of tools and technologies to analyze data and identify trends. This course will teach you how to use Facebook Ads Manager to collect and analyze data.
Advertising Specialist
Advertising Specialist
Advertising Specialists work to ensure that companies are using advertising campaigns. They oversee the planning, execution, and analysis of campaigns in order to ensure that they are achieving the desired results. This course offered by Coursera Project Network will help you get started with Facebook Ads Manager. You will gain knowledge of the different campaign types, how to target your audience effectively, and how to measure the success of your campaigns.
Entrepreneurship
Entrepreneurship
Entrepreneurs are individuals who start their own businesses. They work hard to develop and launch their businesses and are responsible for all aspects of the business. This course may be useful to entrepreneurs who want to learn how to use Facebook Ads Manager to create targeted advertising campaigns that will help them reach their target audience and generate sales.
For more career information including salaries, visit:
OpenCourser.com/course/phzv6v/crea
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Crea tu primera campaña con Facebook Ads Manager.
Esta guía completa cubre todos los aspectos del marketing de Facebook, desde la configuración de su cuenta hasta la medición de sus resultados. Proporciona información valiosa sobre cómo crear anuncios efectivos, dirigirse a su público objetivo y optimizar sus campañas.
Save
Esta guía para principiantes sobre marketing digital proporciona información sencilla y fácil de seguir sobre cómo utilizar las redes sociales, el marketing por correo electrónico y otras estrategias digitales para hacer crecer su negocio.
Este libro innovador introduce el concepto de inbound marketing y proporciona estrategias para atraer clientes potenciales a su negocio mediante la creación de contenido valioso y el uso de las redes sociales.
Este libro seminal proporciona un marco para las empresas emergentes y las nuevas empresas para validar sus ideas de negocio y desarrollar productos exitosos a través de un proceso iterativo de creación, medición y aprendizaje.
Save
Este libro popular ofrece estrategias para automatizar su vida y negocio, liberando tiempo para viajar, perseguir pasiones y crear una vida más satisfactoria.
Save
Este libro desafiante del dogma financiero tradicional proporciona información valiosa sobre la construcción de riqueza y la importancia de la educación financiera.
Este libro clásico de desarrollo personal ofrece principios atemporales para la efectividad personal e interpersonal, enfatizando la importancia del carácter, el propósito y las relaciones.
Este libro de motivación ofrece 13 principios para el éxito, enfatizando la importancia de la determinación, la persistencia y una mentalidad positiva.
Este libro de autoayuda inspirador enfatiza el poder de la mente subconsciente y proporciona técnicas para superar pensamientos negativos y desarrollar una actitud positiva.
Este libro de finanzas personales clásico ofrece parábolas sobre la importancia del ahorro, la inversión y la administración sabia del dinero.
Este libro atemporal sobre inversiones ofrece principios de inversión sólidos basados en la investigación de valor y el margen de seguridad.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/phzv6v/crea
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Effort
1 Hora
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Kristhian Alexander Hueso
Language
Español
Good to know
Expands your knowledge on Facebook's business management tools, allowing you to manage multiple accounts and better define your campaign
Teaches essential skills for creating targeted advertising campaigns, increasing the likelihood of reaching your intended audience
Provides hands-on experience in using Facebook's ad manager, ensuring practical application of concepts learned
Suitable for beginners seeking a foundational understanding of Facebook advertising
Taught by experienced instructors in the field, providing valuable insights and industry best practices
Requires no previous knowledge in paid advertising or Facebook's platform
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