Branding & Marketing for Startups: Learn How To Stand Out from Udemy

Branding & Marketing for Startups

>>> Branding Rule #1: this course is NOT a secret shortcut or recipe to build successful brand. They just don't exist and those who say that, simple lie. Period. <<<

So, I am not another branding "guru" teaching you how to build 6 figures business in a record time. I might even disappoint you, but I haven't reached 6 figures by myself. However, by this time, I've significantly contributed to reach 7 figures by others companies working as branding consultant - check out my 3, 30) and my story in bio section below.

I created this course to show you, that it is However, again, rather than ready solution, you're supposed to get the right mindset, find an inspiration and learn TOP branding strategies & techniques, that will help you to grow your brand.

I don't want to bore you with long marketing messages so simply watch the promo & free preview videos and decide whether this course meets your specific needs. I'm happy to have you on board and enjoy our branding journey together.

P.S. Ohh, did I forget to mention, that I offer ;-)

What's inside

Learning objectives

Understand the true idea of branding and why people buy brands
Define a real value of your product
Identify your target customer like a pro
Turn your personal values into more customers
Learn how to be different and charge more for it
Create brand personality to build relationship with your customers
Learn top techniques for finding a sticky brand names
Speak voice, that your customer love to listen
Turn your personal story into fascinating brand story, that brings more customers
Use your team to take advantage over bigger competitors

Learn basics of color and typography to choose the right combination for your brand
Design great looking logo on a budget
Use images to increase price and maintain consistent brand experience
Style your brand like a pro with creating mood board
Find professional graphic designer without breaking a bank
Learn tips on hiring copywriter & photographer
...and much more!
Show more
Show less

Understand the true idea of branding and why people buy brands
Define a real value of your product
Identify your target customer like a pro
Turn your personal values into more customers
Learn how to be different and charge more for it
Create brand personality to build relationship with your customers
Learn top techniques for finding a sticky brand names
Speak voice, that your customer love to listen
Turn your personal story into fascinating brand story, that brings more customers
Use your team to take advantage over bigger competitors
Learn basics of color and typography to choose the right combination for your brand
Design great looking logo on a budget
Use images to increase price and maintain consistent brand experience
Style your brand like a pro with creating mood board
Find professional graphic designer without breaking a bank
Learn tips on hiring copywriter & photographer
...and much more!
Show more
Show less

Syllabus

Promo Video

I know, there are many branding books and courses out there. Find out why this one is different.

Am I another branding guru without real portfolio? Definitely, I'm not a guru but I have my REAL portfolio - so let's have a look!

Introduction to Branding

Learn why branding is NOT what most of people think, and why you should take it seriously. Yes, very seriously.

So you think you know what brand really is? Let's check it out!

Why we are eager to pay more for something only because it has a logo?
Why different brands attract different types of people?
What does Instagram girl and Ferrari owner have in common?

These are things you need to understand.

Are you Wallmart? I guess, you're not. Then stop competing on price, there is a better way to get more customers - let me explain!

Have a Quick Look

Do you REALLY know what you sell?

Branding Strategy

So, this is where it all begins: learn the RIGHT way how to think about your target customer.

Super important exercise. You will learn:

who is your customer
how to reach your customer
how to solve your customer’s problems
…just to name a few

DO NOT MISS IT!

What if you could get more customers, increase your price and make a real impact, even as a small company? Well, here is how to do that - CASE STUDIES involved.

P.S. Don't forget to watch this amazing TEDx Talk:
https://www.youtube.com/watch?v=u4ZoJKF_VuA

What if your brand was a person? Learn why great companies add personalities to their brands and what's the easiest way to do the same.

Feel stuck? Check out this one and let's go further!

If you had only 7 minutes to learn about branding - than I would recommend this lecture. Any case studies? Sure!

Let's put what's most important in 2-3 sentences.

Don't go further unless complete this exercise!

Verbal Elements of Branding

Did you know, that some naming agencies charge even 50.000$ for finding the right brand's name? Find out why.

Learn naming techniques used by TOP agencies in creative industry!

You don't talk the same way to your grandma as to your girlfriend or boyfriend, right?
Learn how to use your brand voice to build relationship with your customers and successfully compete with much bigger competitors - case studies involved!

This simple exercise might help you win customers' hearts.

Do you know, that there are over 4000 marketing messages fighting for your attention every day?
Learn why storytelling is best way to cut through this noise as small company and how to tell your brand story, that brings more sales. Real-life case studies included!

Would you like to buy from human or machine? As a small company you're much more human than any of your big competitors! So why don't you make use of it?

You can do that later on, but do not ignore it!

Visual Elements of Branding

Did you know, that each color has a psychological message attached? Learn what does it mean for your brand.

Want to choose a color palette by yourself? That's alright!

Some designers compare choosing fonts to choosing an outfit to wear. They both say a lot about you. Here is what you should know to avoid wearing swimsuit for job interview!

Want to pick fonts by yourself? Let's do this!

Let's dispel the biggest myth of branding: LOGO.

Did you know, that the logo of Coca-Cola was designed by company's accountant?
Why don't you try to design your own world-class logo for free?

In internet world, that's pictures who actually sell products. Learn how I built a premium CASKET brand by improving quality of pictures. No need to worry, violence free lecture ;-)

You can't build brand without being consistent. Learn the easy way how to achieve consistency of images for your Website & Social Media channels.

Learn why all professional creative works start with mood board.

Want to feel like professional designer? Let's create your brand mood board together!

Tips & Tricks

How To Find a Professional Graphic Designer Without Breaking a Bank?

A-Z How to Talk to Your Graphic Designer To Achieve Best Results

You're not a Shakespeare? How To Find a Copywriter That Really WOWs?

Why You Should Consider Hiring Photographer and Why it's Cheaper Than You Think?

Learn the surprising benefit of a seriously strong brand, that only few talks about.

Thank you!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides advice on how to find professional graphic designers, copywriters, and photographers without breaking the bank

Contains real-life case studies and actionable exercises

Suitable for businesses of all sizes, including small businesses

Teaches how to create a brand personality and build relationships with customers

Provides a strong foundation in branding and marketing principles

May require learners to have some prior knowledge of branding and marketing

Reviews summary

Beginner course for brand management

Learners say this well-structured course is clear, simple, and sharp and gives specific implementing guidelines that are helpful for building a brand as a start-up.

This course is well-structured.

"The course is well-structured."

This course is helpful for beginners in brand management.

"As a start-up, this is the best roadmap that everyone needs."

The instructions in this course are clear and easy to follow.

"Finally, I can find someone who can really talk about building a brand in a simple way and also give specific implementing guidelines."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Branding & Marketing for Startups: Learn How To Stand Out with these activities:

Review branding basics

Show steps

Review the fundamental principles of branding to strengthen your understanding of the course materials.

Show steps

Read through the course syllabus and identify key concepts related to branding basics.
Review notes or materials from previous courses or workshops on branding.
Complete online quizzes or practice exercises to test your understanding of branding terminology and concepts.

Define your target audience

Show steps

Develop a clear understanding of your target audience to enhance your ability to create effective branding strategies.

Show steps

Conduct market research to gather data about potential customers.
Analyze customer demographics, psychographics, and behaviors.
Create detailed customer profiles that describe the characteristics and needs of your target audience.
Develop strategies to reach and engage your target audience effectively.

Show all two activities

Career center

Learners who complete Branding & Marketing for Startups: Learn How To Stand Out will develop knowledge and skills that may be useful to these careers:

Brand Manager

Brand managers are responsible for developing and maintaining a brand's identity. They work with marketing teams to develop marketing campaigns, create brand guidelines, and manage brand reputation. A course in branding and marketing can provide brand managers with the skills and knowledge they need to develop and manage strong brands that resonate with target audiences. This course will help brand managers understand the branding process, develop a brand strategy, and create effective marketing materials.

See salaries and explore the career path for Brand Manager

Marketing Manager

Marketing managers develop and execute marketing campaigns to promote products and services. They conduct market research, analyze data, and create marketing budgets. A course in branding and marketing can provide marketing managers with the skills and knowledge they need to develop effective marketing campaigns that reach target audiences and achieve business goals. This course will help marketing managers understand the branding process, develop a brand strategy, and create effective marketing materials.

See salaries and explore the career path for Marketing Manager

Marketing Consultant

Marketing consultants provide marketing advice and services to businesses. They help businesses develop marketing strategies, create marketing campaigns, and improve marketing performance. A course in branding and marketing can provide marketing consultants with the skills and knowledge they need to provide valuable advice and services to their clients. This course will help marketing consultants understand the branding process, develop a brand strategy, and create effective marketing materials.

See salaries and explore the career path for Marketing Consultant

Product Manager

Product managers are responsible for developing and launching new products. They work with engineering teams to design and develop products, and with marketing teams to launch and promote products. A course in branding and marketing can provide product managers with the skills and knowledge they need to develop and launch successful products. This course will help product managers understand the branding process, develop a brand strategy, and create effective marketing materials.

See salaries and explore the career path for Product Manager

Marketing Director

Marketing directors are responsible for overseeing all marketing activities within an organization. They develop and execute marketing strategies, manage marketing budgets, and lead marketing teams. A course in branding and marketing can provide marketing directors with the skills and knowledge they need to develop and implement effective marketing strategies. This course will help marketing directors understand the branding process and develop the skills they need to lead marketing teams.

See salaries and explore the career path for Marketing Director

Marketing Analyst

Marketing analysts collect and analyze data to measure the effectiveness of marketing campaigns. They use data to identify trends, make recommendations, and improve marketing performance. A course in branding and marketing can provide marketing analysts with the skills and knowledge they need to collect, analyze, and interpret data. This course will help marketing analysts understand the branding process and develop the skills they need to make data-driven decisions.

See salaries and explore the career path for Marketing Analyst

Account Manager

Account managers are responsible for managing relationships with clients. They work with clients to develop marketing plans, implement marketing campaigns, and track results. A course in branding and marketing can provide account managers with the skills and knowledge they need to develop and manage strong client relationships. This course will help account managers understand the branding process and develop the skills they need to build relationships with clients.

See salaries and explore the career path for Account Manager

Social Media Manager

Social media managers are responsible for developing and executing social media strategies. They create content, manage social media accounts, and track results. A course in branding and marketing can provide social media managers with the skills and knowledge they need to develop and implement effective social media strategies. This course will help social media managers understand the branding process and develop the skills they need to create engaging content.

See salaries and explore the career path for Social Media Manager

Copywriter

Copywriters create written content for marketing materials, such as website copy, blog posts, and social media posts. A course in branding and marketing can provide copywriters with the skills and knowledge they need to create effective copy that resonates with target audiences. This course will help copywriters understand the branding process and develop the skills they need to write persuasive copy.

See salaries and explore the career path for Copywriter

Graphic designer

Graphic designers create visual content for marketing materials, such as logos, brochures, and website design. A course in branding and marketing can provide graphic designers with the skills and knowledge they need to create visually appealing designs that support marketing goals. This course will help graphic designers understand the branding process and develop the skills they need to create effective visuals.

See salaries and explore the career path for Graphic designer

Public Relations Specialist

Public relations specialists manage media relations, develop public relations campaigns, and protect company reputation. A course in branding and marketing can provide public relations specialists with the skills and knowledge they need to develop and implement effective public relations campaigns. This course will help public relations specialists understand the branding process and develop the skills they need to build relationships with the media.

See salaries and explore the career path for Public Relations Specialist

Event Planner

Event planners plan and execute events, such as conferences, trade shows, and product launches. A course in branding and marketing can provide event planners with the skills and knowledge they need to plan and execute successful events. This course will help event planners understand the branding process and develop the skills they need to create memorable events.

See salaries and explore the career path for Event Planner

Marketing Researcher

Marketing researchers collect and analyze data to understand consumer behavior. They conduct surveys, focus groups, and other research methods to gather insights that can be used to develop marketing strategies. A course in branding and marketing can provide marketing researchers with the skills and knowledge they need to conduct effective research. This course will help marketing researchers understand the branding process and develop the skills they need to collect and analyze data.

See salaries and explore the career path for Marketing Researcher

UX Designer

UX designers design the user experience for websites, apps, and other digital products. A course in branding and marketing can provide UX designers with the skills and knowledge they need to create user-friendly and engaging digital products. This course will help UX designers understand the branding process and develop the skills they need to create products that meet the needs of users.

See salaries and explore the career path for UX Designer

Admissions Counselor

Admissions counselors help students through the college admissions process. They provide information about colleges and universities, help students complete applications, and guide them through the decision-making process. A course in branding and marketing can provide admissions counselors with the skills and knowledge they need to recruit students and build relationships with prospective students. This course will help admissions counselors understand the branding process and develop the skills they need to attract students to their institution.

See salaries and explore the career path for Admissions Counselor