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Jeffrey Frohwein
Overtime every industry evolves and marketing is no different. Social media in its various forms have led to a massive shift in the way people consume, interact, and utilize information.
In this course, you will explore the changes in marketing practices that have occurred from the shift to social media communications.
This course will prepare you with the foundational understanding of marketing operations and evolving marketing practices for your current or future business career.
Register for this course and see more details by visiting:
OpenCourser.com/course/ag9dz3/marketing
What's inside
Learning objectives
- By the end of this course the learner will be able to:
- ● identify and evaluate the marketplace
- ● identify historical changes and concepts
- ● explore new technologies as they apply to marketing
- ● explain social media and value creation
- ● discuss market segmentation, target marketing & promotion
- By the end of this course the learner will be able to:
- ● identify and evaluate the marketplace
- ● identify historical changes and concepts
- ● explore new technologies as they apply to marketing
- ● explain social media and value creation
- ● discuss market segmentation, target marketing & promotion
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores shifts in marketing practices due to the rise of social media, which is a relevant topic in today's digital marketing landscape
Taught by Jeffrey Frohwein, who is recognized for their work in marketing
Builds a foundational understanding of marketing operations and evolving marketing practices for future business careers
Prerequisites may be required before taking this course
Save this course
Save Marketing Operations to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing Operations with these
activities:
Volunteer for a non-profit organization that focuses on marketing
Show steps
Gain practical marketing experience in a non-profit setting.
Browse courses on
Marketing
Show steps
-
Research non-profit organizations that align with your interests.
-
Contact the organizations and inquire about volunteer opportunities.
Participate in class discussions
Show steps
Engage with your peers and gain diverse perspectives on marketing topics.
Show steps
-
Prepare for class by reading the assigned materials and completing any pre-work.
-
Actively participate in discussions by sharing your thoughts and asking questions.
Follow social media marketing tutorials
Show steps
Enhance your understanding of social media marketing techniques.
Browse courses on
Social Media Marketing
Show steps
-
Find tutorials on platforms like YouTube, Udemy, or Coursera.
-
Follow the tutorials step-by-step and apply the techniques in your own social media campaigns.
Three other activities
Expand to see all activities and additional details
Show all six activities
Attend industry events
Show steps
Build connections and learn from professionals in the marketing field.
Browse courses on
Networking
Show steps
-
Research and identify relevant industry events.
-
Attend the events and engage with other attendees.
Create a social media marketing plan
Show steps
Demonstrate your knowledge by creating a comprehensive social media marketing plan.
Browse courses on
Marketing Plan
Show steps
-
Define your target audience and marketing goals.
-
Research and select the most effective social media platforms for your target audience.
-
Develop a content calendar and create engaging content.
Develop a social media marketing campaign for a real-world client
Show steps
Apply your knowledge and skills to a real-world project that will enhance your marketing portfolio.
Browse courses on
Marketing Campaign
Show steps
-
Identify a potential client and secure their agreement to work on the project.
-
Conduct thorough market research and develop a marketing strategy.
-
Implement the marketing campaign and track its results.
-
Provide regular updates to the client and make adjustments as needed.
-
Evaluate the success of the campaign and document your findings.
Volunteer for a non-profit organization that focuses on marketing
Show steps
Gain practical marketing experience in a non-profit setting.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Research non-profit organizations that align with your interests.
- Contact the organizations and inquire about volunteer opportunities.
Participate in class discussions
Show steps
Engage with your peers and gain diverse perspectives on marketing topics.
Show steps
Show steps
Show steps
- Prepare for class by reading the assigned materials and completing any pre-work.
- Actively participate in discussions by sharing your thoughts and asking questions.
Follow social media marketing tutorials
Show steps
Enhance your understanding of social media marketing techniques.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Find tutorials on platforms like YouTube, Udemy, or Coursera.
- Follow the tutorials step-by-step and apply the techniques in your own social media campaigns.
Three other activities
Expand to see all activities and additional details
Show all six activities
Attend industry events
Show steps
Build connections and learn from professionals in the marketing field.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Research and identify relevant industry events.
- Attend the events and engage with other attendees.
Create a social media marketing plan
Show steps
Demonstrate your knowledge by creating a comprehensive social media marketing plan.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Define your target audience and marketing goals.
- Research and select the most effective social media platforms for your target audience.
- Develop a content calendar and create engaging content.
Develop a social media marketing campaign for a real-world client
Show steps
Apply your knowledge and skills to a real-world project that will enhance your marketing portfolio.
Browse courses on
Marketing Campaign
Show steps
Show steps
Show steps
- Identify a potential client and secure their agreement to work on the project.
- Conduct thorough market research and develop a marketing strategy.
- Implement the marketing campaign and track its results.
- Provide regular updates to the client and make adjustments as needed.
- Evaluate the success of the campaign and document your findings.
Career center
Learners who complete Marketing Operations will develop knowledge and skills
that may be useful to these careers:
Chief Marketing Officer
Chief Marketing Officer
A Chief Marketing Officer is responsible for overseeing all marketing activities for a company. The course will help you develop the foundational understanding of marketing operations and evolving marketing practices for your current or future business career.
Social Media Manager
Social Media Manager
A Social Media Manager creates and executes social media strategies for companies. The course will explore the foundational understanding of marketing operations and evolving marketing practices for your current or future business career.
Content Marketer
Content Marketer
A Content Marketer is responsible for creating and distributing content to attract and engage customers. The course will help you develop the foundational understanding of marketing operations and evolving marketing practices for your current or future business career.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for creating and executing digital marketing campaigns. The course will help you understand the foundational marketing practices used by digital marketing specialists and how they have been impacted by the rise of social media.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides marketing advice to companies. The course will help you develop the foundational understanding of marketing operations and evolving marketing practices for your current or future business career.
Advertising Manager
Advertising Manager
An Advertising Manager is responsible for planning and executing advertising campaigns. The course will help you understand the foundational marketing practices used by advertising managers and how they have been impacted by the rise of social media.
Marketing Manager
Marketing Manager
A Marketing Manager drives all marketing efforts for a company to grow its brand and increase sales. The course will help you understand the foundational marketing practices used by Marketing Managers and how they have been impacted by the rise of social media.
Brand Strategist
Brand Strategist
A Brand Strategist is responsible for developing and maintaining a company's brand. The course will help you understand the historical changes and concepts of marketing.
Copywriter
Copywriter
A Copywriter is responsible for writing marketing and advertising copy. The course will help you understand the historical changes and concepts of marketing.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and maintaining a company's brand. The course will help you identify and evaluate the Marketplace.
Marketing Analyst
Marketing Analyst
Marketing Analysts use data and marketing strategy to help companies make better decisions. The course will help you understand the historical changes and concepts of marketing.
Market Research Analyst
Market Research Analyst
A Market Research Analyst is responsible for conducting market research to help companies make better decisions. The course will help you understand the historical changes and concepts of marketing.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading a sales team to achieve sales goals. The course will help you understand the foundational marketing practices used by sales managers and how they have been impacted by the rise of social media.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for the marketing and launch of new products. The course may help you explore new technologies as they apply to marketing.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public image. The course may help you discuss market segmentation, target marketing and promotion.
For more career information including salaries, visit:
OpenCourser.com/course/ag9dz3/marketing
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing Operations.
Save
Provides a comprehensive overview of social media marketing, covering topics such as social media strategy, content marketing, and social media analytics. It valuable resource for students and practitioners who want to learn more about how to use social media to achieve their marketing goals.
Provides a practical guide to digital marketing analytics, covering topics such as web analytics, social media analytics, and email marketing analytics. It valuable resource for students and practitioners who want to learn more about how to use data to improve their marketing efforts.
Save
Provides a comprehensive overview of marketing management, covering topics such as market research, product development, pricing, and promotion. It valuable resource for students and practitioners who want to learn more about the core concepts of marketing.
Provides a practical guide to integrated marketing communications, covering topics such as marketing planning, budgeting, and measurement. It valuable resource for students and practitioners who want to learn more about how to create and implement effective marketing campaigns.
Provides a practical guide to social media marketing, covering topics such as social media strategy, content marketing, and social media analytics. It valuable resource for students and practitioners who want to learn more about how to use social media to achieve their marketing goals.
Save
Provides a practical guide to measuring the ROI of social media marketing. It valuable resource for students and practitioners who want to learn more about how to track and measure the results of their social media campaigns.
Provides a comprehensive overview of social media marketing, covering topics such as social media strategy, content marketing, and social media analytics. It valuable resource for students and practitioners who want to learn more about how to use social media to achieve their marketing goals.
Explores the impact of social media on our personal lives and our businesses. It valuable resource for students and practitioners who want to learn more about the social and economic implications of social media.
Save
Provides a practical guide to Facebook marketing. It valuable resource for students and practitioners who want to learn more about how to use Facebook to achieve their marketing goals.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ag9dz3/marketing
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Effort
7 to 9 hours per week for 4 weeks
Level
Introductory
Via
edX
Institution
Doane University
Instructor
Jeffrey Frohwein
Language
English
Transcript
English
This course belongs to a
collection
called
Marketing Essentials. It's comprised of four courses:
- Marketing Foundations
- Marketing Essentials Final Exam
- Marketing - Delivering the Value Proposition
- Marketing Operations (viewing)
Good to know
Explores shifts in marketing practices due to the rise of social media, which is a relevant topic in today's digital marketing landscape
Taught by Jeffrey Frohwein, who is recognized for their work in marketing
Builds a foundational understanding of marketing operations and evolving marketing practices for future business careers
Prerequisites may be required before taking this course
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