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Optimiere dein Instagram Business Profil

Nach Abschluss dieses Projekts wirst du, unabhängig davon, ob du eine neue Marke startest oder eine bestehende mithilfe deiner Social-Media-Strategie optimieren möchtest, diese gezielt auf Instagram bewerben können.

Ziel dieses Projekts ist es, dich mit der Nutzung von Instagram for Business vertraut zu machen und dein Instagram Business Profil zu optimieren. Mit einem Instagram Business Account kannst du dein Unternehmen auf Instagram bewerben indem du Werbeanzeigen, Fotos und mehr mit deiner Zielgruppe teilst.

Du wirst heute mehrere Techniken lernen, die dir dabei behilflich sein werden dein Instagram Business Profil zu optimieren um möglichst viele User zu erreichen und deine Marke erfolgreich auf Instagram zu bewerben.

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What's inside

Syllabus

Projekt-Überblick

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Entwickelt Fähigkeiten für Instagram for Business und die Markenwerbung auf der Plattform

Hilft dabei, Instagram-Business-Profile zu optimieren, um eine größere Reichweite zu erzielen

Bietet Einblicke für Anfänger in die Nutzung von Instagram for Business

Der Umfang und die Ziele des Kurses sind klar definiert

Der Kursleiter, Michelle Flores, ist in diesem Bereich nicht anerkannt

Der Kurs deckt möglicherweise nicht die neuesten Funktionen und Updates von Instagram ab

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Optimiere dein Instagram Business Profil with these activities:

Instagram-Marketing Grundlagen wiederholen

Show steps

Bereite dich auf den Kurs vor, indem du dein Wissen über die Grundlagen des Instagram-Marketings auffrischst.

Browse courses on Marketing

Show steps

Überprüfe die grundlegenden Konzepte des Instagram-Marketings, wie z. B. Zielgruppenbestimmung, Content-Erstellung und Werbekampagnen.
Lies Artikel und Blogbeiträge zum Thema Instagram-Marketing.
Schaue dir Online-Tutorials oder Webinare zum Thema Instagram-Marketing an.

Engagiere dich in der Instagram-Marketing-Community

Show steps

Vertiefe dein Verständnis von Instagram-Marketing, indem du dich in der Community engagierst.

Show steps

Tritt Instagram-Marketing-Gruppen auf Social-Media-Plattformen bei.
Beteilige dich an Diskussionen und teile dein Wissen in diesen Gruppen.
Unterstütze andere Instagram-Marketer, indem du ihre Inhalte teilst und Feedback gibst.

Besuche Instagram-Marketing-Veranstaltungen

Show steps

Erweitere dein Wissen über Instagram-Marketing, indem du an relevanten Veranstaltungen teilnimmst.

Show steps

Suche nach Instagram-Marketing-Konferenzen, Workshops und Meetup-Gruppen in deiner Nähe.
Nimm an diesen Veranstaltungen teil und vernetze dich mit anderen Instagram-Marketing-Experten.

Five other activities

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Erstelle ein Instagram-Profil für dein Unternehmen

Show steps

Wende dein Wissen aus dem Kurs an, indem du ein Instagram-Profil für dein Unternehmen erstellst.

Show steps

Wähle einen Nutzernamen und ein Profilbild, die dein Unternehmen repräsentieren.
Schreibe eine aussagekräftige Biografie, die die wichtigsten Informationen über dein Unternehmen enthält.
Erstelle eine Inhaltsstrategie, die deine Zielgruppe ansprechen soll.

Nimm an einem Instagram-Marketing-Workshop teil

Show steps

Erhalte praktische Erfahrungen im Instagram-Marketing, indem du an einem Workshop teilnimmst.

Show steps

Melde dich für einen Instagram-Marketing-Workshop an, der von einem erfahrenen Vermarkter geleitet wird.
Nimm am Workshop teil und lerne die neuesten Strategien und Best Practices für Instagram-Marketing kennen.
Setze das im Workshop Gelernte in deiner eigenen Instagram-Marketing-Strategie um.

Plane und erstelle ansprechende Instagram-Inhalte

Show steps

Übe das Erstellen von ansprechenden Instagram-Inhalten, die deine Zielgruppe ansprechen.

Show steps

Plane eine Inhaltskalender, der eine Mischung aus verschiedenen Inhaltstypen wie Fotos, Videos und Storys enthält.
Erstelle hochwertige visuelle Inhalte, die die Aufmerksamkeit deiner Zielgruppe erregen.
Schreibe einprägsame Bildunterschriften, die deine Inhalte ergänzen und deine Botschaft vermitteln.

Nimm an Instagram-Marketing-Wettbewerben teil

Show steps

Teste deine Instagram-Marketing-Fähigkeiten, indem du an Wettbewerben teilnimmst.

Show steps

Suche nach Instagram-Marketing-Wettbewerben, die deinen Interessen entsprechen.
Erstelle eine herausragende Wettbewerbsteilnahme, die deine Kreativität und deine Fähigkeiten im Instagram-Marketing unter Beweis stellt.
reiche deine Teilnahme ein und erhalte Feedback von der Community und der Jury.

Entwickle und starte eine Instagram-Werbekampagne

Show steps

Nutze dein Wissen über Instagram-Werbung, um eine effektive Werbekampagne zu entwickeln und zu starten.

Show steps

Definiere deine Zielgruppe und setze klare Kampagnenziele.
Wähle die richtigen Anzeigentypen und platziere sie strategisch.
Erstelle überzeugende Anzeigen, die deine Zielgruppe ansprechen.
Überwache die Leistung deiner Kampagne und passe sie bei Bedarf an.

Career center

Learners who complete Optimiere dein Instagram Business Profil will develop knowledge and skills that may be useful to these careers:

Community Manager

A Community Manager is the voice of a brand or organization on social media. They are responsible for developing and executing social media strategies, creating and sharing engaging content, and interacting with customers and followers. The course on Optimizing Your Instagram Business Profile would be particularly helpful for Community Managers who want to maximize their reach on Instagram. The course teaches how to create a strong Instagram Business Profile, how to use Instagram's features to grow your audience, and how to track and measure your results. This knowledge would help Community Managers to develop more effective social media strategies and to get the most out of their Instagram presence.

See salaries and explore the career path for Community Manager

Social Media Manager

Social Media Managers create and execute social media campaigns, manage social media accounts, and analyze social media data. The course on Optimizing Your Instagram Business Profile would be helpful for Social Media Managers who want to improve their skills in Instagram marketing. The course teaches how to create a strong Instagram Business Profile, how to use Instagram's features to grow your audience, and how to track and measure your results. This knowledge would help Social Media Managers to develop more effective social media strategies and to get the most out of their Instagram presence.

See salaries and explore the career path for Social Media Manager

Marketing Manager

Marketing Managers develop and execute marketing campaigns, which may include traditional marketing, digital marketing, and social media marketing. The course on Optimizing Your Instagram Business Profile would be helpful for Marketing Managers who want to improve their skills in Instagram marketing. The course teaches how to create a strong Instagram Business Profile, how to use Instagram's features to grow your audience, and how to track and measure your results. This knowledge would help Marketing Managers to develop more effective social media strategies and to get the most out of their Instagram presence.

See salaries and explore the career path for Marketing Manager

Brand Manager

Brand Managers are responsible for developing and managing a brand's identity, reputation, and marketing strategy. The course on Optimizing Your Instagram Business Profile would be helpful for Brand Managers who want to improve their skills in Instagram marketing. The course teaches how to create a strong Instagram Business Profile, how to use Instagram's features to grow your audience, and how to track and measure your results. This knowledge would help Brand Managers to develop more effective social media strategies and to get the most out of their Instagram presence.

See salaries and explore the career path for Brand Manager

Digital Marketing Specialist

Digital Marketing Specialists develop and execute digital marketing campaigns, which may include social media marketing, search engine optimization (SEO), email marketing, and pay-per-click (PPC) advertising. The course on Optimizing Your Instagram Business Profile would be helpful for Digital Marketing Specialists who want to improve their skills in Instagram marketing. The course teaches how to create a strong Instagram Business Profile, how to use Instagram's features to grow your audience, and how to track and measure your results. This knowledge would help Digital Marketing Specialists to develop more effective social media strategies and to get the most out of their Instagram presence.

See salaries and explore the career path for Digital Marketing Specialist

Business Development Manager

Business Development Managers are responsible for generating new business opportunities and developing relationships with new and existing customers. The course on Optimizing Your Instagram Business Profile would be useful for Business Development Managers who want to improve their skills in social media marketing and who want to learn how to use Instagram to generate leads and sales.

See salaries and explore the career path for Business Development Manager

Nonprofit Manager

Nonprofit Managers are responsible for managing the operations of a nonprofit organization, including fundraising, marketing, and program development. The course on Optimizing Your Instagram Business Profile may be useful for Nonprofit Managers who want to learn how to use social media to raise awareness of their organization and to attract new donors.

See salaries and explore the career path for Nonprofit Manager

Sales Manager

Sales Managers are responsible for leading and managing a sales team, and for developing and executing sales strategies. The course on Optimizing Your Instagram Business Profile may be useful for Sales Managers who want to learn how to use social media to generate leads and sales.

See salaries and explore the career path for Sales Manager

Product Manager

Product Managers are responsible for developing and managing a product's roadmap, and for ensuring that the product meets the needs of customers. The course on Optimizing Your Instagram Business Profile may be useful for Product Managers who want to learn how to use social media to gather feedback from customers and to promote new products and features.

See salaries and explore the career path for Product Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services, and for helping customers to get the most value from their purchases. The course on Optimizing Your Instagram Business Profile may be useful for Customer Success Managers who want to learn how to use social media to build relationships with customers and to provide support.

See salaries and explore the career path for Customer Success Manager

Public relations manager

Public Relations Managers are responsible for managing a company's public relations and media relations activities. The course on Optimizing Your Instagram Business Profile may be useful for Public Relations Managers who want to learn how to use social media to build relationships with journalists and influencers, and to promote positive coverage of their company.

See salaries and explore the career path for Public relations manager

Event Planner

Event Planners are responsible for planning and executing events, such as conferences, trade shows, and corporate functions. The course on Optimizing Your Instagram Business Profile may be useful for Event Planners who want to learn how to use social media to promote their events and to reach a wider audience.

See salaries and explore the career path for Event Planner

Small Business Owner

Small Business Owners are individuals who own and operate their own small businesses. The course on Optimizing Your Instagram Business Profile would be useful for Small Business Owners who want to learn how to use Instagram to market their businesses and to reach a wider audience.

See salaries and explore the career path for Small Business Owner

Entrepreneur

Entrepreneurs are individuals who start and operate their own businesses. The course on Optimizing Your Instagram Business Profile would be useful for Entrepreneurs who want to learn how to use Instagram to market their businesses and to reach a wider audience.

See salaries and explore the career path for Entrepreneur

Freelance Writer

Freelance Writers write articles, blog posts, and other content for clients. The course on Optimizing Your Instagram Business Profile may be useful for Freelance Writers who want to learn how to use Instagram to promote their services and to reach a wider audience.

See salaries and explore the career path for Freelance Writer

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Optimiere dein Instagram Business Profil.

Digital Marketing

Save

Dieses Buch bietet einen strategischen Ansatz für Social-Media-Marketing und deckt Themen wie Zielgruppenanalyse, Kampagnenplanung und Erfolgsmessung ab.

Run Like a Woman

Save

Dieses Buch ist eine leicht verständliche Einführung in Instagram-Marketing, die speziell für Anfänger entwickelt wurde.

(English) Run Like a Woman: Menstrual Cycle-Based Training...

Paperback

Lean Startup: How Today's Entrepreneurs Use...

Save

Dieses Buch bietet einen Rahmen für die iterative Entwicklung und Verbesserung von Produkten und Dienstleistungen, der auch für die Optimierung Ihrer Instagram-Strategie relevant sein kann.

(English) The Lean Startup: How Today's Entrepreneurs Use...

Hardcover

(English) The Lean Startup: How Today's Entrepreneurs Use...

Kindle Edition

The 4-Hour Work Week

Save

Dieses Buch bietet Tipps zur Optimierung Ihrer Produktivität und zur Automatisierung von Geschäftsprozessen, die auch für Instagram-Marketing relevant sein können.

It Doesn’t Have to Be Crazy at Work

Save

Dieses Buch enthält allgemeine Tipps und Ratschläge für Unternehmer, die auch für Instagram-Marketing relevant sein können.

(English) It Doesn't Have to Be Crazy at Work

Hardcover

(English) It Doesn't Have to Be Crazy at Work

Kindle Edition

The Power of Visual Storytelling: How to Use...

Save

Dieses Buch konzentriert sich auf die Bedeutung visuellen Storytellings und bietet Tipps zur Erstellung ansprechender visueller Inhalte für soziale Medien.

(English) The Power of Visual Storytelling: How to Use...

Kindle Edition

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Effort

2 Stunden

Level

Introductory

Via

Coursera

Institution

Coursera Project Network

Instructor

Michelle Flores

Language

Deutsch

Good to know

Entwickelt Fähigkeiten für Instagram for Business und die Markenwerbung auf der Plattform

Hilft dabei, Instagram-Business-Profile zu optimieren, um eine größere Reichweite zu erzielen

Bietet Einblicke für Anfänger in die Nutzung von Instagram for Business

Der Umfang und die Ziele des Kurses sind klar definiert

Der Kursleiter, Michelle Flores, ist in diesem Bereich nicht anerkannt

Der Kurs deckt möglicherweise nicht die neuesten Funktionen und Updates von Instagram ab

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