About this MicroBachelors
From community organizations to global corporations, marketing is a critical component to be successful. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time.
This introductory program from Doane University, comprised of 3 courses and a final exam, is for those looking to build a solid foundation in marketing techniques that they can apply in their careers. Whether you are already involved in marketing operations and looking for a refresher or thinking about making a career move, understanding how to craft your message and connect it with your audience is a critical skill needed in today’s ever-changing world.
With the successful completion of this program, passing all courses with a 70% or better via the verified (paid) track, you’ll not only receive a certificate highlighting your achievement, but also have the option to collect real college credit (included in the price!) that you can count towards a pursuit of a bachelor’s degree.
No prerequisites required or previous marketing experience needed to participate.
What you'll learn
- Consumer behavior and positioning strategies
- Analytical tools used to assess marketing strategies
- New technologies as it applies to marketing
- Social media and value creation
- Market segmentation, target marketing & promotion
- Pricing strategies
- Integrated marketing and value communication
| From | DoaneX, Doane University via edX |
|---|---|
| Hours | 117 |
| Instructor | Jeffrey Frohwein |
| Language | English |
| Subjects | Business Personal Development |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Community Aide $39k
Community Sales $44k
Community Corrections $53k
Community Champion $57k
Community Experience $73k
Community Journalist $77k
Community Correspondent $84k
Online Community $100k
Community Psychologist $101k
Associate Adjunct Clinical Professor of Management and Organizations $104k
Program Manager, Accountable Care Organizations $122k
Senior Program Manager, Accountable Care Organizations $150k
Courses in this MicroBachelors
Listed in the order in which they should be taken
| Starts | Course Information | |
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On Demand |
This foundational marketing course will give you an introductory understanding of marketing functions within an organization. Whether you are interested in marketing as a career... edX | DoaneX, Doane University |
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On Demand |
Marketing Essentials Final Exam In this module, learners will participate in a comprehensive exam covering topics from each course, (Marketing Foundations, Marketing Operations, and Delivering the Value... edX | DoaneX, Doane University |
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On Demand |
Marketing - Delivering the Value Proposition In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can... edX | DoaneX, Doane University |
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On Demand |
Overtime every industry evolves and marketing is no different. Social media in its various forms have led to a massive shift in the way people consume, interact, and utilize... edX | DoaneX, Doane University |
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&
| From | DoaneX, Doane University via edX |
|---|---|
| Hours | 117 |
| Instructor | Jeffrey Frohwein |
| Language | English |
| Subjects | Business Personal Development |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Community Aide $39k
Community Sales $44k
Community Corrections $53k
Community Champion $57k
Community Experience $73k
Community Journalist $77k
Community Correspondent $84k
Online Community $100k
Community Psychologist $101k
Associate Adjunct Clinical Professor of Management and Organizations $104k
Program Manager, Accountable Care Organizations $122k
Senior Program Manager, Accountable Care Organizations $150k
Similar Courses
Sorted by relevance
