Social Media Management - The Complete 2019 Manager Bootcamp from Udemy

Want to achieve financial freedom and work from

Anyone can do it. All it takes to get started is the motivation to learn.

Here's the thing...

You CAN be your own boss and run your own business - hundreds of thousands of people around the world make an extremely comfortable living by freelancing online.

We have been travelling non-stop for almost a year now, exploring the best parts of Europe, and living in a new Airbnb every month.

Don't you want a piece of that pie? Who wouldn't.

But here’s the issue…

Where do you start?

To us, the answer is simple - social media.

As social media platforms continue to grow, there are TONS of opportunities to get work as a freelance social media manager today.

Within a matter of weeks, you could be earning money online by managing social media accounts for small businesses - and we want to show you how.

By the end of this course, you will have everything you need to get started and grow FAST.

We’ll guide you through every step towards uncapped financial freedom as a freelance social media manager and business owner.

How incredible would your life would be if you could earn 6 figures a year, working from anywhere with an internet connection?

It all starts here. Inside the course, you’ll learn:

Everything you need to know about the major social media platforms (even if you have never used them before)
Why you should approach every platform differently (EVERYONE seems to get this wrong)
How to create awesome content for your clients (without wasting time and money)
The best tools to use as a social media manager (and step-by-step instructions on how to use them)
How to drive sales through social media (and create beautiful reports for your clients)
The fastest and most efficient ways to grow social media accounts and win thousands of followers
How to find your first client without harassing hundreds of people
When to start outsourcing your work and how to find your first assistant (so you can spend more time doing the things you love)
Little-known industry secrets for growing your business to 6 or 7 figures in annual revenue

Okay, that might sound great...

But why should you chose this course over another?

We actually do this for a living, earning 6 figures a year while travelling the world.
Absolutely everything is covered, from basic social media marketing and management to advanced growth tactics.
Start and grow your business as your progress through the course with the carefully planned assignments.

Get access to some super helpful resources such as email templates, checklists, contracts, client reports and more.
Personal support - get your questions answered by working professionals.
Small one off payment, no subscription.
High quality information, all in one place. No more trawling the internet for reliable information.
Access anywhere, 24/7.
Over 7 hours of HD video tuition.
Delivered in a way that’s entertaining and enjoyable.
30 day refund policy.

So, check out the promo video, and have a browse through the free preview lectures.

When you're ready, join the course, and we'll see you inside.

- Rob & Lottie

What's inside

Learning objectives

Gain indepth knowledge on business social media, marketing tactics, how to set social media goals, and most importantly, how to achieve them.
Set up your own freelance business. set up a website, set your prices, find clients and set up each client with their own social media goals, payment terms and contract.
Recognise which social media platforms are best for each client and their social media goals.

Efficiently create and curate great content that gets results.
Create blog posts, images and videos.
Create monthly reports showing clients in detail how you are achieving their social media goals.

Gain indepth knowledge on business social media, marketing tactics, how to set social media goals, and most importantly, how to achieve them.
Set up your own freelance business. set up a website, set your prices, find clients and set up each client with their own social media goals, payment terms and contract.
Recognise which social media platforms are best for each client and their social media goals.
Efficiently create and curate great content that gets results.
Create blog posts, images and videos.
Create monthly reports showing clients in detail how you are achieving their social media goals.

Syllabus

An introduction to everything you're going to learn throughout this course.

Introduction To The Course

Course Overview

Design Your Perfect Business

Achieve your client's social media goals.

What Are The Benefits of Social Media?

How to Achieve Social Media Goals

Choosing Social Media Goals

Time to decide on some KPIs for your first client!

Learn which social media platforms will get the best results for each of your clients. Based on their social media goals, their product/service, and their target market.

Introduction To Social Media Platforms

Building Awareness

Gaining Trust

Encouraging Action

Choosing Social Media Platforms

Time to choose 3 social media platforms for your first client!

Understand the difference between created and curated content. Know what type of images, videos and blogs you can find or create for your clients.

Created or Curated?

Images

Videos

Blogs

Foxy Scarfs Listicle

Matching the different types of content with the different platforms. Understand each platform’s content preference so you can provide genuine value for the end user.

Introduction

Instagram

Snapchat

Facebook

Twitter

Tumblr

YouTube

Now you know what type of content to look for, this section will show you where you find it.

Introduction To Finding Content

Images & Videos

Articles & Blog Posts

Curated content for 'The Secret Garden'

How to create hundreds of stunning images, quickly and efficiently… for free!

Canva

Pablo

Create images for The Secret Garden

Don't miss out on the rise in popularity, start creating great videos for your clients now.

Introduction To Videos

Live Streaming

Recorded Videos

Hardware & Filming

Record a video for The Secret Garden.

Editing & Exporting

Edit your video for The Secret Garden

Create a blog for your client that convert readers into leads and sales.

Introduction To Blog Posts

Content Frameworks

Headline & Image

Content Upgrades

Headline Copywriting

Choose which scheduling tool is best for you, and know how to get the best results out of it.

Introduction To Scheduling

Buffer vs Hootsuite

Buffer

Hootsuite

Content Ordering Example

Alternative Scheduling Options

Pinterest Scheduling

Schedule content

Deliver great customer service and increase sales for your client.

Introduction To Social Listening

Monitoring

Facebook Groups

Measuring your clients developing social media accounts is a vital process for you and them! By the end of this section it will be a breeze.

Report Example A

Report Example B

Who is responsible for setting up Google Analytics?

Understand timeless marketing principles so you can survive in the constantly changing world of social media.

Introduction to Marketing 101

Finding an Audience

Advertising

SEO

Email Marketing

What are the two most important questions you need to about your client's customers?

Build your business from scratch.

Introduction to Building Your Business

Building a Brand

Building a Website

Create Your Offer

What should you include in your core offer?

Find your first client!

Finding Your First Client

Finding Your USP

Start With Your Network

Winning Cold Clients

Networking

Creating a Lead Magnet

Onboarding Sequence

Selling from the Stage

There is no reason to be nervous at this stage. This section contains everything you need to know about the first meeting and writing up the contract.

Introduction To Setting Up Clients

The First Meeting

Writing Up The Contract

Before meeting your client it’s good to have a rough idea what social media strategy is best for them.

You’re just about to walk into the first meeting with a client. What do you need to find out about them?

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores social media growth tactics, which is a rapidly growing and highly lucrative field

Teaches freelancing as a viable way to earn six figures, which can give learners financial freedom

Taught by successful industry professionals, so learners gain knowledge from real-world experience

Covers all aspects of becoming a social media freelancer, from setting up a business to finding clients

Provides high-quality resources to help learners start their own business, such as templates and contracts

May require learners to invest in additional tools or subscriptions, which can be a barrier for some

Reviews summary

Highly rated social media management course

According to students, this highly rated course offers useful and practical lessons and resources on social media management. Learners have praised the course for its clear and engaging explanations, informative examples, and great templates that can be immediately implemented. With positive reviews across the board, this course has been well received by learners and is likely to be a good choice for many.

Students found the provided templates and examples to be very useful.

"Good templates and examples resources."

Course explanations are described as clear and helpful.

"Easy to understand and implement immediately."

Learners felt that the content was actionable and applicable to their roles.

"Great course! I've learned so much about how to approach a client, where to start, how to price, and more about each platform and their main uses."

"Easy to understand and implement immediately."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media Management - The Complete 2019 Manager Bootcamp with these activities:

Review Key Social Media Concepts

Show steps

Review key concepts and terms related to social media marketing and management to strengthen your understanding and prepare for the course.

Browse courses on Social Media Marketing

Show steps

Revisit definitions of social media marketing and management.
Identify key social media platforms and their characteristics.
Review key metrics used in social media marketing, such as engagement, reach, and conversion.

Compile a Collection of Social Media Marketing Resources

Show steps

Compiling resources in an easily digestible format will help you reinforce information.

Browse courses on Social Media Marketing

Show steps

Create a list of topics that you want to learn more about.
Find resources on those topics.
Compile the resources into a single document or folder.

Connect with Social Media Professionals

Show steps

Reach out to professionals in the social media field to seek guidance, advice, and potential collaboration opportunities.

Browse courses on Social Media

Show steps

Identify social media professionals you admire and respect.
Research their work and interests.
Craft a personalized message introducing yourself and explaining why you're interested in connecting.

12 other activities

Expand to see all activities and additional details

Show all 15 activities

Join a Study Group

Show steps

A study group can allow you to ask questions, share ideas, and learn from others with similar interests.

Show steps

Find a study group that fits your interests and schedule.
Attend the study group meetings regularly.
Participate in discussions and ask questions.

Assist with Social Media Marketing for a Non-Profit

Show steps

Offer your social media skills to a non-profit organization to gain practical experience and make a positive impact.

Browse courses on Social Media

Show steps

Research local non-profit organizations that align with your interests.
Identify ways you can contribute your social media expertise, such as content creation, community engagement, or campaign management.
Reach out to the organization and offer your services.

Attend a Social Media Industry Webinar

Show steps

Attend a webinar hosted by industry experts to gain insights, learn about current trends, and connect with other professionals in the field.

Browse courses on Social Media

Show steps

Research and identify relevant webinars.
Register for the webinar and prepare any questions you may have.
Attend the webinar, take notes, and engage in discussions.

Explore Buffer’s Blog Content

Show steps

Buffer’s blog is full of useful information and is an excellent resource for learning more about social media marketing.

Show steps

Visit Buffer’s blog at blog.bufferapp.com.
Browse the blog posts and find a topic that interests you.
Read the blog post.

Practice Creating Social Media Content

Show steps

Actually putting pen to paper to create samples of your work can help you become more confident and proficient through practice.

Browse courses on Content Creation

Show steps

Choose a topic that you want to write about.
Write a blog post, article, or social media post on that topic.
Get feedback from others on your work.

Explore Social Media Analytics Tools

Show steps

Become familiar with popular social media analytics tools to gain hands-on experience in tracking and analyzing social media performance.

Browse courses on Social Media Analytics

Show steps

Identify and research different social media analytics tools.
Follow tutorials to set up and use these tools on different social media platforms.
Practice tracking and analyzing key metrics, such as engagement, reach, and conversion.

Analyze Social Media Case Studies

Show steps

Examine real-world examples of successful and unsuccessful social media campaigns to identify best practices and common pitfalls.

Show steps

Find case studies of social media campaigns in various industries.
Analyze the strategies, execution, and results of each campaign.
Identify key takeaways and lessons learned that can be applied to your own social media efforts.

Attend a Social Media Marketing Workshop

Show steps

A workshop can provide you with hands-on experience and help you learn more about social media marketing.

Browse courses on Social Media Marketing

Show steps

Find a social media marketing workshop that interests you.
Register for the workshop.
Attend the workshop.
Take notes and ask questions.
Apply what you learn from the workshop to your own social media marketing efforts.

Start a Social Media Marketing Blog

Show steps

Practicing in a real-world environment will help you develop essential skills and knowledge for the workplace.

Browse courses on Project Management

Show steps

Choose a topic for your blog.
Create a blog.
Write and publish blog posts regularly.
Promote your blog.
Track your blog’s traffic and engagement.

Create a Social Media Content Calendar

Show steps

Develop a content calendar for a chosen social media platform, ensuring that you understand the principles of content planning and scheduling.

Show steps

Identify the target audience and goals of the content calendar.
Research and identify relevant content topics that align with your goals.
Plan and schedule content at optimal posting times.
Use a content calendar tool to organize and track your content.

Develop a Social Media Strategy Outline

Show steps

Create an outline for a social media strategy for a hypothetical client or business to apply the concepts and techniques learned in the course.

Browse courses on Social Media Strategy

Show steps

Define the target audience and goals of the social media campaign.
Identify the appropriate social media platforms and content strategy for the campaign.
Develop a content calendar and plan for creating and publishing content.
Outline a plan for tracking and measuring the success of the campaign.

Mentor Other Social Media Marketers

Show steps

Helping others can help you deepen your knowledge and solidify skills and understanding.

Browse courses on Mentoring

Show steps

Identify someone who is interested in learning more about social media marketing.
Offer to mentor them.
Meet with your mentee regularly.
Provide guidance and support.
Track your mentee’s progress and provide feedback.

Career center

Learners who complete Social Media Management - The Complete 2019 Manager Bootcamp will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager is responsible for managing the social media accounts of a company or organization. The Social Media Management - The Complete 2019 Manager Bootcamp course will help you understand the basics of social media marketing, including how to set goals, create engaging content, and track your results. This course will also provide instruction on how to measure your ROI and optimize your campaigns for lead generation. By taking this course, you will gain the skills and knowledge you need to succeed as a Social Media Manager.

See salaries and explore the career path for Social Media Manager

Community Manager

A Community Manager is responsible for building and managing online communities. The Social Media Management - The Complete 2019 Manager Bootcamp course will help you learn how to create and manage social media communities. This course will also teach you how to use social media to engage with your audience and build relationships. As a Community Manager, you may have direct messaging enabled and would lead the response activities.

See salaries and explore the career path for Community Manager

Content Manager

A Content Manager is responsible for planning, creating, and distributing content for a company or organization. The Social Media Management - The Complete 2019 Manager Bootcamp course will help you learn how to create engaging content that will appeal to your target audience. This course will also teach you how to use social media to promote your content and track your results. By taking this course, you will gain the skills and knowledge needed to become a successful Content Manager.

See salaries and explore the career path for Content Manager

Brand Manager

A Brand Manager is responsible for developing and managing a company's brand. The Social Media Management - The Complete 2019 Manager Bootcamp course will help you learn how to create a strong brand identity and manage your brand's reputation. This course will also teach you how to use social media to build brand awareness and engage with your target audience. By taking this course, you will gain the skills and knowledge you need to succeed as a Brand Manager.

See salaries and explore the career path for Brand Manager

Digital Marketing Manager

A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. The Social Media Management - The Complete 2019 Manager Bootcamp course can help provide you with the foundational tools you need for digital marketing. Social media is one of the primary channels used in digital marketing campaigns. By taking this course, you will learn how to use social media to reach your target audience and achieve your marketing goals.

See salaries and explore the career path for Digital Marketing Manager

Social Media Lead

As a Social Media Lead, you manage a social media team's daily activities. Some of these responsibilities include community management, analyzing user data to identify engagement trends, and running paid advertisement campaigns. The Social Media Management - The Complete 2019 Manager Bootcamp course can help you learn how to motivate a team, generate shareable content, and maximize ad spend. By taking this course, you will be well equipped to lead a team of social media marketers and execute successful social media campaigns.

See salaries and explore the career path for Social Media Lead

Public relations manager

A Public Relations Manager is responsible for managing a company's public relations. The Social Media Management - The Complete 2019 Manager Bootcamp course can teach you how to use social media to build relationships with the media and promote your company's message. This course will also provide instruction on how to handle a public relations crisis. By taking this course, you will gain the skills and knowledge needed to become a successful Public Relations Manager.

See salaries and explore the career path for Public relations manager

Marketing Manager

The Social Media Management - The Complete 2019 Manager Bootcamp course can assist your transition into Marketing Management, as social media is one of several avenues of marketing. A Marketing Manager is responsible for planning, developing, and executing marketing campaigns. This course will teach you how to set marketing goals, create a marketing budget, and track your results. By taking this course, you will gain the skills and knowledge you need to succeed as a Marketing Manager.

See salaries and explore the career path for Marketing Manager

Video Producer

A Video Producer is responsible for creating and producing video content for a variety of clients. The Social Media Management - The Complete 2019 Manager Bootcamp course can teach you how to create engaging video content that will appeal to your target audience. This course will also provide instruction on how to use video editing software and find clients. By taking this course, you will gain the skills and knowledge you need to succeed as a Video Producer.

See salaries and explore the career path for Video Producer

Graphic designer

A Graphic Designer is responsible for creating visual content for a variety of clients. The Social Media Management - The Complete 2019 Manager Bootcamp course can teach you how to create engaging visual content that will appeal to your target audience. This course will also provide instruction on how to use design software and find clients. By taking this course, you will gain the skills and knowledge you need to succeed as a Graphic Designer.

See salaries and explore the career path for Graphic designer

Sales Manager

A Sales Manager is responsible for leading and managing a sales team. The Social Media Management - The Complete 2019 Manager Bootcamp course will teach you how to use social media to generate leads and close deals. This course will also provide instruction on how to motivate your team and track your results. By taking this course, you will gain the skills and knowledge you need to be an effective Sales Manager.

See salaries and explore the career path for Sales Manager

Photographer

A Photographer is responsible for taking pictures for a variety of clients. The Social Media Management - The Complete 2019 Manager Bootcamp course can teach you how to use social media to promote your photography and find clients. This course will also provide instruction on how to use photography software and techniques. By taking this course, you will gain the skills and knowledge you need to succeed as a Photographer.

See salaries and explore the career path for Photographer

Entrepreneur

The Social Media Management - The Complete 2019 Manager Bootcamp course can help teach you the basics of how to create and launch your own business. This course will provide instruction on how to develop a business plan, market your business, and manage your finances. By taking this course, you will gain the skills and knowledge you need to succeed as an Entrepreneur.

See salaries and explore the career path for Entrepreneur

Freelance Writer

A Freelance Writer is responsible for writing content for a variety of clients. The Social Media Management - The Complete 2019 Manager Bootcamp course can help teach you how to write engaging content that will appeal to your target audience. This course will also provide instruction on how to find clients and market your services. By taking this course, you will gain the skills and knowledge you need to succeed as a Freelance Writer.

See salaries and explore the career path for Freelance Writer

Web Developer

A Web Developer is responsible for designing and developing websites. The Social Media Management - The Complete 2019 Manager Bootcamp course can provide foundational knowledge for this role. Social media is one of several avenues in which a business may operate on the internet, so having knowledge in social media may be useful. By understanding the strengths and limitations of social media, you can better plan and design websites that integrate with other marketing tools.

See salaries and explore the career path for Web Developer