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Jeffrey Frohwein
In this module, learners will participate in a comprehensive exam covering topics from each course, (Marketing Foundations, Marketing Operations, and Delivering the Value Proposition) within the Marketing Essentials MicroBachelors Program.
Register for this course and see more details by visiting:
OpenCourser.com/course/qxym7p/marketing
What's inside
Learning objective
By the end of this course the learner will be able to illustrate their knowledge gained in the marketing essentials microbachelors program.
By the end of this course the learner will be able to illustrate their knowledge gained in the marketing essentials microbachelors program.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches key marketing concepts and principles, providing a strong foundational understanding for learners interested in the field
Ideally suited for students pursuing a career in marketing, as it covers the core concepts and practices needed to succeed in the field
Provides a comprehensive overview of marketing fundamentals, making it suitable for beginners seeking a solid grounding in the subject
Examines marketing operations and the value proposition, providing learners with insights into key aspects of marketing strategy
Taught by instructors with expertise in marketing, ensuring that learners receive up-to-date knowledge and industry insights
Serves as a comprehensive exam for the Marketing Essentials MicroBachelors Program, allowing learners to assess their understanding of the key concepts covered in the program
Save this course
Save Marketing Essentials Final Exam to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing Essentials Final Exam with these
activities:
Create a digital notebook for course materials
Show steps
Organize and review your course materials for improved retention and easier access.
Browse courses on
Note-Taking
Show steps
-
Use a note-taking app or digital notebook.
-
Take notes during lectures and while reading.
-
Import or link to relevant articles and other resources.
Review basic marketing concepts
Show steps
Strengthen your understanding of the fundamental concepts of marketing.
Show steps
-
Review your previous marketing coursework or study materials.
-
Read articles and blog posts related to basic marketing concepts.
-
Complete online quizzes or practice questions to test your knowledge.
Join a marketing study group
Show steps
Connect with other students, share ideas, and reinforce your learning.
Show steps
-
Find or create a study group with fellow students.
-
Meet regularly to discuss course materials and assignments.
-
Help each other with challenging concepts.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Complete online courses on marketing automation
Show steps
Learn about the latest marketing tools and techniques to improve your efficiency.
Browse courses on
Marketing Automation
Show steps
-
Identify reputable online courses on marketing automation.
-
Enroll in the courses and complete the lessons.
-
Implement what you learn in your marketing campaigns.
Attend a marketing conference or workshop
Show steps
Engage with industry experts, learn about the latest trends, and network with other professionals.
Show steps
-
Research upcoming marketing conferences or workshops.
-
Register for an event that aligns with your interests.
-
Attend the event and actively participate.
Solve marketing calculation problems
Show steps
Practice applying marketing formulas to real-world scenarios.
Browse courses on
Marketing Analysis
Show steps
-
Find online practice problems or create your own.
-
Solve the problems and check your answers.
-
Identify areas where you need more practice.
Review 'Marketing Management' by Philip Kotler and Kevin Lane Keller
Show steps
Review a classic text to gain a strong foundation in marketing principles.
View
Marketing Management
on Amazon
Show steps
-
Read the book's introduction and first chapter to get an overview of key concepts.
-
Read each chapter and summarize the main points in your own words.
-
Complete the chapter exercises and review questions to test your understanding.
Develop a marketing plan for a local business
Show steps
Apply your knowledge to a real-world project and gain hands-on experience.
Browse courses on
Marketing Plan
Show steps
-
Research the business and its industry.
-
Develop a marketing strategy and goals.
-
Create a detailed marketing plan.
-
Present your plan to the business.
Create a digital notebook for course materials
Show steps
Organize and review your course materials for improved retention and easier access.
Browse courses on
Note-Taking
Show steps
Show steps
Show steps
- Use a note-taking app or digital notebook.
- Take notes during lectures and while reading.
- Import or link to relevant articles and other resources.
Review basic marketing concepts
Show steps
Strengthen your understanding of the fundamental concepts of marketing.
Show steps
Show steps
Show steps
- Review your previous marketing coursework or study materials.
- Read articles and blog posts related to basic marketing concepts.
- Complete online quizzes or practice questions to test your knowledge.
Join a marketing study group
Show steps
Connect with other students, share ideas, and reinforce your learning.
Show steps
Show steps
Show steps
- Find or create a study group with fellow students.
- Meet regularly to discuss course materials and assignments.
- Help each other with challenging concepts.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Complete online courses on marketing automation
Show steps
Learn about the latest marketing tools and techniques to improve your efficiency.
Browse courses on
Marketing Automation
Show steps
Show steps
Show steps
- Identify reputable online courses on marketing automation.
- Enroll in the courses and complete the lessons.
- Implement what you learn in your marketing campaigns.
Attend a marketing conference or workshop
Show steps
Engage with industry experts, learn about the latest trends, and network with other professionals.
Show steps
Show steps
Show steps
- Research upcoming marketing conferences or workshops.
- Register for an event that aligns with your interests.
- Attend the event and actively participate.
Solve marketing calculation problems
Show steps
Practice applying marketing formulas to real-world scenarios.
Browse courses on
Marketing Analysis
Show steps
Show steps
Show steps
- Find online practice problems or create your own.
- Solve the problems and check your answers.
- Identify areas where you need more practice.
Review 'Marketing Management' by Philip Kotler and Kevin Lane Keller
Show steps
Review a classic text to gain a strong foundation in marketing principles.
View
Marketing Management
on Amazon
Show steps
Show steps
Show steps
- Read the book's introduction and first chapter to get an overview of key concepts.
- Read each chapter and summarize the main points in your own words.
- Complete the chapter exercises and review questions to test your understanding.
Develop a marketing plan for a local business
Show steps
Apply your knowledge to a real-world project and gain hands-on experience.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Research the business and its industry.
- Develop a marketing strategy and goals.
- Create a detailed marketing plan.
- Present your plan to the business.
Career center
Learners who complete Marketing Essentials Final Exam will develop knowledge and skills
that may be useful to these careers:
Marketing Writer
Marketing Writer
Marketing Writers create marketing content, such as website copy, blog posts, and social media posts. They work with marketing teams to develop and execute marketing campaigns. A background in Marketing Essentials can help aspiring Marketing Writers develop the skills needed to understand marketing principles, create effective marketing content, and work with marketing teams. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Marketing Director
Marketing Director
Marketing Directors are responsible for overseeing all aspects of marketing for a company. They work with cross-functional teams to develop marketing plans, create marketing campaigns, and manage marketing budgets. A background in Marketing Essentials can help aspiring Marketing Directors develop the skills needed to understand marketing principles, develop marketing strategies, and manage marketing teams. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams. They work to develop sales strategies, set sales targets, and track sales performance. A background in Marketing Essentials can help aspiring Sales Managers develop the skills needed to understand customer needs, develop sales strategies, and manage sales teams. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products and services. They work with cross-functional teams to define product specifications, conduct market research, and create marketing plans. A background in Marketing Essentials can help aspiring Product Managers develop the skills needed to understand customer needs, develop product strategies, and manage product lifecycles. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing a company's public image. They work to build relationships with the media, create press releases, and respond to media inquiries. A background in Marketing Essentials can help aspiring Public Relations Managers develop the skills needed to understand public relations principles, build relationships with the media, and manage public relations crises. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence. They create and post content, engage with followers, and track social media performance. A background in Marketing Essentials can help aspiring Social Media Managers develop the skills needed to understand social media marketing principles, create effective social media content, and track social media performance. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for managing a company's digital marketing campaigns. They work to develop and execute digital marketing strategies, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. A background in Marketing Essentials can help aspiring Digital Marketing Managers develop the skills needed to understand digital marketing principles, develop digital marketing strategies, and track digital marketing performance. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Marketing Professor
Marketing Professor
Marketing Professors teach marketing courses at colleges and universities. They conduct research in marketing and publish their findings in academic journals. A background in Marketing Essentials can help aspiring Marketing Professors develop the skills needed to teach marketing concepts and principles, and to conduct marketing research. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a company's brand identity. They work to create marketing campaigns that build brand awareness and loyalty. A background in Marketing Essentials can help aspiring Brand Managers develop the skills needed to understand brand positioning, develop brand messaging, and create marketing campaigns. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide marketing advice to businesses. They help businesses develop marketing plans, conduct market research, and create marketing campaigns. A background in Marketing Essentials can help aspiring Marketing Consultants develop the skills needed to understand client needs, develop marketing strategies, and manage marketing projects. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Marketing Communications Manager
Marketing Communications Manager
Marketing Communications Managers are responsible for developing and executing marketing communications campaigns. They work with cross-functional teams to create and distribute marketing materials, such as press releases, social media posts, and email campaigns. A background in Marketing Essentials can help aspiring Marketing Communications Managers develop the skills needed to create effective marketing communications campaigns. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for developing and executing advertising campaigns. They work with cross-functional teams to create and distribute advertising materials, such as commercials, print ads, and online ads. A background in Marketing Essentials can help aspiring Advertising Managers develop the skills needed to create effective advertising campaigns. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Chief Marketing Officer
Chief Marketing Officer
Chief Marketing Officers are responsible for the overall marketing strategy of a company. They work with the CEO and other senior executives to develop and implement marketing plans, and to manage the company's brand. A background in Marketing Essentials can help aspiring Chief Marketing Officers develop the skills needed to understand marketing principles, develop marketing strategies, and manage marketing teams. This course can help individuals build a strong foundation in marketing concepts and principles, which are essential for success in this role.
Marketing Analyst
Marketing Analyst
Marketing Analysts use market research to help businesses make informed decisions. They analyze data, identify trends, and develop marketing plans. A background in Marketing Essentials can help aspiring Marketing Analysts build a foundation in marketing concepts and principles, which are essential for success in this role. This course can help individuals develop the skills needed to gather and interpret data, understand consumer behavior, and create effective marketing campaigns.
Market Research Analyst
Market Research Analyst
Market Research Analysts conduct research to understand consumer needs and preferences. They use this information to help businesses develop new products and services, and to improve existing ones. A background in Marketing Essentials can help aspiring Market Research Analysts develop the skills needed to design and execute research studies, analyze data, and present findings. This course can help individuals build a strong understanding of marketing principles and consumer behavior, which are essential for success in this role.
For more career information including salaries, visit:
OpenCourser.com/course/qxym7p/marketing
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing Essentials Final Exam.
Save
This classic textbook provides a comprehensive overview of marketing principles and practices, covering various aspects of marketing such as market research, product development, pricing, and distribution. It valuable resource for gaining foundational knowledge in marketing.
Save
Another highly regarded textbook, this book offers a strategic perspective on marketing management, focusing on decision-making and planning processes. It is particularly useful for understanding the complexities of modern marketing environments.
Save
Delves into the psychological and sociological aspects of consumer behavior, providing insights into how consumers make decisions and how marketers can influence their choices. It is essential for understanding the target audience.
Save
As digital marketing plays a significant role in modern marketing, this book offers a comprehensive guide to its strategies, tactics, and tools. It valuable resource for staying up-to-date with the latest digital marketing techniques.
Presents 22 principles of marketing that the authors believe are timeless and essential for success. It provides practical advice and insights that can be applied to any marketing campaign.
Focuses on the importance of positioning in marketing, explaining how companies can create a unique and memorable position in the minds of their target audience. It valuable resource for understanding brand strategy.
Explores the challenges of marketing new products and technologies to mainstream customers, known as the 'chasm.' It provides insights into the unique strategies and approaches needed for successful market adoption.
Discusses the challenges that large, established companies face in innovating and adapting to disruptive technologies. It offers a framework for understanding how companies can avoid the 'innovator's dilemma.'
Save
Provides a practical guide to developing and evaluating effective business strategies. It helps readers understand the key elements of a good strategy and how to avoid common pitfalls.
Introduces the concept of 'lean' startup methodology, which emphasizes rapid iteration, experimentation, and customer feedback. It is particularly relevant for entrepreneurs and startups looking to validate and refine their business ideas.
Save
Provides a practical guide for startups on how to acquire their first customers. It offers a step-by-step framework for developing and executing customer acquisition strategies.
Save
Explores the psychological principles that influence consumer behavior, providing insights into how marketers can use these principles to create effective marketing campaigns. It valuable resource for understanding the 'why' behind consumer decisions.
Provides a practical guide to marketing metrics, helping readers understand how to measure and evaluate the effectiveness of their marketing campaigns. It is essential for marketers who want to demonstrate the ROI of their efforts.
While not specifically about marketing, this classic book on military strategy offers valuable insights into competition, strategy, and the psychology of human conflict. Its principles can be applied to various aspects of business, including marketing.
Explores the characteristics and behaviors of successful innovators, offering insights into how individuals and organizations can foster a culture of innovation. While not directly about marketing, it provides valuable lessons for marketers who want to drive innovation within their organizations.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/qxym7p/marketing
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Effort
7 to 9 hours per week for 1 week
Level
Introductory
Via
edX
Institution
Doane University
Instructor
Jeffrey Frohwein
Language
English
Transcript
English
This course belongs to a
collection
called
Marketing Essentials. It's comprised of four courses:
- Marketing Foundations
- Marketing Essentials Final Exam (viewing)
- Marketing - Delivering the Value Proposition
- Marketing Operations
Good to know
Teaches key marketing concepts and principles, providing a strong foundational understanding for learners interested in the field
Ideally suited for students pursuing a career in marketing, as it covers the core concepts and practices needed to succeed in the field
Provides a comprehensive overview of marketing fundamentals, making it suitable for beginners seeking a solid grounding in the subject
Examines marketing operations and the value proposition, providing learners with insights into key aspects of marketing strategy
Taught by instructors with expertise in marketing, ensuring that learners receive up-to-date knowledge and industry insights
Serves as a comprehensive exam for the Marketing Essentials MicroBachelors Program, allowing learners to assess their understanding of the key concepts covered in the program
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