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Jojo Giuffra
and
Miguel Morales-Chan, Ph.D.
En este curso en línea descubrirás cómo incrementar tus ventas con el poder del marketing digital y el uso correcto de la nueva plataforma de Google Ads (plataforma de publicidad digital propiedad de Google).
Read more
En este curso en línea descubrirás cómo incrementar tus ventas con el poder del marketing digital y el uso correcto de la nueva plataforma de Google Ads (plataforma de publicidad digital propiedad de Google).
Read more
En este curso en línea descubrirás cómo incrementar tus ventas con el poder del marketing digital y el uso correcto de la nueva plataforma de Google Ads (plataforma de publicidad digital propiedad de Google).
Aprenderás a desarrollar campañas rentables mostrando anuncios en el buscador de Google, en su red de asociados de búsqueda, en más de un millón de portales web, en videos y en aplicaciones (esto se conoce como la red de display de Google) en formatos de texto, imagen o video.
En este curso de mercadotecnia aprenderás:
- A elegir las palabras clave para ser más efectivos en Google
- A medir y configurar las conversiones de tus campañas para saber si están siendo efectivas, esto te permitirá optimizar las campañas
- Como integrar Google Analytics con Google Ads
El curso de marketing se desarrollará a través de una serie de videos de contenido de alta calidad, tutoriales, desarrollo de ejemplos, casos reales y actividades de aprendizaje que te permitirán poner en práctica todos los conocimientos adquiridos.
Register for this course and see more details by visiting:
OpenCourser.com/course/0h8jjw/google
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What's inside
Learning objectives
- Cómo crear y configurar una cuenta publicitaria en google ads
- Cómo elegir el formato correcto para tu campaña publicitaria
- Crear campañas de publicidad en la red de búsqueda y de display de google
- Generar e interpretar reportes de forma adecuada para entender el rendimiento de tus campañas publicitarias
- Optimizar de manera efectiva tus campañas publicitarias
- Integrar google analytics con google adwords
- Cómo crear y configurar una cuenta publicitaria en google ads
- Cómo elegir el formato correcto para tu campaña publicitaria
- Crear campañas de publicidad en la red de búsqueda y de display de google
- Generar e interpretar reportes de forma adecuada para entender el rendimiento de tus campañas publicitarias
- Optimizar de manera efectiva tus campañas publicitarias
- Integrar google analytics con google adwords
Syllabus
Introducción y contexto básico a Google Ads
Diseño y gestión de campañas en la red de búsqueda
Definición de audiencia de anuncios de búsqueda - keyword research
Read more
Syllabus
Introducción y contexto básico a Google Ads
Diseño y gestión de campañas en la red de búsqueda
Definición de audiencia de anuncios de búsqueda - keyword research
Read more
Diseño y gestión de campañas en la red de display de Google
Desarrollo de campañas en Youtube
¿Qué son los Universal App campaigns?
Integración de Google Analytics con Adwords y Creación del Pixel de conversión
Optimización de campañas
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Desarrolla y fortalece habilidades de mercadotecnia digital, que son esenciales para profesionales de hoy
Enseña a utilizar la más reciente plataforma de Google, Google Ads, para incrementar las ventas
Imparte instrucción práctica a través de videos, tutoriales y actividades de aprendizaje
Ayuda a los estudiantes a optimizar sus campañas publicitarias para obtener mejores resultados
Integra Google Analytics con Google Ads para un análisis más completo
El plan de estudios completo cubre aspectos clave de marketing digital y publicidad en Google
Save this course
Save Google Ads: publicidad efectiva to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Google Ads: publicidad efectiva with these
activities:
Revise basic concepts of digital marketing
Show steps
Solidify foundational knowledge for a deeper understanding of the course material.
Browse courses on
Marketing Fundamentals
Show steps
-
Review key marketing concepts (e.g., target audience, value proposition).
-
Examine different digital marketing channels (e.g., search engines, social media).
Assist fellow students in understanding Google Ads concepts
Show steps
Reinforce knowledge by explaining concepts to others, fostering deeper comprehension.
Show steps
-
Join online communities or study groups.
-
Offer assistance to students seeking clarification on Google Ads topics.
Complete online tutorials on Google Ads
Show steps
Gain practical knowledge and build confidence in using the Google Ads platform.
Show steps
-
Explore official Google Ads tutorials (e.g., Google Skillshop).
-
Follow step-by-step guides to create and manage campaigns.
Two other activities
Expand to see all activities and additional details
Show all five activities
Engage in group discussions on Google Ads
Show steps
Exchange ideas, learn from peers, and broaden perspectives on digital advertising strategies.
Show steps
-
Join online forums or discussion groups dedicated to Google Ads.
-
Participate in discussions, ask questions, and share experiences.
Develop a comprehensive digital marketing strategy
Show steps
Synthesize knowledge and apply it to a practical scenario, fostering strategic thinking.
Browse courses on
Digital Marketing Strategy
Show steps
-
Define target audience and marketing objectives.
-
Conduct market research and competitor analysis.
-
Develop a comprehensive digital marketing plan.
Revise basic concepts of digital marketing
Show steps
Solidify foundational knowledge for a deeper understanding of the course material.
Browse courses on
Marketing Fundamentals
Show steps
Show steps
Show steps
- Review key marketing concepts (e.g., target audience, value proposition).
- Examine different digital marketing channels (e.g., search engines, social media).
Assist fellow students in understanding Google Ads concepts
Show steps
Reinforce knowledge by explaining concepts to others, fostering deeper comprehension.
Show steps
Show steps
Show steps
- Join online communities or study groups.
- Offer assistance to students seeking clarification on Google Ads topics.
Complete online tutorials on Google Ads
Show steps
Gain practical knowledge and build confidence in using the Google Ads platform.
Show steps
Show steps
Show steps
- Explore official Google Ads tutorials (e.g., Google Skillshop).
- Follow step-by-step guides to create and manage campaigns.
Two other activities
Expand to see all activities and additional details
Show all five activities
Engage in group discussions on Google Ads
Show steps
Exchange ideas, learn from peers, and broaden perspectives on digital advertising strategies.
Show steps
Show steps
Show steps
- Join online forums or discussion groups dedicated to Google Ads.
- Participate in discussions, ask questions, and share experiences.
Develop a comprehensive digital marketing strategy
Show steps
Synthesize knowledge and apply it to a practical scenario, fostering strategic thinking.
Browse courses on
Digital Marketing Strategy
Show steps
Show steps
Show steps
- Define target audience and marketing objectives.
- Conduct market research and competitor analysis.
- Develop a comprehensive digital marketing plan.
Career center
Learners who complete Google Ads: publicidad efectiva will develop knowledge and skills
that may be useful to these careers:
Marketing Analyst
Marketing Analyst
Marketing Analysts collect and analyze marketing data to understand what marketing campaigns perform well and which ones do not. Accurate data analysis is a critical aspect of a successful marketing campaign. The course Google Ads: publicidad efectiva can help you gain skills in designing and managing campaigns in both Google’s search and display networks. You will also learn how to use Google Analytics to track the effectiveness of your campaigns and make improvements. Given that this course is taught by the Universidad Galileo, a private research university in Guatemala, you will be learning from some of the best in the field.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for developing and executing advertising campaigns. This course will provide you with the skills and knowledge needed to create effective, targeted advertising campaigns using Google Ads. The course covers topics such as keyword research, campaign structure, ad copywriting, and campaign optimization. This course may also be helpful for an experienced Advertising Manager looking to develop additional expertise.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns. Having a thorough understanding of all aspects of marketing is important to the success of any campaign. Through the course Google Ads: publicidad efectiva, you will learn how to use Google Ads to create and manage campaigns, which is a vital skill for any Marketing Manager. This course may also be helpful for an experienced Marketing Manager looking to develop additional expertise.
Search Engine Marketing Specialist
Search Engine Marketing Specialist
Search Engine Marketing (SEM) Specialists are responsible for optimizing websites and content for search engines. They also need to understand how to use paid advertising platforms like Google Ads. This course will help you develop the skills and knowledge needed to optimize your website for search engines and create effective paid advertising campaigns.
Digital Marketing Manager
Digital Marketing Manager
Similar to a Marketing Manager, Digital Marketing Managers are responsible for planning and executing marketing campaigns. However, they specialize in digital marketing channels such as search engine optimization (SEO), social media marketing, and email marketing. This course will help you develop the skills and knowledge needed to create effective digital marketing campaigns using Google Ads.
Media Buyer
Media Buyer
Media Buyers are responsible for purchasing advertising space on behalf of their clients. They need to have a strong understanding of different advertising platforms and their respective costs. This course will help you develop the skills and knowledge needed to purchase advertising space on Google Ads. Additionally, the course will also cover how to measure the effectiveness of your campaigns.
Paid Media Specialist
Paid Media Specialist
Paid Media Specialists are responsible for planning and executing paid advertising campaigns. This course will provide you with the skills and knowledge needed to create effective, targeted paid advertising campaigns using Google Ads. You will also learn how to track the effectiveness of your campaigns and make improvements.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers are responsible for planning and executing email marketing campaigns. While not directly related to Google Ads, it is an important part of any modern marketing strategy. This course may be useful for an Email Marketing Manager who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements email marketing.
Social Media Marketing Manager
Social Media Marketing Manager
Social Media Marketing Managers are responsible for planning and executing social media marketing campaigns. While not directly related to Google Ads, it is an important part of any modern marketing strategy. This course may be useful for a Social Media Marketing Manager who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements social media marketing.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for planning and executing content marketing campaigns. While not directly related to Google Ads, it is an important part of any modern marketing strategy. This course may be useful for a Content Marketing Manager who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements content marketing.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists are responsible for managing a company's public image. While not directly related to Google Ads, it is an important part of any modern marketing strategy. This course may be useful for a Public Relations Specialist who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements public relations.
Entrepreneurship
Entrepreneurship
Entrepreneurs are individuals who start their own businesses. While not directly related to Google Ads, it can be a useful tool for promoting a new business and generating sales. This course may be useful for an Entrepreneur who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements starting a business.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide marketing advice to businesses. They need to have a strong understanding of all aspects of marketing, including paid advertising. This course may be useful for a Marketing Consultant who is looking to gain a better understanding of Google Ads or add additional expertise to their skill set.
Product Manager
Product Manager
Product Managers are responsible for the development and management of products. While not directly related to Google Ads, it can be a useful tool for promoting products and generating sales. This course may be useful for a Product Manager who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements product development.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams. While not directly related to Google Ads, it can be a useful tool for generating leads and increasing sales. This course may be useful for a Sales Manager who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements sales.
For more career information including salaries, visit:
OpenCourser.com/course/0h8jjw/google
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Google Ads: publicidad efectiva.
Esta guía definitiva de Google Ads proporciona una visión completa de la plataforma publicitaria y cómo usarla para generar tráfico y clientes potenciales. Es un recurso esencial para quienes buscan dominar Google Ads.
Esta guía avanzada proporciona estrategias y técnicas para optimizar campañas de Google Ads y obtener mejores resultados. Es un recurso valioso para quienes buscan llevar sus campañas de Google Ads al siguiente nivel.
Save
Este libro ofrece una visión completa del marketing digital, que cubre temas como el SEO, SEM, las redes sociales y el marketing por correo electrónico. Proporciona información práctica sobre cómo utilizar estas herramientas para alcanzar los objetivos de marketing.
Save
Esta guía de SEO proporciona información valiosa sobre la optimización de sitios web para motores de búsqueda y el uso efectivo de Google Ads. Es un recurso valioso para quienes buscan mejorar su visibilidad en línea.
Esta guía de marketing de redes sociales proporciona información sobre cómo utilizar las redes sociales para construir relaciones con los clientes y promover productos o servicios. Es un recurso valioso para quienes buscan aprovechar el poder de las redes sociales.
Esta guía de marketing de contenidos proporciona estrategias para crear y distribuir contenido valioso para atraer y retener clientes. Es un recurso útil para quienes buscan mejorar su presencia en línea y generar clientes potenciales.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/0h8jjw/google
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Effort
2 to 4 hours per week for 5 weeks
Level
Introductory
Via
edX
Institution
Universidad Galileo
Instructors
Jojo Giuffra
Miguel Morales-Chan, Ph.D.
Session
April 15, 2024
- December 16, 2024
Language
Español
Transcript
Español
Good to know
Desarrolla y fortalece habilidades de mercadotecnia digital, que son esenciales para profesionales de hoy
Enseña a utilizar la más reciente plataforma de Google, Google Ads, para incrementar las ventas
Imparte instrucción práctica a través de videos, tutoriales y actividades de aprendizaje
Ayuda a los estudiantes a optimizar sus campañas publicitarias para obtener mejores resultados
Integra Google Analytics con Google Ads para un análisis más completo
El plan de estudios completo cubre aspectos clave de marketing digital y publicidad en Google
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