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Mike Nieva
En este proyecto, nos encargaremos de construir un calendario de contenidos e insertarlos en una herramienta de planificación y publicación llamada TweetDeck.
Register for this course and see more details by visiting:
OpenCourser.com/course/y3e1yf/crea
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What's inside
Syllabus
Visión general del proyecto
Aquí describirá de qué trata el proyecto... dará una visión general de lo que el alumno conseguirá al completar este proyecto.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Fortalece los conocimientos previos para estudiantes intermedios
Desarrolla habilidades profesionales o una profunda experiencia en un tema o conjunto de temas específicos
Es multiplataforma e incluye una combinación de medios, como videos, lecturas, debates, etc
Save this course
Save Crea un calendario de contenidos para Twitter to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Crea un calendario de contenidos para Twitter with these
activities:
Refresca tus conocimientos de marketing digital
Show steps
Refrescar tus conocimientos sobre marketing digital te ayudará a comprender mejor el contexto de la planificación y programación de contenido.
Browse courses on
Marketing Digital
Show steps
-
Revisa tus notas o materiales de cursos anteriores
-
Lee artículos y blogs sobre marketing digital
-
Toma cursos en línea o talleres
Asiste a un evento de networking para profesionales de redes sociales
Show steps
Asistir a eventos de networking te permitirá conectarte con otros profesionales y aprender sobre las últimas tendencias en la industria.
Browse courses on
Networking
Show steps
-
Busca eventos de networking relevantes
-
Prepárate para presentarte y hablar sobre tu trabajo
-
Asiste al evento y participa activamente
-
Sigue a personas y organizaciones interesantes
Busca un mentor en planificación de contenido de redes sociales
Show steps
Tener un mentor puede brindarte orientación personalizada y apoyo para mejorar tus habilidades en planificación de contenido.
Browse courses on
Redes Sociales
Show steps
-
Identifica posibles mentores
-
Contáctalos y expresa tu interés
-
Establece un horario y expectativas claras
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Revise social media marketing basics
Show steps
Refresh your understanding of social media marketing concepts and platforms to enhance your engagement in the course.
Browse courses on
Social Media Marketing
Show steps
-
Review key concepts of social media marketing, such as content creation, audience targeting, and campaign measurement.
-
Explore industry reports or articles to stay updated on the latest trends and best practices.
Tutoriales sobre TweetDeck
Show steps
Familiarizarte con TweetDeck te permitirá aprovechar al máximo la herramienta para gestionar eficazmente tus redes sociales.
Browse courses on
TweetDeck
Show steps
-
Busca tutoriales en línea sobre TweetDeck
-
Sigue los tutoriales y completa los ejercicios
-
Practica usando TweetDeck para programar contenido
Create mock social media content
Show steps
Practice developing and designing engaging social media content that aligns with marketing objectives.
Browse courses on
Content Creation
Show steps
-
Choose a specific platform and target audience.
-
Develop a content calendar and create mock posts, images, or videos.
-
Evaluate the effectiveness of your mock content based on industry standards and best practices.
Construye un calendario de contenidos para tus redes sociales
Show steps
Este proyecto te permitirá aplicar los conceptos aprendidos en este curso de manera práctica, consolidando tus habilidades para planificar y programar contenido en redes sociales.
Browse courses on
Twitter
Show steps
-
Define los objetivos de tu calendario de contenido
-
Identifica a tu público objetivo
-
Crea un calendario de contenido
-
Utiliza TweetDeck para programar tu contenido
Participa en un grupo de estudio de planificación de contenido
Show steps
Colaborar con otros te permitirá compartir ideas, obtener comentarios y aprender de diferentes perspectivas.
Browse courses on
Redes Sociales
Show steps
-
Encuentra o crea un grupo de estudio
-
Comparte tus ideas y proyectos
-
Proporciona y recibe comentarios
Participate in a peer review of social media content
Show steps
Gain valuable feedback and perspectives by sharing and reviewing social media content with peers.
Browse courses on
Peer Review
Show steps
-
Identify peers with complementary skills or experiences.
-
Exchange mock content or social media campaigns for feedback.
-
Provide constructive criticism and suggestions for improvement.
Práctica programando contenido
Show steps
La práctica regular te ayudará a desarrollar fluidez y confianza en la planificación y programación de contenido.
Browse courses on
Twitter
Show steps
-
Crea varios ejemplos de publicaciones en redes sociales
-
Programa tus publicaciones utilizando TweetDeck
-
Analiza los resultados y realiza ajustes
Crea una guía de estrategia de contenido para redes sociales
Show steps
Desarrollar una estrategia de contenido te ayudará a planificar y crear contenido efectivo para tus redes sociales.
Browse courses on
Redes Sociales
Show steps
-
Define tus objetivos y público objetivo
-
Investiga las mejores prácticas de contenido
-
Crea un calendario de contenido
-
Crea y publica contenido de alta calidad
-
Mide y analiza tu rendimiento
Develop a social media strategy
Show steps
Solidify your understanding by creating a comprehensive social media strategy that aligns with your marketing goals.
Browse courses on
Social Media Strategy
Show steps
-
Define your business objectives, target audience, and key performance indicators (KPIs).
-
Research and analyze competitors' strategies.
-
Develop a content plan that outlines your posting schedule, content themes, and distribution channels.
-
Create a social media style guide to ensure consistency and brand alignment.
-
Include a monitoring and evaluation plan to track and adjust your strategy based on results.
Refresca tus conocimientos de marketing digital
Show steps
Refrescar tus conocimientos sobre marketing digital te ayudará a comprender mejor el contexto de la planificación y programación de contenido.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Revisa tus notas o materiales de cursos anteriores
- Lee artículos y blogs sobre marketing digital
- Toma cursos en línea o talleres
Asiste a un evento de networking para profesionales de redes sociales
Show steps
Asistir a eventos de networking te permitirá conectarte con otros profesionales y aprender sobre las últimas tendencias en la industria.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Busca eventos de networking relevantes
- Prepárate para presentarte y hablar sobre tu trabajo
- Asiste al evento y participa activamente
- Sigue a personas y organizaciones interesantes
Busca un mentor en planificación de contenido de redes sociales
Show steps
Tener un mentor puede brindarte orientación personalizada y apoyo para mejorar tus habilidades en planificación de contenido.
Browse courses on
Redes Sociales
Show steps
Show steps
Show steps
- Identifica posibles mentores
- Contáctalos y expresa tu interés
- Establece un horario y expectativas claras
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Revise social media marketing basics
Show steps
Refresh your understanding of social media marketing concepts and platforms to enhance your engagement in the course.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Review key concepts of social media marketing, such as content creation, audience targeting, and campaign measurement.
- Explore industry reports or articles to stay updated on the latest trends and best practices.
Tutoriales sobre TweetDeck
Show steps
Familiarizarte con TweetDeck te permitirá aprovechar al máximo la herramienta para gestionar eficazmente tus redes sociales.
Browse courses on
TweetDeck
Show steps
Show steps
Show steps
- Busca tutoriales en línea sobre TweetDeck
- Sigue los tutoriales y completa los ejercicios
- Practica usando TweetDeck para programar contenido
Create mock social media content
Show steps
Practice developing and designing engaging social media content that aligns with marketing objectives.
Browse courses on
Content Creation
Show steps
Show steps
Show steps
- Choose a specific platform and target audience.
- Develop a content calendar and create mock posts, images, or videos.
- Evaluate the effectiveness of your mock content based on industry standards and best practices.
Construye un calendario de contenidos para tus redes sociales
Show steps
Este proyecto te permitirá aplicar los conceptos aprendidos en este curso de manera práctica, consolidando tus habilidades para planificar y programar contenido en redes sociales.
Browse courses on
Twitter
Show steps
Show steps
Show steps
- Define los objetivos de tu calendario de contenido
- Identifica a tu público objetivo
- Crea un calendario de contenido
- Utiliza TweetDeck para programar tu contenido
Participa en un grupo de estudio de planificación de contenido
Show steps
Colaborar con otros te permitirá compartir ideas, obtener comentarios y aprender de diferentes perspectivas.
Browse courses on
Redes Sociales
Show steps
Show steps
Show steps
- Encuentra o crea un grupo de estudio
- Comparte tus ideas y proyectos
- Proporciona y recibe comentarios
Participate in a peer review of social media content
Show steps
Gain valuable feedback and perspectives by sharing and reviewing social media content with peers.
Browse courses on
Peer Review
Show steps
Show steps
Show steps
- Identify peers with complementary skills or experiences.
- Exchange mock content or social media campaigns for feedback.
- Provide constructive criticism and suggestions for improvement.
Práctica programando contenido
Show steps
La práctica regular te ayudará a desarrollar fluidez y confianza en la planificación y programación de contenido.
Browse courses on
Twitter
Show steps
Show steps
Show steps
- Crea varios ejemplos de publicaciones en redes sociales
- Programa tus publicaciones utilizando TweetDeck
- Analiza los resultados y realiza ajustes
Crea una guía de estrategia de contenido para redes sociales
Show steps
Desarrollar una estrategia de contenido te ayudará a planificar y crear contenido efectivo para tus redes sociales.
Browse courses on
Redes Sociales
Show steps
Show steps
Show steps
- Define tus objetivos y público objetivo
- Investiga las mejores prácticas de contenido
- Crea un calendario de contenido
- Crea y publica contenido de alta calidad
- Mide y analiza tu rendimiento
Develop a social media strategy
Show steps
Solidify your understanding by creating a comprehensive social media strategy that aligns with your marketing goals.
Browse courses on
Social Media Strategy
Show steps
Show steps
Show steps
- Define your business objectives, target audience, and key performance indicators (KPIs).
- Research and analyze competitors' strategies.
- Develop a content plan that outlines your posting schedule, content themes, and distribution channels.
- Create a social media style guide to ensure consistency and brand alignment.
- Include a monitoring and evaluation plan to track and adjust your strategy based on results.
Career center
Learners who complete Crea un calendario de contenidos para Twitter will develop knowledge and skills
that may be useful to these careers:
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for planning, creating, and distributing content that is valuable, relevant, and engaging to a target audience. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their marketing goals. This will help them to create a more effective content strategy that can attract and convert leads.
Communications Manager
Communications Manager
A Communications Manager is responsible for planning and executing communications campaigns for a company or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their communications goals. This will help them to create a more effective communications strategy that can reach and engage their target audience.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns across a variety of channels, including social media, email, and paid advertising. This course would be helpful for someone in this role because it provides a step-by-step guide to creating a Twitter content calendar that is aligned with their marketing goals. This will help them to create a more effective digital marketing strategy that can reach and engage their target audience.
Marketing Communications Manager
Marketing Communications Manager
A Marketing Communications Manager is responsible for planning and executing marketing communications campaigns for a company or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their marketing communications goals. This will help them to create a more effective marketing communications strategy that can reach and engage their target audience.
Social Media Strategist
Social Media Strategist
A Social Media Strategist is responsible for developing and executing social media strategies for businesses and organizations. This course would be helpful for someone in this role because it provides a step-by-step guide to creating a Twitter content calendar. This will help them to plan and schedule their social media content more effectively, which can lead to increased engagement and website traffic.
Content Creator
Content Creator
A Content Creator is responsible for creating content for a variety of channels, including social media, websites, and blogs. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their content goals. This will help them to create a more effective content strategy that can reach and engage their target audience.
Media Relations Manager
Media Relations Manager
A Media Relations Manager is responsible for managing relationships with the media and promoting a company or organization's image in the media. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their media relations goals. This will help them to create a more effective media relations strategy that can reach and engage their target audience.
Community Manager
Community Manager
A Community Manager is responsible for building and managing online communities around a brand or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is engaging and relevant to their community. This will help them to build a stronger community that is more likely to be loyal to the brand or organization.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns for a company or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their marketing goals. This will help them to create a more effective marketing strategy that can reach and engage their target audience.
Marketing Director
Marketing Director
A Marketing Director is responsible for planning and executing marketing campaigns for a company or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their marketing goals. This will help them to create a more effective marketing strategy that can reach and engage their target audience.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing the public image of a company or organization. This course would be helpful for someone in this role because it provides a step-by-step guide to creating a Twitter content calendar that is aligned with their public relations goals. This will help them to create a more effective public relations strategy that can reach and engage their target audience.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of a company or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their public relations goals. This will help them to create a more effective public relations strategy that can reach and engage their target audience.
Social Media Manager
Social Media Manager
A Social Media Manager plans, develops, and executes social media strategies for businesses and organizations. This course would be helpful for someone in this role because it provides a step-by-step guide to creating a Twitter content calendar. This will help them to plan and schedule their social media content more effectively, which can lead to increased engagement and website traffic.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing the brand strategy for a company or organization. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is aligned with their brand goals. This will help them to create a more effective brand strategy that can reach and engage their target audience.
Copywriter
Copywriter
A Copywriter is responsible for writing persuasive and engaging copy for a variety of purposes, including marketing, advertising, and public relations. This course would be helpful for someone in this role because it provides a framework for creating a content calendar that is engaging and relevant to their target audience. This will help them to create more effective copy that can persuade and convert their target audience.
For more career information including salaries, visit:
OpenCourser.com/course/y3e1yf/crea
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Crea un calendario de contenidos para Twitter.
Este libro proporciona una guía paso a paso sobre cómo crear y ejecutar una estrategia de marketing de Twitter eficaz. Cubre temas como la creación de contenido, la programación de tweets y el seguimiento de resultados.
Save
Este libro se centra en el uso de Twitter para generar leads y ventas. Cubre temas como la creación de contenido atractivo, el uso de hashtags y la colaboración con influencers.
Este libro es una guía para principiantes sobre Twitter. Cubre los conceptos básicos de la plataforma, como crear un perfil, tuitear y seguir a otros usuarios. También incluye consejos sobre cómo utilizar Twitter para fines personales y profesionales.
Aunque este libro no se centra específicamente en Twitter, proporciona una base sólida para comprender el marketing en redes sociales en general. Cubre temas como la creación de contenido, el análisis de datos y el uso de herramientas de redes sociales.
Save
Este libro ofrece consejos prácticos sobre cómo crear contenido atractivo que resuene con su audiencia. También enfatiza la importancia de construir relaciones y brindar valor antes de intentar vender a su audiencia.
Save
Este libro se centra en la creación de contenido de alta calidad que atraiga a su público objetivo. Cubre temas como la investigación de palabras clave, la optimización de motores de búsqueda y la promoción de contenido en las redes sociales.
Esta guía para principiantes cubre los conceptos básicos del marketing en redes sociales, incluidas las diferentes plataformas, las mejores prácticas y las herramientas para medir su éxito.
Esta guía para principiantes cubre los conceptos básicos de Twitter, desde cómo crear una cuenta hasta cómo seguir a otros usuarios y tuitear. También incluye consejos sobre cómo utilizar Twitter para uso personal y profesional.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/y3e1yf/crea
Share
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Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Mike Nieva
Language
Español
Good to know
Fortalece los conocimientos previos para estudiantes intermedios
Desarrolla habilidades profesionales o una profunda experiencia en un tema o conjunto de temas específicos
Es multiplataforma e incluye una combinación de medios, como videos, lecturas, debates, etc
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