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Social media policies are critical to any strategic social media marketing business plan. Without a firm grasp of what's permissible by law as well as what's needed to drive adoption internally, you could wind up with a policy that is ruled unlawful by the National Labor Relations Board (NLRB). Why does that matter?According to a recent research on 400 companies by Cap Gemini and MIT, digitally mature businesses across all categories generate more revenue, are more profitable and command higher market valuation than businesses that refrain from embracing new media. Social marketing was where we started. Social business is where we're headed. You can't socialize the organization without rules. Social media policy development is a critical component of socializing the enterprise. Learn how to draft social media polices for managers and clients.This course will save you time and money by accelerating the development time you need to draft and gain approval for a social media policy. It will also minimize the risk of instituting an unlawful social media policy, like many major organizations have done already. Save your organization the time and expensive of having to learn your lesson in court.You'll also get my world renown social media policy template , to get you off and running quickly with everything you need to be aware of to draft an effective social media policy. Plus, you'll learn the rationale behind the language, so you can explain to your legal counsel, manager or client. In this course, you get the benefit of my real world experience developing social media policies for major organizations including Edison International, the United States Marine Corps and many others. Social media has become an integral part of our personal lives. Unless you take the time to specify how (not if) employees can use social media at work, you risk forfeiting the chance of alienating the best and the brightest candidates. If you're a US-based organization, you might unknowingly violate the National Labor Relations Act. But regardless of where you're based, draconian social media policies have the potential to severely tarnish your organization's reputation. Don't follow the International Olympic Committee's example. Get it right the first time.
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Explores social media policy development for both managers and clients
Taught by Eric Schwartzman, who has developed social media policies for major organizations like Edison International and the United States Marine Corps
Helps students minimize the risk of implementing illegal social media policies
Provides clear criteria for drafting effective social media policies
Offers a comprehensive study of social media policy development, including relevant laws and regulations
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Save Drafting Social Media Policies to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Drafting Social Media Policies with these
activities:
Read 'Social Media Marketing for Dummies'
Show steps
Gain foundational knowledge and insights by reading this comprehensive guide to social media marketing.
View
Social Media Marketing All-in-One For Dummies
on Amazon
Show steps
-
Read through the chapters in sequential order, taking notes on key concepts.
Connect with professionals in the field of social media policy
Show steps
Expand your knowledge and gain valuable insights by seeking guidance from experienced professionals in the field of social media policy.
Browse courses on
Social Media Policy
Show steps
-
Identify potential mentors through professional networking events, online platforms, or industry recommendations.
-
Reach out to your chosen mentors, introduce yourself, and express your interest in their guidance.
Gather industry reports on social media trends
Show steps
Enhance your understanding of current trends and best practices in social media marketing by gathering and reviewing industry reports.
Show steps
-
Identify reputable sources for industry reports, such as industry blogs, research firms, and social media platforms.
-
Download and read the reports, taking note of key findings and insights.
-
Summarize the most relevant findings in a concise document for future reference.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Complete LinkedIn Learning courses on social media policy development
Show steps
Deepen your understanding of social media policy development through guided tutorials from experts.
Show steps
-
Sign up for a LinkedIn Learning account and search for courses on social media policy development.
-
Enroll in and complete at least two courses, taking notes and completing all assignments.
Analyze case studies of social media policy violations
Show steps
Develop your analytical skills and understanding of the consequences of violating social media policies by examining real-world case studies.
Browse courses on
Case Studies
Show steps
-
Gather case studies of organizations that have faced legal or reputational issues due to social media policy violations.
-
Review the case studies, identifying the specific violations and their impact on the organization.
Develop a social media policy for a hypothetical organization
Show steps
Apply your understanding of social media policies by creating one for a simulated organization, considering legal and ethical guidelines.
Show steps
-
Research best practices and legal requirements for social media policies.
-
Identify key stakeholders and gather their input on policy guidelines.
-
Draft a comprehensive social media policy document, including sections on acceptable use, content guidelines, and monitoring procedures.
-
Review and refine the policy based on feedback from stakeholders and legal counsel.
Attend a workshop on social media policy compliance
Show steps
Gain insights and best practices from industry experts by attending a workshop dedicated to social media policy compliance.
Show steps
-
Research and identify relevant workshops in your area or online.
-
Register and attend the workshop, taking notes and engaging in discussions.
-
Follow up with speakers or attendees to expand your network and knowledge.
Develop a blog post or article on social media policy best practices
Show steps
Reinforce your understanding by creating a blog post or article that shares your insights and knowledge on social media policy best practices.
Browse courses on
Content Creation
Show steps
-
Research and gather information on best practices for social media policies.
-
Outline and write a comprehensive blog post or article, providing clear and actionable advice.
-
Publish the content on a relevant platform and promote it through social media.
Read 'Social Media Marketing for Dummies'
Show steps
Gain foundational knowledge and insights by reading this comprehensive guide to social media marketing.
View
Social Media Marketing All-in-One For Dummies
on Amazon
Show steps
Show steps
Show steps
- Read through the chapters in sequential order, taking notes on key concepts.
Connect with professionals in the field of social media policy
Show steps
Expand your knowledge and gain valuable insights by seeking guidance from experienced professionals in the field of social media policy.
Browse courses on
Social Media Policy
Show steps
Show steps
Show steps
- Identify potential mentors through professional networking events, online platforms, or industry recommendations.
- Reach out to your chosen mentors, introduce yourself, and express your interest in their guidance.
Gather industry reports on social media trends
Show steps
Enhance your understanding of current trends and best practices in social media marketing by gathering and reviewing industry reports.
Show steps
Show steps
Show steps
- Identify reputable sources for industry reports, such as industry blogs, research firms, and social media platforms.
- Download and read the reports, taking note of key findings and insights.
- Summarize the most relevant findings in a concise document for future reference.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Complete LinkedIn Learning courses on social media policy development
Show steps
Deepen your understanding of social media policy development through guided tutorials from experts.
Show steps
Show steps
Show steps
- Sign up for a LinkedIn Learning account and search for courses on social media policy development.
- Enroll in and complete at least two courses, taking notes and completing all assignments.
Analyze case studies of social media policy violations
Show steps
Develop your analytical skills and understanding of the consequences of violating social media policies by examining real-world case studies.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Gather case studies of organizations that have faced legal or reputational issues due to social media policy violations.
- Review the case studies, identifying the specific violations and their impact on the organization.
Develop a social media policy for a hypothetical organization
Show steps
Apply your understanding of social media policies by creating one for a simulated organization, considering legal and ethical guidelines.
Show steps
Show steps
Show steps
- Research best practices and legal requirements for social media policies.
- Identify key stakeholders and gather their input on policy guidelines.
- Draft a comprehensive social media policy document, including sections on acceptable use, content guidelines, and monitoring procedures.
- Review and refine the policy based on feedback from stakeholders and legal counsel.
Attend a workshop on social media policy compliance
Show steps
Gain insights and best practices from industry experts by attending a workshop dedicated to social media policy compliance.
Show steps
Show steps
Show steps
- Research and identify relevant workshops in your area or online.
- Register and attend the workshop, taking notes and engaging in discussions.
- Follow up with speakers or attendees to expand your network and knowledge.
Develop a blog post or article on social media policy best practices
Show steps
Reinforce your understanding by creating a blog post or article that shares your insights and knowledge on social media policy best practices.
Browse courses on
Content Creation
Show steps
Show steps
Show steps
- Research and gather information on best practices for social media policies.
- Outline and write a comprehensive blog post or article, providing clear and actionable advice.
- Publish the content on a relevant platform and promote it through social media.
Career center
Learners who complete Drafting Social Media Policies will develop knowledge and skills
that may be useful to these careers:
Marketing Policy Analyst
Marketing Policy Analyst
As a Marketing Policy Analyst, you will be responsible for developing, reviewing, and analyzing marketing policies to ensure that the organization is compliant with all applicable laws and regulations. You will also advise senior management on the implications of proposed marketing policies. Taking this course on Drafting Social Media Policies will provide you with the necessary knowledge and skills to develop effective social media policies that protect both your organization and your customers.
Public relations manager
Public relations manager
As a Public Relations Manager, you will be responsible for developing and implementing public relations campaigns to promote your organization's image and reputation. You will also be responsible for managing relationships with the media and other stakeholders. Taking this course on Drafting Social Media Policies will provide you with the knowledge and skills you need to develop effective social media strategies and policies that will help you achieve your public relations goals.
Social Media Manager
Social Media Manager
As a Social Media Manager, you will be responsible for developing and implementing social media strategies and campaigns to achieve your organization's marketing and communications goals. You will also be responsible for managing your organization's social media presence and creating engaging content that will attract and engage your target audience. Taking this course on Drafting Social Media Policies will provide you with the knowledge and skills you need to develop effective social media policies that will protect your organization and your customers.
Digital Marketing Manager
Digital Marketing Manager
As a Digital Marketing Manager, you will be responsible for developing and implementing digital marketing campaigns to achieve your organization's marketing and communications goals. You will also be responsible for managing your organization's digital marketing presence and creating engaging content. Taking this course on Drafting Social Media Policies will provide the necessary foundation you need to develop effective social media policies.
Marketing Manager
Marketing Manager
As a Marketing Manager, you will be responsible for developing and implementing marketing campaigns to achieve your organization's marketing and communications goals. You will also be responsible for managing your organization's marketing budget and team. Taking this course on Drafting Social Media Policies may provide you with some useful insights into developing effective social media policies.
Communications Manager
Communications Manager
As a Communications Manager, you will be responsible for developing and implementing communications strategies and campaigns to achieve your organization's communications goals. You will also be responsible for managing relationships with the media and other stakeholders. Taking this course on Drafting Social Media Policies may be useful for developing more effective social media policies.
Human Resources Manager
Human Resources Manager
As a Human Resources Manager, you will be responsible for developing and implementing human resources policies and procedures to ensure that the organization is compliant with all applicable laws and regulations. You will also be responsible for advising senior management on human resources issues. Taking this course on Drafting Social Media Policies may be useful for understanding the legal implications of social media policies.
Compliance Officer
Compliance Officer
As a Compliance Officer, you will be responsible for developing and implementing compliance policies and procedures to ensure that the organization is compliant with all applicable laws and regulations. You will also be responsible for advising senior management on compliance issues. Taking this course on Drafting Social Media Policies may provide a strong foundation in drafting effective social media policies.
Legal Counsel
Legal Counsel
As a Legal Counsel, you will be responsible for providing legal advice to your clients on a variety of issues, including social media law. Taking this course on Drafting Social Media Policies may provide you with some useful insights for advising your clients on social media policies.
Government Affairs Manager
Government Affairs Manager
As a Government Affairs Manager, you will be responsible for developing and implementing government affairs strategies and campaigns to achieve your organization's goals. You will also be responsible for managing relationships with government officials and other stakeholders. Taking this course on Drafting Social Media Policies may provide you with some useful insights for developing effective social media policies.
Ethics Officer
Ethics Officer
As an Ethics Officer, you will be responsible for developing and implementing ethics policies and procedures to ensure that your organization is compliant with all applicable laws and regulations. You will also be responsible for advising senior management on ethics issues. Taking this course on Drafting Social Media Policies may provide you with some useful insights for developing effective social media policies.
Risk Manager
Risk Manager
As a Risk Manager, you will be responsible for identifying and assessing risks to your organization, including risks associated with social media. Taking this course on Drafting Social Media Policies may provide you with some useful insights for developing effective social media policies.
Public Affairs Manager
Public Affairs Manager
As a Public Affairs Manager, you will be responsible for developing and implementing public affairs strategies and campaigns to achieve your organization's goals. You will also be responsible for managing relationships with the media and other stakeholders. Taking this course on Drafting Social Media Policies may provide you with some useful insights for developing effective social media policies.
Policy Analyst
Policy Analyst
As a Policy Analyst, you will be responsible for developing and analyzing policies to address a variety of issues, including social media. Taking this course on Drafting Social Media Policies may provide a strong foundation for developing effective social media policies.
Media Relations Manager
Media Relations Manager
As a Media Relations Manager, you will be responsible for developing and implementing media relations strategies and campaigns to achieve your organization's goals. You will also be responsible for managing relationships with the media and other stakeholders. Taking this course on Drafting Social Media Policies may provide you with some useful insights for developing effective social media policies.
For more career information including salaries, visit:
OpenCourser.com/course/touze8/drafting
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Drafting Social Media Policies.
Provides a social media policy template that can be used to develop a social media policy for an organization. It includes a rationale for the language used in the template, so that it can be explained to legal counsel, managers, or clients.
Provides a comprehensive guide to social media for beginners. It covers the basics of social media, as well as how to use social media to connect with others and grow your business.
Save
Provides a practical guide to using social media effectively. It covers the different social media platforms, as well as the best practices for creating and sharing content.
Provides a practical guide to measuring and analyzing social media metrics. It covers the different metrics that can be tracked, as well as how to use them to improve your social media marketing efforts.
Save
Provides a practical guide to creating and managing a successful social media campaign. It covers the different aspects of social media marketing, as well as how to use social media to drive traffic and generate leads.
Save
Provides guidance on how to measure the return on investment (ROI) of social media marketing. It valuable resource for anyone looking to justify the cost of their social media marketing efforts.
Provides a comprehensive overview of social media marketing. It valuable resource for anyone who is looking to improve their social media marketing skills.
Provides a comprehensive overview of social media marketing. It valuable resource for anyone who is looking to improve their social media marketing skills.
Provides a comprehensive overview of social media marketing. It valuable resource for anyone who is new to social media marketing.
Provides a comprehensive overview of social media marketing. It valuable resource for anyone who is looking to improve their social media marketing skills.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/touze8/drafting
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Effort
4 total hours
Via
Udemy
Good to know
Explores social media policy development for both managers and clients
Taught by Eric Schwartzman, who has developed social media policies for major organizations like Edison International and the United States Marine Corps
Helps students minimize the risk of implementing illegal social media policies
Provides clear criteria for drafting effective social media policies
Offers a comprehensive study of social media policy development, including relevant laws and regulations
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