¿Qué son los medios sociales? from Coursera

El curso en línea abierto y masivo (Massive Open Online Course, MOOC) “¿Qué son los medios sociales?” está destinado a empresarios, ejecutivos y profesionales del marketing que quieren mejorar considerablemente sus capacidades para potenciar su estrategia en los medios sociales con métodos efectivos y eficaces. Con este curso práctico y útil, no solo aprenderás cómo usar los medios sociales para fortalecer tu identidad profesional,sino que también llevarás a la práctica lo que aprendiste. Este es el primero de los seis cursos del programa de especialización “Marketing en los medios sociales: Cómo obtener ganancias en un mundo digital”.

Si bien se puede asistir de forma gratuita, los participantes que paguen el curso recibirán más recursos además de los básicos. Para el MOOC 1, el material incluye un video especial de Alessandro Acquisti sobre macrodatos y un conjunto de estudios realizados por IBM sobre estrategias de participación y de marketing en los medios sociales con obtención de ganancias netas.

Diseñamos este curso para darte las herramientas, la información, los conocimientos y las habilidades para que logres potenciar tu organización de inmediato. Además, te ayudaremos a ponerte en contacto con expertos reconocidos en los medios sociales. Después de realizar el curso, tú y los miembros de tu organización podrán posicionarse, interactuar y establecer relaciones con los consumidores de mayor valor para ustedes.

Actualmente, estamos atravesando un período de muchísimas innovaciones. Las nuevas tecnologías están cambiando la forma en la que las personas se relacionan entre sí y con las organizaciones que les interesan. Este curso te mostrará el camino que debes seguir para definir tu propia estrategia de marketing en los medios sociales con métodos efectivos y eficaces.

Algunos de los profesores del MOOC 1 son:

* Judy Ungar Franks (presidenta de The Marketing Democracy, Ltd., y profesora de Comunicación integrada de marketing en la Escuela Medill (Medill School) de la Universidad Northwestern (Northwestern University)

What's inside

Syllabus

Introducción al marketing en los medios sociales

En este primer módulo, aprenderás cuáles son los objetivos, la estructura y los trabajos para entregar de los MOOC del programa de especialización “Marketing en los medios sociales”. También comprenderás cómo los MOOC del programa de especialización se complementan entre sí para crear una experiencia realmente única que se puede llevar a la práctica.

Tendencias sociales

En este módulo, no solo aprenderás cómo la revolución digital ha alterado el mercado, sino también cómo comprender este caótico mundo digital.

El negocio de los medios sociales

En este módulo, aprenderás a ver a los medios sociales como un todo integral, centrado en los consumidores y en los interesados, flexible, global, simultáneo e integrado. Luego, realizarás un trabajo de evaluación entre pares en el que tendrás que delimitar tu público objetivo en los medios sociales.

Aspectos generales de los medios sociales

En este módulo, comprenderás la importancia de los macrodatos y aprenderás cómo manejar todos los medios sociales que evolucionan rápidamente y que se usan en la actualidad. También aprenderás la diferencia entre redes sociales y comunidades sociales, y las razones por las que se forman. Luego, prepararás las redes sociales que usarás a lo largo del programa de especialización.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Este curso desarrolla habilidades y conocimientos básicos para principiantes

Este curso desarrolla habilidades y conocimientos que son aplicables a la práctica

Este curso explora las tendencias sociales, lo cual es estándar en el marketing de redes sociales sociales

Este curso desarrolla los aspectos generales de los medios sociales, lo cual es esencial para una comprensión integral

Este curso enseña cómo usar los medios sociales para fortalecer la identidad profesional

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in ¿Qué son los medios sociales? with these activities:

Volunteer for a social media marketing organization

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Volunteering will give you practical experience and help you build your network.

Browse courses on Marketing

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Research social media marketing organizations in your area.
Choose an organization that you are interested in.
Contact the organization and ask about volunteer opportunities.
Commit to a regular volunteer schedule.

Review trends in social media marketing

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Understanding current trends will provide context for the rest of the course.

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Read articles about social media trends in industry publications.
Watch videos about social media trends on YouTube or other video platforms.
Attend industry webinars or conferences on social media trends.

Network with other social media marketers

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Networking will help you build relationships with other professionals in the field.

Browse courses on Marketing

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Attend social media marketing events.
Join social media marketing groups on LinkedIn and Facebook.
Follow social media marketers on Twitter and Instagram.
Reach out to other social media marketers and introduce yourself.

Five other activities

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Create social media content calendars

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Creating content calendars will help you apply the principles of social media marketing.

Browse courses on Content Calendar

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Choose a social media platform to focus on.
Identify your target audience for the platform.
Brainstorm content ideas that will appeal to your target audience.
Create a schedule for posting your content.
Track your results and make adjustments to your content calendar as needed.

Attend a social media marketing workshop

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Attending a workshop will provide you with hands-on experience and insights from experts.

Browse courses on Marketing

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Research social media marketing workshops in your area.
Choose a workshop that fits your needs and interests.
Register for the workshop.
Attend the workshop and participate actively.

Mentor other students in social media marketing

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Mentoring others will help you solidify your understanding of the material.

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Identify students who need help with social media marketing.
Offer to mentor them.
Meet with your mentees regularly.
Provide them with guidance and support.

Develop a social media marketing strategy

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Developing a social media marketing strategy will help you focus your efforts and achieve your goals.

Browse courses on Social Media Marketing Strategy

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Define your social media marketing goals.
Identify your target audience.
Choose the right social media platforms for your audience.
Develop a content strategy.
Create a social media budget.
Track your results and make adjustments as needed.

Contribute to open-source social media marketing tools

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Contributing to open-source projects will give you practical experience and help you build your portfolio.

Browse courses on Social Media Tools

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Identify open-source social media marketing tools that you can contribute to.
Contact the project maintainers.
Propose a contribution.
Work with the maintainers to implement your contribution.

Career center

Learners who complete ¿Qué son los medios sociales? will develop knowledge and skills that may be useful to these careers:

Social Media Manager

The course ¿Qué son los medios sociales? can be a helpful tool for individuals looking to start or advance their career as a Social Media Manager. The course focuses on developing a comprehensive understanding of social media and how it can be used to connect with consumers and build relationships. Students will learn about the latest trends in social media and how to use it to create and implement effective marketing campaigns. Additionally, the course provides insights into the business side of social media and how to measure the success of social media initiatives. By taking this course, individuals can gain the knowledge and skills needed to succeed in the field of social media management.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

The course ¿Qué son los medios sociales? provides a solid foundation for those looking to become a Digital Marketing Manager. The course covers the basics of social media marketing, including how to create and implement effective social media campaigns. Additionally, the course provides insights into the latest trends in digital marketing and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful digital marketing campaigns.

See salaries and explore the career path for Digital Marketing Manager

Marketing Manager

The course ¿Qué son los medios sociales? can be useful for aspiring Marketing Managers looking to expand their knowledge of social media marketing. The course provides an overview of social media marketing, including how to create and implement effective social media campaigns. Additionally, the course offers insights into the latest trends in social media and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful marketing campaigns that incorporate social media.

See salaries and explore the career path for Marketing Manager

Community Manager

The course ¿Qué son los medios sociales? provides valuable insights for those looking to become a Community Manager. The course covers the basics of social media marketing, including how to create and manage online communities. Additionally, the course provides an overview of the latest trends in social media and how to use them to engage with target audiences. By taking this course, individuals can gain the knowledge and skills needed to build and manage successful online communities.

See salaries and explore the career path for Community Manager

Social Media Strategist

The course ¿Qué son los medios sociales? can be helpful for individuals looking to become a Social Media Strategist. The course provides a comprehensive overview of social media marketing, including how to develop and implement effective social media strategies. Additionally, the course offers insights into the latest trends in social media and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful social media strategies.

See salaries and explore the career path for Social Media Strategist

Content Marketing Manager

The course ¿Qué son los medios sociales? provides valuable insights for those looking to become a Content Marketing Manager. The course covers the basics of social media marketing, including how to create and distribute engaging content. Additionally, the course provides an overview of the latest trends in social media and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful content marketing campaigns that incorporate social media.

See salaries and explore the career path for Content Marketing Manager

Public relations manager

The course ¿Qué son los medios sociales? can be useful for individuals looking to become a Public Relations Manager. The course provides an overview of social media marketing, including how to use social media to manage public relations. Additionally, the course offers insights into the latest trends in social media and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful public relations campaigns that incorporate social media.

See salaries and explore the career path for Public relations manager

Advertising Manager

The course ¿Qué son los medios sociales? provides valuable insights for those looking to become an Advertising Manager. The course covers the basics of social media marketing, including how to create and implement effective social media advertising campaigns. Additionally, the course offers insights into the latest trends in social media and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful advertising campaigns that incorporate social media.

See salaries and explore the career path for Advertising Manager

Brand Manager

The course ¿Qué son los medios sociales? can be helpful for individuals looking to become a Brand Manager. The course provides an overview of social media marketing, including how to use social media to build and manage brands. Additionally, the course offers insights into the latest trends in social media and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful branding campaigns that incorporate social media.

See salaries and explore the career path for Brand Manager

Digital Marketing Specialist

The course ¿Qué son los medios sociales? provides a solid foundation for those looking to become a Digital Marketing Specialist. The course covers the basics of social media marketing, including how to create and implement effective social media campaigns. Additionally, the course provides insights into the latest trends in digital marketing and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful digital marketing campaigns that incorporate social media.

See salaries and explore the career path for Digital Marketing Specialist

Media Buyer

The course ¿Qué son los medios sociales? may be useful for individuals looking to become a Media Buyer. The course covers the basics of social media marketing, including how to buy and manage social media advertising. Additionally, the course provides insights into the latest trends in social media and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful media buying campaigns that incorporate social media.

See salaries and explore the career path for Media Buyer

Marketing Analyst

The course ¿Qué son los medios sociales? may be useful for individuals looking to become a Marketing Analyst. The course covers the basics of social media marketing, including how to track and measure the performance of social media campaigns. Additionally, the course provides insights into the latest trends in social media and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful marketing campaigns that incorporate social media.

See salaries and explore the career path for Marketing Analyst

Public Relations Specialist

The course ¿Qué son los medios sociales? may be useful for individuals looking to become a Public Relations Specialist. The course covers the basics of social media marketing, including how to use social media to manage public relations. Additionally, the course provides insights into the latest trends in social media and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful public relations campaigns that incorporate social media.

See salaries and explore the career path for Public Relations Specialist

Advertising Account Executive

The course ¿Qué son los medios sociales? may be useful for individuals looking to become an Advertising Account Executive. The course covers the basics of social media marketing, including how to sell and manage social media advertising campaigns. Additionally, the course provides insights into the latest trends in social media and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful advertising campaigns that incorporate social media.

See salaries and explore the career path for Advertising Account Executive

Brand Strategist

The course ¿Qué son los medios sociales? may be useful for individuals looking to become a Brand Strategist. The course covers the basics of social media marketing, including how to develop and implement social media branding strategies. Additionally, the course provides insights into the latest trends in social media and how to use them to reach target audiences. By taking this course, individuals can gain the knowledge and skills needed to develop and execute successful branding campaigns that incorporate social media.

See salaries and explore the career path for Brand Strategist