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Знакомимся с основами HubSpot

Daria Toropchyn

По окончании данного проекта вы создадите аккаунт в HubSpot, добавите контакты и компании, синхронизируете почтовый ящик, введете данные о сделках, создадите запрос в службу поддержки, а также проанализируете отчеты и статистику своей организации в HubSpot. Ваши новые навыки пригодятся вам при организации процессов на вашем предприятии, ведении службы клиентской поддержки и маркетинга в рамках одной программы. Примечание. Этот курс изначально создан для учащихся из Северной Америки. На данный момент мы адаптируем его и для других регионов.

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Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores Customer Relationship Management, which is standard in marketing

Teaches how to use HubSpot, which helps learners organize their customer interactions

Suitable for those who want to integrate their sales, marketing, and customer service, which is not always easy to do

Covers the basics of HubSpot, which may be useful for beginners

Suitable for those who want to improve their customer service and marketing skills, which are valuable in many fields

Originally designed for North American learners, but is being adapted to other regions, which may be a potential concern for non-North American learners

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Activities

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Career center

Learners who complete Знакомимся с основами HubSpot will develop knowledge and skills that may be useful to these careers:

Customer Success Manager

A Customer Success Manager is responsible for ensuring that customers are satisfied with a company's products or services. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to track customer interactions, manage customer relationships, and provide support. This course may also be helpful for those who wish to pivot into a career in customer success.

See salaries and explore the career path for Customer Success Manager

Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to create and manage marketing campaigns, track results, and measure ROI. This course may also be helpful for those who wish to pivot into a career in marketing.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers are responsible for leading and motivating sales teams. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to manage sales pipelines, track sales performance, and forecast sales. This course may also be helpful for those who wish to pivot into a career in sales.

See salaries and explore the career path for Sales Manager

Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to collect and analyze data, identify trends, and develop solutions. This course may also be helpful for those who wish to pivot into a career in data analysis.

See salaries and explore the career path for Data Analyst

Product Manager

Product Managers are responsible for planning and developing new products or services. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to track customer feedback, identify product needs, and develop product roadmaps. This course may also be helpful for those who wish to pivot into a career in product management.

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Training and Development Manager

Training and Development Managers are responsible for planning and delivering training programs. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to create and manage training materials, track training progress, and evaluate training effectiveness. This course may also be helpful for those who wish to pivot into a career in training and development.

See salaries and explore the career path for Training and Development Manager

Market Researcher

Market Researchers are responsible for conducting research to understand customer needs and trends. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to collect and analyze data, identify trends, and develop solutions. This course may also be helpful for those who wish to pivot into a career in market research.

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Technical Writer

Technical Writers are responsible for creating and maintaining technical documentation. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to create and manage knowledge bases, FAQs, and other technical documentation. This course may also be helpful for those who wish to pivot into a career in technical writing.

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Project Manager

Project Managers are responsible for planning and executing projects. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to track project progress, manage resources, and communicate with stakeholders. This course may also be helpful for those who wish to pivot into a career in project management.

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Business Analyst

Business Analysts are responsible for analyzing business data and making recommendations for improvements. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to collect and analyze data, identify trends, and develop solutions. This course may also be helpful for those who wish to pivot into a career in business analysis.

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Account Manager

Account Managers are responsible for managing relationships with existing customers. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to track customer interactions, manage customer relationships, and provide support. This course may also be helpful for those who wish to pivot into a career in account management.

See salaries and explore the career path for Account Manager

Marketing Specialist

Marketing Specialists are responsible for creating and executing marketing campaigns. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to create and manage marketing campaigns, track results, and measure ROI. This course may also be helpful for those who wish to pivot into a career in marketing.

See salaries and explore the career path for Marketing Specialist

Sales Representative

Sales Representatives are responsible for selling products or services. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to manage sales pipelines, track sales performance, and forecast sales. This course may also be helpful for those who wish to pivot into a career in sales.

See salaries and explore the career path for Sales Representative

Customer Support Representative

Customer Support Representatives are responsible for providing customer support. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to track customer interactions, manage customer relationships, and provide support. This course may also be helpful for those who wish to pivot into a career in customer support.

See salaries and explore the career path for Customer Support Representative

Business Development Representative

Business Development Representatives are responsible for generating new business leads. This course can help build a foundation for a career in this field by providing an understanding of how to use HubSpot to identify potential customers, qualify leads, and develop sales opportunities. This course may also be helpful for those who wish to pivot into a career in business development.

See salaries and explore the career path for Business Development Representative

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Знакомимся с основами HubSpot.

Inbound Marketing, Revised and Updated