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Знакомимся с основами HubSpot

По окончании данного проекта вы создадите аккаунт в HubSpot, добавите контакты и компании, синхронизируете почтовый ящик, введете данные о сделках, создадите запрос в службу поддержки, а также проанализируете отчеты и статистику своей организации в HubSpot. Ваши новые навыки пригодятся вам при организации процессов на вашем предприятии, ведении службы клиентской поддержки и маркетинга в рамках одной программы. Примечание. Этот курс изначально создан для учащихся из Северной Америки. На данный момент мы адаптируем его и для других регионов.

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Explores Customer Relationship Management, which is standard in marketing

Teaches how to use HubSpot, which helps learners organize their customer interactions

Suitable for those who want to integrate their sales, marketing, and customer service, which is not always easy to do

Covers the basics of HubSpot, which may be useful for beginners

Suitable for those who want to improve their customer service and marketing skills, which are valuable in many fields

Originally designed for North American learners, but is being adapted to other regions, which may be a potential concern for non-North American learners

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Знакомимся с основами HubSpot with these activities:

Review Hubspot Documentation

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Familiarize yourself with the key concepts and terminology used in HubSpot.

Browse courses on HubSpot

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Read the HubSpot User Guide
Watch the HubSpot Academy video tutorials
Explore the HubSpot Knowledge Base

Create a HubSpot Account

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Gain hands-on experience with HubSpot by creating your own account.

Browse courses on HubSpot

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Sign up for a free HubSpot account
Customize your HubSpot dashboard
Add your company and contact information

Follow HubSpot Academy Courses

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Enhance your HubSpot skills with guided tutorials from HubSpot Academy.

Browse courses on HubSpot

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Enroll in the HubSpot Academy courses
Watch the video tutorials
Complete the quizzes and assignments

Four other activities

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Attend a HubSpot User Group Meeting

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Connect with other HubSpot users and learn from their experiences.

Browse courses on HubSpot

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Find a HubSpot User Group in your area
Attend a user group meeting
Network with other HubSpot users

Create a HubSpot Marketing Campaign

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Apply your HubSpot knowledge to create and execute a real-world marketing campaign.

Browse courses on HubSpot

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Define your campaign goals
Create your target audience
Develop your campaign content
Set up your email automation
Monitor your campaign performance

Attend a HubSpot Partner Day

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Learn from HubSpot experts and partners about the latest trends and best practices.

Browse courses on HubSpot

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Find a HubSpot Partner Day in your area
Register for the event
Attend the event

Contribute to the HubSpot Open Source Community

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Give back to the HubSpot community by contributing to open source projects.

Browse courses on HubSpot

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Find a HubSpot open source project
Fork the project
Make your changes
Submit a pull request

Career center

Learners who complete Знакомимся с основами HubSpot will develop knowledge and skills that may be useful to these careers:

Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are satisfied with a company's products or services. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to track customer interactions, manage customer relationships, and provide support. This course may also be helpful for those who wish to pivot into a career in customer success.

See salaries and explore the career path for Customer Success Manager

Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to create and manage marketing campaigns, track results, and measure ROI. This course may also be helpful for those who wish to pivot into a career in marketing.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers are responsible for leading and motivating sales teams. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to manage sales pipelines, track sales performance, and forecast sales. This course may also be helpful for those who wish to pivot into a career in sales.

See salaries and explore the career path for Sales Manager

Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to collect and analyze data, identify trends, and develop solutions. This course may also be helpful for those who wish to pivot into a career in data analysis.

See salaries and explore the career path for Data Analyst

Product Manager

Product Managers are responsible for planning and developing new products or services. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to track customer feedback, identify product needs, and develop product roadmaps. This course may also be helpful for those who wish to pivot into a career in product management.

See salaries and explore the career path for Product Manager

Training and Development Manager

Training and Development Managers are responsible for planning and delivering training programs. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to create and manage training materials, track training progress, and evaluate training effectiveness. This course may also be helpful for those who wish to pivot into a career in training and development.

See salaries and explore the career path for Training and Development Manager

Market Researcher

Market Researchers are responsible for conducting research to understand customer needs and trends. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to collect and analyze data, identify trends, and develop solutions. This course may also be helpful for those who wish to pivot into a career in market research.

See salaries and explore the career path for Market Researcher

Technical Writer

Technical Writers are responsible for creating and maintaining technical documentation. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to create and manage knowledge bases, FAQs, and other technical documentation. This course may also be helpful for those who wish to pivot into a career in technical writing.

See salaries and explore the career path for Technical Writer

Project Manager

Project Managers are responsible for planning and executing projects. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to track project progress, manage resources, and communicate with stakeholders. This course may also be helpful for those who wish to pivot into a career in project management.

See salaries and explore the career path for Project Manager

Business Analyst

Business Analysts are responsible for analyzing business data and making recommendations for improvements. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to collect and analyze data, identify trends, and develop solutions. This course may also be helpful for those who wish to pivot into a career in business analysis.

See salaries and explore the career path for Business Analyst

Account Manager

Account Managers are responsible for managing relationships with existing customers. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to track customer interactions, manage customer relationships, and provide support. This course may also be helpful for those who wish to pivot into a career in account management.

See salaries and explore the career path for Account Manager

Marketing Specialist

Marketing Specialists are responsible for creating and executing marketing campaigns. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to create and manage marketing campaigns, track results, and measure ROI. This course may also be helpful for those who wish to pivot into a career in marketing.

See salaries and explore the career path for Marketing Specialist

Sales Representative

Sales Representatives are responsible for selling products or services. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to manage sales pipelines, track sales performance, and forecast sales. This course may also be helpful for those who wish to pivot into a career in sales.

See salaries and explore the career path for Sales Representative

Customer Support Representative

Customer Support Representatives are responsible for providing customer support. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to track customer interactions, manage customer relationships, and provide support. This course may also be helpful for those who wish to pivot into a career in customer support.

See salaries and explore the career path for Customer Support Representative

Business Development Representative

Business Development Representatives are responsible for generating new business leads. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to identify potential customers, qualify leads, and develop sales opportunities. This course may also be helpful for those who wish to pivot into a career in business development.

See salaries and explore the career path for Business Development Representative

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Знакомимся с основами HubSpot.

Inbound Marketing, Revised and Updated

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Is considered a seminal work and is helpful in providing background and additional information relating to this course. This can also serve as supplemental reading for the course.

Знакомимся с основами HubSpot

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