Google Ads: publicidad efectiva from edX

En este curso en línea descubrirás cómo incrementar tus ventas con el poder del marketing digital y el uso correcto de la nueva plataforma de Google Ads (plataforma de publicidad digital propiedad de Google).

Aprenderás a desarrollar campañas rentables mostrando anuncios en el buscador de Google, en su red de asociados de búsqueda, en más de un millón de portales web, en videos y en aplicaciones (esto se conoce como la red de display de Google) en formatos de texto, imagen o video.

En este curso de mercadotecnia aprenderás:

A elegir las palabras clave para ser más efectivos en Google
A medir y configurar las conversiones de tus campañas para saber si están siendo efectivas, esto te permitirá optimizar las campañas
Como integrar Google Analytics con Google Ads

El curso de marketing se desarrollará a través de una serie de videos de contenido de alta calidad, tutoriales, desarrollo de ejemplos, casos reales y actividades de aprendizaje que te permitirán poner en práctica todos los conocimientos adquiridos.

What's inside

Learning objectives

Cómo crear y configurar una cuenta publicitaria en google ads
Cómo elegir el formato correcto para tu campaña publicitaria
Crear campañas de publicidad en la red de búsqueda y de display de google

Generar e interpretar reportes de forma adecuada para entender el rendimiento de tus campañas publicitarias
Optimizar de manera efectiva tus campañas publicitarias
Integrar google analytics con google adwords

Cómo crear y configurar una cuenta publicitaria en google ads
Cómo elegir el formato correcto para tu campaña publicitaria
Crear campañas de publicidad en la red de búsqueda y de display de google
Generar e interpretar reportes de forma adecuada para entender el rendimiento de tus campañas publicitarias
Optimizar de manera efectiva tus campañas publicitarias
Integrar google analytics con google adwords

Syllabus

Introducción y contexto básico a Google Ads

Diseño y gestión de campañas en la red de búsqueda

Definición de audiencia de anuncios de búsqueda - keyword research

Diseño y gestión de campañas en la red de display de Google

Desarrollo de campañas en Youtube

¿Qué son los Universal App campaigns?

Integración de Google Analytics con Adwords y Creación del Pixel de conversión

Optimización de campañas

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Desarrolla y fortalece habilidades de mercadotecnia digital, que son esenciales para profesionales de hoy

Enseña a utilizar la más reciente plataforma de Google, Google Ads, para incrementar las ventas

Imparte instrucción práctica a través de videos, tutoriales y actividades de aprendizaje

Ayuda a los estudiantes a optimizar sus campañas publicitarias para obtener mejores resultados

Integra Google Analytics con Google Ads para un análisis más completo

El plan de estudios completo cubre aspectos clave de marketing digital y publicidad en Google

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google Ads: publicidad efectiva with these activities:

Revise basic concepts of digital marketing

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Solidify foundational knowledge for a deeper understanding of the course material.

Browse courses on Marketing Fundamentals

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Review key marketing concepts (e.g., target audience, value proposition).
Examine different digital marketing channels (e.g., search engines, social media).

Assist fellow students in understanding Google Ads concepts

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Reinforce knowledge by explaining concepts to others, fostering deeper comprehension.

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Join online communities or study groups.
Offer assistance to students seeking clarification on Google Ads topics.

Complete online tutorials on Google Ads

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Gain practical knowledge and build confidence in using the Google Ads platform.

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Explore official Google Ads tutorials (e.g., Google Skillshop).
Follow step-by-step guides to create and manage campaigns.

Two other activities

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Engage in group discussions on Google Ads

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Exchange ideas, learn from peers, and broaden perspectives on digital advertising strategies.

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Join online forums or discussion groups dedicated to Google Ads.
Participate in discussions, ask questions, and share experiences.

Develop a comprehensive digital marketing strategy

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Synthesize knowledge and apply it to a practical scenario, fostering strategic thinking.

Browse courses on Digital Marketing Strategy

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Define target audience and marketing objectives.
Conduct market research and competitor analysis.
Develop a comprehensive digital marketing plan.

Career center

Learners who complete Google Ads: publicidad efectiva will develop knowledge and skills that may be useful to these careers:

Marketing Analyst

Marketing Analysts collect and analyze marketing data to understand what marketing campaigns perform well and which ones do not. Accurate data analysis is a critical aspect of a successful marketing campaign. The course Google Ads: publicidad efectiva can help you gain skills in designing and managing campaigns in both Google’s search and display networks. You will also learn how to use Google Analytics to track the effectiveness of your campaigns and make improvements. Given that this course is taught by the Universidad Galileo, a private research university in Guatemala, you will be learning from some of the best in the field.

See salaries and explore the career path for Marketing Analyst

Advertising Manager

Advertising Managers are responsible for developing and executing advertising campaigns. This course will provide you with the skills and knowledge needed to create effective, targeted advertising campaigns using Google Ads. The course covers topics such as keyword research, campaign structure, ad copywriting, and campaign optimization. This course may also be helpful for an experienced Advertising Manager looking to develop additional expertise.

See salaries and explore the career path for Advertising Manager

Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns. Having a thorough understanding of all aspects of marketing is important to the success of any campaign. Through the course Google Ads: publicidad efectiva, you will learn how to use Google Ads to create and manage campaigns, which is a vital skill for any Marketing Manager. This course may also be helpful for an experienced Marketing Manager looking to develop additional expertise.

See salaries and explore the career path for Marketing Manager

Search Engine Marketing Specialist

Search Engine Marketing (SEM) Specialists are responsible for optimizing websites and content for search engines. They also need to understand how to use paid advertising platforms like Google Ads. This course will help you develop the skills and knowledge needed to optimize your website for search engines and create effective paid advertising campaigns.

See salaries and explore the career path for Search Engine Marketing Specialist

Digital Marketing Manager

Similar to a Marketing Manager, Digital Marketing Managers are responsible for planning and executing marketing campaigns. However, they specialize in digital marketing channels such as search engine optimization (SEO), social media marketing, and email marketing. This course will help you develop the skills and knowledge needed to create effective digital marketing campaigns using Google Ads.

See salaries and explore the career path for Digital Marketing Manager

Media Buyer

Media Buyers are responsible for purchasing advertising space on behalf of their clients. They need to have a strong understanding of different advertising platforms and their respective costs. This course will help you develop the skills and knowledge needed to purchase advertising space on Google Ads. Additionally, the course will also cover how to measure the effectiveness of your campaigns.

See salaries and explore the career path for Media Buyer

Paid Media Specialist

Paid Media Specialists are responsible for planning and executing paid advertising campaigns. This course will provide you with the skills and knowledge needed to create effective, targeted paid advertising campaigns using Google Ads. You will also learn how to track the effectiveness of your campaigns and make improvements.

See salaries and explore the career path for Paid Media Specialist

Email Marketing Manager

Email Marketing Managers are responsible for planning and executing email marketing campaigns. While not directly related to Google Ads, it is an important part of any modern marketing strategy. This course may be useful for an Email Marketing Manager who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements email marketing.

See salaries and explore the career path for Email Marketing Manager

Social Media Marketing Manager

Social Media Marketing Managers are responsible for planning and executing social media marketing campaigns. While not directly related to Google Ads, it is an important part of any modern marketing strategy. This course may be useful for a Social Media Marketing Manager who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements social media marketing.

See salaries and explore the career path for Social Media Marketing Manager

Content Marketing Manager

Content Marketing Managers are responsible for planning and executing content marketing campaigns. While not directly related to Google Ads, it is an important part of any modern marketing strategy. This course may be useful for a Content Marketing Manager who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements content marketing.

See salaries and explore the career path for Content Marketing Manager

Public Relations Specialist

Public Relations Specialists are responsible for managing a company's public image. While not directly related to Google Ads, it is an important part of any modern marketing strategy. This course may be useful for a Public Relations Specialist who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements public relations.

See salaries and explore the career path for Public Relations Specialist

Entrepreneurship

Entrepreneurs are individuals who start their own businesses. While not directly related to Google Ads, it can be a useful tool for promoting a new business and generating sales. This course may be useful for an Entrepreneur who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements starting a business.

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Marketing Consultant

Marketing Consultants provide marketing advice to businesses. They need to have a strong understanding of all aspects of marketing, including paid advertising. This course may be useful for a Marketing Consultant who is looking to gain a better understanding of Google Ads or add additional expertise to their skill set.

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Product Manager

Product Managers are responsible for the development and management of products. While not directly related to Google Ads, it can be a useful tool for promoting products and generating sales. This course may be useful for a Product Manager who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements product development.

See salaries and explore the career path for Product Manager

Sales Manager

Sales Managers are responsible for leading and managing sales teams. While not directly related to Google Ads, it can be a useful tool for generating leads and increasing sales. This course may be useful for a Sales Manager who is looking to add additional experience in paid advertising or gain a better understanding of how paid advertising complements sales.

See salaries and explore the career path for Sales Manager

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