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Estrategias efectivas en organizaciones data-driven

Juan Cristóbal Bonnefoy and Andrea Barenque

En este curso podrás identificar los diferentes elementos de la gobernanza de datos, gobernanza democrática y el liderazgo en una organización basada en datos. Además, podrás reconocer los principios de las organizaciones basadas en datos para poder planificar y tomar decisiones basdas en evidencia.

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En este curso podrás identificar los diferentes elementos de la gobernanza de datos, gobernanza democrática y el liderazgo en una organización basada en datos. Además, podrás reconocer los principios de las organizaciones basadas en datos para poder planificar y tomar decisiones basdas en evidencia.

A través de actividades prácticas con casos para aplicar el contenido del curso, lograrás reconocer herramientas de evaluación basadas en datos que permitan visualizaciones eficaces para analizar, interpretar y comunicar datos.

Si eres una persona interesada en datos pero no tienes experiencia previa o quieres reforzar los conocimientos ya adquiridos, ¡este curso es para ti!

Este curso forma parte de una Especialización, te recomendamos realizar los cursos en el orden sugerido:

1) Uso de datos en las organizaciones del S.XXI:

2) Gestiona un proyecto de datos en tu organización

3) Estrategias efectivas en organizaciones data-driven

Enroll now

What's inside

Syllabus

Módulo 1: Hacia una organización data-driven
En este modulo abordaremos cómo comenzar a construir organizaciones basadas en datos, desde el diseño de modelos de gobernanza de datos, hasta la identificación de los elementos clave para fomentar una cultura basada en datos que permee a todos los niveles y áreas de la organización. Algunos temas que desarrollaremos se relacionan con el liderazgo, la generación de confianza, la gestión del cambio, la mejora de procesos y la colaboración intersectorial y multidisciplinaria.
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Módulo 2: Tomando decisiones basadas en datos
En este módulo comenzaremos a poner en práctica herramientas y metodologías para comenzar a tomar decisiones basadas en datos. Se abordarán aspectos sobre el mapeo de procesos, la identificación de los actores involucrados, los datos que sirven de insumo al proceso y cómo tomar decisiones que deriven en acciones concretas y factibles.
Módulo 3: Herramientas que informan en la toma de decisiones
En este módulo hablaremos de cómo apoyarse de herramientas de visualización para informar el proceso de toma de decisiones y comunicarlas a otros actores dentro y fuera de la organización. Aprenderás sobre los elementos más importantes a tomar en cuenta cuando se cuenta una historia a través de una visualización, así como a identificar la mejor manera de comunicar un mensaje a través de la misma.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Desarrolla los conocimientos y habilidades para tomar decisiones basadas en evidencia en organizaciones basadas en datos
Fortalece las capacidades para planificar y tomar decisiones informadas y basadas en datos
Proporciona herramientas prácticas para visualizar y analizar datos de manera efectiva
Ofrece casos de estudio y actividades prácticas para aplicar conceptos teóricos a situaciones reales
Explora los principios y elementos clave de la gobernanza de datos en organizaciones
Impartido por instructores expertos en el campo del gobierno de los datos y la toma de decisiones basada en evidencia

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Activities

Coming soon We're preparing activities for Estrategias efectivas en organizaciones data-driven. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Estrategias efectivas en organizaciones data-driven will develop knowledge and skills that may be useful to these careers:
Data Analyst
A Data Analyst interprets large amounts of complex data to find trends and patterns. They use this information to help companies make informed decisions about everything from marketing to product development. This course is a great way to build the skills needed for success in this role, as it will teach you how to collect, analyze, and interpret data using a variety of tools and techniques.
Data Scientist
A Data Scientist combines programming skills with a deep understanding of statistics to build models that can analyze data and make predictions. This course can help you gain the skills needed to get started in this field, as it will teach you how to write code, build models, and present your findings.
Business Analyst
A Business Analyst works with stakeholders to identify and solve business problems. They use data analysis to understand the current state of the business and to make recommendations for improvement. This course can help you gain the skills needed to succeed in this role, as it will teach you how to collect, analyze, and interpret data to make informed decisions.
Management Consultant
A Management Consultant helps organizations to improve their performance. They use data analysis to identify areas for improvement and to develop recommendations for change. This course can help you gain the skills needed to be successful in this role, as it will teach you how to collect, analyze, and interpret data to make informed decisions.
Market Researcher
A Market Researcher conducts research to understand consumer behavior and trends. They use data analysis to identify opportunities and to develop marketing campaigns. This course can help you gain the skills needed to succeed in this role, as it will teach you how to collect, analyze, and interpret data to make informed decisions.
Product Manager
A Product Manager is responsible for the development and launch of new products. They use data analysis to understand customer needs and to make decisions about product features. This course can help you gain the skills needed to succeed in this role, as it will teach you how to collect, analyze, and interpret data to make informed decisions.
Data Engineer
A Data Engineer designs and builds the systems that store and process data. They work with data scientists and analysts to ensure that the data is accessible and reliable. This course can help you gain the skills needed to succeed in this role, as it will teach you how to design and build data systems.
Information Architect
An Information Architect designs and organizes websites and other digital products. They use data analysis to understand user behavior and to make sure that the information is easy to find and use. This course can help you gain the skills needed to succeed in this role, as it will teach you how to collect, analyze, and interpret data to make informed decisions.
Data Visualization Specialist
A Data Visualization Specialist creates visual representations of data. They use data analysis to identify trends and patterns and to make the data more accessible and understandable. This course can help you gain the skills needed to succeed in this role, as it will teach you how to create clear and concise data visualizations.
Data Journalist
A Data Journalist uses data to tell stories. They use data analysis to find trends and patterns and to write articles that inform and engage readers. This course can help you gain the skills needed to succeed in this role, as it will teach you how to collect, analyze, and interpret data to tell compelling stories.
Quantitative Analyst
A Quantitative Analyst uses mathematical and statistical models to analyze data and make predictions. They work in a variety of fields, including finance, healthcare, and marketing. This course can help you gain the skills needed to succeed in this role, as it will teach you how to build and use mathematical models to analyze data.
Operations Research Analyst
An Operations Research Analyst uses data analysis to solve problems and improve efficiency. They work in a variety of industries, including manufacturing, transportation, and healthcare. This course can help you gain the skills needed to succeed in this role, as it will teach you how to collect, analyze, and interpret data to make informed decisions.
Risk Analyst
A Risk Analyst identifies and assesses risks that could harm an organization. They use data analysis to understand the likelihood and impact of risks and to develop strategies to mitigate them. This course can help you gain the skills needed to succeed in this role, as it will teach you how to collect, analyze, and interpret data to make informed decisions.
Statistician
A Statistician collects, analyzes, and interprets data. They work in a variety of fields, including research, government, and business. This course can help you gain the skills needed to succeed in this role, as it will teach you how to design and conduct studies, collect and analyze data, and interpret the results.
Teacher
A Teacher develops and delivers lesson plans to students. They use data to track student progress and to make instructional decisions. This course may be useful for teachers who want to learn how to use data to improve their teaching practice.

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Estrategias efectivas en organizaciones data-driven.
Explores the concept of data-driven competition and provides numerous case studies of companies that have successfully used data to gain a competitive advantage. It must-read for those looking to understand the role of data in modern business.
Provides a practical introduction to data science and its applications in business. It valuable read for those looking to understand the basics of data science and how it can be used to solve business problems.
Este libro proporciona un marco para crear y sostener un crecimiento exitoso. Cubre temas como la innovación, la comercialización y la gestión de la cartera.
Este libro proporciona un marco para desarrollar y evaluar buenas estrategias. Cubre temas como la claridad, el enfoque y la alineación.
Este libro proporciona información práctica sobre las métricas de marketing clave que las organizaciones deben seguir. Explica cómo recopilar, analizar e interpretar estas métricas para tomar decisiones informadas y mejorar los resultados de marketing.
Este libro proporciona una metodología para construir y escalar nuevas empresas basadas en datos. Cubre temas como la experimentación, la iteración y el aprendizaje de los clientes.
Este libro explora por qué las empresas establecidas tienen dificultades para innovar y cómo las nuevas empresas pueden aprovechar las oportunidades de disrupción.
Este libro proporciona un marco para ejecutar eficazmente los objetivos estratégicos. Cubre temas como la alineación, la responsabilidad, la transparencia y la disciplina.
Provides a comprehensive guide to using Excel for data analysis and modeling. It valuable resource for those looking to learn how to use Excel to analyze data and create data models.
Provides a step-by-step guide to using Power BI, a popular data visualization software. It valuable resource for those looking to learn how to use Power BI to create effective data visualizations.

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