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Daria Toropchyn

По окончании данного проекта вы создадите бизнес аккаунт в Pinterest, создадите публикацию и коллекцию, внесете их в расписание для публикации, а также проанализируете статистику акаунта в Pinterest. Ваши новые навыки пригодятся вам для привлечения клиентов для вашего бизнеса, аудитории для вашего веб сайта, познакомят с вашим брендом, товарами или услугами.

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По окончании данного проекта вы создадите бизнес аккаунт в Pinterest, создадите публикацию и коллекцию, внесете их в расписание для публикации, а также проанализируете статистику акаунта в Pinterest. Ваши новые навыки пригодятся вам для привлечения клиентов для вашего бизнеса, аудитории для вашего веб сайта, познакомят с вашим брендом, товарами или услугами.

Примечание. Этот курс изначально создан для учащихся из Северной Америки. На данный момент мы адаптируем его и для других регионов.

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Syllabus

Обзор проекта
По окончании данного проекта вы создадите бизнес аккаунт в Pinterest, создадите публикацию и коллекцию, внесете их в расписание для публикации, а также проанализируете статистику акаунта в Pinterest.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Предлагает отработку создания учетной записи, коллекции, составление публикации, составление расписания публикаций, анализ статистики для бизнес-аккаунта на Pinterest
Позволяет освоить навыки использования Pinterest для продвижения бизнеса, товаров, брендов и услуг
Изначально курс разработан на основе опыта пользователей из Северной Америки
В настоящий момент курс адаптируется для пользователей из других регионов

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Знакомимся с основами Pinterest Shopping with these activities:
Вспомните концепции Pinterest
Освежение основных концепций Pinterest поможет вам понять курс и применить его на практике.
Browse courses on Pinterest
Show steps
  • Изучите краткое руководство по Pinterest
  • Изучите основные функции Pinterest
Show all one activities

Career center

Learners who complete Знакомимся с основами Pinterest Shopping will develop knowledge and skills that may be useful to these careers:
Marketing Manager
Marketing Managers oversee the marketing teams and ensure that a company's advertising campaigns are effective. The Pinterest Shopping course provides a practical framework for aligning a Pinterest strategy with a company's broader marketing goals. You will learn how to track your activities and view analytics, so that you can see what is working, and what can be improved.
Social Media Manager
Social Media Managers oversee their company's social media presence, ensuring that the brand image remains in good standing. They may create content, interact with customers, and analyze social media trends. By mastering the Pinterest ad platform, Social Media Managers may connect with the demographics their company needs to reach, and increase their potential ROI through advertising on Pinterest.
Digital Marketing Specialist
Digital Marketing Specialists work to increase brand visibility online. By taking the Pinterest Shopping course, you will learn how to create Pinterest Shopping campaigns that grow your audience, connect with customers, and drive sales. In a job market that is increasingly competitive, this specialized knowledge and skillset will give you an edge over other candidates.
eCommerce Manager
Ecommerce Managers are responsible for driving sales on their company's online storefront. By taking the Pinterest Shopping course, you will learn how to optimize a Pinterest account to get the most out of your shopping campaigns. You will also learn the importance of social media advertising best practices so that you can drive more traffic to your site and increase your revenue.
Content Creator
Content Creators are responsible for producing engaging content for their company or clients. By taking the Pinterest Shopping course, you will learn how to create visually appealing content that will capture the attention of your audience. You will also learn how to use Pinterest's analytics tools to track the success of your content.
Brand Manager
Brand Managers are responsible for developing and managing their company's brand. By taking the Pinterest Shopping course, you will learn how to use Pinterest to build your brand awareness, connect with your target audience, and drive sales.
Social Media Marketing Manager
Social Media Marketing Managers oversee the social media marketing campaigns for their company or clients. By taking the Pinterest Shopping course, you will learn how to create and manage Pinterest Shopping campaigns that will help you reach your target audience and drive sales.
Community Manager
Community Managers are responsible for building and managing online communities. By taking the Pinterest Shopping course, you will learn how to use Pinterest to connect with your audience, build relationships, and drive traffic to your website.
Sales Manager
Sales Managers are responsible for managing their company's sales team. By taking the Pinterest Shopping course, you will learn how to use Pinterest to generate leads, close deals, and build relationships with customers.
Business Development Manager
Business Development Managers are responsible for developing new business opportunities for their company. By taking the Pinterest Shopping course, you will learn how to use Pinterest to identify potential customers, build relationships, and close deals.
Public relations manager
Public Relations Managers are responsible for managing their company's public relations. By taking the Pinterest Shopping course, you will learn how to use Pinterest to build relationships with the media, promote your company's products and services, and manage your company's reputation.
Event Manager
Event Managers are responsible for planning and executing events. By taking the Pinterest Shopping course, you will learn how to use Pinterest to promote your events, connect with potential attendees, and manage your event logistics.
Customer Service Manager
Customer Service Managers are responsible for managing their company's customer service. By taking the Pinterest Shopping course, you will learn how to use Pinterest to provide customer service, resolve customer issues, and build customer relationships.
Product Manager
Product Managers are responsible for developing and managing their company's products. By taking the Pinterest Shopping course, you will learn how to use Pinterest to gather customer feedback, validate your product ideas, and launch your products.
Operations Manager
Operations Managers are responsible for managing the day-to-day operations of their company. By taking the Pinterest Shopping course, you will learn how to use Pinterest to streamline your operations, improve efficiency, and reduce costs.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Знакомимся с основами Pinterest Shopping.
Provides a comprehensive overview of visual marketing principles and their application in Pinterest marketing.
Provides a practical guide to using Pinterest for both personal and business purposes. It covers everything from creating a profile to using Pinterest analytics.
Для тех, кто только начинает знакомиться с Pinterest, эта книга станет отличной отправной точкой. Она познакомит вас с основами платформы и поможет вам создать стратегию, которая будет работать для вашего бизнеса.
This comprehensive guide covers all aspects of social media marketing, including Pinterest-specific strategies.
Provides a practical guide to using Pinterest for small businesses. It covers everything from creating a business account to using Pinterest ads.
This comprehensive guide will help you get the most out of Pinterest, cover everything from creating your profile to using advanced features.

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