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Kristin Walker
By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts.
Read more
By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts.
Read more
By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts.
Facebook Messenger is a free instant messaging platform for content sharing which includes photos, messages, event details, and even group chats.
Upon completing this course, you will be able to create your own Facebook Business Page with Messenger and you will have a solid understanding of the various ways the Messenger platform can be used to help increase sales and develop deeper relationships with prospective customers/clients.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/tnjxb8/best
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What's inside
Syllabus
Best Practices for Marketing with Facebook Messenger
By the end of this project, you will have a better understanding of Best Practices for Marketing with Facebook Messenger.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches how to use Facebook Messenger strategically to enhance marketing efforts and build strong customer relationships
Helps marketers understand the capabilities of Facebook Messenger and leverage it effectively for customer engagement
Suitable for learners who are based in the North America region, with plans to expand to other regions
May require additional practical examples and case studies to deepen understanding of Facebook Messenger's applications
Taught by Kristin Walker, an expert in digital marketing and social media strategies
Focuses on best practices and strategies specifically for Facebook Messenger within the context of digital marketing, which may not cover broader social media marketing concepts
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Reviews summary
Learn facebook messenger marketing
Learners say that this practical course is helpful in teaching you how to market with Facebook Messenger. The course is well-received by students who describe the instructor as great.
This course is very helpful.
"This course is very practical and helpful to me."
"Very Interesting Couse Thank You Instructors!!!!!!! Thank You So much for this course."
"A perfect courses."
Instructor is great.
"Great instructor but the video must be updated, facebook updated there user interface"
Course videos need to be updated.
"Great instructor but the video must be updated, facebook updated there user interface"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Best Practices for Marketing with Facebook Messenger with these
activities:
Review the course syllabus and materials
Show steps
Reviewing the course syllabus and materials will help you get a head start on the course and identify areas where you may need additional support.
Browse courses on
Course Syllabus
Show steps
-
Read the course syllabus.
-
Review the course materials, including readings, videos, and assignments.
-
Identify any areas where you need additional support or clarification.
Create a Facebook Messenger chatbot
Show steps
Creating a Facebook Messenger chatbot will allow you to practice the skills you learn in the course and gain hands-on experience with chatbot development.
Browse courses on
Chatbot Development
Show steps
-
Choose a chatbot development platform.
-
Design the chatbot's flow and functionality.
-
Develop the chatbot's code.
-
Test and debug the chatbot.
-
Deploy the chatbot on Facebook Messenger.
-
Monitor and analyze the chatbot's performance.
Show all two activities
Review the course syllabus and materials
Show steps
Reviewing the course syllabus and materials will help you get a head start on the course and identify areas where you may need additional support.
Browse courses on
Course Syllabus
Show steps
Show steps
Show steps
- Read the course syllabus.
- Review the course materials, including readings, videos, and assignments.
- Identify any areas where you need additional support or clarification.
Create a Facebook Messenger chatbot
Show steps
Creating a Facebook Messenger chatbot will allow you to practice the skills you learn in the course and gain hands-on experience with chatbot development.
Browse courses on
Chatbot Development
Show steps
Show steps
Show steps
- Choose a chatbot development platform.
- Design the chatbot's flow and functionality.
- Develop the chatbot's code.
- Test and debug the chatbot.
- Deploy the chatbot on Facebook Messenger.
- Monitor and analyze the chatbot's performance.
Show all two activities
Career center
Learners who complete Best Practices for Marketing with Facebook Messenger will develop knowledge and skills
that may be useful to these careers:
Community Manager
Community Manager
Community Managers can benefit from this course as it provides a framework for using Facebook Messenger to build and manage online communities. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Community Managers develop and execute successful community management strategies on Facebook Messenger.
Growth Marketer
Growth Marketer
Growth Marketers can benefit from this course as it provides a framework for using Facebook Messenger to acquire and retain customers. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Growth Marketers develop and execute successful growth marketing campaigns on Facebook Messenger.
Sales Manager
Sales Manager
Sales Managers can benefit from this course as it provides a framework for using Facebook Messenger to generate leads and close deals. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Sales Managers develop and execute successful sales strategies on Facebook Messenger.
Customer Success Manager
Customer Success Manager
Customer Success Managers may find this course helpful as it provides a roadmap for using Facebook Messenger to provide customer support and build relationships with customers. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Customer Success Managers develop and execute successful customer success strategies on Facebook Messenger.
Social Media Manager
Social Media Manager
Social Media Managers can benefit from this course as it provides a comprehensive overview of how to use Facebook Messenger for marketing purposes. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Social Media Managers develop and execute successful marketing campaigns on Facebook Messenger.
E-commerce Manager
E-commerce Manager
E-commerce Managers may find this course helpful as it provides a roadmap for using Facebook Messenger to drive sales and improve customer satisfaction. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help E-commerce Managers develop and execute successful e-commerce strategies on Facebook Messenger.
Brand Manager
Brand Manager
Brand Managers can benefit from this course as it provides a framework for using Facebook Messenger to build and manage brand awareness and reputation. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Brand Managers develop and execute successful brand management strategies on Facebook Messenger.
Entrepreneur
Entrepreneur
Entrepreneurs can benefit from this course as it provides a framework for using Facebook Messenger to launch and grow their businesses. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Entrepreneurs develop and execute successful marketing and sales strategies on Facebook Messenger.
Digital Marketing Specialist
Digital Marketing Specialist
This course can be useful for Digital Marketing Specialists as they need to understand how to use social media platforms like Facebook to reach and engage with customers. The course covers how to create and manage a Facebook Business Page with Messenger, and how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Digital Marketing Specialists develop and execute successful marketing campaigns on Facebook Messenger.
Small Business Owner
Small Business Owner
Small Business Owners may find this course helpful as it provides a roadmap for using Facebook Messenger to reach and engage with customers. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Small Business Owners develop and execute successful marketing and sales strategies on Facebook Messenger.
Product Marketer
Product Marketer
Product Marketers may find this course helpful as it provides insights into how to use Facebook Messenger to promote and sell products. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Product Marketers develop and execute successful product marketing campaigns on Facebook Messenger.
Business Development Manager
Business Development Manager
Business Development Managers may find this course helpful as it provides insights into how to use Facebook Messenger to build relationships with potential customers and partners. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Business Development Managers develop and execute successful business development strategies on Facebook Messenger.
Content Creator
Content Creator
Content Creators can benefit from this course as it provides a framework for using Facebook Messenger to distribute and promote content. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Content Creators develop and execute successful content marketing strategies on Facebook Messenger.
Marketing Manager
Marketing Manager
Marketing Managers may find this course helpful as it provides a solid understanding of how to use Facebook Messenger as a strategic tool in marketing efforts. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Marketing Managers develop and execute successful marketing campaigns on Facebook Messenger.
Public relations manager
Public relations manager
Public Relations Managers may find this course helpful as it provides insights into how to use Facebook Messenger to build relationships with stakeholders and manage media inquiries. The course covers how to create and manage a Facebook Business Page with Messenger, how to use Messenger to send automated messages, track customer interactions, and run ads. This knowledge can help Public Relations Managers develop and execute successful public relations strategies on Facebook Messenger.
For more career information including salaries, visit:
OpenCourser.com/course/tnjxb8/best
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Best Practices for Marketing with Facebook Messenger.
Provides a step-by-step guide to using Facebook Messenger for marketing purposes, covering topics such as creating content, building relationships, and automating tasks.
Provides a comprehensive overview of social media marketing, including a chapter on Facebook Messenger marketing. It's a great resource for beginners who want to learn the basics of social media marketing.
Save
Provides a comprehensive overview of digital marketing, including a chapter on social media marketing.
Provides a comprehensive overview of customer relationship management, including a chapter on using Facebook Messenger for customer service.
Provides a step-by-step guide to using Facebook Messenger for marketing purposes, covering topics such as creating content, building relationships, and automating tasks.
Provides a strategic guide to social media marketing, including a chapter on Facebook Messenger marketing. It's a great resource for businesses that want to use social media to grow their business.
Provides a comprehensive overview of social media marketing, including a chapter on Facebook Messenger marketing. It's a great resource for businesses that want to use social media to grow their business.
Provides a step-by-step guide to social media marketing, including a chapter on Facebook Messenger marketing. It's a great resource for beginners who want to learn the basics of social media marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/tnjxb8/best
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Kristin Walker
Language
English
Good to know
Teaches how to use Facebook Messenger strategically to enhance marketing efforts and build strong customer relationships
Helps marketers understand the capabilities of Facebook Messenger and leverage it effectively for customer engagement
Suitable for learners who are based in the North America region, with plans to expand to other regions
May require additional practical examples and case studies to deepen understanding of Facebook Messenger's applications
Taught by Kristin Walker, an expert in digital marketing and social media strategies
Focuses on best practices and strategies specifically for Facebook Messenger within the context of digital marketing, which may not cover broader social media marketing concepts
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