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Marketing Foundations

This foundational marketing course will give you an introductory understanding of marketing functions within an organization. Whether you are interested in marketing as a career or business topics in general this course will prepare you to think and understand marketing as part of the overall business strategy. Throughout this course, you will examine each component of a marketing plan to better understand this critical business topic.

Recognizing the basic marketing building blocks will establish the foundation for your marketing skills within your future entrepreneurial activities and career positions.

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Learning objectives

By the end of this course, you will
● summarize the strategic overview of marketing
● identify analytical tools used to assess marketing strategies
● recognize the introductory pieces of marketing

● identify the 4 ps of marketing
● discuss consumer behavior and positioning strategies
● analyze the marketing plan
Identify marketing strategies

By the end of this course, you will
● summarize the strategic overview of marketing
● identify analytical tools used to assess marketing strategies
● recognize the introductory pieces of marketing
● identify the 4 ps of marketing
● discuss consumer behavior and positioning strategies
● analyze the marketing plan
Identify marketing strategies

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces core marketing concepts, creating a basis for further learning

Engages learners with industry-relevant marketing tactics and strategies

Builds a strong foundation for understanding the marketing function within organizations

Provides a practical introduction to marketing principles and their application in real-world scenarios

Covers essential elements of a marketing plan, empowering learners to develop effective strategies

Suitable for individuals seeking an overview of marketing fundamentals or those looking to enhance their understanding

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Marketing Foundations with these activities:

Gather Marketing Resources

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Build a valuable collection of articles, videos, and other resources to support your marketing learning.

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Search for marketing resources online.
Bookmark or save relevant articles and videos.
Create a folder or database to organize your resources.

Read 'Marketing Management' by Philip Kotler and Kevin Lane Keller

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Gain a comprehensive understanding of marketing principles and strategies from one of the leading textbooks in the field.

View Marketing Management on Amazon

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Read the book thoroughly.
Take notes and highlight key concepts.
Complete the end-of-chapter exercises.

Review The 4 Ps Of Marketing

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Refresh your understanding of the 4 Ps (product, price, place, promotion) to establish a strong foundation for this course.

Browse courses on Marketing Fundamentals

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Read the book, 'Marketing Management' by Philip Kotler and Kevin Lane Keller.
Attend a workshop or online course on the 4 Ps of Marketing.
Create a mind map or diagram of the 4 Ps.

Four other activities

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Join A Study Group

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Connect with other students to discuss course material, share ideas, and support each other's learning.

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Find or start a study group with other students in your course.
Meet regularly to discuss course material and assignments.
Share notes, resources, and ideas with each other.

Analyze Marketing Case Studies

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Develop your analytical skills by examining real-world marketing campaigns and their outcomes.

Browse courses on Marketing Case Studies

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Find a marketing case study that interests you.
Read the case study and identify the marketing strategies used.
Evaluate the effectiveness of the marketing strategies.
Write a report summarizing your findings.

Follow Tutorials On Marketing Analytics

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Enhance your understanding of how to measure and analyze marketing performance.

Browse courses on Marketing Analytics

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Find online tutorials or courses on marketing analytics.
Watch the tutorials and follow along with the instructions.
Practice using marketing analytics tools and techniques.

Develop A Marketing Plan

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Apply the concepts you learn in this course to create a comprehensive marketing plan for a product or service.

Browse courses on Marketing Plan

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Choose a product or service to market.
Conduct market research to identify your target audience.
Develop a marketing strategy that includes your target audience, marketing objectives, and marketing mix.
Create a marketing budget.
Write a marketing plan that outlines your strategies and budget.

Career center

Learners who complete Marketing Foundations will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing strategies for a company or organization. This course will help you build a foundation in marketing principles and practices that will be essential for success in this role. You will learn about the different components of a marketing plan, how to conduct market research, and how to develop and implement effective marketing campaigns. This course will also help you develop the analytical and problem-solving skills that are necessary for success in marketing management.

See salaries and explore the career path for Marketing Manager

Brand Manager

A Brand Manager is responsible for developing and managing a brand's identity and reputation. This course will help you build a foundation in marketing principles and practices that will be essential for success in this role. You will learn about the different components of a marketing plan, how to conduct market research, and how to develop and implement effective marketing campaigns. This course will also help you develop the creative and strategic thinking skills that are necessary for success in brand management.

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Marketing Analyst

A Marketing Analyst is responsible for collecting, analyzing, and interpreting data to help companies make informed marketing decisions. This course will help you build a foundation in marketing principles and practices that will be essential for success in this role. You will learn about the different types of marketing data, how to collect and analyze data, and how to use data to make informed marketing decisions. This course will also help you develop the analytical and problem-solving skills that are necessary for success in marketing analytics.

See salaries and explore the career path for Marketing Analyst

Product Manager

A Product Manager is responsible for developing and managing a product's lifecycle. This course will help you build a foundation in marketing principles and practices that will be essential for success in this role. You will learn about the different stages of the product lifecycle, how to conduct market research, and how to develop and implement effective marketing campaigns. This course will also help you develop the strategic thinking and problem-solving skills that are necessary for success in product management.

See salaries and explore the career path for Product Manager

Sales Manager

A Sales Manager is responsible for developing and managing a sales team. This course will help you build a foundation in marketing principles and practices that will be essential for success in this role. You will learn about the different components of a sales plan, how to recruit and train a sales team, and how to develop and implement effective sales strategies. This course will also help you develop the leadership and management skills that are necessary for success in sales management.

See salaries and explore the career path for Sales Manager

Marketing Consultant

A Marketing Consultant provides marketing advice and services to businesses. This course will help you build a foundation in marketing principles and practices that will be essential for success in this role. You will learn about the different components of a marketing plan, how to conduct market research, and how to develop and implement effective marketing campaigns. This course will also help you develop the analytical and problem-solving skills that are necessary for success in marketing consulting.

See salaries and explore the career path for Marketing Consultant

Public relations manager

A Public Relations Manager is responsible for managing a company's public image. This course will help you build a foundation in marketing principles and practices that will be essential for success in this role. You will learn about the different components of a public relations plan, how to develop and implement effective public relations campaigns, and how to manage a company's reputation. This course will also help you develop the communication and crisis management skills that are necessary for success in public relations management.

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Social Media Manager

A Social Media Manager is responsible for developing and managing a company's social media presence. This course will help you build a foundation in marketing principles and practices that will be essential for success in this role. You will learn about the different social media platforms, how to create and manage social media content, and how to track and measure the results of social media campaigns. This course will also help you develop the creative and strategic thinking skills that are necessary for success in social media management.

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Market Researcher

A Market Researcher is responsible for collecting, analyzing, and interpreting data to help companies make informed marketing decisions. This course will help you build a foundation in marketing principles and practices that will be essential for success in this role. You will learn about the different types of marketing data, how to collect and analyze data, and how to use data to make informed marketing decisions. This course will also help you develop the analytical and problem-solving skills that are necessary for success in market research.

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Advertising Account Manager

An Advertising Account Manager is responsible for managing relationships with advertising clients. This course will help you build a foundation in marketing principles and practices that will be essential for success in this role. You will learn about the different types of advertising media, how to develop and implement effective advertising campaigns, and how to measure the results of advertising campaigns. This course will also help you develop the communication and negotiation skills that are necessary for success in advertising account management.

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Customer Service Representative

A Customer Service Representative is responsible for providing customer service and support. This course may be useful for developing the communication and problem-solving skills that are necessary for success in this role. You will learn about the different aspects of customer service, how to handle customer inquiries, and how to resolve customer issues. This course may also help you develop the empathy and patience that are necessary for success in customer service.

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Salesperson

A Salesperson is responsible for selling products or services to customers. This course may be useful for developing the communication and persuasion skills that are necessary for success in this role. You will learn about the different sales techniques, how to build relationships with customers, and how to close deals. This course may also help you develop the confidence and resilience that are necessary for success in sales.

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Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities. This course may be useful for developing the networking and relationship-building skills that are necessary for success in this role. You will learn about the different aspects of business development, how to identify and qualify leads, and how to close deals. This course may also help you develop the entrepreneurial mindset and risk-taking ability that are necessary for success in business development.

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Product Marketing Manager

A Product Marketing Manager is responsible for developing and marketing a product's features and benefits. This course may be useful for developing the product knowledge and marketing skills that are necessary for success in this role. You will learn about the different aspects of product marketing, how to develop and implement product marketing campaigns, and how to measure the results of product marketing campaigns. This course may also help you develop the creativity and strategic thinking skills that are necessary for success in product marketing.

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Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing and implementing digital marketing campaigns. This course may be useful for developing the digital marketing skills that are necessary for success in this role. You will learn about the different digital marketing channels, how to develop and implement digital marketing campaigns, and how to measure the results of digital marketing campaigns. This course may also help you develop the creativity and strategic thinking skills that are necessary for success in digital marketing.

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Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Marketing Foundations.

Marketing 6.0

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Comprehensive overview of marketing management, covering all the essential concepts and tools that marketers need to know. It valuable resource for both students and professionals who want to learn more about marketing.

Marketing 6.0: The Future Is Immersive

Marketing Foundations

Here's a deal for you

What's inside

Learning objectives

Good to know

Save this course

Activities

Career center

Reading list

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