Знакомимся с основами MailChimp from Coursera

По окончании данного проекта вы создадите аккаунт в MailChimp, заполните данные о своем бизнесе, добавите контакты, создадите имейл для рассылки своим подписчикам, создадите страницу для подписки на вашу рассылку, пару страниц на вашем веб сайте, а также разошлете опрос вашим контактам. Ваши новые навыки пригодятся вам для поддержки связи с существующими и потенциальными клиентами, они помогут вам легче продавать ваши услуги или товар, а значит эффективнее управлять компанией.

Примечание: этот курс изначально создан для учащихся из Северной Америки. На данный момент мы адаптируем его и для других регионов.

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Know what's good

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, and possible dealbreakers

Соответствует потребностям начинающих благодаря пошаговому прохождению от настройки аккаунта до создания первой рассылки

Помогает наладить коммуникацию с потенциальными клиентами для эффективного продвижения

Курс адаптируется для различных регионов, что удобно для учащихся из разных стран

По окончании курса участники смогут создавать рассылки, целевые страницы и опросы в MailChimp

Career center

Learners who complete Знакомимся с основами MailChimp will develop knowledge and skills that may be useful to these careers:

Email Marketing Specialist

Email Marketing Specialists are responsible for creating and executing email marketing campaigns for businesses. The `Знакомимся с основами MailChimp` course provides a comprehensive overview of email marketing, including how to create email content, build email lists, and track campaign performance. By taking this course, prospective Email Marketing Specialists can gain the skills and knowledge needed to succeed in this role.

See salaries and explore the career path for Email Marketing Specialist

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote products and services. The `Знакомимся с основами MailChimp` course teaches the fundamentals of email marketing, a critical component of many marketing campaigns. By taking this course, prospective Marketing Managers can gain a strong foundation in email marketing and learn how to use MailChimp, a leading email marketing platform, to create and manage email campaigns.

See salaries and explore the career path for Marketing Manager

Digital Marketing Specialist

Digital Marketing Specialists are responsible for developing and implementing digital marketing campaigns across a variety of channels, including email, social media, and paid advertising. The `Знакомимся с основами MailChimp` course introduces the fundamentals of email marketing, an important channel for digital marketing campaigns. By taking this course, prospective Digital Marketing Specialists can gain a better understanding of email marketing and how it can be used to achieve marketing goals.

See salaries and explore the career path for Digital Marketing Specialist

Content Marketing Manager

Content Marketing Managers are responsible for creating and managing content that drives traffic to a company's website and engages customers. The `Знакомимся с основами MailChimp` course teaches the basics of email marketing, a valuable channel for distributing content. By taking this course, prospective Content Marketing Managers can learn how to use email marketing to promote their content and build relationships with customers.

See salaries and explore the career path for Content Marketing Manager

Social Media Manager

Social Media Managers are responsible for developing and implementing social media strategies for businesses. The `Знакомимся с основами MailChimp` course provides a foundation in email marketing, an important channel for social media campaigns. By taking this course, prospective Social Media Managers can learn how to use email marketing to support their social media efforts and drive traffic to their social media pages.

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Business Development Manager

Business Development Managers are responsible for generating new business for a company. The `Знакомимся с основами MailChimp` course teaches the basics of email marketing, a powerful tool for lead generation and nurturing. By taking this course, prospective Business Development Managers can learn how to use email marketing to reach new prospects, build relationships, and close deals.

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Product Marketing Manager

Product Marketing Managers are responsible for developing and launching new products and services. The `Знакомимся с основами MailChimp` course provides a foundation in email marketing, a critical channel for product launches. By taking this course, prospective Product Marketing Managers can learn how to use email marketing to generate excitement for new products, educate customers, and drive sales.

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Customer Relationship Manager (CRM)

Customer Relationship Managers (CRMs) are responsible for managing relationships with customers to drive loyalty and repeat business. The `Знакомимся с основами MailChimp` course teaches the basics of email marketing, a valuable tool for CRM. By taking this course, prospective CRMs can learn how to use email marketing to stay in touch with customers, provide value, and build lasting relationships.

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Sales Manager

Sales Managers are responsible for leading and managing sales teams to achieve sales goals. The `Знакомимся с основами MailChimp` course introduces the fundamentals of email marketing, an essential tool for sales teams. By taking this course, prospective Sales Managers can learn how to use email marketing to generate leads, build relationships with customers, and close deals.

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Marketing Analyst

Marketing Analysts are responsible for collecting, analyzing, and interpreting marketing data to improve marketing campaigns. The `Знакомимся с основами MailChimp` course provides a foundation in email marketing, an important source of marketing data. By taking this course, prospective Marketing Analysts can learn how to use email marketing data to track campaign performance, identify trends, and make recommendations for improvement.

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Market Researcher

Market Researchers are responsible for conducting research to understand market trends and customer behavior. The `Знакомимся с основами MailChimp` course introduces the basics of email marketing, a valuable tool for market research. By taking this course, prospective Market Researchers can learn how to use email marketing to collect data from customers, conduct surveys, and generate insights.

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Web Developer

Web Developers are responsible for designing and developing websites. The `Знакомимся с основами MailChimp` course may be helpful for prospective Web Developers who want to learn more about email marketing and how it can be integrated into websites. By taking this course, Web Developers can gain the skills needed to create email templates, integrate email marketing forms into websites, and track email campaign performance.

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Graphic designer

Graphic Designers are responsible for creating visual content for a variety of purposes, including marketing and advertising. The `Знакомимся с основами MailChimp` course may be helpful for prospective Graphic Designers who want to learn more about email marketing and how to create visually appealing email campaigns. By taking this course, Graphic Designers can gain the skills needed to design email templates, create email graphics, and optimize images for email.

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Copywriter

Copywriters are responsible for writing persuasive and engaging copy for a variety of purposes, including marketing and advertising. The `Знакомимся с основами MailChimp` course may be helpful for prospective Copywriters who want to learn more about email marketing and how to write effective email copy. By taking this course, Copywriters can gain the skills needed to write email subject lines, email body copy, and email call-to-actions.

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Online Business Owner

Online Business Owners are responsible for all aspects of running an online business, including marketing and customer service. The `Знакомимся с основами MailChimp` course may be helpful for prospective Online Business Owners who want to learn more about email marketing and how to use it to grow their business. By taking this course, Online Business Owners can gain the skills needed to build an email list, create email campaigns, and track email campaign performance.

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Знакомимся с основами MailChimp

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