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María Ignacia España
En este proyecto guiado conocerás la plataforma de Facebook Creator Studio, sus herramientas y cómo utilizarlas para tener éxito en las páginas que administras.
Register for this course and see more details by visiting:
OpenCourser.com/course/1jc5gj/como
What's inside
Syllabus
Visión general del proyecto
En este proyecto guiado conocerás la plataforma de Facebook Creator Studio, sus herramientas y cómo utilizarlas para tener éxito en las páginas que administras.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
El curso está diseñado para personas que gestionan páginas de Facebook y desean utilizar Creator Studio para mejorar su éxito
Save this course
Save Cómo empezar con Facebook Creator Studio to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Cómo empezar con Facebook Creator Studio with these
activities:
Find a mentor to guide your social media marketing learning
Show steps
Identify and connect with a mentor who can provide guidance and support in your social media marketing journey.
Show steps
-
Identify potential mentors
-
Reach out to potential mentors
-
Build a relationship with your mentor
Review social media marketing basics
Show steps
Review social media channels, best practices, and content strategy to better understand how to utilize them for marketing purposes.
Show steps
-
Read an article on the history and trends of social media marketing
-
Create a list of the major social media platforms and their demographics
-
Identify the key elements of a successful social media marketing campaign
Create a Facebook page and post
Show steps
Create a Facebook page and post to practice using the platform's features and to understand the mechanics of Facebook posts.
Show steps
-
Choose a topic for your Facebook post
-
Create a Facebook page for your topic
-
Write a post that is relevant to your topic
-
Post your post to your Facebook page
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice creating different types of Facebook posts
Show steps
Practice creating different types of Facebook posts to become familiar with the platform's content formats and posting options.
Show steps
-
Choose a topic for your Facebook post
-
Create a text post
-
Create a photo post
-
Create a video post
Discuss social media marketing trends with classmates
Show steps
Discuss social media marketing trends and challenges with peers to exchange ideas and learn from different perspectives.
Show steps
-
Find a group of classmates to discuss with
-
Choose a topic to discuss
-
Share your thoughts and ideas on the topic
-
Listen to the thoughts and ideas of your classmates
Write a blog post about a Facebook marketing campaign you admire
Show steps
Write a blog post to analyze a successful Facebook marketing campaign to understand the strategies and tactics used.
Show steps
-
Choose a Facebook marketing campaign to analyze
-
Research the campaign's goals, target audience, and strategies
-
Write a blog post that analyzes the campaign's success
Create a social media marketing plan for a local business
Show steps
Create a social media marketing plan to apply the concepts learned in the course and to gain experience in developing a comprehensive marketing strategy.
Show steps
-
Identify the business's target audience
-
Research the business's competitors
-
Develop a social media marketing strategy
-
Implement the social media marketing plan
-
Monitor and evaluate the results of the social media marketing plan
Contribute to an open-source social media marketing project
Show steps
Contribute to an open-source project to gain experience working on real-world social media marketing projects.
Show steps
-
Find an open-source social media marketing project to contribute to
-
Join the project's community
-
Identify an area of the project to contribute to
-
Make your contributions to the project
Find a mentor to guide your social media marketing learning
Show steps
Identify and connect with a mentor who can provide guidance and support in your social media marketing journey.
Show steps
Show steps
Show steps
- Identify potential mentors
- Reach out to potential mentors
- Build a relationship with your mentor
Review social media marketing basics
Show steps
Review social media channels, best practices, and content strategy to better understand how to utilize them for marketing purposes.
Show steps
Show steps
Show steps
- Read an article on the history and trends of social media marketing
- Create a list of the major social media platforms and their demographics
- Identify the key elements of a successful social media marketing campaign
Create a Facebook page and post
Show steps
Create a Facebook page and post to practice using the platform's features and to understand the mechanics of Facebook posts.
Show steps
Show steps
Show steps
- Choose a topic for your Facebook post
- Create a Facebook page for your topic
- Write a post that is relevant to your topic
- Post your post to your Facebook page
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice creating different types of Facebook posts
Show steps
Practice creating different types of Facebook posts to become familiar with the platform's content formats and posting options.
Show steps
Show steps
Show steps
- Choose a topic for your Facebook post
- Create a text post
- Create a photo post
- Create a video post
Discuss social media marketing trends with classmates
Show steps
Discuss social media marketing trends and challenges with peers to exchange ideas and learn from different perspectives.
Show steps
Show steps
Show steps
- Find a group of classmates to discuss with
- Choose a topic to discuss
- Share your thoughts and ideas on the topic
- Listen to the thoughts and ideas of your classmates
Write a blog post about a Facebook marketing campaign you admire
Show steps
Write a blog post to analyze a successful Facebook marketing campaign to understand the strategies and tactics used.
Show steps
Show steps
Show steps
- Choose a Facebook marketing campaign to analyze
- Research the campaign's goals, target audience, and strategies
- Write a blog post that analyzes the campaign's success
Create a social media marketing plan for a local business
Show steps
Create a social media marketing plan to apply the concepts learned in the course and to gain experience in developing a comprehensive marketing strategy.
Show steps
Show steps
Show steps
- Identify the business's target audience
- Research the business's competitors
- Develop a social media marketing strategy
- Implement the social media marketing plan
- Monitor and evaluate the results of the social media marketing plan
Contribute to an open-source social media marketing project
Show steps
Contribute to an open-source project to gain experience working on real-world social media marketing projects.
Show steps
Show steps
Show steps
- Find an open-source social media marketing project to contribute to
- Join the project's community
- Identify an area of the project to contribute to
- Make your contributions to the project
Career center
Learners who complete Cómo empezar con Facebook Creator Studio will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
A Social Media Manager orchestrates and executes social media campaigns that connect with customers and strengthen brand image. They develop a brand's voice and ensure it is consistent across all platforms. A thorough understanding of how Facebook Creator Studio is essential. This course will teach you how to use its tools to schedule posts, track engagement, and measure the success of your campaigns.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist creates and executes digital marketing campaigns across a variety of channels, including social media, email, and paid advertising. They use data to track the success of their campaigns and make adjustments as needed. This course will help you understand how to use Facebook Creator Studio to create and manage your digital marketing campaigns.
Content Creator
Content Creator
A Content Creator develops and produces content for a variety of platforms, including social media, blogs, and websites. They use their creativity and storytelling skills to engage audiences and build relationships. This course will teach you how to use Facebook Creator Studio to create and publish high-quality content that will help you reach your target audience.
Community Manager
Community Manager
A Community Manager is responsible for building and managing online communities for businesses and organizations. They use social media, forums, and other platforms to connect with customers, answer questions, and provide support. This course will teach you how to use Facebook Creator Studio to create and manage online communities that will help you build relationships with your customers.
Social Media Analyst
Social Media Analyst
A Social Media Analyst uses data to track the success of social media campaigns and make recommendations for improvement. They use their analytical skills to identify trends and patterns in social media data. This course will teach you how to use Facebook Creator Studio to track the performance of your social media campaigns and make data-driven decisions.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of a company or organization. They use a variety of communication channels, including social media, to build relationships with the media and promote their organization's message. This course will teach you how to use Facebook Creator Studio to create and manage public relations campaigns that will help you reach your target audience.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns that will help a company reach its business goals. They use a variety of marketing channels, including social media, to reach their target audience. This course will teach you how to use Facebook Creator Studio to create and manage marketing campaigns that will help you achieve your business objectives.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a company's brand identity. They use a variety of marketing channels, including social media, to build relationships with customers and create a positive brand image. This course will teach you how to use Facebook Creator Studio to create and manage brand campaigns that will help you build a strong brand identity.
Media Planner
Media Planner
A Media Planner is responsible for developing and executing media plans that will help a company reach its marketing goals. They use a variety of media channels, including social media, to reach their target audience. This course will teach you how to use Facebook Creator Studio to create and manage media plans that will help you achieve your marketing objectives.
Social Media Strategist
Social Media Strategist
A Social Media Strategist is responsible for developing and executing social media strategies that will help a company reach its business goals. They use a variety of social media platforms, including Facebook, to reach their target audience. This course will teach you how to use Facebook Creator Studio to create and manage social media strategies that will help you achieve your business objectives.
Advertising Manager
Advertising Manager
An Advertising Manager is responsible for developing and executing advertising campaigns that will help a company reach its marketing goals. They use a variety of advertising channels, including social media, to reach their target audience. This course will teach you how to use Facebook Creator Studio to create and manage advertising campaigns that will help you achieve your marketing objectives.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing the public image of a company or organization. They use a variety of communication channels, including social media, to build relationships with the media and promote their organization's message. This course will teach you how to use Facebook Creator Studio to create and manage public relations campaigns that will help you reach your target audience.
Communications Manager
Communications Manager
A Communications Manager is responsible for developing and executing communication strategies that will help a company reach its business goals. They use a variety of communication channels, including social media, to reach their target audience. This course will teach you how to use Facebook Creator Studio to create and manage communication strategies that will help you achieve your business objectives.
Marketing Communications Specialist
Marketing Communications Specialist
A Marketing Communications Specialist is responsible for developing and executing marketing communications campaigns that will help a company reach its business goals. They use a variety of marketing communications channels, including social media, to reach their target audience. This course will teach you how to use Facebook Creator Studio to create and manage marketing communications campaigns that will help you achieve your business objectives.
Social Media Coordinator
Social Media Coordinator
A Social Media Coordinator is responsible for managing the day-to-day operations of a company's social media accounts. They use a variety of social media platforms, including Facebook, to engage with customers and promote their company's brand. This course will teach you how to use Facebook Creator Studio to create and manage social media content that will help you reach your target audience.
For more career information including salaries, visit:
OpenCourser.com/course/1jc5gj/como
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Cómo empezar con Facebook Creator Studio.
Este recurso accesible ofrece una introducción integral a las redes sociales, proporcionando una base sólida para comprender los conceptos y estrategias cubiertos en Creator Studio.
Este libro centrado en Facebook aborda las tácticas avanzadas de marketing, ofreciendo información adicional sobre el uso efectivo de la plataforma y sus herramientas.
Proporciona una comprensión profunda del marketing de contenidos, esencial para crear publicaciones y videos efectivos en Facebook.
Save
Este libro ayuda a los estudiantes a comprender cómo medir y analizar el impacto de sus esfuerzos en Facebook, lo que complementa las herramientas de análisis de Creator Studio.
Proporciona información sobre la gestión de comunidades en línea, lo que es esencial para construir y mantener seguidores comprometidos en Facebook.
Esta guía especializada ofrece información avanzada sobre la publicidad en Facebook, que puede ser útil para los estudiantes que buscan ampliar su alcance.
Este libro de texto académico ofrece una base sólida en el marketing de redes sociales, proporcionando antecedentes y context.
Este libro de ejercicios práctico proporciona actividades y plantillas para ayudar a los estudiantes a aplicar los conceptos de Creator Studio.
Esta guía integral cubre todos los aspectos del marketing en redes sociales, proporcionando una visión general sólida.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/1jc5gj/como
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
María Ignacia España
Language
Español
Good to know
El curso está diseñado para personas que gestionan páginas de Facebook y desean utilizar Creator Studio para mejorar su éxito
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