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Social Media Marketing

This course is a part of the Digital Marketing Nanodegree Program.

Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Helps you develop a content plan that aligns with your brand's voice and goals
Provides a beginner-friendly introduction to social media marketing
Develops skills in using key social media platforms like Facebook, Twitter, and Instagram
Builds a foundation for understanding social media analytics and metrics
Taught by experienced social media marketers
Requires prior basic computer skills and navigation online

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media Marketing with these activities:
Practice Creating Social Media Content
Develop your skills in creating engaging and effective social media content
Show steps
  • Identify different types of social media content
  • Brainstorm and create content ideas
  • Create and post content regularly
Create a Social Media Calendar
This activity helps you learn how to plan and schedule your social media content
Show steps
  • Identify your target audience
  • Research social media trends
  • Create a content calendar
Join a Social Media Marketing Study Group
Collaborate with other students to discuss and learn about social media marketing
Show steps
  • Find a study group
  • Meet regularly to discuss course material
  • Share resources and ideas
Four other activities
Expand to see all activities and additional details
Show all seven activities
Volunteer for Social Media Marketing Projects
Gain practical experience and contribute to real-world social media campaigns
Show steps
  • Identify volunteer opportunities
  • Apply for and secure a volunteer role
  • Assist with social media marketing tasks
Attend Social Media Marketing Industry Events
Network with professionals and learn about industry trends
Show steps
  • Identify relevant events
  • Register and attend events
  • Network with professionals
Develop a Social Media Marketing Plan
This project forces you to go in-depth on all parts of creating a social media campaign
Browse courses on Social Media Marketing Strategy
Show steps
  • Define your marketing objectives
  • Identify your target audience
  • Develop a social media content strategy
  • Create a social media budget
  • Measure and track your results
Attend Social Media Marketing Workshops
Learn specific skills and strategies for social media marketing
Show steps
  • Participate in hands-on activities
  • Identify relevant workshops
  • Register and attend workshops

Career center

Learners who complete Social Media Marketing will develop knowledge and skills that may be useful to these careers:
Social Media Specialist
As a Social Media Specialist, you will design, manage, and execute social media marketing campaigns. This role requires the ability to create engaging content that resonates with target audiences and drives engagement. Udacity's Social Media Marketing course can help you build a strong foundation in social media marketing and equip you with the skills necessary to succeed in this field. The course covers topics such as social media strategy, content creation, and social media analytics, which are essential for success as a Social Media Specialist.
See salaries and explore the career path for Social Media Specialist
Content Creator
A Content Creator is responsible for developing and producing content for various platforms, including social media. The content created is used to engage with audiences and promote products or services. Udacity's Social Media Marketing course can provide you with the knowledge and skills needed to create effective content for social media. The course covers topics such as content strategy, storytelling, and visual storytelling, which are essential for success as a Content Creator.
See salaries and explore the career path for Content Creator
Social Media Strategist
A Social Media Strategist is responsible for developing and implementing social media strategies that align with business objectives. This role requires the ability to identify target audiences, develop content strategies, and measure the effectiveness of social media campaigns. Udacity's Social Media Marketing course can help you build a strong foundation in social media marketing and equip you with the skills necessary to succeed as a Social Media Strategist. The course covers topics such as social media strategy, audience research, and social media measurement, which are essential for success in this field.
See salaries and explore the career path for Social Media Strategist
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public image and reputation. This role requires the ability to communicate effectively with the media, develop and implement public relations campaigns, and manage social media accounts. Udacity's Social Media Marketing course can help you build a strong foundation in social media marketing and equip you with the skills necessary to succeed as a Public Relations Specialist. The course covers topics such as media relations, public relations writing, and social media management, which are essential for success in this field.
See salaries and explore the career path for Public Relations Specialist
Community Manager
A Community Manager is responsible for building and managing online communities around brands or products. This role requires the ability to engage with customers, create content, and moderate discussions. Udacity's Social Media Marketing course can provide you with the knowledge and skills needed to build and manage online communities. The course covers topics such as community management, social media engagement, and social media listening, which are essential for success as a Community Manager.
See salaries and explore the career path for Community Manager
Social Media Analyst
A Social Media Analyst is responsible for monitoring and analyzing social media data to measure the effectiveness of social media marketing campaigns. This role requires the ability to interpret data and provide insights that can be used to improve campaign performance. Udacity's Social Media Marketing course can provide you with the knowledge and skills needed to analyze social media data and make data-driven decisions. The course covers topics such as social media listening, social media analytics, and reporting, which are essential for success as a Social Media Analyst.
See salaries and explore the career path for Social Media Analyst
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. This role requires the ability to develop and implement strategies that drive traffic and engagement across various digital channels, including social media. Udacity's Social Media Marketing course can help you build a strong foundation in social media marketing and equip you with the skills necessary to succeed as a Digital Marketing Manager. The course covers topics such as social media advertising, social media analytics, and social media optimization, which are essential for success in this field.
See salaries and explore the career path for Digital Marketing Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity and reputation. This role requires the ability to create and implement brand strategies, manage brand assets, and measure the effectiveness of brand campaigns. Udacity's Social Media Marketing course can provide you with the knowledge and skills needed to develop and manage a brand's social media presence. The course covers topics such as brand strategy, brand storytelling, and social media management, which are essential for success as a Brand Manager.
See salaries and explore the career path for Brand Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns that align with business objectives. This role requires the ability to develop and implement marketing strategies, manage budgets, and measure the effectiveness of marketing campaigns. Udacity's Social Media Marketing course can provide you with the knowledge and skills needed to develop and execute effective marketing campaigns. The course covers topics such as marketing strategy, marketing analytics, and social media marketing, which are essential for success as a Marketing Manager.
See salaries and explore the career path for Marketing Manager
Product Manager
A Product Manager is responsible for planning and developing products that meet customer needs. This role requires the ability to conduct market research, identify product requirements, and manage product development. Udacity's Social Media Marketing course can provide you with the knowledge and skills needed to understand customer needs and develop products that meet those needs. The course covers topics such as market research, product development, and social media marketing, which are essential for success as a Product Manager.
See salaries and explore the career path for Product Manager
Customer Service Manager
A Customer Service Manager is responsible for managing a team of customer service representatives and ensuring that customers receive high-quality service. This role requires the ability to develop and implement customer service policies, train and supervise customer service representatives, and resolve customer complaints. Udacity's Social Media Marketing course can provide you with the knowledge and skills needed to develop and implement social media strategies that can help improve customer service. The course covers topics such as social media listening, social media engagement, and social media crisis management, which are essential for success as a Customer Service Manager.
See salaries and explore the career path for Customer Service Manager
Business Development Manager
A Business Development Manager is responsible for identifying and developing new business opportunities. This role requires the ability to research markets, identify potential customers, and build relationships with key decision-makers. Udacity's Social Media Marketing course can provide you with the knowledge and skills needed to develop and implement social media strategies that can help generate new leads and drive business growth. The course covers topics such as social media advertising, social media analytics, and social media networking, which are essential for success as a Business Development Manager.
See salaries and explore the career path for Business Development Manager
Sales Manager
A Sales Manager is responsible for leading and managing a sales team to achieve sales targets. This role requires the ability to develop and implement sales strategies, manage sales pipelines, and motivate sales teams. Udacity's Social Media Marketing course can provide you with the knowledge and skills needed to develop and implement social media marketing strategies that can help increase sales. The course covers topics such as social media advertising, social media analytics, and social media optimization, which are essential for success as a Sales Manager.
See salaries and explore the career path for Sales Manager
Nonprofit Program Manager
A Nonprofit Program Manager is responsible for planning and implementing programs that support the mission of a nonprofit organization. This role requires the ability to develop and implement program strategies, manage budgets, and evaluate program outcomes. Udacity's Social Media Marketing course can provide you with the knowledge and skills needed to develop and implement social media strategies that can help promote nonprofit programs and generate support. The course covers topics such as social media advertising, social media engagement, and social media measurement, which are essential for success as a Nonprofit Program Manager.
See salaries and explore the career path for Nonprofit Program Manager
Event Manager
An Event Manager is responsible for planning and executing events, such as conferences, trade shows, and product launches. This role requires the ability to manage budgets, negotiate contracts, and coordinate with vendors. Udacity's Social Media Marketing course can provide you with the knowledge and skills needed to develop and implement social media strategies that can help promote events and generate interest. The course covers topics such as social media advertising, social media engagement, and social media measurement, which are essential for success as an Event Manager.
See salaries and explore the career path for Event Manager

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Social Media Marketing.
Cover image
Hacking Marketing
Save
This comprehensive guide covers a wide range of social media marketing topics, including strategy, content creation, and measurement. It is especially valuable for its breadth of coverage and its insights into the latest trends and technologies.
Hacking Marketing: Agile Practices to Make...
Hardcover
$$
(Italiano) Hacking Marketing: metodologie agili per un...
Kindle Edition
$$
Cover image
Digital Marketing
Save
Provides a comprehensive overview of social media marketing, covering topics such as social media strategy, content creation, and social media analytics.
Digital Marketing
Paperback
Check
Digital Marketing
Kindle Edition
Check
Cover image
Social Marketing Digital Book Set
Save
This widely-used textbook covers the essential concepts of social media marketing, including content creation, community building, and advertising. It is particularly valuable for its clear explanations and practical examples.
Social Marketing Digital Book Set
Kindle Edition
$$
Cover image
#AskGaryVee
Save
Emphasizes the importance of storytelling in social media marketing, providing strategies for creating engaging and shareable content. It is particularly useful for those looking to develop their brand voice and connect with their audience on a deeper level.
#AskGaryVee: One Entrepreneur's Take on Leadership,...
Hardcover
$
(Deutsch) #AskGaryVee: Ein Entrepreneur über Social Media,...
Kindle Edition
$
Cover image
Content Rules
Save
Offers a comprehensive guide to content creation, with a focus on creating high-quality content that resonates with the target audience. It is especially valuable for those looking to improve their content marketing skills and produce more effective content.
Content Rules
Paperback
Check
Content Rules
Kindle Edition
Check
Cover image
Social Media ROI
Save
Focuses on the measurement and analysis of social media marketing campaigns, helping students understand how to track and evaluate their efforts. It is especially useful for those interested in the data and analytics side of social media marketing.
Social Media ROI: Managing and Measuring Social...
Paperback
$$
Social Media ROI: Managing and Measuring Social...
Kindle Edition
$
Cover image
Launch (Updated & Expanded Edition)
Save
While not specifically focused on social media marketing, this book provides valuable insights into building a successful online business, which can be applied to social media marketing efforts. It is especially useful for those looking to develop their entrepreneurial skills.
Launch (Updated & Expanded Edition): How to Sell...
Paperback
$$
Launch (Updated & Expanded Edition): How to Sell...
Kindle Edition
$$

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Good to know
Helps you develop a content plan that aligns with your brand's voice and goals
Provides a beginner-friendly introduction to social media marketing
Develops skills in using key social media platforms like Facebook, Twitter, and Instagram
Builds a foundation for understanding social media analytics and metrics
Taught by experienced social media marketers
Requires prior basic computer skills and navigation online
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