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Crea un calendario de contenidos para Twitter

En este proyecto, nos encargaremos de construir un calendario de contenidos e insertarlos en una herramienta de planificación y publicación llamada TweetDeck.

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What's inside

Syllabus

Visión general del proyecto

Aquí describirá de qué trata el proyecto... dará una visión general de lo que el alumno conseguirá al completar este proyecto.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Fortalece los conocimientos previos para estudiantes intermedios

Desarrolla habilidades profesionales o una profunda experiencia en un tema o conjunto de temas específicos

Es multiplataforma e incluye una combinación de medios, como videos, lecturas, debates, etc

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crea un calendario de contenidos para Twitter with these activities:

Refresca tus conocimientos de marketing digital

Show steps

Refrescar tus conocimientos sobre marketing digital te ayudará a comprender mejor el contexto de la planificación y programación de contenido.

Browse courses on Marketing Digital

Show steps

Revisa tus notas o materiales de cursos anteriores
Lee artículos y blogs sobre marketing digital
Toma cursos en línea o talleres

Asiste a un evento de networking para profesionales de redes sociales

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Asistir a eventos de networking te permitirá conectarte con otros profesionales y aprender sobre las últimas tendencias en la industria.

Browse courses on Networking

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Busca eventos de networking relevantes
Prepárate para presentarte y hablar sobre tu trabajo
Asiste al evento y participa activamente
Sigue a personas y organizaciones interesantes

Busca un mentor en planificación de contenido de redes sociales

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Tener un mentor puede brindarte orientación personalizada y apoyo para mejorar tus habilidades en planificación de contenido.

Browse courses on Redes Sociales

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Identifica posibles mentores
Contáctalos y expresa tu interés
Establece un horario y expectativas claras

Nine other activities

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Show all 12 activities

Revise social media marketing basics

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Refresh your understanding of social media marketing concepts and platforms to enhance your engagement in the course.

Browse courses on Social Media Marketing

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Review key concepts of social media marketing, such as content creation, audience targeting, and campaign measurement.
Explore industry reports or articles to stay updated on the latest trends and best practices.

Tutoriales sobre TweetDeck

Show steps

Familiarizarte con TweetDeck te permitirá aprovechar al máximo la herramienta para gestionar eficazmente tus redes sociales.

Browse courses on TweetDeck

Show steps

Busca tutoriales en línea sobre TweetDeck
Sigue los tutoriales y completa los ejercicios
Practica usando TweetDeck para programar contenido

Create mock social media content

Show steps

Practice developing and designing engaging social media content that aligns with marketing objectives.

Browse courses on Content Creation

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Choose a specific platform and target audience.
Develop a content calendar and create mock posts, images, or videos.
Evaluate the effectiveness of your mock content based on industry standards and best practices.

Construye un calendario de contenidos para tus redes sociales

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Este proyecto te permitirá aplicar los conceptos aprendidos en este curso de manera práctica, consolidando tus habilidades para planificar y programar contenido en redes sociales.

Browse courses on Twitter

Show steps

Define los objetivos de tu calendario de contenido
Identifica a tu público objetivo
Crea un calendario de contenido
Utiliza TweetDeck para programar tu contenido

Participa en un grupo de estudio de planificación de contenido

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Colaborar con otros te permitirá compartir ideas, obtener comentarios y aprender de diferentes perspectivas.

Browse courses on Redes Sociales

Show steps

Encuentra o crea un grupo de estudio
Comparte tus ideas y proyectos
Proporciona y recibe comentarios

Participate in a peer review of social media content

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Gain valuable feedback and perspectives by sharing and reviewing social media content with peers.

Browse courses on Peer Review

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Identify peers with complementary skills or experiences.
Exchange mock content or social media campaigns for feedback.
Provide constructive criticism and suggestions for improvement.

Práctica programando contenido

Show steps

La práctica regular te ayudará a desarrollar fluidez y confianza en la planificación y programación de contenido.

Browse courses on Twitter

Show steps

Crea varios ejemplos de publicaciones en redes sociales
Programa tus publicaciones utilizando TweetDeck
Analiza los resultados y realiza ajustes

Crea una guía de estrategia de contenido para redes sociales

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Desarrollar una estrategia de contenido te ayudará a planificar y crear contenido efectivo para tus redes sociales.

Browse courses on Redes Sociales

Show steps

Define tus objetivos y público objetivo
Investiga las mejores prácticas de contenido
Crea un calendario de contenido
Crea y publica contenido de alta calidad
Mide y analiza tu rendimiento

Develop a social media strategy

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Solidify your understanding by creating a comprehensive social media strategy that aligns with your marketing goals.

Browse courses on Social Media Strategy

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Define your business objectives, target audience, and key performance indicators (KPIs).
Research and analyze competitors' strategies.
Develop a content plan that outlines your posting schedule, content themes, and distribution channels.
Create a social media style guide to ensure consistency and brand alignment.
Include a monitoring and evaluation plan to track and adjust your strategy based on results.

Career center

Learners who complete Crea un calendario de contenidos para Twitter will develop knowledge and skills that may be useful to these careers:

Content Marketing Manager

A Content Marketing Manager is responsible for planning, creating, and distributing content that is valuable, relevant, and engaging to a target audience. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their marketing goals. This will help them to create a more effective content strategy that can attract and convert leads.

See salaries and explore the career path for Content Marketing Manager

Communications Manager

A Communications Manager is responsible for planning and executing communications campaigns for a company or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their communications goals. This will help them to create a more effective communications strategy that can reach and engage their target audience.

See salaries and explore the career path for Communications Manager

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns across a variety of channels, including social media, email, and paid advertising. This course would be helpful for someone in this role because it provides a step-by-step guide to creating a Twitter content calendar that is aligned with their marketing goals. This will help them to create a more effective digital marketing strategy that can reach and engage their target audience.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Communications Manager

A Marketing Communications Manager is responsible for planning and executing marketing communications campaigns for a company or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their marketing communications goals. This will help them to create a more effective marketing communications strategy that can reach and engage their target audience.

See salaries and explore the career path for Marketing Communications Manager

Social Media Strategist

A Social Media Strategist is responsible for developing and executing social media strategies for businesses and organizations. This course would be helpful for someone in this role because it provides a step-by-step guide to creating a Twitter content calendar. This will help them to plan and schedule their social media content more effectively, which can lead to increased engagement and website traffic.

See salaries and explore the career path for Social Media Strategist

Content Creator

A Content Creator is responsible for creating content for a variety of channels, including social media, websites, and blogs. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their content goals. This will help them to create a more effective content strategy that can reach and engage their target audience.

See salaries and explore the career path for Content Creator

Media Relations Manager

A Media Relations Manager is responsible for managing relationships with the media and promoting a company or organization's image in the media. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their media relations goals. This will help them to create a more effective media relations strategy that can reach and engage their target audience.

See salaries and explore the career path for Media Relations Manager

Community Manager

A Community Manager is responsible for building and managing online communities around a brand or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is engaging and relevant to their community. This will help them to build a stronger community that is more likely to be loyal to the brand or organization.

See salaries and explore the career path for Community Manager

Marketing Manager

A Marketing Manager is responsible for planning and executing marketing campaigns for a company or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their marketing goals. This will help them to create a more effective marketing strategy that can reach and engage their target audience.

See salaries and explore the career path for Marketing Manager

Marketing Director

A Marketing Director is responsible for planning and executing marketing campaigns for a company or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their marketing goals. This will help them to create a more effective marketing strategy that can reach and engage their target audience.

See salaries and explore the career path for Marketing Director

Public Relations Specialist

A Public Relations Specialist is responsible for managing the public image of a company or organization. This course would be helpful for someone in this role because it provides a step-by-step guide to creating a Twitter content calendar that is aligned with their public relations goals. This will help them to create a more effective public relations strategy that can reach and engage their target audience.

See salaries and explore the career path for Public Relations Specialist

Public relations manager

A Public Relations Manager is responsible for managing the public image of a company or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their public relations goals. This will help them to create a more effective public relations strategy that can reach and engage their target audience.

See salaries and explore the career path for Public relations manager

Social Media Manager

A Social Media Manager plans, develops, and executes social media strategies for businesses and organizations. This course would be helpful for someone in this role because it provides a step-by-step guide to creating a Twitter content calendar. This will help them to plan and schedule their social media content more effectively, which can lead to increased engagement and website traffic.

See salaries and explore the career path for Social Media Manager

Brand Manager

A Brand Manager is responsible for developing and managing the brand strategy for a company or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their brand goals. This will help them to create a more effective brand strategy that can reach and engage their target audience.

See salaries and explore the career path for Brand Manager

Copywriter

A Copywriter is responsible for writing persuasive and engaging copy for a variety of purposes, including marketing, advertising, and public relations. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is engaging and relevant to their target audience. This will help them to create more effective copy that can persuade and convert their target audience.

See salaries and explore the career path for Copywriter

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Crea un calendario de contenidos para Twitter.

Understanding Digital Marketing

Save

Este libro proporciona una guía paso a paso sobre cómo crear y ejecutar una estrategia de marketing de Twitter eficaz. Cubre temas como la creación de contenido, la programación de tweets y el seguimiento de resultados.

Understanding Digital Marketing

Paperback

Check price

Understanding Digital Marketing

Kindle Edition

Check price

Twitter Power 3.0

Save

Este libro se centra en el uso de Twitter para generar leads y ventas. Cubre temas como la creación de contenido atractivo, el uso de hashtags y la colaboración con influencers.

(English) Twitter Power 3.0: How to Dominate Your Market One...

Audible Audiobook

Social Media Marketing All-in-One For Dummies

Save

Este libro es una guía para principiantes sobre Twitter. Cubre los conceptos básicos de la plataforma, como crear un perfil, tuitear y seguir a otros usuarios. También incluye consejos sobre cómo utilizar Twitter para fines personales y profesionales.

(English) Social Media Marketing All-in-One For Dummies

Paperback

(English) Social Media Marketing All-in-One For Dummies (For...

Kindle Edition

Social Marketing Digital Book Set

Save

Aunque este libro no se centra específicamente en Twitter, proporciona una base sólida para comprender el marketing en redes sociales en general. Cubre temas como la creación de contenido, el análisis de datos y el uso de herramientas de redes sociales.

(English) Social Marketing Digital Book Set

Kindle Edition

#AskGaryVee

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Este libro ofrece consejos prácticos sobre cómo crear contenido atractivo que resuene con su audiencia. También enfatiza la importancia de construir relaciones y brindar valor antes de intentar vender a su audiencia.

(English) #AskGaryVee: One Entrepreneur's Take on Leadership,...

Hardcover

(Deutsch) #AskGaryVee: Ein Entrepreneur über Social Media,...

Kindle Edition

Content Rules

Save

Este libro se centra en la creación de contenido de alta calidad que atraiga a su público objetivo. Cubre temas como la investigación de palabras clave, la optimización de motores de búsqueda y la promoción de contenido en las redes sociales.

Nonprofit Management All-in-One For Dummies

Save

Esta guía para principiantes cubre los conceptos básicos del marketing en redes sociales, incluidas las diferentes plataformas, las mejores prácticas y las herramientas para medir su éxito.

(English) Nonprofit Management All-in-One For Dummies (For...

Paperback

(English) Nonprofit Management All-in-One For Dummies

Kindle Edition

Trabajo y digitalización: avances y retos para el...

Save

Esta guía para principiantes cubre los conceptos básicos de Twitter, desde cómo crear una cuenta hasta cómo seguir a otros usuarios y tuitear. También incluye consejos sobre cómo utilizar Twitter para uso personal y profesional.

Trabajo y digitalización: avances y retos para el...

Paperback

Trabajo y digitalización: avances y retos para el...

Kindle Edition

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Effort

2 horas

Level

Introductory

Via

Coursera

Institution

Coursera Project Network

Instructor

Mike Nieva

Language

Español

Good to know

Fortalece los conocimientos previos para estudiantes intermedios

Desarrolla habilidades profesionales o una profunda experiencia en un tema o conjunto de temas específicos

Es multiplataforma e incluye una combinación de medios, como videos, lecturas, debates, etc

Share and help others discover this course.

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